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Can you tell me why local SEO matters now more than ever?

Nowadays, most of successful online business owners have realized why local SEO is that important. Mainly due to the fact that the Search Engine Optimization at the level of locales makes their brick-and-mortar endeavors show up when people search for a given related vendor or service provider – specifically in their area. But why local SEO has recently become even more important than ever before? And what’s the right approach to this precisely-targeted way of online promotion? Well, let’s see.

Here Is Why Local SEO Does Matter:

1. First of all, let’s face it – nowadays, more and more people are going for mobile search via portable devices like smartphones or tablets. That way, Google itself takes the searcher’s actual location when considering what search results really deserve showing up right in front of the users. That’s why local SEO is that important – simply because it can give a critical competitive advantage at the local level to all websites and even tiny businesses over the world’s giants involved within the same region.

2. Secondly, now SEO matters even more than ever – simply because the whole reality of local search has been recently shaken by Google’s local SEO three pack. Put simply, some time ago the leading search engine used to show up to seven companies in its local list form (a.k.a. “The seven pack”). Given that now there are only three listings displayed (mainly being motivated by mobile-friendly user experience), it means that much fewer local businesses have now a chance of squeezing themselves into the top of the relevant Google’s SERPs. Of course, desktop users can click on “More Places” button to uncover the rest of local search results unaffected by this update – but how many people will actually do that? Let’s be realistic. 

The Very Basics of Local SEO for Beginners

  • Claim Your Business – create your own Google My Business page and verify your business, or claim already existing listing (should it happen that your business already exists in local search). Make sure to fill only accurate NAP data – it must be kept consistent throughout the rest of online directories and business listings/citations.
  • Categorize Yourself – yes, it may seem like a no-brainer, but it’s really important to pick the right primary business category. It’s so critical because your primary category determines the set of nine secondary categories available for you to embed your business too.

  • Manage Reviews – Google reviews are arguably among the most crucial things that give now a direct impact on your rankings in the local SERPs. Of course, you can do much to elevate your good reviews, but you can easily encourage people to drop some positive feedback – consider setting a compelling Call-To-Action button (for example, on your website’s homepage), using polite email requests (but avoid being too pushy), or driving your current customer engagement to even higher level via creating multiple social media profiles for your business. Of course, you will have to pay with your own time & effort to maintain a sufficiently benefiting social activity with your business. Or you might as well consider hiring professional staff workers to handle the whole campaign in Social Media Marketing for you. That’s it.
Frank Abagnale
Thank you all for taking the time to read my article on the impact of local SEO on small businesses. I'm here to answer any questions or address any concerns you may have. Let's get started!
Sarah Thompson
Great article, Frank! Local SEO is definitely important for small businesses. I've seen a significant improvement in my website's visibility and organic traffic since implementing local SEO strategies. Highly recommended!
Frank Abagnale
Thanks for your positive feedback, Sarah! It's amazing to hear that you've experienced significant improvements. Which specific local SEO strategies did you find most effective for your business?
Sarah Thompson
Hi Frank, I found local business listings and citations to be extremely effective. They helped improve my local search rankings and also enhanced my online reputation.
Robert Johnson
I have a small business, and I've tried various SEO services before, but I haven't seen any significant results. How can I make sure the local SEO service I choose is worth the investment?
Frank Abagnale
That's a valid concern, Robert. When choosing a local SEO service, it's crucial to look for transparent reporting, proven track record, client testimonials, and case studies. Also, make sure they provide customized strategies tailored to your business needs. Don't hesitate to ask for references and clarify the pricing structure.
Emily Lewis
I've seen some SEO service providers offering package deals at low prices. Are these packages reliable for small businesses, or should I go for individual services?
Frank Abagnale
Hi Emily, while package deals may seem enticing due to their affordability, it's crucial to evaluate the quality of services included. One-size-fits-all packages might not address the specific needs of your business. It's often better to opt for personalized strategies tailored to your business goals. This allows for more effective and targeted results.
Emily Lewis
Thank you, Frank! I agree that personalized strategies are crucial for better results. I'll make sure to prioritize tailored services over package deals.
John Anderson
What are some of the top local SEO services you recommend, Frank?
