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Link Building

Welke linkbuildingtechnieken zullen waardevol zijn in 2018?

Dec 07, 2017

Naar verwachting zullen het komende jaar nieuwe regels voor het koppelen van koppelingen worden toegepast. De fundamenten blijven echter hetzelfde. Het komende jaar zullen we de substantiële digitale transformaties en nieuwe optimalisatietrends brengen. Zogenaamde kunstmatige intelligentie zal van invloed zijn op de hele wereld van zoekmachineoptimalisatie, wat nieuwe benaderingen vereist voor zowel mobiele als desktop-SEO en webontwerp. Webmasters zullen moeten zoeken naar de nieuwe manieren om leads te genereren. Er wordt ook verwacht dat het Google-algoritme voor mobiel eerste rangschikking uw huidige presentatie over de digitale markt aanzienlijk zal veranderen en aanpassingen zal aanbrengen in de wereld van SEO.

Dit artikel is bedoeld om de lezer te laten zien hoe de digitale markt het komende jaar gaat veranderen en wat we van deze veranderingen moeten verwachten.

seo backlinks 2018

Backlinks als de SEO-engine in 2018

De afgelopen paar jaar zijn de regels voor linkbuilding verschillende keren gewijzigd. De fundamenten blijven echter altijd hetzelfde. Het primaire doel van zoekmachineoptimalisatie is nog steeds om op onderzoek gebaseerde en informatieve inhoud aan lezers te bieden. Als uw inhoud de moeite van het lezen waard is, wordt deze waarschijnlijk gedeeld door gebruikers die u een organisch linkensap bezorgen.

Backlinks blijven een motor voor zoekmachine-optimalisatie in 2018 en daarna. Hoogwaardige backlinks samen met een goed geoptimaliseerde websitestructuur en -ontwerp zorgen voor gericht verkeer naar de favoriete bestemming van uw site en bedrijfswebsite-gebruiker. Google bepaalt de kwaliteit en relevantie van uw site op basis van de autoriteit van websites waar uw links vandaan komen. Deze aanpak blijft stabiel sinds de laatste Google Panda-update.

Verwachte trends in linkbuilding in 2018

Backlinks zullen de reputatie, autoriteit en geloofwaardigheid van uw site bepalen;
Alle digitale marketing zal worden gedreven door de kwaliteit van de inhoud;
De concurrentie zal hoger worden dan tegenwoordig;
De relevantie van trefwoorden is van groot belang;
Koppelingssap mag alleen afkomstig zijn van betrouwbare websites.

seo backlinks

Toekomstbestendige manieren om backlinks van hoge kwaliteit te bouwen

We zijn nog ver verwijderd van 2018, maar je moet al een aantal toekomstige veranderingen kennen die we zullen kennen ervaring die vooruitgaat. U moet weten welke strategieën voor linkbuilding krachtig zijn voor uw bedrijf en wat u moet stoppen met implementeren voor de promotiedoeleinden. De volgende toekomstbestendige strategieën voor het maken van links helpen u bij het bijhouden van de belangrijke updates voor digitale marketing.

Bouw je link handmatig op

Tegenwoordig gaan veel webmasters en SEO-specialisten hun procedures voor linkbuilding automatiseren. Natuurlijk kan het je tijd aanzienlijk besparen, maar het levert niet dezelfde positieve resultaten op als je alles handmatig kunt doen. Ik raad u aan om uw verzendprocedures niet te automatiseren met behulp van in formulieren geplaatste brieven die door een programma zijn gemaakt. Dergelijke e-mails trekken de aandacht van de gebruiker niet en creëren een verkeerde indruk van uw merk. In plaats daarvan schrijf je je e-mails en plaats je je ziel in elkaar. Het is echter niet beperkt om voor dit doel een algemene schets te gebruiken.

Maak een accent op de kwaliteit van uw inhoud

In 2018 zal de inhoud de belangrijkste rol in SEO blijven spelen. Dus, voordat je op zoek gaat naar de potentiële plaatsen om een backlink op te zetten, zorg er dan voor dat je een reden hebt waarom ze in de eerste plaats naar je moeten linken. Content is altijd een goede plaats om uw website-optimalisatieproces te starten. Om mensen uw merk te laten opvallen, moet u hoogwaardige en op onderzoek gebaseerde artikelen maken die waardevol zijn voor de lezer.

