How to make your Amazon products well-purchased?

If you wonder what to sell on Amazon in 2018, this article will be interesting for you. Here we will discuss the secrets of success on Amazon and items that will bring you a profit. Moreover, we will go through the basic problems with selling on Amazon to help you avoid common mistakes. 

How to research promising products to sell on Amazon?

At the bottom line of your Amazon business development, you need to find products that are likely to be profitable and well-purchased. It is a very responsible step that requires your time and efforts. Fortunately, Amazon gives you much of the data you need to get started. 

The first thing you need to do is to check what makes this or that item profitable for you as a seller. You should go through such aspects as the shipping cost, market niche competitiveness, category popularity and customer’s behavior toward the products of this class. Your choice should meet the most of the following criteria. 

The following salable and shippable factors will help you to make the right product choice:

• the cost shall be up to 35% of your targeted sale price;
• target sale price between $10-$50;
• not problematic shipping due to the lightweight of the stuff (2-3 lbs. max);
• it is preferable that your items will be unbreakable and easy to deliver;
• avoid seasonal or holiday-specific products as they won’t bring you profit the whole year;
• your products should be distinguished by their high-quality and uniqueness.

In addition to all the discussed above factors, you need check whether an item is in high demand, or does not find favor among Amazon shoppers. However, you need to make sure that a product has not too much competition as it will decrease your chances to stand out of the crowd.  

Some essential factors indicate a level of product’s demand on Amazon:

• the products you select should not be retiled by major Amazon sellers or big corporations;
• similar products have an Amazon best-seller rank of 5000 or lower in the main category;
• similar product listings are not popular among users;
• an absence of product reviews;
• the targeted product keywords have more than 100,000 monthly searches.

On the second stage of your market research, you need to check the information on the product pages of the related items. Product listing can tell you a lot about product’s quality and benefits. When open Amazon’s product page, pay attention to price, shipping cost, product dimensions, shipping weight, and Amazon bestseller rank. Particular attention should be paid to the average customer reviews and star ranking. The number and quality of the product reviews show user’s response to the particular item and its popularity. 

How can Amazon Best Sellers rank help you to make a wise choice?

Amazon Best Seller rank is a list of TOP 100 selling items in all categories. This ranking list may vary on a daily basis. If you are in the process of selecting valuable items to sell on Amazon, this section will be interesting for you to look through. From this page, you can drill down into the TOP 100 best sellers for other categories and subcategories. This data can be precious for your products research process. 

Searching through the Amazon Best Seller list, you need to make an accent in the following categories:

• Hot new releases

This section shows the trending products that became popular and well-purchased for the last time. This data are based on Amazon product listing researchers and analytics. Here you can drill down to see the Hot New Releases in specific categories and subcategories. Be aware that this data can be changed over time. 

• Movers and shakers

This category shows you the items that are quickly moving up in Best Seller Rank in all categories. As a rule, it includes hot trends and seasonal sales. These products worth a particular attention as they are popular and promising, but still not highly competitive. Moreover, this category can be useful for finding hot niche items.   

• Most wished for

Here you will the most wished products on Amazon. In other words, Amazon shoppers save these items in their wish lists. It does not indicate purchases but still shows customer preferences. 

• Gift ideas

Here you will see the products that Amazon shoppers are going to buy as the gifts. It is a good indicator for best-sellers within niche categories for many seasonal, and holiday-related items. 

The common problems with selling on Amazon

• Sellers can get their money only within several weeks

If you sell your products on Amazon, you need to follow Amazon Seller or Vendor Central requirements. According to them, a payment can be made by direct deposit to your checking account every 14 days. There are no other payment systems you can use on Amazon. You need to take into account this issue when planning your business strategy. For instance, if you are using the revenue from your sales to purchase the new products to sell, it can be a stumbling block for your business. 

• Barriers to entry

In these days, it is not so easy to become an Amazon seller as it was before. There are a lot of sellers who break Amazon rules and do not bring a profit to the platform. That is why Amazon became more strict in allowing merchants to sell their stuff on a platform. Sellers who want to retail clothing, shoes, automotive items and other types of costly inventory, need to receive an approvement from Amazon.  

• You will face difficulties in building feedback profile

You should have a long and positive sales history to get enough feedbacks to rank high on Amazon SERP. Moreover, it is forbidden to incentivize users leave feedback on your products. If Amazon notices that your feedbacks are not organic, all of them will be removed and you will lose your rank.