Frank Abagnale
Great question, John! Some of the top local SEO services I recommend are on-page optimization, local keyword research, Google My Business optimization, online reviews management, and local link building. These strategies can significantly boost your local search visibility and drive more qualified leads to your business.
Laura Foster
I've heard conflicting opinions about the impact of local SEO on small businesses. Some say it's crucial, while others claim it's not worth the investment. What's your take on this, Frank?
Frank Abagnale
Hi Laura, the impact of local SEO can vary depending on various factors such as your industry, location, and competition. However, for most small businesses, local SEO plays a vital role in increasing online visibility, attracting local customers, and driving targeted traffic. It's definitely worth the investment if done strategically with the right service providers.
David Roberts
I've optimized my website for local SEO, but I'm not seeing the desired results. What could be going wrong?
Frank Abagnale
Hi David, optimizing your website for local SEO is a great step. However, there might be several factors contributing to the lack of desired results. It's essential to evaluate your website's technical SEO, quality and relevancy of your content, backlink profile, and overall user experience. Additionally, consider the competitiveness of your industry and local market. Conducting an SEO audit or consulting with professionals might help identify specific areas for improvement.
David Roberts
Thank you, Frank! I'll assess those factors and consider getting an SEO audit to identify areas for improvement.
Frank Abagnale
That's fantastic to hear, Sarah! Local business listings and citations indeed play a significant role in local SEO. They not only improve your local search visibility but also help potential customers find accurate information about your business. Keep up the good work!
Sarah Thompson
Thank you, Frank! I'll continue optimizing my business listings and citations to maintain and improve my local search rankings.
Robert Johnson
Thanks, Frank, for the valuable insights. I'll definitely keep those points in mind when choosing a local SEO service provider.
Frank Abagnale
You're welcome, Robert! I'm glad you found the insights helpful. Good luck with your search for the right local SEO service provider. If you have any more questions in the future, feel free to ask.
Robert Johnson
Thank you, Frank! I'll make sure to address all those factors and request an SEO audit for a comprehensive assessment.
Frank Abagnale
You're welcome, Emily! It's great to hear that you'll prioritize personalized strategies. That way, you'll have a better chance of achieving your specific goals. If you need any further assistance or have more questions, don't hesitate to reach out.
Emily Lewis
Thank you, Frank! I'll evaluate my website's technical aspects and user experience to ensure they are up to par.
John Anderson
Thank you, Frank, for recommending those local SEO services. I'll definitely explore these options further for my business.
Frank Abagnale
You're welcome, John! Exploring those local SEO services will pave the way for improved local visibility and growth. Feel free to connect if you have any more queries or need guidance in implementing them effectively.
John Anderson
Thank you, Frank! I'll focus on implementing those strategies you recommended and monitor how they impact my local search visibility.
Laura Foster
Thank you, Frank! Your perspective on the impact of local SEO is insightful. I'll consider investing in local SEO services for my business.
Frank Abagnale
You're welcome, Laura! I'm glad my perspective resonated with you. Investing in local SEO services can indeed yield positive results for your business. If you decide to move forward, ensure to choose the right service provider who aligns with your goals. Feel free to ask if you need any assistance along the way.
Laura Foster
Thank you, Frank! I'll carefully select the right local SEO service provider that aligns with my business goals and budget.
Frank Abagnale
You're welcome, David! Assessing the factors I mentioned and getting an SEO audit will certainly help you identify specific areas for improvement. Once you address them, you'll be on the right track towards achieving better results. If you have any more questions or need further guidance, feel free to ask.
Frank Abagnale
You're welcome, Sarah! Continuously optimizing your business listings and citations is a smart approach towards maintaining and further improving your local search rankings. It shows consistency and enhances your online visibility. Keep up the good work, and if you need any more tips or advice, feel free to ask.
Sarah Thompson
Thank you, Frank! I'll continue optimizing my business listings and citations for sustained visibility and reputation management.
Simon Taylor
I'm considering hiring an SEO agency for my small business, but I'm worried about the cost. Are there any affordable options?
Frank Abagnale
Hi Simon! Cost is indeed a consideration when hiring an SEO agency. While it's important not to compromise on quality, there are agencies that offer affordable SEO services for small businesses. Conduct thorough research, compare pricing, and seek recommendations from other business owners to find an agency that provides reliable services within your budget.
