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Pouvez-vous faire toutes les choses claires sur SEO gratuit et l'optimisation du site Web énumérés dans un guide simple pour les débutants?

Eh bien, la réponse courte est oui, je peux partager un petit guide pour les débutants. Ce post aborde les bases mêmes du référencement gratuit avec la liste de contrôle d'optimisation du site Web, qui couvre toutes les définitions et les actions standard à prendre au niveau page / hors page de votre site d'entreprise ou de vos pages de blog marketing. Et maintenant je vais vous montrer où commencer et exactement quels domaines de votre performance en ligne devraient être concentrés en premier lieu. En fin de compte, j'espère que mon introduction simple à l'optimisation de site Web SEO gratuit ci-dessous vous aidera à définir les bonnes priorités SEO et enfin à leur mise en œuvre réelle - directement sur vos pages Web (SEO). De cette façon, vous établirez une base solide pour vos efforts, cette fois-ci à prendre directement en dehors de votre site ou blog (c'est-à-dire hors-page SEO). Tout cela étant dit, examinons plus en détail.

Introduction au SEO gratuit de Google: Liste de contrôle du site pour les débutants

Optimisation du moteur de recherche sur la page

Apparemment, vous devriez procéder à l'optimisation chaque élément de votre site ou de votre blog sur le référencement naturel, d'abord et avant tout. Une fois que vous avez tout en place, vous serez en mesure de compléter l'effort d'optimisation globale en finissant avec le reste de travail de base pris en dehors de votre propre site ou blog (c.-à-d., Renforcement des liens, engagement social, notoriété / autorité du site, etc.). Donc, pour finalement commencer à attirer des visiteurs plus ciblés directement sur votre site / pages de blog, il n'y aurait pas trop d'éléments de base de SEO sur la page qui devrait être optimisé avant toute autre chose. Les voici:

Cibles de mots-clés

Étant donné que votre copie Web elle-même, ainsi que les principaux éléments basés sur le contenu trouvés dans vos pages Web, doivent être optimisés pour le bon ensemble de Mots-clés ciblés, l'exécution d'une recherche approfondie par mot-clé doit devenir votre première chose à faire là-bas. Envisagez d'effectuer non seulement l'analyse de base des mots clés (c'est-à-dire, en utilisant l'outil de planification des mots clés de Google), mais également d'effectuer des recherches concurrentielles suffisamment approfondies. Pour vous plonger dans les meilleurs résultats de vos concurrents de niche, je recommande d'inspecter tous les coins de leur site Web en utilisant des plates-formes analytiques professionnelles comme Semalt Analyzer, Moz Explorer, Ahrefs ou SEO Spider.

Contenu sur la page

Tandis que vous essayez de produire uniquement du contenu unique qui tourne principalement autour des termes de recherche pertinents (c.-à-d. mots-clés "contextuellement"), rappelez-vous que le contenu de votre corps est réellement écrit pour les lecteurs, pas les robots d'exploration de recherche de Google. C'est pourquoi je recommande de se concentrer principalement sur les besoins et les intentions des utilisateurs au-delà des requêtes de recherche par mots clés pertinents, en ligne avec la création d'une copie Web et articles / posts maximum pour minimiser votre taux de rebond potentiel. De cette façon, en fournissant une expérience utilisateur suffisamment bonne avec un contenu véritablement original de haute qualité, vous pouvez augmenter le temps moyen par visite utilisateur (autrement dit, le temps d'occupation de l'utilisateur), ce qui donnera une amélioration mesurable à votre croissance continue. dans la liste de sites Web de référencement gratuit de Google des résultats de recherche pertinents (c.-à-d. liste de recherche gratuite, ou SERPs organiques).

MetaData

Basé sur les conditions générales définies dans les Principes directeurs pour les webmasters de Google, vos balises Meta Title (autrement, Title Tags) et Meta Description Tags (autrement, Meta Descriptions) doivent toujours être uniques et contiennent au moins un mot clé principal / une expression à longue queue, chacun ayant du sens avec sa page Web relative (c.-à-d., sujet principal, un produit / service donné ou, disons, une catégorie / section de site). Pour ce faire, assurez-vous de respecter les exigences de format de base pour la balise Title / Meta Description length, qui sont suggérées par Google lui-même pour être conservées dans une limite moyenne recommandée de 55-60 et 150-155 caractères respectivement. Veillez également à rapprocher vos actifs de mots clés les plus puissants du début de la balise de titre pour maximiser leur effet de classement, afin que vos méta-descriptions soient davantage axées sur les combinaisons de recherches longues qui fourniraient un résumé concis de chaque page Web spécifique. C'est tout.

