How to dominate Amazon search results?
To dominate Amazon search results is one of the biggest dreams of online retailers. The first-page ranking can determine whether we hit selling 30+ items per day or 1 to 5 items per day. There are a lot of other reasons why is it significant to dominate Amazon search results. They include sales boost, Amazon buy box win, brand awareness improvement, and so on.
To dominate Amazon search results page, you need to oversmart your competitors and create a positive brand image. You need to know some golden rules and tricky optimization techniques to be on the TOP. Moreover, you should always ask yourself “What does Amazon want and why?” and keep your customer needs and wishes in mind. Do not try to game this system as you will end up with rankings lost.
In this article, we will discuss only legitimate ways how to push your Amazon products up to the TOP of a search result. So, let’s go on.
Tricky techniques to dominate Amazon search results
- Sell only quality products
The simplest secret of Amazon successful store is that it retails only valuable stuff and bring real value to their customers. Keeping in mind customer's needs and provide them with the best experience is a golden rule of Amazon best sellers. That is why you need to make sure that the products you sell or planning to sell are of high-quality. Amazon searchers should be provided with the best customer experience as it the most critical algorithm in filtering out the best products for the best prices. Every year Amazon earns million dollars from customers purchases on this global trading platform. That is why customers control Amazon e-commerce market rules. So, if you sell something of low quality, the primary purpose of Amazon is to remove your products from SERP. And finally, you should be aware that if you are selling low-quality stuff, no other ranking factors are going to work for you.
- More sales
More sales mean the higher rank on Amazon search results page. According to Amazon ranking algorithm, all products with the high volume of sales should be placed on the TOP as they will most likely bring more revenue to Amazon. Amazon Sales Rank serves as the primary health indicator and plays the same role as a PageRank in Google. However, it is worth to mention that sales rank does not always correlate to keywords used in searches. It only keeps sales volume of a product category.
You should understand that boosting sales is a mindset, but not the end goal of your Amazon business. As a prospective customer, you should think long-term here and look for the opportunities to get targeted traffic from outside sources such as Google, Bing and social networks as well as other ecommerce platforms. It will help you to rank higher than your top ranking niche competitors.
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