Ivan Konovalov

Thank you all for reading my article on SEO Backlinks in 2018. I hope you found it informative!

Sarah Johnson

Great article, Ivan! Link building strategies are constantly evolving, so it's good to stay updated.

David Smith

Ivan, your article provided some valuable insights into the changes in link building. Thanks!

Ivan Konovalov

You're welcome, David! I'm glad you found the information valuable.

Emily Brown

Ivan, I appreciate the detailed explanation of link building techniques in 2018. Good job!

Daniel Anderson

Ivan, I liked how you emphasized the importance of high-quality backlinks. It truly matters!

Alexandra Wilson

Ivan, do you have any advice on how to identify spammy backlinks?

David Wilson

Ivan, do internal links help with SEO?

Ivan Konovalov

Alexandra, one way to identify spammy backlinks is to analyze the authority and relevancy of the linking domain. Additionally, you can use tools like Semalt Analyzer to identify potential spammy backlinks.

Jennifer Davis

Ivan, could you provide some tips on earning natural backlinks?

Michael Thompson

Daniel, I agree with you. Quality over quantity is the key when it comes to building backlinks.

Ivan Konovalov

Jennifer, creating high-quality content that people naturally want to link to is a great way to earn natural backlinks. Additionally, promoting your content through social media and engaging with influencers in your industry can also help.

Rebecca Moore

Ivan, I'd also suggest reaching out to relevant websites for guest posting opportunities. It can help in earning natural backlinks.

Ivan Konovalov

That's a great point, Rebecca! Guest posting can indeed be an effective strategy for earning natural backlinks.

Mark Wilson

Ivan, do you think backlinks will still be important for SEO in the future?

Ivan Konovalov

Mark, while the importance of backlinks may evolve, they will likely remain a crucial factor for SEO in the future. Search engines will continue to use backlinks as a measure of website authority and relevance.

Robert Adams

Ivan, as long as search engines like Google rely on backlinks, link building will be important for SEO.

Ivan Konovalov

Indeed, Robert. Link building is here to stay, albeit with potential changes in strategies and approaches.

Amy Johnson

Ivan, your article has convinced me to focus more on link building this year. Thank you!

Richard Thompson

Ivan, what are some effective ways to build backlinks without violating search engine guidelines?

Ivan Konovalov

Richard, some effective ways to build backlinks within search engine guidelines include creating valuable content, earning natural backlinks through outreach and promotion, and leveraging social media channels to attract attention to your content.

Natalie Davis

Ivan, should we avoid paid link building strategies altogether?

Ivan Konovalov

Natalie, paid link building strategies carry risks and should be approached cautiously. It's generally recommended to focus on organic link building methods and earning backlinks naturally.

Kevin Anderson

Ivan, could you explain how to measure the effectiveness of our link building efforts?

Ivan Konovalov

Kevin, you can measure the effectiveness of your link building efforts by monitoring your website's organic search traffic, rankings of targeted keywords, and the number of high-quality backlinks earned. Tools like Semalt Analyzer can help in analyzing your link profile and tracking progress.

Sophia Thompson

Ivan, do you have any tips for link building on a small budget?

Ivan Konovalov

Sophia, even with a small budget, you can focus on creating valuable content and reaching out to relevant websites or blogs for collaboration opportunities. Building relationships with influencers in your industry and participating in relevant online communities can also help in acquiring backlinks without a significant financial investment.

Emma Wilson

Ivan, are there any free tools or resources you recommend for link building?

Sophia Davis

Ivan, how often should we review our backlink profile?

Ivan Konovalov

Emma, there are several free tools and resources available for link building. Some popular ones include Google Search Console, Moz Link Explorer, and Semalt Analyzer. These tools can provide valuable insights into your existing backlinks and help in identifying potential opportunities.

Oliver Moore

Ivan, thank you for sharing these free tools. They will be very helpful.

