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Quelle est la meilleure façon de créer des backlinks en 2016 pour stimuler le référencement des petites entreprises?

Le plus souvent, les propriétaires de petites entreprises sont souvent confrontés à une difficulté avec la construction de liens de qualité au niveau local. Inutile de dire que l'identification des meilleures techniques de construction de backlinks en 2016 reste la pierre angulaire des grands efforts de SEO (Search Engine Optimization) pour la plupart d'entre nous. Et l'un des problèmes les plus courants rencontrés par les propriétaires de petites entreprises, en particulier, est d'éviter d'avoir des backlinks de mauvaise qualité dans leur profil de lien de site Web. Et nous savons tous que les principaux moteurs de recherche comme Google lui-même continuent à suivre les schémas potentiellement violents de construction de liens. Cela signifie que la construction de backlinks en 2016 de manière naturelle et sûre vous obligera à éviter toutes les tristement célèbres tactiques de liaison Black Hat, telles que les échanges de liens (autrement dit, les liens), les placements ancrés payés et le reste des pratiques avoir un seul but - tromper avec l'algorithme de classement de base de Google. Regardons les choses en face: la part du lion de ces tours et exploits ne fonctionne tout simplement plus. Bien que le reste d'entre eux restent encore trop risqué, et donc potentiellement dangereux pour le progrès de classement de votre site Web dans un avenir prévisible. C'est pourquoi ci-dessous je vais vous montrer une courte liste avec trois approches de White-Hat vues par de petits projets en ligne comme étant les plus raisonnables et efficaces pour créer des backlinks en 2016. Les voici.

3 Approches intelligentes pour bâtir des backlinks en 2016

Partenariats spécialisés

Avant tout, je recommande d'établir des partenariats de contenu prometteurs avec les meilleurs influenceurs liés à votre créneau principal de l'industrie ou des affaires. Par exemple, vous pouvez devenir un contributeur permanent à un blog spécifique de niche populaire, partager votre expertise et être parfois récompensé par des liens naturels de haute qualité pointant vers votre propre site ou blog. Ce faisant, rappelez-vous que ces backlinks sont définitivement plus fiables que tous les messages sponsorisés ou même leur ensemble.

Effet de levier local

Envisagez de parrainer les ressources tierces alliées (comme les blogues locaux ou les sites médiatiques), ainsi que les cérémonies de remise des prix, les œuvres caritatives et les conférences s'adressant aux habitants d'une région géographique donnée. En tant que propriétaire d'une petite entreprise, je recommande de viser les entreprises locales plutôt que les grandes entreprises ou les entreprises d'envergure mondiale. De cette façon, vous pouvez non seulement améliorer la reconnaissance de votre marque, mais "gagner" ce backlink de haute qualité mérité en retour.

Skyscraper Method

Pourquoi devriez-vous réinventer la roue? Je veux dire qu'au lieu de faire beaucoup de travail d'âne semaine après semaine, vous pourriez tout simplement utiliser ce qui sert vos concurrents ou d'autres tiers sur le Web, et améliorer dans votre propre avantage. Tout est simple: commencez par découvrir le contenu le plus performant de votre créneau (je recommande d'utiliser des outils en ligne comme BuzzSumo) pour rechercher des opportunités de contenu et des outils de recherche Web tels que Moz Open Site Explorer, Semalt Analyzer ou Screaming Frog SEO Spider. analyser la qualité des backlinks de votre concurrent). Ensuite, réfléchissez bien à ce qui peut être raisonnablement amélioré et créez quelque chose offrant plus de valeur, ou fournissez un aperçu plus profond sur le même thème. Une fois que votre contenu retravaillé est prêt, faites-en la promotion par le biais de la sensibilisation - et vous avez terminé.