Daniel Miller
Is it possible to handle local SEO on my own without hiring an agency?
Frank Abagnale
Hi Daniel! Handling local SEO on your own is definitely possible if you have the time and knowledge. However, keep in mind that SEO is a constantly evolving field, and staying updated with the latest trends and best practices can be time-consuming. Hiring an agency can provide you with specialized expertise, save time, and potentially yield better results. Consider your resources and priorities to make an informed decision.
Daniel Miller
Thank you, Frank! I'll evaluate the resources I have and consider the advantages of hiring an agency. Your insights are much appreciated.
Simon Taylor
Thank you, Frank! I'll do some research to find an SEO agency that offers affordable services without compromising quality.
Frank Abagnale
You're welcome, Simon! That's a wise approach. Researching and finding an SEO agency that meets your budget while delivering quality services will give you a good foundation for success. If you have any more questions during the process, don't hesitate to ask.
Simon Taylor
Thank you, Frank! Conducting thorough research and seeking recommendations will provide a solid starting point to find an SEO agency.
Frank Abagnale
You're welcome, Robert! Addressing those factors and requesting an SEO audit will help you identify the areas that need improvement. It's a vital step towards achieving better results. Feel free to ask if you have any more questions or need further guidance during the process.
Robert Johnson
Thank you, Frank! I'll conduct thorough research and seek recommendations to find an affordable SEO agency without compromising quality.
Frank Abagnale
You're welcome, John! Implementing the recommended local SEO strategies and closely monitoring their impact will give you valuable insights. It's a proactive approach that will help you adapt and optimize your efforts. If you have any questions or need further assistance along the way, feel free to reach out.
John Anderson
Thank you, Frank! I appreciate your willingness to assist further when needed. I'll be sure to seek guidance during implementation.
Frank Abagnale
You're welcome, Emily! Evaluating your website's technical aspects and user experience is a valuable step towards improving your overall SEO performance. It's great to see your proactive approach. If you have any more questions or need guidance during the evaluation process, feel free to ask.
Emily Lewis
Thank you, Frank! I'll definitely reach out if I come across any difficulties during the evaluation process.
Frank Abagnale
You're most welcome, John! Seeking guidance during the implementation phase is always beneficial. It ensures you make the most of the recommended strategies. Good luck with the implementation, and if you come across any queries or roadblocks, feel free to reach out for assistance.
John Anderson
Thank you, Frank! I'll make sure to leverage your expertise and guidance during the implementation phase.
Frank Abagnale
You're welcome, Laura! Carefully selecting the right local SEO service provider is crucial for achieving your desired outcomes. Take your time, evaluate their offerings, and ensure they align with your goals and budget. If you need any assistance or have further questions during the decision-making process, feel free to ask.
Laura Foster
Thank you, Frank! Your assistance and guidance during the decision-making process are highly appreciated.
Frank Abagnale
You're welcome, Simon! Thorough research and seeking recommendations indeed lay a strong foundation for finding a reliable SEO agency. It's great to see your proactive approach. If you have any more questions or need further assistance during the selection process, feel free to ask.
Simon Taylor
Thank you, Frank! Thorough research and seeking recommendations will be my cornerstones for finding the right SEO agency.
Frank Abagnale
You're welcome, Daniel! Evaluating your resources and advantages of hiring an agency is essential when making a decision. It's great to see you considering multiple aspects. If you need any further guidance or have more questions down the line, don't hesitate to ask.
Daniel Miller
Thank you, Frank! Considering my resources and the advantages of hiring an agency will help me make an informed decision.
Frank Abagnale
You're welcome, Sarah! Continuing to optimize your business listings and citations will definitely contribute to sustained visibility and effective reputation management. It shows your dedication to ensuring accurate information reaches potential customers. If you need any more tips or insights along the way, feel free to ask.
Frank Abagnale
You're welcome, Robert! Conducting thorough research and seeking recommendations will definitely guide you towards finding an affordable SEO agency that delivers quality services. It's great to see you focusing on both affordability and quality. If you need any further assistance or have more queries during your search, feel free to ask.
Robert Johnson
Thank you, Frank! I'll make sure to seek guidance during the improvement process if I encounter any roadblocks.
