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Qualcuno ha una lista di controllo SEO completa del sito web aziendale locale per iniziare?

by
Mar 02, 2018

Sì, posso aiutarti a ottenere un buon kickstart sull'ottimizzazione del sito web aziendale locale con la checklist SEO per i principianti. Assicurati di avere tutto a posto con quanto segue, e ti troverai già sulla strada giusta. In definitiva, per ottenere il massimo dall'esposizione online alla ricerca locale, in linea con l'impostazione di un potenziale di generazione di traffico abbastanza buono. Detto questo, ecco tutto ciò che serve a quel punto.

Impostazione del sito web aziendale locale: lista di controllo SEO per iniziare

Livello 1: ottimizzazione sito web aziendale locale

  • Innanzitutto, identificare la strategia di ottimizzazione basata sulla posizione. Nota, se gestisci un'attività multiprofessionale (ad esempio, un'azienda legale o medica), ci sarebbero strategie SEO locali molto più complicate - rispetto a un'attività commerciale, basata sulla casa o single progetto di localizzazione.
  • Assicurati di avere una homepage accogliente, oltre che di coinvolgere "contatti", "circa" e diverse pagine di destinazione specifiche per località. Creale tutte uniche e controlla i dati della tua NAP aziendale per coerenza in tutte le sezioni del tuo sito web aziendale principale.
  • Non dimenticare di aggiungere Google Map almeno alla tua pagina di contatto, in linea con l'utilizzo della marcatura Schema per ottenere dati più strutturati che aiutino Google nell'indicizzazione. Compila la pagina di Google My Business per verificare il tuo sito web aziendale e sei pronto per l'ottimizzazione dei contenuti.

Livello 2: Avvio dell'ottimizzazione del contenuto del corpo

Molto simile all'ottimizzazione standard dei motori di ricerca, anche il SEO locale è guidato da contenuti in-page di alta qualità, non solo per fornire buoni esperienza utente con dati unici e informativi, ma per attrarre preziosi collegamenti naturali. Significa che dovrai impostare una solida strategia di contenuto locale. In questo modo, utilizza i seguenti suggerimenti per la corretta strategia di ottimizzazione dei contenuti che ti aiuterà a dominare una ricerca ben mirata a livello locale:

  • Usa parole chiave iper-localizzate (cioè, termini di ricerca usati frequentemente alla categoria principale della tua attività commerciale, che sono incorporati con il nome della tua città / città o regione che stai servendo) per ottimizzare i tag Title, le meta descrizioni e i tag ALT immagine.
  • Includere foto luminose che mostrino chiaramente l'intera azienda stessa, interni / esterni, locali limitrofi e dipendenti del personale di squadra. In questo modo, prova ad incorporare i nomi dei file di immagine (quando applicabile) con le tue parole chiave iper-localizzate, in quanto ciò contribuirebbe anche a classifiche migliori.
  • Pubblicare solo contenuti veramente unici ed evitare di utilizzare qualsiasi atterraggio basato su modelli (vale a dire, contenuto di pagina del corpo quasi simile, con solo prodotto / servizio, o posizione, modificato). Non dimenticare di eseguire un doppio controllo per ripulire eventuali duplicati di contenuti o duplicare le schede. Prendi in considerazione l'utilizzo di uno strumento online specifico: ci sono molti utili aiutatori disponibili in accesso aperto.