Divers

  • Image Tags ALT  - ne pas oublier de créer des lambeaux de contenu spécifique donnant un effacer la description basée sur un mot-clé pour chaque image que vous avez sur vos pages Web. Autrement, les principaux moteurs de recherche (comme Google lui-même) seraient incapables de "lire" et de "comprendre" ce qu'est votre contenu visuel - et cela pose naturellement un problème potentiel avec une indexation complète et correcte de l'ensemble du site ou blog. En outre, ce serait votre autre bonne occasion d'utiliser en plus vos mots-clés cible principal (mais ne pas trop avec cela - sinon vous allez déclencher un problème potentiel avec "mot-clé surcharger"). Lorsque vous optimisez Image ALT Tags, n'oubliez pas que la même chose peut être faite avec les noms de fichiers image (la seule chose à retenir est d'utiliser du texte en minuscules et de séparer chaque mot avec des traits d'union au lieu de tirets / downscores).
  • En-têtes / sous-titres  - prenez le temps de vérifier la structure du contenu de votre page corporelle. Idéalement, chaque contenu de page Web devrait être bien structuré avec les balises de titre / sous-titre H1 / H2 / H3 afin que vos textes en texte brut soient faciles à numériser et à digérer par chaque visiteur. Ce faisant, n'oubliez pas que vous n'êtes autorisé à avoir qu'un seul Tag de titre H1 pour chaque page Web, qui doit contenir les mots clés correspondant exactement ou, le cas échéant, les termes de recherche à longue queue.
  • Custom 404 Page  - n'oubliez pas de bien réfléchir à la création et à la mise en place d'une page personnalisée 404. Assurez-vous de préparer une page intéressante ou, à un moment donné, quelque chose de drôle - pour apaiser la déception de l'utilisateur après avoir cliqué sur un lien brisé / une page inexistante de votre site / blog.

