Can you show me a couple of smart ways to complete Amazon optimisation and win?

Let’s face it – every active merchant selling on Amazon is involved in a really tough challenge. And the only way of dominating that crowded marketplace is dominating the Buy Box and handling a complete Amazon optimization for your product listings. Otherwise, the lion’s share of shoppers always looking for only fast and cheap offers will not be willing to spend too much time wondering over there and deciding which deal to choose from a really vast product availability over there. And here is when Amazon optimisation comes into play! Below I’m going to show you a couple of practical suggestions backed with some smart instructions for you to run Amazon optimisation like a pro. 

Here they are:

Product Title Rich with Long-Tail Keywords

Everything is quite simple here – long-tail keywords already having much weight in Amazon optimisation can become even more powerful if you focus on placing them in your product title. At the same time, considering that most of the customers already know what they need – helping them identify your products using long-tail search phrases is a really good idea, right? And to give yourself the best chances of ranking well and converting more undeveloped customers into the real buyers I recommend using only accurate and specific keywords (e.g., including features like product color or size can help you greatly boost your average conversions), never hesitate to put brand names in your product title (just to rank well for a more targeted branded search), and don’t forget to get supported with a specifically tailored Amazon keyword optimisation tool, such as Keyword Inspector, Merchant Words, Unicorn Smasher, or AMZ Tracker.

The Right Approach to Customer Review Acquisition

Nowadays, having a positive social proof becomes increasingly important for practically every ecommerce online platform, apart from Amazon optimisation itself. And no wonder – customer satisfaction backed with cheerful comments and reviews usually encourages people to join the deal. Just keep the right balance between offering an incentive and acting in a too pushy manner. And keep in mind that customer reviews are actually a very important metric, particularly when it comes to taking the final decision to make a purchase. I mean that having a negative reputation with a frequently appearing “bad” customer reviews might as well reverse the lion’s share of your potential clients right in the opposite direction. To prevent these unfortunate occurrences, I recommend using Feedback Genius free online tool. That way, you can set real-time alerting to stay always informed of every negative customer review that needs a prompt response. At the same time, showing your good will and tackling every negative happening before it does harm to your whole online business would always be a well-formed decision, right? After all, handling active communication towards your buyers will inevitably give most of your visitors a good piece of mind – the seller is taking special care of each and every customer buying over there.