Can anybody help me improve on-page SEO with basic plan of action for beginners?
The short answer is yes, I can show you a good way to on-page optimization with beginner SEO plan of action. But before we start, note that you are intended to complete in-depth keyword research before getting down to basic content optimization using this simple on-page SEO plan of action designed for novice website owners. Given that you’ve already pulled together a general list of your main target keywords, and refined it to keep only must-winning search terms, as well as their long-tail expressions – here is all you need to get started with the Search Engine Optimization at the on-page level. Ultimately, to start driving much more organic web traffic to your pages.
Basic On-Page SEO: Plan of Action to Get Started
Your main goal is to actually implement your target keywords via putting them into your site’s body content. Given that “keyword stuffing” doesn’t work anymore, forget about maintaining the maximum keyword density – as now it’s probably the best way of getting your on-page content “over-optimized,” therefore impacting its quality and turning your articles/post into nearly unreadable ones. That being said, here are the main elements and actions to be taken with your initial strategy in on-page optimization for search.
Title Tags
Your page’s title tag is arguably the most impactful place to put your most valuable keyword assets. Consider the following main requirements to well-optimized titles:
- Make them help Google “understand” what every web page is all about. Note, however, that aggressive or manipulative use of keywords you want to rank for – is de-emphasized and can be even punished by the search engine (i.e., no “keyword stuffing” is allowed).
- Pay attention that your title tags aren’t essentially the same with your H1/H2 HTML headers. The title tag is found in your page’s source code in the meta tag.
- Title length is recommended to be kept somewhere within 55-60 characters in total.
- Make sure it’s compelling and clickable – remember that the title tag will be frequently displayed for a rich snippet seen in the search results by the user.
Meta Descriptions
This another type of metadata can effectively serve as your website’s ad copy. Given that you have a compelling meta description rich with the right keywords, which are dropped naturally – chances are that it will be frequently shown in Google’s list of relevant SERPs. That way, you can set a good and stable flow of organic web traffic – pumped directly to your web pages.
Image ALT Tags
These HTML elements allow you to provide additional information telling Google what your images are all about. Put simply, without having proper ALT tags, the search engines are unable to “read” or “understand” such type of on-page visual content. At the same time, this gives you another opportunity to utilize your core keywords and long-tail search terms outside your content.
URL Structure
It’s important to make a clean & clear custom URL structure for your website, because of a better tracking and indexing, as well as easy human browsing perspective. Moreover, much like with image ALT tags, your custom URLs can include some of your main target keywords (but don’t overdo with that). Changing your URL structure, make sure to use a proper redirect type (301 permanent), in line with making each one as short and concise as possible – and you’re done.
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