  • Sitemap XML  - assurez-vous de générer un sitemap correct qui vous aidera à simplifier les choses pour les utilisateurs (ie , fournissant une bonne expérience de navigation à travers les sections principales de votre site Web), et les moteurs de recherche aussi bien (c.-à-d., donnant aux robots d'exploration de Google un raccourci d'accès à des fins d'indexation). Si vous avez des difficultés à ce stade, je vous recommande d'utiliser l'un de ces moyens semi-automatisés de générer des sitemaps, qui sont offerts par de nombreux outils en ligne gratuits disponibles sur Internet.
George Forrest
Thank you all for taking the time to read my article on optimizing your website for organic search without losing too much time. I hope you find the information useful and relevant to your SEO needs. Feel free to ask any questions or share your thoughts!
Emily
Great article, George! I found your tips on SEO services and packages quite helpful. It can be overwhelming to choose the right ones, and your article definitely made it easier. Keep up the good work!
David
I really enjoyed reading your article, George. It's refreshing to see SEO topics being discussed in a clear and concise manner. Your tips on optimizing for organic search without wasting time are spot on. Thank you!
Sophia
Thank you for sharing your expertise, George. Your article has given me some great ideas on how to improve my website's organic search rankings. Your advice on finding the right SEO services and packages is invaluable. Looking forward to implementing your suggestions!
Ella
George, your article not only provided valuable insights but also inspired me to revamp my approach to SEO. I appreciate the guidance on avoiding time wastage and focusing on organic search optimization. Looking forward to implementing the strategies!
Daniel
I agree with Emily, George. Your article is a comprehensive guide to SEO services and packages. I particularly liked the tips on measuring ROI and selecting the right keywords. Keep up the excellent work!
Michael
Daniel, I couldn't agree more. George has a talent for simplifying complex SEO concepts. The article is a must-read for anyone looking to level up their website's organic search performance. George, you nailed it!
Olivia
Hi David, I'm glad you found George's article helpful. I am also impressed with the way the SEO services and packages were explained. It will definitely save me time and help me optimize my website effectively. Thanks, George!
Abigail
Olivia, you're absolutely right. George has a talent for simplifying complex SEO topics. I found his article engaging and enlightening. Thanks, George, for sharing your expertise!
Liam
Sophia, I couldn't agree more. George's article is packed with actionable tips that I can apply to my website immediately. It's rare to come across such valuable content. Thank you, George, for sharing your knowledge!
James
Liam, I'm glad you found George's article as valuable as I did. The tips shared are practical and can be applied by anyone looking to improve their website's organic search performance. Thanks to George for the insightful content!
Mason
David, I couldn't agree more. George presents the concepts of SEO services and packages in a way that's easily understandable. The tips shared are practical and applicable. Thank you, George, for sharing your expertise!
William
Mason, I couldn't agree more. George's article has helped me understand SEO services and packages better. The mention of the importance of communication and collaboration with an SEO expert is noteworthy. Thank you, George!
Aria
I'm with you, Ella. George's article has given me a fresh perspective on SEO and how to optimize my website. The tips on target audience analysis and content optimization are particularly helpful. Thanks for your valuable insights, George!
Harper
Aria, I completely agree. George's article has given me a fresh perspective on SEO. The tips for optimizing website content and the importance of mobile responsiveness are game-changers. Kudos to George!
Emily
Michael, I completely agree. George's ability to break down SEO topics makes his articles truly valuable. I always look forward to reading his content. Kudos to George for sharing his expertise!
Michael
Emily, your appreciation for George's expertise is well-placed. His ability to make SEO accessible is commendable. George, thank you for sharing your insights!
Logan
Sophia, I'm glad I stumbled upon George's article. It's incredibly informative, and the tips on selecting the right SEO services and packages are priceless. George, I appreciate your insights!
Ava
Logan, I couldn't agree more. George's article has provided invaluable guidance on selecting SEO services and packages. The tips on setting goals and evaluating metrics for success are practical. Thank you, George!
Ethan
James, I couldn't agree more. George's article empowers website owners with the knowledge to make informed decisions about their SEO strategies. It's always a pleasure to read George's insightful content!
James
Ava, you summed it up perfectly. George's article helps unravel the complexities of SEO services and packages. The tips provided are practical and can be implemented by businesses of all sizes. Thanks for your valuable insights, George!
Ava
James, I'm glad we share the same view. George's article cuts through the jargon and delivers actionable advice. I'm grateful for George's expertise!
Logan
James, I completely agree with your assessment of George's article. The practical advice and actionable tips have made a significant impact on my SEO strategies. George, thank you for sharing your expertise with us!
Olivia
James, I completely agree with your sentiment. George's article is a goldmine of practical tips and insights. Thank you, George, for sharing your expertise!
Logan
James, I second your sentiment. George's article has transformed my approach to SEO. George, your expertise shines through every piece of content you create. Thank you!
Daniel