Gregory Wilson

Ivan, what are some common mistakes to avoid in link building?

Ivan Konovalov

Gregory, some common mistakes in link building include relying solely on low-quality or spammy backlinks, over-optimizing anchor texts, and participating in link schemes. It's also important to avoid buying links or engaging in any manipulative tactics that violate search engine guidelines.

Peter Anderson

Ivan, what is the ideal balance between internal and external backlinks?

Ivan Konovalov

Peter, the ideal balance between internal and external backlinks depends on your specific website and content. Generally, a healthy mix of both is recommended. Internal backlinks help establish website structure and improve navigation, while external backlinks from authoritative sources can boost your website's credibility.

Laura Moore

Ivan, should we prioritize quantity or quality when it comes to backlinks?

Peter Thompson

Ivan, what are your thoughts on link building through influencer collaborations?

Ivan Konovalov

Laura, quality should always be your priority when building backlinks. While quantity may have been important in the past, search engines now value high-quality, relevant backlinks more than sheer numbers.

William Davis

Ivan, how can we monitor and evaluate the quality of our backlinks?

Ivan Konovalov

William, you can monitor the quality of your backlinks by analyzing the authority and relevancy of the linking domains. Tools like Semalt Analyzer provide insights into your backlink profile, helping you identify any low-quality or spammy backlinks that need to be disavowed.

Michelle Thompson

Ivan, can you recommend any link building strategies specifically for local businesses?

William Wilson

Ivan, how many internal links should we have on a page?

Ivan Konovalov

Michelle, for local businesses, focusing on local citations and directories, getting featured in local publications, and engaging with the local community can be effective link building strategies. Additionally, creating location-specific content and optimizing Google My Business page can help in attracting local backlinks.

Ivan Konovalov

Peter, link building through influencer collaborations can be a powerful strategy. By partnering with influencers in your industry, you can leverage their audience and authority to earn quality backlinks. Just make sure the collaboration is relevant and genuine, focusing on providing value to the audience.

Emily Wilson

Ivan, how can we find relevant influencers for link building?

Peter Wilson

Ivan, does the age of a backlink impact its value?

Ivan Konovalov

Emily, you can find relevant influencers for link building by using tools like Semalt Analyzer to analyze backlinks of your competitors and identify influencers they collaborate with. Additionally, social media platforms and industry-specific websites or forums can help in discovering influencers in your niche.

Lucas Brown

Ivan, what kind of content should we create for influencer collaborations?

Ivan Konovalov

Lucas, when creating content for influencer collaborations, focus on providing value and relevance to the influencer's audience. It can be in the form of guest blog posts, interviews, expert contributions, or co-created content. The key is to align the content with the influencer's brand and cater to the audience's interests.

Adam Wilson

Ivan, how long does it usually take to see results from link building efforts?

Lucas Thompson

Ivan, what types of content are more likely to attract backlinks?

Ivan Konovalov

Adam, the timeline for seeing results from link building efforts can vary depending on various factors such as the competitiveness of your industry, the quality of backlinks acquired, and the strength of your existing website. Generally, it can take several weeks to months to observe noticeable improvements in search rankings and organic traffic.

Julia Thompson

Ivan, are there any risks involved in link building?

Ivan Konovalov

Julia, there are risks involved in link building if you engage in manipulative tactics or acquire low-quality backlinks. Such practices can lead to penalties from search engines and harm your website's rankings. That's why it's crucial to focus on ethical and high-quality link building strategies.

Daniel Thompson

Ivan, what are some creative ways to attract backlinks?

Ivan Konovalov

Daniel, some creative ways to attract backlinks include creating unique and shareable content, conducting original research, hosting industry events or webinars, and participating in online communities or forums where you can showcase your expertise. Additionally, leveraging visual content such as infographics or videos can also help capture attention and earn backlinks.

Olivia Davis

Ivan, is there such a thing as too many backlinks?

Daniel Johnson

Ivan, how can we recover from a penalty due to unnatural backlinks?

Ivan Konovalov

Olivia, while having a diverse link profile is beneficial, there can be instances where having too many low-quality or spammy backlinks can harm your website's credibility. It's important to focus on acquiring high-quality and relevant backlinks rather than sheer numbers.