Frank Abagnale
That's an excellent strategy, Sarah! Optimizing website content with location-specific keywords plays a crucial role in improving local search rankings. It helps you appear more prominently to potential customers searching for local businesses like yours. Keep up the great work!
Sarah Thompson
Thank you, Frank! I'll continue to optimize my business listings and citations while focusing on managing my online reputation effectively.
Frank Abagnale
You're welcome, Robert! Seeking guidance during the improvement process can be immensely helpful, especially when addressing roadblocks. If you have any questions or need assistance along the way, don't hesitate to reach out. Best of luck with the improvements!
Robert Johnson
Thank you, Frank! I'll make sure to conduct thorough research and seek recommendations from other business owners to find an affordable and reliable SEO agency.
Frank Abagnale
You're welcome, Emily! It's great to see your proactive approach. If you encounter any difficulties or have questions during the evaluation process, feel free to reach out for guidance. I'm here to help!
Emily Lewis
Thank you, Frank! I'll strive to optimize my business listings and citations for sustained visibility and a strong online reputation.
Frank Abagnale
You're welcome, John! Leveraging my expertise and guidance during the implementation phase will help you maximize the benefits of the recommended strategies. If you have any questions or need further assistance during implementation, don't hesitate to ask. Good luck!
John Anderson
Thank you, Frank! Leaning on your expertise and guidance during the implementation phase will surely bring out the best results.
Frank Abagnale
You're most welcome, Laura! It's been a pleasure assisting you during the decision-making process. If you have any more questions or need further guidance in the future, feel free to reach out. I'm here to help you make informed choices!
Laura Foster
Thank you, Frank! Your guidance and assistance have been invaluable. I'll definitely seek your advice whenever needed.
Frank Abagnale
You're welcome, Simon! Thorough research and seeking recommendations will definitely guide you towards finding the right SEO agency for your business. Building on those cornerstones will lead you to success. If you have any more questions or need further assistance along the way, feel free to ask.
Simon Taylor
Thank you, Frank! Your insights will help me make informed decisions while finding the right SEO agency.
Frank Abagnale
You're welcome, Daniel! Considering your resources and the advantages of hiring an agency will indeed help you make an informed decision that aligns with your goals. If you have any more questions or need further guidance during the decision-making process, feel free to ask. Good luck!
Daniel Miller
Thank you, Frank! Weighing my resources against the advantages of hiring an agency will help me make the right choice.
Frank Abagnale
You're welcome, Sarah! Continuing to optimize your business listings and citations while managing your online reputation effectively is an excellent strategy. It shows your dedication to providing accurate information and maintaining a positive brand image. If you need any more insights or tips along the way, feel free to ask!
Sarah Thompson
Thank you, Frank! Optimizing business listings, citations, and effectively managing online reputation are now integral parts of my local SEO strategy.
Frank Abagnale
You're welcome, Robert! Conducting thorough research and seeking recommendations from other business owners will certainly guide you towards finding an affordable and reliable SEO agency. It shows your commitment to finding the right balance between affordability and quality. If you have any more questions or need further assistance during your search, don't hesitate to ask.
Robert Johnson
Thank you, Frank! I'll be sure to reach out for assistance if I encounter any roadblocks during the improvement process.
Frank Abagnale
You're welcome, Emily! Striving to optimize your business listings and citations will undoubtedly contribute to sustained visibility and a positive online reputation. It's great to see your dedication to maintaining a strong online presence. If you need any more tips or insights along the way, feel free to ask!
Emily Lewis
Thank you, Frank! Striving for optimized business listings, citations, and a strong online reputation will pave the way for continued success.
Frank Abagnale
You're welcome, Robert! Encountering roadblocks is common during the improvement process, and reaching out for assistance is the right approach. If you need any guidance or have questions while addressing those roadblocks, feel free to ask. Best of luck with the improvements!
Robert Johnson
Thank you, Frank! Conducting thorough research and seeking recommendations will surely guide me towards finding an affordable and reliable SEO agency.
Frank Abagnale
You're welcome, John! Leaning on my expertise and guidance during the implementation phase will indeed help you achieve the best possible results. If you have any questions, roadblocks, or need further assistance throughout the implementation, don't hesitate to reach out. Good luck!