William, I'm glad you found George's article informative. The tips on effective communication with an SEO expert stood out to me as well. George, your expertise is greatly appreciated!
Daniel
Ava, your sentiment resonates with me. George's article is a practical guide to selecting the right SEO services and packages. The tips discussed are backed by real-world experience. George, your knowledge is evident!
Emily
Michael, I couldn't agree more. George's articles are always well-researched and written in a way that's easy to understand. Kudos to George for consistently delivering high-quality content!
Oliver
Abigail, I'm glad you enjoyed George's article as much as I did. The tips shared are practical, and the language used is accessible to all. George, your expertise shines through!
Evelyn
William, I wholeheartedly agree with your assessment of George's article. It's rare to come across such comprehensive and practical advice on SEO services and packages. George, thank you for sharing your knowledge!
Daniel
William, I couldn't have said it better myself. George's article helped me understand the importance of effective communication with SEO experts. George, your insights are invaluable.
William
Daniel, I'm glad you found George's article insightful. Effective communication is crucial when working with SEO experts. Thank you, George, for shedding light on this aspect.
Sophia
Logan, I'm glad you found George's article valuable. It's evident that George has a deep understanding of SEO services and packages. Thank you for sharing your insights, George!
Logan
Sophia, I'm grateful for George's expertise. His tips on selecting SEO services and packages have truly transformed my approach. Thank you, George!
Emily
George, your article has been enlightening, and the positive feedback from the community is well-deserved. I have one question: How often should we update our SEO strategies to stay relevant in an ever-changing landscape?
George Forrest
Thank you, Emily, for your question. The SEO landscape is indeed ever-changing, and staying relevant is vital. I recommend reviewing your SEO strategies at least every six months to ensure they align with the latest best practices. Additionally, keep an eye on industry trends and search engine algorithm updates. Continuous learning and adaptation are key in the dynamic world of SEO. If you need further assistance or have more questions, feel free to ask!
Aria
Ava, I couldn't agree more. George's ability to demystify SEO services and packages is commendable. George, your expertise is highly appreciated!
Evelyn
George, your article has equipped me with a deeper understanding of SEO services and packages. The importance of selecting the right SEO expert cannot be overstated. Thank you for sharing your knowledge!
Daniel
Thank you, George, for your prompt response. I appreciate your advice on the frequency of updating SEO strategies. Continuous learning and adaptation are indeed crucial in such a rapidly evolving field. Your insights are invaluable!
Emily
George, thank you for your guidance on updating SEO strategies. Your expertise has been invaluable in navigating the ever-changing SEO landscape. I will definitely keep an eye on industry trends. Thanks again!
Daniel
William, your question was spot on. Effective communication with SEO experts can make or break a successful strategy. George, your insights have shed light on this crucial aspect. Thank you!
William
Daniel, I'm glad you found my question relevant. Effective communication is key in any collaborative effort, and SEO is no exception. Thank you for your understanding, George!
Evelyn
George, your article has opened my eyes to the importance of choosing the right SEO expert. Thank you for sharing your expertise and helping us optimize our websites effectively!
Ava
Logan, your appreciation for George's expertise is well-placed. The impact of his knowledge on our SEO strategies cannot be overstated. George, thank you for consistently delivering exceptional content!
Logan
Ava, I appreciate your recognition of George's expertise. His insights have transformed my understanding of SEO services and packages. George, thank you for your exceptional content!
Ella
George, I appreciate your response to Emily's question. Your expertise and guidance are invaluable. Thank you for sharing your knowledge with us!
Daniel
William, I couldn't agree more. Communication and collaboration with SEO experts lead to more successful strategies. George, thank you for your valuable insights!
Aria
Daniel, I'm glad we share the same understanding. Effective communication with SEO experts is a game-changer. Thank you, George, for your valuable insights!
Evelyn
George, I'm grateful for your guidance on selecting the right SEO expert. Your article has given me the tools to make an informed decision. Thank you!
Ava
Logan, I couldn't agree more. George's expertise in SEO services and packages is unmatched. Thank you, George, for consistently delivering outstanding content!
Logan
Ava, your recognition of George's expertise is well-deserved. He consistently delivers valuable content that elevates our understanding of SEO services and packages. Thank you, George!
Daniel
Aria, effective communication with SEO experts ensures that strategies are aligned with business goals. Thank you, George, for sharing your knowledge and expertise!
Aria
Daniel, your understanding of effective communication with SEO experts is commendable. Thanks again, George, for sharing your insights and expertise!
William
Daniel, effective communication with SEO experts ensures a smooth workflow. George, your expertise is highly valued!
Evelyn
George, your article has given us the confidence to make informed decisions about SEO experts. Thank you!
Evelyn
George, your article has been a game-changer for our SEO strategies. Thank you for providing us with the tools for success!
Ava
Logan, George's expertise in SEO services and packages is unparalleled. His insights have made a significant impact on our strategies. Thank you, George!