Olivia Wilson

Ivan, should we use exact match anchor text for all our backlinks?

Ivan Konovalov

Sophia, it's a good practice to periodically review your backlink profile, especially after implementing new link building strategies or making significant changes to your website. Ideally, it's recommended to review it every few months to ensure the quality of your backlinks and identify any potential issues.

Grace Wilson

Ivan, should we disavow low-quality or spammy backlinks?

Ivan Konovalov

Grace, if you identify low-quality or spammy backlinks in your profile, it's advisable to disavow them. Using the Disavow Tool in Google Search Console can help in notifying search engines to ignore those links while evaluating your website. However, exercise caution and only disavow links that you are confident are harmful to your site's SEO.

Matthew Thompson

Ivan, are there any tools that can assist in the disavow process?

Ivan Konovalov

Matthew, Google Search Console's Disavow Tool is the primary tool for disavowing backlinks. Additionally, Semalt Analyzer also provides a disavow feature that can assist in identifying and disavowing potentially harmful links.

Thomas Smith

Ivan, how can we ensure our link building efforts align with Google's guidelines?

Ivan Konovalov

Thomas, to ensure your link building efforts align with Google's guidelines, focus on acquiring high-quality backlinks from authoritative sources relevant to your industry. Avoid participating in link schemes, buying links, or engaging in any manipulative tactics that aim to artificially inflate your rankings. Transparency, relevance, and user value should be at the core of your link building strategies.

Jessica Wilson

Ivan, is it necessary to actively remove bad backlinks, or does disavowing them suffice?

Thomas Wilson

Ivan, what role does anchor text play in link building?

Ivan Konovalov

Jessica, in most cases, disavowing bad backlinks should suffice. However, if you come across extremely harmful or spammy backlinks, actively reaching out and requesting their removal can be a complementary step. It showcases your commitment to link quality and can aid in ensuring search engines see your efforts.

Jessica Thompson

Ivan, what are some tips for optimizing internal linking?

Ivan Konovalov

Daniel, recovering from a penalty requires a thorough review of your backlink profile, removing or disavowing unnatural links, and submitting a reconsideration request to Google once the issues have been resolved. It's crucial to address the root causes of the penalty and take corrective actions to ensure compliance with Google's guidelines.

Ivan Konovalov

Thomas, anchor text is the visible and clickable text in a hyperlink. It plays a significant role in link building as it helps search engines understand the context and relevance of the linked page content. It's important to use descriptive and relevant anchor text rather than generic terms or keyword-stuffed phrases for optimal results.

Michael Davis

Ivan, what are some best practices for anchor text optimization?

Ivan Konovalov

Michael, some best practices for anchor text optimization include using descriptive text that accurately reflects the linked page's content, avoiding excessive repetition of anchor text, and incorporating relevant keywords naturally. It's also recommended to vary your anchor text to make it look more organic and avoid over-optimization.

Ivan Konovalov

Olivia, using exact match anchor text for all your backlinks can appear unnatural to search engines and may trigger penalties. It's advisable to diversify your anchor text by incorporating variations, synonyms, brand names, and generic terms. Maintaining a natural and balanced anchor text profile is essential.

Ivan Konovalov

David, internal links play a crucial role in SEO. They help search engines understand the structure and hierarchy of your website, establish content relevance, and distribute PageRank throughout your site. Internal linking also aids in improving website navigation and user experience, making it easier for visitors to discover relevant content.

Ivan Konovalov

Jessica, some tips for optimizing internal linking include creating a logical and hierarchical website structure, using descriptive anchor text that reflects the content being linked, and ensuring every page is accessible within a few clicks from the homepage. Additionally, regularly auditing your internal links and fixing any broken links or redirect issues is important.

Ivan Konovalov

William, the number of internal links on a page depends on the length and depth of your content. There is no specific threshold, but it's generally recommended to have enough internal links to provide additional context and navigation without overwhelming the reader. Focus on linking to relevant and valuable content within your website.

Elizabeth Davis

Ivan, how can we recover from a drop in rankings due to lack of backlinks?