George Forrest
Thank you all for joining this discussion on link building strategies. I'm glad to see so much interest in the topic!
Alex Martinez
I've been struggling with link building lately. Any tips or strategies you could recommend?
George Forrest
@Alex Martinez, one effective strategy is to create high-quality content that naturally attracts backlinks. Focus on providing value and engaging your target audience. This can help increase the chances of others linking to your content.
George Forrest
@Alex Martinez, you can also consider reaching out to influencers or relevant websites in your industry and asking for backlinks. Building relationships and networking can go a long way in getting quality backlinks.
Laura Thompson
Link building can be challenging, but it's essential for SEO. I'd love to hear some practical strategies too!
George Forrest
@Laura Thompson, one practical strategy is to conduct a competitor analysis. Identify websites that link to your competitors and reach out to them. They might be interested in linking to your content as well if it's valuable and relevant.
George Forrest
@Laura Thompson, another strategy is to leverage social media platforms and engage with relevant communities. By sharing your content and participating in discussions, you can attract backlinks from interested users.
Emily Brown
I've heard that guest blogging is an effective way to build backlinks. Has anyone found success with it?
George Forrest
@Emily Brown, guest blogging can be an effective way to build backlinks. Make sure you target websites with a good reputation and relevant audience. Provide high-quality and unique content that adds value to their readers.
Daniel Wilson
Another popular technique is broken link building. It involves finding broken links on relevant websites and suggesting your content as a replacement. Has anyone tried this approach?
George Forrest
@Daniel Wilson, broken link building can be time-consuming but rewarding. Look for relevant websites in your niche, find broken links using tools like Check My Links, and suggest your content as a replacement. It helps if you can demonstrate the value your content brings.
George Forrest
@Daniel Wilson, remember to approach broken link building tactfully and respectfully. Provide a genuine solution to website owners, and they will be more likely to consider your suggestion.
Sophia Anderson
What are your thoughts on buying backlinks? Is it a good strategy?
George Forrest
@Sophia Anderson, buying backlinks is generally not recommended. Search engines like Google can penalize websites that engage in manipulative link building practices. It's always better to focus on natural and quality backlinks.
Ethan Clark
I've been considering using automated link building tools. Are they worth it?
George Forrest
@Ethan Clark, automated link building tools can be risky. They often generate low-quality and spammy backlinks, which can harm your website's reputation in the long run. It's better to invest in manual and organic link building strategies.
Maria Gomez
What about internal link building within a website? Is it important for SEO?
George Forrest
@Maria Gomez, internal link building is indeed important for SEO. It helps search engines understand the structure and hierarchy of your website. It also improves user navigation and can lead to better indexing and ranking of your pages.
George Forrest
@Maria Gomez, make sure to optimize your internal linking by using relevant anchor texts and linking to valuable and related content. This can help distribute authority and improve the visibility of important pages on your website.
George Forrest
Thank you all for your questions and contributions to this discussion. Remember, the key is to focus on creating valuable content and building genuine relationships to attract quality backlinks. Keep up the good work!
George Forrest
Thank you all for reading my article on link building strategies in 2016. I hope you found it helpful. Feel free to ask any questions or share your thoughts!
Michelle Thompson
Great article, George! I think building relationships with other bloggers in your niche is crucial for effective link building. What do you think?
George Forrest
Absolutely, Michelle! Building relationships is vital for successful link building. It not only helps with backlinks but also opens up doors for guest blogging, co-marketing campaigns, and more.
Tom Wilson
I agree, Michelle. Collaborating with others can lead to great opportunities for earning backlinks. Quality over quantity is the key!
Emily Collins
Besides building relationships, it's essential to focus on creating high-quality and relevant content that naturally attracts backlinks. Content should be informative and useful.
Alex Johnson
Emily, you hit the nail on the head! Valuable content is the foundation of any successful link building strategy. It's what makes others want to link back to your website.
Sophia Baker
I've heard about broken link building as an effective strategy. What are your thoughts on that? Is it still relevant in 2016?
George Forrest
Sophia, broken link building can still be a useful technique if done right. It involves finding broken links on relevant websites and reaching out to the site owners to suggest replacing them with your working links. However, it's important to ensure that the replacement links truly add value to the page and are relevant to the broken links.
Mark Davis
What are some other effective link building strategies that have worked well in recent years?
George Forrest
Mark, apart from building relationships and creating valuable content, another effective strategy is to leverage the power of social media. By promoting your content through social platforms, you can attract more visibility, shares, and ultimately gain backlinks from those who find your content interesting.
Laura Thompson
I find it challenging to earn backlinks from authoritative websites. Any tips on that?
George Forrest