Livello 3: Impostazione di tutto fino a guadagnare backlink locali

  • Assicurarsi di avere una struttura di interconnessione pulita e chiara. Collega le principali categorie del tuo sito web aziendale almeno con la homepage e le principali pagine di localizzazione. Prendi in considerazione di fare lo stesso con le tue pagine di destinazione personalizzate.
  • Creare profili di social media locali e collegarli alla home page / categoria principale o pagine di servizio. Non dimenticare di rilasciare diversi pulsanti Invito all'azione attraenti nelle sezioni principali del tuo sito web aziendale.
  • Partecipa agli eventi locali e fai diverse promozioni con sconti e qualsiasi altro modo per premiare i tuoi fedeli follower sui Social Media e ottenere in cambio un link / recensione di valore. Potresti anche valutare l'acquisto di un sito web di media locali o iniziare a pubblicare pagine di blog locali per supportare il tuo sito di attività principale. Naturalmente, ci vorrà tempo e fatica o qualche budget extra per il marketing, ma questo sicuramente pagherà.
Frank Abagnale
Thank you all for joining in on the discussion! I'm excited to hear your thoughts on optimizing websites for local search.
Susan
As an SEO expert, I believe the best way to optimize websites for local search is to focus on local keywords, add location-based content, and ensure consistent NAP (name, address, phone number) citations across directories.
David
I agree with Susan. NAP consistency is crucial. It helps search engines understand where businesses are located and builds trust with users.
Sarah
While local keywords and NAP consistency are essential, I'd also recommend leveraging online reviews and ratings. They play a significant role in local search ranking.
Frank Abagnale
Excellent points, Susan! Targeting local keywords and ensuring consistent NAP citations are indeed vital. But what about backlinks from authoritative local websites? Do you think they impact search rankings?
Susan
Absolutely, Frank! Backlinks from reputable local websites can boost a site's local search visibility. They signal to search engines that your website is relevant and trusted within the local community.
Michael
I've found that claiming and optimizing Google My Business listings is also crucial. It helps businesses appear in local map packs and provides valuable information to potential customers.
Emma
I agree, Michael. Optimizing Google My Business listings improves local visibility and enhances the overall online presence of a business.
Frank Abagnale
Well said, Susan and Michael! Optimizing Google My Business listings and acquiring backlinks from local websites are both excellent strategies. How about using schema markup for local business information? Any thoughts on that?
Susan
Using schema markup is a smart move, Frank! It helps search engines understand the context and details of a local business, making it easier for them to provide accurate information to users.
John
Let's not forget about the importance of website load speed. Fast loading websites tend to rank higher in search results, including local searches.
Frank Abagnale
That's a great point, John! Website load speed does affect user experience and search rankings. Ensuring fast load times is crucial for local businesses to stay ahead of the competition.
Laura
Speaking of competition, monitoring local competitors and analyzing their SEO strategies can provide valuable insights on how to improve our own local search performance.
Frank Abagnale
Absolutely, Laura! Keeping an eye on competitors and adapting our strategies accordingly is essential for staying competitive in local search. Great suggestion!
Paul
Another important aspect is mobile optimization. With the majority of searches happening on mobile devices, having a mobile-friendly website is crucial for local businesses.
Frank Abagnale
You're absolutely right, Paul! Mobile optimization is no longer an option but a necessity. Local businesses must ensure their websites offer a seamless experience across all devices.
Linda
I think it's also crucial to engage with the local community through social media platforms. Building a strong online presence and connecting with potential customers can significantly impact local search visibility.
Frank Abagnale
Very true, Linda! Social media engagement is a powerful way to establish a connection with the local community and build brand visibility. It can indirectly contribute to local search performance as well.
Daniel
Frank, I'd like to add that regularly updating and publishing fresh, high-quality content helps improve local search rankings. It keeps the website relevant and encourages user engagement.
Frank Abagnale
Excellent addition, Daniel! Creating valuable content and regularly updating it is an effective strategy for local SEO. It attracts relevant traffic and keeps visitors engaged.
Sarah
Frank, as an expert in SEO, what would you say is the most important factor for local search optimization? If you had to pick one.
Frank Abagnale
Sarah, if I had to pick just one, I would say NAP consistency. Having accurate and consistent Name, Address, and Phone Number information across directories is critical for local search success.
David
Frank, I have one more question. How long does it usually take to see tangible results from local SEO efforts?
Frank Abagnale