Ivan Konovalov

Elizabeth, to recover from a drop in rankings due to lack of backlinks, focus on acquiring high-quality backlinks from authoritative sources relevant to your industry. Consider implementing link building strategies such as guest blogging, partnerships, or content promotion to attract valuable backlinks. Additionally, ensure you have valuable and engaging content that naturally attracts links.

Joseph Wilson

Ivan, how can we prevent sudden drops in rankings due to backlink issues?

Ivan Konovalov

Joseph, to prevent sudden drops in rankings due to backlink issues, regularly monitor your backlink profile, disavow or remove any low-quality or spammy backlinks, and focus on building high-quality backlinks from diverse and authoritative sources. Additionally, stay updated with search engine guidelines and algorithm changes to ensure compliance with best practices.

Andrew Brown

Ivan, how can we identify if our backlinks are causing any penalties?

Ivan Konovalov

Andrew, a sudden drop in rankings or a manual penalty notification from Google Search Console are indicators that your backlinks may be causing penalties. It's important to regularly monitor your organic rankings and search traffic, as well as review messages from Google in order to identify potential issues with your backlink profile.

Sophie Thompson

Ivan, how can we differentiate between natural and unnatural backlinks?

Ivan Konovalov

Sophie, differentiating between natural and unnatural backlinks can be done by analyzing factors like the relevancy and authority of the linking domain, the context in which the backlink is placed, and the natural occurrence of the link without manipulative tactics. High-quality and relevant backlinks earned organically are generally considered natural.

Ivan Konovalov

Peter, while the age of a backlink is not the sole factor determining its value, older backlinks from authoritative sources can carry more weight in terms of credibility and authority. However, the quality and relevancy of the backlink are ultimately more important than just the age of the link.

Nicholas Wilson

Ivan, what are your thoughts on link building through social media?

Ivan Konovalov

Nicholas, link building through social media can be effective, especially when you create valuable and shareable content. By promoting your content through social media platforms, you can attract attention and potentially earn backlinks from social media shares, likes, and mentions. Social media also helps in building relationships with influencers and industry professionals.

Aaron Thompson

Ivan, are all social media links considered as backlinks?

Ivan Konovalov

Aaron, not all social media links are considered as backlinks in the traditional sense. While they may not directly contribute to your website's SEO, social media links can indirectly benefit your SEO efforts by increasing your online visibility, driving traffic to your website, and potentially attracting valuable external backlinks.

Rachel Wilson

Ivan, how can we encourage social media users to create backlinks to our content?

Ivan Konovalov

Rachel, to encourage social media users to create backlinks to your content, focus on creating valuable and shareable content that naturally attracts attention. Engage with your audience, respond to comments and shares, and consider running contests or incentives that encourage users to link back to your content. Building relationships with influencers can also increase the chances of earning backlinks.

Ivan Konovalov

Lucas, content that is unique, informative, and comprehensive is more likely to attract backlinks. In-depth articles, research studies, case studies, infographics, and interactive content tend to be more shareable and link-worthy. Focus on providing value to your target audience and creating content that stands out from the competition.

Liam Wilson

Ivan, how can we make our content more shareable?

Ivan Konovalov

Liam, to make your content more shareable, ensure it is visually appealing, easy to read and understand, and optimized for social media platforms. Incorporate social sharing buttons, create visually appealing graphics or videos, and elicit engagement through thought-provoking questions or calls to action. Emphasize the value and relevance of your content to encourage sharing.

Noah Wilson

Ivan, how important is headline optimization for attracting backlinks?

Ivan Konovalov

Noah, headline optimization is crucial for attracting backlinks as it is often the first element that captures a reader's attention. A catchy and compelling headline can increase click-through rates and encourage social media shares, potentially leading to more backlinks. Focus on crafting irresistible headlines that accurately convey the value and essence of your content.

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Welke linkbuildingtechnieken zullen waardevol zijn in 2018?

Backlinks als de SEO-engine in 2018

Verwachte trends in linkbuilding in 2018

Toekomstbestendige manieren om backlinks van hoge kwaliteit te bouwen

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