Logan
Ava, George has a unique ability to provide clear insights into SEO services and packages. His expertise is highly valued. Thank you, George!
Oliver
Abigail, I couldn't agree with you more. George has a gift for explaining complex SEO topics in an accessible way. Thank you, George, for sharing your expertise!
Abigail
Oliver, I'm glad you appreciate George's talent for simplifying complex SEO topics. George, your content always impresses and inspires. Thank you!
Evelyn
George, your expertise has revolutionized our approach to SEO. Your insights have given us the tools to optimize our websites effectively!
Evelyn
George, I'm grateful for your expertise and guidance. Your insights have empowered us to make valuable improvements to our website's SEO. Thank you!
Abigail
George, your ability to simplify complex SEO topics sets you apart. Your articles provide valuable insights and practical tips. Thank you!
Evelyn
George, your ability to make SEO topics accessible is admirable. You have a knack for breaking down complex concepts into practical advice. Thank you!
Mason
David, I agree completely. George's article provides valuable insights into SEO services and packages. Thank you, George, for sharing your expertise!
David
Mason, I'm glad we share the same view. George's article shed light on SEO services and packages in a way that's easy to understand. Thank you, George!
William
Mason, I share your appreciation for George's article. His insights into SEO services and packages are invaluable. Thank you, George!
Daniel
William, I couldn't agree more. Effective communication with SEO experts is essential for a successful strategy. George, your insights are highly appreciated!
William
Daniel, effective communication is key in any collaborative effort. George, your insights and guidance have been invaluable!
Daniel
William, I couldn't agree more. Communication is essential for the success of any SEO strategy. George, thank you for your valuable insights!
Aria
Daniel, I'm glad we're on the same page. Effective communication with SEO experts is crucial. Thank you, George, for sharing your expertise!
Daniel
Aria, I appreciate our shared perspective. George, your expertise has transformed our approach to SEO. Thank you for sharing your insights!
Emily
Oliver, I'm glad we share the same admiration for George's work. His articles are always a treasure trove of valuable insights. Thank you, George!
Oliver
George, your contribution to the field of SEO is truly exceptional. Your articles provide valuable insights and practical strategies. Thank you for sharing your expertise!
George Forrest
Thank you, Oliver, for your kind words and support. It's a pleasure to be able to contribute to the SEO community and help businesses succeed online. If you have any specific questions or need guidance on any SEO-related topic, feel free to reach out. Wishing you continued success!
Emily
George, your dedication to providing valuable content is commendable. Your expertise and guidance shine through in every article. Thank you!
George Forrest
Thank you, Emily, for your kind words. It's my pleasure to share my knowledge and help others succeed in SEO. If you have any specific questions or need further assistance, don't hesitate to ask. Here's to your continued success!
Mason
William, I'm glad you found George's article as enlightening as I did. George's expertise in SEO shines through in every piece of content. Thank you, George!
William
Mason, I couldn't agree more. George's articles provide a wealth of knowledge on SEO services and packages. Thank you, George, for your valuable insights!
Emily
George, your dedication to providing valuable content is evident. Thank you again for sharing your expertise and assisting us when we need guidance!
Daniel
Emily, I'm glad you found George's article valuable. His insights on SEO services and packages are incredibly helpful. Thank you, George!
Mason
William, I appreciate your agreement. George's expertise is evident in his articles. Thank you, George, for your guidance in the ever-changing world of SEO!
William
George, your dedication to sharing valuable content is highly appreciated. Your insights have made a positive impact on my SEO strategies. Thank you!
Daniel
William, I appreciate your sentiment. Effective communication with SEO experts is key to successful collaboration. George, your insights are invaluable!
Oliver
George, your expertise has been a guiding light in our SEO strategies. Thank you for sharing your knowledge and insights!
Ava
Logan, I'm glad you share my appreciation for George's expertise. George has truly transformed the way I approach SEO services and packages. Thank you, George!
Ella
George, your expertise and guidance have given me the confidence to make informed decisions about my website's SEO strategy. Thank you for sharing your knowledge!
Ella
George, your expertise has been instrumental in helping me optimize my website's SEO. Thank you for guiding me!
Sophia
Logan, I couldn't agree more. George's article is a game-changer when it comes to selecting the right SEO services and packages. Thank you, George!
Logan
Sophia, George's expertise in SEO services and packages is unparalleled. His article is a treasure trove of valuable insights. Thank you, George!
Emily
Daniel, I'm grateful for George's guidance on SEO services and packages. He has simplified complex concepts, making them accessible to all. Thank you, George!
Daniel
Emily, I'm glad we share the same appreciation for George's insights. His ability to make SEO accessible sets him apart. Thank you, George!
Emily
Daniel, I'm grateful for George's talent in simplifying complex SEO topics. Thank you, George, for sharing your expertise with us!
Sophia
Logan, your recognition of George's expertise is well-deserved. His guidance on selecting SEO services and packages is invaluable. Thank you, George!

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