Laura, earning backlinks from authoritative websites can indeed be challenging. One suggestion is to create valuable resources, such as comprehensive guides or case studies, that provide unique insights or solutions to common problems. Reach out to those authoritative sites and offer your resource as a valuable reference. Providing value and building relationships can increase your chances of getting backlinks from them.
Eric Roberts
It's important to track the success of your link building efforts. How do you suggest monitoring backlinks?
George Forrest
Eric, you're right. Monitoring backlinks is crucial to assess the success of your strategies. There are several tools available, both free and paid, that can help you track your backlinks. Some popular ones include Ahrefs, Moz, and SEMrush. These tools provide comprehensive reports on the backlinks you've gained, their quality, and other valuable insights.
David Anderson
I've heard mixed opinions on the effectiveness of directory submissions for link building. What's your take on it?
George Forrest
David, directory submissions used to be a popular strategy in the past. However, their effectiveness has diminished over time, and many low-quality directories can harm your website's reputation. Instead, focus on building high-quality backlinks from relevant websites and authoritative sources. It's a more sustainable approach for long-term success.
Sophia Baker
Thank you for sharing your insights, George. It was a valuable article, and your responses have been informative as well!
George Forrest
Thank you, Sophia! I'm glad you found the article and the discussion helpful. If anyone has further questions or wants to discuss anything related to link building, feel free to ask!
James Anderson
Great article! I found the tips about building backlinks really helpful. Thanks for sharing.
Emily Wright
I agree, James. The strategies mentioned in the article are quite effective in getting quality backlinks.
Robert Johnson
I have been struggling with link building for my website. The article provided some new insights and ideas. Thanks!
Samantha Parker
I'm glad I stumbled upon this article. It has given me a better understanding of link building techniques. Thank you!
George Forrest
Thank you all for the positive feedback! I'm glad the article was helpful.
Michael Thompson
I have tried various link building strategies, but didn't get the desired results. This article has given me some new ideas to try out.
Sophia Davis
I really appreciate the practical examples provided in the article. It makes it easier to understand the concepts.
William Wilson
The article is well-written and informative. It covers all the important aspects of link building in 2016.
George Forrest
Thank you, William. I aimed to create a comprehensive guide on link building strategies for 2016.
Sophia Davis
George, could you provide more insights on the second tip mentioned in the article?
George Forrest
Sure, Sophia. The second tip focuses on establishing relationships with influential bloggers and website owners in your niche. By reaching out to them and offering valuable content or collaboration opportunities, you can gain quality backlinks from their websites. It's all about building mutually beneficial relationships.
Emma Thompson
I've been working on link building for my e-commerce site. Would these strategies be applicable for an online store too?
George Forrest
Absolutely, Emma! While some strategies may need slight modifications, most of the tips mentioned in the article can be applied to online stores as well. It's all about adapting them to suit your specific business needs.
David Johnson
I found the section on guest blogging quite intriguing. Can you provide further guidance on how to approach influential bloggers for such opportunities?
George Forrest
Certainly, David! When approaching influential bloggers for guest blogging opportunities, it's important to research and understand their content, audience, and preferences. Craft a personalized pitch highlighting how your guest post will provide value to their readers. Be genuine, professional, and showcase your expertise. Remember, building relationships is key!
George Forrest
I couldn't agree more, Laura! Engaging with the audience through comments after your guest post not only strengthens the relationship with the blog owner but also presents you as an active and knowledgeable contributor.
Kevin Thompson
Do you think link building is still as important in 2016 with the rise of social media?
George Forrest
Great question, Kevin! While social media plays a crucial role in online marketing, link building remains a vital aspect of SEO. Quality backlinks from reputable websites are still considered one of the most important factors for search engine rankings. Link building done right can drive organic traffic and improve your website's authority. Therefore, it is still important in 2016 and beyond.
Jessica Wilson
I've read about negative SEO affecting websites. Are there any precautions we should take while building backlinks to avoid such issues?
George Forrest
Absolutely, Jessica! It's essential to follow white-hat link building practices to minimize the risk of negative SEO. Avoid spammy link directories, paid link schemes, or participating in link farms. Focus on getting natural and organic backlinks from relevant and authoritative sources. Regularly monitor your backlink profile to identify and disavow any potentially harmful links.
Sophia Davis
Thanks for the clarification, George. The article has been really insightful!
George Forrest
You're welcome, Sophia! I'm glad you found the article helpful.
Emily Wright
I have implemented some of these strategies, and I can already see improvements in my website's organic traffic. Thanks again!
George Forrest
That's fantastic, Emily! I'm thrilled to hear about your positive results. Keep up the good work!
Robert Johnson
I have also seen a boost in search engine rankings after implementing a few of these techniques. Appreciate the valuable information!