David, the time it takes to see results can vary depending on various factors like competition, website quality, and the effectiveness of optimization efforts. Generally, it can take several months to start seeing noticeable improvements in local search visibility.
Emma
Frank, your insights have been incredibly valuable! Thank you for sharing your expertise on local search optimization.
Frank Abagnale
You're welcome, Emma! I'm glad I could contribute to the discussion and provide helpful insights. Feel free to reach out if you have any more questions.
Paul
Thank you, Frank! It was great having this discussion. Your expertise has shed light on various aspects of local SEO.
Frank Abagnale
I'm glad I could help, Paul! It was a pleasure discussing local SEO with all of you. Remember, continuous learning and adaptation are key to staying ahead in the ever-changing SEO landscape.
Linda
Thank you, Frank, for sharing your knowledge and engaging in this conversation. This discussion has been enlightening.
Frank Abagnale
You're welcome, Linda! Engaging in meaningful discussions like this is a great way to exchange ideas and broaden our understanding of SEO.
Julia
I have a question for Frank. What are your thoughts on voice search and its impact on local search optimization?
Frank Abagnale
Julia, voice search is undoubtedly gaining prominence. Optimizing for voice search involves considering conversational keywords, featured snippets, and leveraging structured data. It can have a significant impact on local search, considering the rise of mobile voice assistants.
Susan
Frank, your insights on voice search are valuable. It's crucial for local businesses to stay updated with emerging search trends and adapt their strategies accordingly.
Frank Abagnale
Absolutely, Susan! Keeping up with evolving search trends and adapting strategies accordingly is key to staying ahead in the digital landscape.
John
Frank, thank you for taking the time to answer our questions and share your expertise. This discussion has been insightful.
Frank Abagnale
You're welcome, John! I appreciate your active participation in the discussion. Remember, continuous learning is essential for success in the ever-evolving world of SEO.
Sarah
Frank, it was a pleasure discussing local search optimization with you. Your insights have been invaluable.
Frank Abagnale
Thank you, Sarah! I'm glad I could contribute to the discussion. Remember, always strive for excellence in your SEO efforts and aim to provide the best user experience.
David
Thank you, Frank, for sharing your expertise and insights on local SEO. This conversation has been enriching.
Frank Abagnale
You're welcome, David! I'm glad you found the conversation enriching. Feel free to connect if you have any more questions in the future.
Emma
Frank, you've enlightened us with your knowledge on local search optimization. Thank you!
Frank Abagnale
I'm glad I could provide valuable insights, Emma! Remember, stay curious and keep exploring new strategies in the world of SEO.
Michael
Frank, thank you for your expertise in local SEO. Your inputs have been enlightening.
Frank Abagnale
You're welcome, Michael! It was a pleasure sharing insights with you all. Remember, the world of SEO is ever-evolving, so continuous learning and adaptation are key.
Laura
Frank, thank you for engaging in this discussion and shedding light on vital aspects of local search optimization.
Frank Abagnale
You're welcome, Laura! Engaging in discussions like this helps us all grow and improve. Keep up the great work in local SEO!
Paul
Frank, your expertise has been invaluable. Thank you for being a part of this discussion.
Frank Abagnale
I'm glad I could be part of this discussion, Paul! Thank you for your active participation. Remember, always strive for excellence in your SEO strategies.
Linda
Frank, thank you for taking the time to share your knowledge and insights with us. It's been a pleasure.
Frank Abagnale
You're welcome, Linda! I'm delighted to have been part of this enlightening conversation. Keep up the great work in local search optimization!
Julia
Thank you, Frank, for your contributions to this discussion. Your expertise has been enlightening.
Frank Abagnale
You're welcome, Julia! I'm glad my expertise has been valuable. Remember, keep exploring and adapting to keep excelling in local SEO.
Susan
Thank you, Frank, for sharing your insights and expertise on local search optimization. This has been an informative discussion.
Frank Abagnale
You're most welcome, Susan! I'm thrilled that this discussion has been informative for everyone involved. Remember to keep learning and evolving in your SEO strategies.
David
Frank, thank you for answering our questions and providing insightful tips on local SEO. It's been an enriching discussion.
Frank Abagnale
You're welcome, David! I'm glad I could provide valuable insights to enrich this discussion. Keep up the great work in local search optimization!
Sarah
Frank, your expertise in local SEO has been apparent throughout this discussion. Thank you for your valuable inputs.
Frank Abagnale
Thank you, Sarah! I'm pleased that my expertise has been evident in this discussion. Remember to always strive for excellence in your SEO efforts.
Emma
Thank you, Frank, for your valuable contributions to this discussion. Your expertise has been evident.
Frank Abagnale
You're welcome, Emma! I'm delighted that my expertise has been evident in our conversation. Remember, continuous learning is key to success in local search optimization.
Michael
