What makes a really performing Amazon SEO service?

Unlike the major search engines like Google itself, Amazon SEO service is intended to optimize your posts the right way to convert more potential clients into the real buyers, rather than just providing all relevant information upon the user’s search request. The thing is that people are never visiting Amazon simply to find a certain data or a piece of research related to the search query. And considering that the lion’s share of shoppers looking for products over there are already willing and ready to make a purchase, having top ranking positions in product search over there is exactly what Amazon SEO service is designed for.

What Makes Effective Amazon SEO Service

Let’s face it – Amazon isn’t looking for web traffic as the major search engines do. Instead of that, its complex A9 search algorithm is intended to find the most fitting product on sale with potentially highest sales conversions. In other words, the A9 doesn’t care how closely your item matches the product search query. It means that effective Amazon SEO service should be focused mainly on converting the increasing number of successful sales deals and nothing else. And here are the main variables that determine product rankings of every item listed on sale over there.

Main Variables of Amazon SEO Service

Recent Sales

The thing is that A9 actually pays no attention to the total amount of your product sales. To be more precise, it’s mainly revolving around how much you’ve sold through the most recent period. It means that your product can easily overmatch another similar item on sale – just delivering a surging amount of successful deals within a quite short timeframe.

Customer Reviews

Having a lot of verified positive customer reviews is probably the best honest evaluation of your reliability and trustworthiness. And it means you’re giving a powerful ranking signal that your product offers are definitely worth showing on the top of the search.

CTS (Click to Sales)

It’s a very important component of every effective Amazon SEO service. Yes, you’ve got it right – click to sales (not Click-through rate) is meant to lead the client one step further to finally reach the final decision to buy, rather than just click and leave.

Product Price

It may seem like a no-brainer, but setting the right competitive price and keeping the acceptable margin is another huge factor in Amazon search ranking. Everything is simple – people are just looking for the best deals which are coming with only fair price tags and are never overrated too much. Otherwise, you will simply fail to survive under a real cutthroat competition ruling over that crowded online marketplace.

Sales Page Content

After all, Amazon is just another type of the search engine specifically tailored for ecommerce trade and drop-shipping business, right? That’s why working well on your content will always pay off, for sure. Keep in mind, however, that unlike standard content optimization, the one on Amazon is strictly limited not only with a character count, but with a strict content structure and imperative requirements to the right keyword placement.