George Forrest
You're welcome, Robert! It's always great to hear success stories from those who have implemented the strategies. Wishing you continued improvement!
Jessica Wilson
I have one final question, George. What are your thoughts on link building through blog commenting?
George Forrest
Blog commenting can be a great way to build backlinks if done correctly, Jessica. Instead of generic comments, focus on providing valuable insights or asking relevant questions. Engage with other commenters and the blog owner to establish connections. However, it's important to note that the quality and relevance of the blog and its audience matter. Only comment on blogs that are genuinely related to your niche.
Emily Wright
Thank you, George, for sharing your expertise on link building. It has been an informative discussion.
George Forrest
You're welcome, Emily! I'm glad you found the discussion informative. Don't hesitate to reach out if you have any more questions.
Michael Thompson
Thank you, George and everyone else, for the valuable insights! This discussion has been enlightening.
George Forrest
You're welcome, Michael! I'm glad you found the insights valuable. It was my pleasure to be part of this discussion.
Laura Thompson
Thanks, George! Your guidance has given me a better perspective on link building. Highly appreciate it!
George Forrest
You're welcome, Laura! I'm happy to hear that my guidance provided you with a new perspective. Keep up the great work!
David Johnson
George, your expertise and insights have been invaluable. Thank you for engaging with us!
George Forrest
I truly appreciate your kind words, David! Engaging with readers like you is the most rewarding part of my work.
Emma Thompson
Thanks, George, for providing clarification on link building for e-commerce websites. It was really helpful!
George Forrest
You're welcome, Emma! I'm glad I could address your concern about link building for e-commerce websites. If you have any more questions, feel free to ask!
Kevin Thompson
Thanks for answering my question, George. Your insights have been enlightening!
George Forrest
You're welcome, Kevin! I'm happy to have provided you with insightful answers. If you have any more questions in the future, feel free to ask.
William Wilson
George, thank you for this comprehensive guide on link building strategies. It's definitely going to help me improve my website's SEO!
George Forrest
You're welcome, William! I'm thrilled to know that the guide will help you improve your website's SEO. Best of luck with your efforts!
Samantha Parker
George, your article was a great resource for understanding link building. Thank you!
George Forrest
Thank you, Samantha! I'm glad you found the article to be a valuable resource on link building. If you have any more questions, feel free to reach out.
Robert Johnson
George, your article has really helped me improve my link building strategies. Thanks a lot!
George Forrest
You're welcome, Robert! I'm thrilled to hear that the article has helped you improve your link building strategies. Keep up the great work!
Sophia Davis
George, thank you for sharing your expertise. Your article has been a guiding light in my link building efforts.
George Forrest
You're welcome, Sophia! I'm honored to be a guiding light in your link building efforts. If you need any further guidance, feel free to ask.
Jessica Wilson
The strategies mentioned in your article are working wonders for my website. Thank you for sharing your knowledge, George!
George Forrest
That's fantastic, Jessica! I'm thrilled that the strategies mentioned in the article are working wonders for your website. Keep up the great work, and don't hesitate to ask if you have any more questions.
William Wilson
I came across your article while researching link building strategies, and I must say, it's one of the most comprehensive and informative ones I've read. Thank you, George!
George Forrest
Thank you so much, William! I'm glad you found the article to be comprehensive and informative. It's always rewarding to hear such positive feedback. If you have any more questions or need further assistance, feel free to ask.
Laura Thompson
George, your article has been a great reference for my link building strategies. Thanks for sharing your expertise!
George Forrest
You're welcome, Laura! I'm glad my article has been a great reference for your link building strategies. If you need any further assistance or have any more questions, don't hesitate to reach out.
David Johnson
George, your tips on link building have been incredibly helpful. Thank you for sharing your knowledge!
George Forrest
You're welcome, David! I'm thrilled to hear that my tips on link building have been incredibly helpful. If you have any more questions or need further guidance, feel free to ask.
Emma Thompson
Thank you, George, for providing actionable strategies to improve link building. Your expertise is highly appreciated!
George Forrest
You're most welcome, Emma! I'm glad you found the strategies actionable and valuable. If you have any more questions or need further assistance, feel free to ask.
James Anderson
George, your article on link building has been a game-changer for my website. Thanks for sharing your insights!
George Forrest
That's wonderful to hear, James! I'm thrilled that my article on link building has been a game-changer for your website. If you have any more questions or need further guidance, don't hesitate to reach out.
Sophia Davis
Your article has provided me with a solid foundation for building quality backlinks. Thank you, George!
George Forrest
You're welcome, Sophia! I'm glad the article has provided you with a solid foundation for building quality backlinks. If you have any more questions or need further insights, feel free to ask.
Robert Johnson
George, your article has been a goldmine of valuable information for my link building efforts. Thank you!
George Forrest