Frank, thank you for your insights on local search optimization. Your expertise has been valuable.
Frank Abagnale
You're welcome, Michael! I'm glad my insights have been of value. Keep up the great work in local SEO!
Laura
Frank, your knowledge on local search optimization has been evident. Thank you for your contributions.
Frank Abagnale
Thank you, Laura! I'm pleased that my knowledge has been apparent in our discussion. Remember, continuous learning and adaptation are crucial in the world of SEO.
Paul
Frank, your insights and expertise have been invaluable in this discussion. Thank you for sharing.
Frank Abagnale
You're welcome, Paul! I'm glad my expertise has been valuable. Remember, always strive for excellence in your strategies for local search optimization.
Linda
Frank, thank you for participating in this conversation and providing enlightening insights on local SEO.
Frank Abagnale
You're welcome, Linda! I'm delighted to have been part of this conversation. Keep up the great work in local search optimization!
Julia
Frank, your answers and knowledge have been enlightening. Thank you for being a part of this discussion.
Frank Abagnale
You're welcome, Julia! I'm thrilled that my answers and knowledge have been enlightening. Remember, keep exploring and adapting in local search optimization.
Susan
Frank, thank you for sharing your expertise and insights on local search optimization. This discussion has been insightful.
Frank Abagnale
You're welcome, Susan! I'm glad I could share my expertise and provide insights. Remember, always aim for excellence in your SEO efforts.
David
Frank, your expertise and insights have been invaluable in this discussion. Thank you.
Frank Abagnale
Thank you, David! I'm glad my expertise and insights have been invaluable. Keep up the great work in local search optimization!
Emma
Frank, thank you for your expertise and informative contributions to this discussion.
Frank Abagnale
You're welcome, Emma! I'm pleased that my expertise and contributions have been informative. Remember, continuous learning is essential in the world of SEO.
Michael
Frank, your expertise in local SEO shines through. Thank you for sharing your insights.
Frank Abagnale
Thank you, Michael! I'm glad my expertise shines through. Remember, keep learning and adapting in the ever-changing world of SEO.
Laura
Frank, thank you for sharing your knowledge and insights on local search optimization. It's been an enlightening discussion.
Frank Abagnale
You're welcome, Laura! I'm delighted to have shared my knowledge and insights in this enlightening discussion. Keep up the great work in local SEO!
Paul
Frank, your contributions and expertise have been invaluable. Thank you for being a part of this discussion.
Frank Abagnale
I'm glad I could contribute and provide valuable insights, Paul! Thank you for your active participation. Remember, always strive for excellence in your SEO strategies.
Linda
Frank, thank you for your valuable inputs and engaging in this discussion. It's been enlightening.
Frank Abagnale
You're welcome, Linda! I'm glad I could provide valuable inputs to this enlightening discussion. Remember, continuous learning and adaptation are key in the world of SEO.
Julia
Thank you, Frank, for sharing your insights and expertise on local search optimization. It's been a valuable conversation.
Frank Abagnale
You're welcome, Julia! I'm thrilled that our conversation has been valuable. Keep exploring and adapting in local search optimization.
Susan
Frank, your insights and expertise have been evident throughout this discussion. Thank you for being a part of it.
Frank Abagnale
Thank you, Susan! I'm pleased that my insights and expertise have been evident. Remember, strive for excellence in your SEO efforts.
David
Frank, your knowledge and insights have been valuable. Thank you for engaging in this discussion.
Frank Abagnale
You're welcome, David! I'm glad my knowledge and insights have been valuable. Keep up the great work in local search optimization!
Emma
Frank, thank you for your expertise and valuable contributions to this enlightening discussion.
Frank Abagnale
You're welcome, Emma! I'm delighted to have contributed and provided valuable insights in this enlightening discussion. Remember, continuous learning is vital in SEO.
Michael
Frank, your contributions and expertise in local SEO have been invaluable. Thank you for sharing.
Frank Abagnale
Thank you, Michael! I'm glad my contributions and expertise in local SEO have been invaluable. Remember, always stay updated with evolving trends in the SEO landscape.
Laura
Frank, your insights on local search optimization have been enlightening. Thank you for being a part of this discussion.
Frank Abagnale
You're welcome, Laura! I'm thrilled that my insights have been enlightening. Keep up the great work in local SEO!
Paul
Frank, thank you for sharing your expertise and insights on local search optimization. It's been an enriching conversation.
Frank Abagnale
You're welcome, Paul! I'm glad our conversation has been enriching. Remember, continuous learning and adaptation in SEO are crucial for success.
Linda
Frank, thank you for your valuable inputs and engaging in this conversation. It's been enlightening.
Frank Abagnale
You're welcome, Linda! I'm delighted to have provided valuable inputs and engaged in this enlightening conversation. Keep up the great work in local search optimization!
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