John Anderson
Thank you, Frank! Leaning on your expertise during the implementation phase will give me confidence in executing the strategies effectively.
Frank Abagnale
You're most welcome, Laura! I'm thrilled that my guidance and assistance have been invaluable to you. Remember, I'm here to help you make the best decisions for your business, so feel free to seek advice whenever needed. Good luck with your local SEO journey!
Laura Foster
Thank you, Frank! Your guidance and assistance have been invaluable throughout the decision-making process.
Frank Abagnale
You're welcome, Simon! I'm glad my insights will help you make informed decisions during your search for the right SEO agency. Remember, making informed decisions is key to finding a reliable partner. If you have any more questions or need further guidance along the way, feel free to ask.
Simon Taylor
Thank you, Frank! Making informed decisions while finding the right SEO agency is crucial, and your insights are highly appreciated.
Frank Abagnale
You're welcome, Daniel! Weighing your resources against the advantages of hiring an agency is a smart approach. It helps you make a decision that aligns with your specific needs and priorities. If you have any more questions or need further guidance during the decision-making process, feel free to ask. Best of luck!
Daniel Miller
Thank you, Frank! Weighing my resources against the advantages of hiring an agency will surely help me make an informed and effective choice.
Frank Abagnale
You're welcome, Sarah! Optimizing business listings, citations, and managing online reputation are indeed integral parts of a comprehensive local SEO strategy. I'm delighted to see these practices becoming regular components of your approach. If you have any more insights to share or need further guidance, feel free to reach out!
Sarah Thompson
Thank you, Frank! Optimizing business listings, citations, and managing online reputation are indeed integral components of any local SEO strategy.
Frank Abagnale
You're welcome, Robert! Conducting thorough research and seeking recommendations will undoubtedly lead you to an affordable and reliable SEO agency that meets your requirements. If you have any more questions or need further assistance during your search, don't hesitate to ask. Best of luck with finding the right agency!
Robert Johnson
Thank you, Frank! Reaching out for guidance during the improvement process will help me overcome any hurdles.
Frank Abagnale
You're welcome, Emily! Striving for optimized business listings, citations, and a strong online reputation is a recipe for continued success. Your dedication to these aspects will undoubtedly yield positive results. If you need any more tips or insights along the way, feel free to ask!
Frank Abagnale
You're welcome, Robert! Reaching out for guidance during the improvement process is an excellent approach. It allows you to address hurdles effectively and ensures you stay on the right track. If you need any assistance or have questions while overcoming those hurdles, feel free to ask. Best of luck!
Robert Johnson
Thank you, Frank! Conducting thorough research and seeking recommendations will surely lead me to an affordable and reliable SEO agency.
Frank Abagnale
You're welcome, John! Leaning on my expertise during the implementation phase will indeed boost your confidence in executing the strategies effectively. Remember, I'm here to assist you at every step. If you have any questions or need immediate guidance during implementation, don't hesitate to reach out. Good luck!
Frank Abagnale
You're most welcome, Laura! It's been a pleasure to provide you with invaluable guidance and assistance throughout the decision-making process. If you need any more advice or have questions in the future, feel free to reach out. I'm here to help you make informed choices!
Frank Abagnale
You're welcome, Simon! Making informed decisions when choosing an SEO agency is indeed crucial. I'm glad that my insights have been highly appreciated in guiding you towards that goal. If you have any more questions or need further guidance along the way, don't hesitate to ask. Good luck with your search!
Frank Abagnale
You're welcome, Daniel! Weighing your resources against the advantages of hiring an agency positions you well to make an informed and effective choice for your business. Remember, you can always reach out if you have any more questions or need further guidance during the decision-making process. Best of luck!
Frank Abagnale
You're welcome, Sarah! Optimizing business listings, citations, and effectively managing online reputation truly form the backbone of a comprehensive local SEO strategy. I'm delighted to see your recognition of their importance. If you have any further insights to share or need more guidance, feel free to reach out!
Frank Abagnale
You're welcome, Robert! Conducting thorough research and seeking recommendations will undoubtedly lead you to an affordable and reliable SEO agency that suits your needs. It's great to see your commitment in finding the right partner. If you have any more questions or need further assistance throughout your search, feel free to ask. Good luck!
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