Thank you so much, Robert! I'm thrilled to hear that my article has been a goldmine of valuable information for your link building efforts. If you have any more questions or need further guidance, feel free to ask.
Emily Wright
George, your expertise on link building shines through in your article. Thank you for sharing your knowledge!
George Forrest
You're welcome, Emily! I'm glad my expertise on link building shines through in the article. If you have any more questions or need further guidance, don't hesitate to reach out.
Michael Thompson
George, your article has been an eye-opener for me, especially on the topic of link outreach. Thank you for sharing your insights!
George Forrest
You're most welcome, Michael! I'm thrilled to hear that my article has been an eye-opener for you, especially regarding link outreach. If you have any more questions or need further guidance, feel free to ask.
David Johnson
George, your article has redefined my approach to link building. Thank you for sharing your expertise!
George Forrest
Thank you, David! I'm thrilled to hear that my article has redefined your approach to link building. If you have any more questions or need further assistance, don't hesitate to reach out.
Sophia Davis
Your article has provided me with actionable strategies that I can implement right away. Thank you, George!
George Forrest
You're welcome, Sophia! I'm glad the article has provided you with actionable strategies that you can implement immediately. If you have any more questions or need further insights, feel free to ask.
Jessica Wilson
George, your article has given me a fresh perspective on link building. Thank you for sharing your expertise!
George Forrest
You're most welcome, Jessica! I'm thrilled to hear that my article has given you a fresh perspective on link building. If you have any more questions or need further guidance, don't hesitate to reach out.
William Wilson
George, your article has been a valuable resource for my link building campaign. Thank you for sharing your knowledge!
George Forrest
Thank you, William! I'm glad my article has been a valuable resource for your link building campaign. If you have any more questions or need further assistance, feel free to ask.
Laura Thompson
Your article has been a comprehensive guide, George. Thanks for shedding light on the nuances of link building!
George Forrest
You're welcome, Laura! I'm glad my article has served as a comprehensive guide to link building. If you have any more questions or need further insights, feel free to ask.
David Johnson
George, your article has helped me refine my link building strategy. Thank you for sharing your expertise!
George Forrest
You're welcome, David! I'm thrilled to hear that my article has helped you refine your link building strategy. If you have any more questions or need further guidance, don't hesitate to reach out.
Emma Thompson
Thanks, George, for providing actionable tips for successful link building. Your expertise is highly appreciated!
George Forrest
You're most welcome, Emma! I'm glad you found the tips actionable for successful link building. If you have any more questions or need further assistance, feel free to ask.
Kevin Thompson
Your article has been a game-changer for my link building strategies, George. Thank you!
George Forrest
That's fantastic, Kevin! I'm thrilled to hear that my article has been a game-changer for your link building strategies. Keep up the great work!
Jessica Wilson
George, your article has provided me with practical tips that I can implement immediately. Thank you!
George Forrest
You're welcome, Jessica! I'm glad the article has provided you with practical tips that you can implement right away. If you have any more questions or need further insights, feel free to ask.
Michael Thompson
George, your article has been a lifesaver for my link building struggles. Thank you!
George Forrest
You're most welcome, Michael! I'm glad my article has been a lifesaver for your link building struggles. If you have any more questions or need further guidance, don't hesitate to reach out.
David Johnson
George, your article has given me a clear roadmap for successful link building. Thank you for sharing your expertise!
George Forrest
You're welcome, David! I'm thrilled to hear that my article has given you a clear roadmap for successful link building. If you have any more questions or need further assistance, feel free to ask.
Sophia Davis
Your article has been a treasure trove of link building insights, George. Thank you for sharing your knowledge!
George Forrest
Thank you, Sophia! I'm thrilled to hear that my article has been a treasure trove of link building insights. If you have any more questions or need further guidance, don't hesitate to reach out.
Robert Johnson
George, your article has been a godsend for my link building efforts. Thank you for sharing your expertise!
George Forrest
You're welcome, Robert! I'm glad my article has been a godsend for your link building efforts. If you have any more questions or need further assistance, feel free to ask.
Emily Wright
George, your article has been a valuable resource for my link building campaign. Thank you for sharing your knowledge!
George Forrest
Thank you, Emily! I'm glad my article has been a valuable resource for your link building campaign. If you have any more questions or need further assistance, feel free to ask.
Laura Thompson
Your article on link building has left no stone unturned, George. Thanks for sharing your expertise!
George Forrest
You're welcome, Laura! I'm glad my article on link building has left no stone unturned. If you have any more questions or need further insights, feel free to ask.
George Forrest
Thank you all once again for your engagement and kind words. I'm grateful for your participation in this discussion. If you have any more questions or need further assistance, don't hesitate to reach out. Wishing you all success in your link building endeavors!

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