Does anyone have a reliable guide to on-page SEO with to-do-list for startups?
Yes, I've got a pretty good starter guide to SEO and to-do-list with the very basics needed to get everything in place with a brand-new startup, actually disregarding its main topic/business industry, or commercial element. This general SEO to-do-list is intended to help every novice website owner to get started with the Search Engine Optimization at the on-page level – right from the day one it goes live. Just try to complete as many as you can – and you will have a nice starting point for uncovering the full ranking potential of your website or blog in Google's list of relevant SERPs. That being said, let's quickly run through the following set of simple yet benefitting recommendations to on-page optimization.
Introduction to On-Page SEO: To-Do-List for New Websites
Google Analytics
The first thing to be done is installing Google Analytics, a default online toolkit provided by the world's search giant by default. Put simply, GA is a free analytical software which can give you almost everything needed for tracking/reporting every side of your website's or blog's online performance. From the viewpoint of on-page SEO, GA will help you track the primary online metrics like the amount of web traffic you're pulling from the search engines with your pages and exactly which ones are pumping more organic traffic, it can also measure your bounce rate, in line with giving you many other data-driven performance measurements and valuable insight about what can be improved or probably needs a quick-fix.
Google's Search Console
Next, you should set up your Google's Search Console (otherwise, Webmaster Tools). GSC is also available in open access, being specifically designed for webmasters and perhaps everybody managing a website or blog. It can give you a big picture of your overall online performance in Google's organic search results, and show your current website's or blog's status for taking all necessary actions when something goes wrong.
Spot-Check for Redirects
Once you have everything in place with your tracking and basic analytical software, it's time to get down to some more specific things. The first thing to be done to the point of on-page SEO is running a spot-check for redirects. Their proper use is crucial for your overall online performance. Given that a 301-redirect (standard permanent redirect) is passing nearly all potential ranking value from the old page to its new destination, it's very important to make sure you don't have 302-redirect errors (that actually should come as 301-s). That way, I recommend using Browseo.net – a really simple online tool that will help you quickly detect any incorrect URL and wrong redirect that should be fixed.
Errors and Crawl Problems
Taken in general, the larger is your website or blog, the more potential malfunctions it may bear. Among the other most common issues related to on-page SEO, broken links, content errors, and crawl obstacles are arguably the most frequently arising problems, which are often faced by brand-new online startups. That's why you should make sure that the search engines can easily find your content, scan (otherwise, index) it, and therefore successfully drive more organic traffic to your pages. There are many professional toolkits and broad analytical online platforms to help you with that. Some of them are paid, the others can have a monthly trial or completely free access at the basic level. Anyway, when choosing the right online helper, I recommend you to check out for the following use-proven ones: Screaming Frog SEO Spider Tool (by Screaming Frog), Moz's Open Site Explorer (by Moz), or my fave Semalt Website Analyzer (by Semalt).
Keyword Research
Of course, you must have heard about the importance of in-depth keyword research. And I'm betting that you have already chosen a set of good keywords that have a nice search volume yet not too high level of keyword competition. But what if I say that there are still many other potentially winning keywords (and their long-tail combinations in particular) that were most likely overlooked and therefore not used within your on-page content? I mean that in-depth keyword research handled with specifically-tailored software time to time – can always live a room for even better improvement. To keep uncovering new keyword opportunities, I recommend you to occasionally delve into a comprehensive keyword analysis using one of the following tools: good old Google's AdWords Keyword Planner, KWFinder online tool, SEMRUsh online platform, or KeywordTool.io/UberSuggest tool.
Competitive Link Building Insight
And here we're entering a definitely delicate junction. Despite the fact that your website's or blog's internal and external link profile is often referred to the realm of off-page optimization, I decided to have it included in this SEO to-do-list for on-page optimization. Why? Simply because high-quality backlinks built organically are seen by the major search engines as the third most important ranking factor ever. That's why I've got a sure-fire way of creating a clean & clear interlinking structure, in line with quickly grabbing some really powerful backlinks with high PageRank and domain authority.
All you need is to simply inspect your competitors link profiles – and just track where they are getting their most valuable link-based assets, replicating their best findings as well as getting better understanding of their interlinking strategy. And you should never skimp your time and effort on that, besides the whole task is not that difficult as it may seem on the first glance. With the right software tool, you can easily spy over any top performing websites owned by your closest niche competitors. All you need is to choose between Ahrefs and Majestic online tools – and you’re done. You might as well get back to my featured one – Semalt Website Analyzer – and simply use it as a “one-stop-shop” for every shred of online metrics you may need over time. Anyway, it’s only up to you to decide which one to pick for your on-site SEO strategy, right?
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