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Kendi kendime işleyebilecek basit tekniklerle web sitemin mobil SEO'su nasıl iyileştirilebilir?

by
Feb 23, 2018

Günümüzde, modern Arama Motoru Optimizasyonu ve Dijital Pazarlama dünyası daha şiddetli ve hızla gelişmektedir. Yani, çevrimiçi aramanın şu andaki gerçeği, her web sitesini ve blog sahibini, Google'ın ilgili SERP'lerinin tepesinde tırmanmak için yapılan bu son derece rekabetçi yarışta güncellenmiş olarak çağırıyor. Aksi takdirde, yalnızca eski bir masaüstü gezinmesine odaklanarak, tüm çevrimiçi işletmeyi veya blog yazan projenizi listeden atma riskinize girersiniz. Niye ya? Google şu anda mobil uyumlu web sayfalarına öncelik vermekle kalmıyor, tam olarak optimize edilmemiş web sayfalarının geri kalanını kademeli olarak indirgeme eğiliminde. Bu, her web sitesi veya blog sahibi için hızlı bir şekilde mobil SEO teknikleri uygulamak için başvuruda bulunmak için daralan bir boşluk olduğu anlamına gelir - ve bu mümkün olan en kısa sürede yapılması gerekir. Elbette, zor kazanılan sıralama ilerlemenizi boşa harcamak istemiyorsanız ve organik aramada potansiyel olarak hak ettiğiniz sıralamaların çoğunu kaybediyorsanız. Yani, burada hızlı bir şekilde o noktaya her şeyi almak için bazı basit mobil SEO teknikleri vardır. 

Mobil Dostu SEO Teknikleri: Hızlı İpuçları

Aşağıda, mobil dostu SEO için basit yoldan ve aşağıdaki konuları kapsayan kolay teknikler sunulmaktadır: Hızlandırılmış Mobil Sayfalar (aksi takdirde, AMP), Sayfa Başlığı ve Meta Veri Optimizasyonu, Mobil Duyarlı Web Tasarımına Yatırım Yapma, Daha Hızlı Göz Atma için Kod Optimizasyonu.

Hızlandırılmış Mobil Sayfalar

Geçtiğimiz yıl Google arama motoru tarafından ilk kez temsil edilen bu teknoloji artık daha kolay ve hızlı mobil tarama deneyimi için standart bir gereklilik haline geldi. Basitçe söylemek gerekirse, AMP teknolojisi sitenizin veya blog web sayfalarının daha hafif bir sürümünü oluşturabilir, böylece ortalama sayfa yükleme hızını yeterince iyileştirebilirsiniz. Sayfanızın içindeki Hızlandırılmış Mobil sayfalar için HTML kodu koymanız ve HTML kodunuzu koymanız yeterlidir; Google'ın kendisi sizin için her şeyin yapılmasını sağlayacaktır. Bu kadar.

Sayfa Başlığı ve Meta Optimizasyonu

Akıllı telefonların ve tabletlerin doğal olarak (eski eski masaüstü bilgisayarlarla karşılaştırıldığında) sınırlı bir ekran alanı sağladığı göz önüne alındığında, sayfa başlıklarını ve meta açıklamalarını görüntülenmesi için optimize etmeniz gerekir doğru şekilde. Aşağıdakileri göz önünde bulundurun: Başlık uzunluğunuzu 55-60 karakter arasında tutun, meta açıklamaları ile en az 130 karakter kalacağından emin olun.

Mobil Duyarlı Tasarıma Yatırım Yapmak

Aslında web sitesinin mobil bir sürümü ile mobil duyarlı web tasarımı arasında büyük bir fark var. Birincisi kendini açıklayıcı olsa da, duyarlı tasarım, esas olarak standart ekran boyutunu elde etmek ve sayfa düzenini akıllı telefonlar ve tabletler üzerinden iyi kullanıcı tarama deneyimine uyarlamak ile ilgilidir. Google'ın kendisinin sıralama algoritmasının mobil yanıtlı sayfa düzenini başka bir güçlü olumlu sıralama sinyali olarak kullanabileceğini tekrar teyit ettiği göz önüne alındığında, biraz nakit yatırım yapmayı ve tüm görevi nitelikli SEO'lara ve profesyonel web geliştiricilerine adamayı öneririz. Sonuçta, kesinlikle öder çünkü basitçe mobil duyarlı web tasarımına yatırım yapmak, az gelişmiş rakiplerinize anında ölçülebilir bir avantaj sağlayabilir ancak yine de uzun vadede güçlü bir sıralama sinyali olarak sayılmaya devam edecektir.

Frank Abagnale
Thank you all for your comments on my blog post! I appreciate your engagement.
Emily Mitchell
Great article, Frank! I agree that UX should be a priority for any website. Can you share any tips on how to make a website more mobile-friendly?
David Wilson
I completely agree with you, Emily. Mobile-friendliness is not just important for user experience, but it also improves search engine rankings. It's a win-win!
Liam Campbell
Emily, responsive design is key for mobile-friendliness. It allows the website layout to adapt to different screen sizes, providing an optimal user experience.
Olivia Roberts
Emily, another important factor for mobile-friendly websites is optimizing images and multimedia elements to reduce load time on mobile devices.
Daniel Anderson
I'm a big fan of your work, Frank! Your insights are always valuable. In terms of SEO, what do you think is the right balance between optimizing for search engines and optimizing for user experience?
Lucas Reed
Daniel, from my experience, focusing on user experience usually leads to better SEO results in the long run. When users have a positive experience, they are more likely to engage and share the content.
Mark Thompson
Frank, I really enjoyed reading your article. However, I have a question. Does having a mobile-friendly website actually improve SEO rankings?
Olivia Roberts
Mark, having a mobile-friendly website not only improves SEO but also enhances the overall user experience. It's crucial for businesses to adapt to the mobile-first era.
Sarah Johnson
This article is spot on, Frank! Mobile UX is crucial in today's digital landscape. How can businesses assess the mobile-friendliness of their websites?
Sophia Adams
Sarah, in addition to Google's Mobile-Friendly Test, businesses should also consider checking their website analytics to see the percentage of mobile traffic and bounce rates from mobile visitors.
Emma Collins
Sarah, businesses should also consider implementing AMP (Accelerated Mobile Pages) to improve website speed and performance on mobile devices.
David Wilson
Sarah, businesses should consider optimizing their website's loading speed for mobile devices. Slow-loading pages can lead to higher bounce rates on mobile.
Frank Abagnale
Thank you, Emily! Making a website more mobile-friendly involves using responsive design, optimizing page load speed, and ensuring easy navigation on smaller screens.
Frank Abagnale
Daniel, it's important to find the right balance between SEO and user experience. While optimizing for search engines is necessary, it should never compromise the overall user experience.
Daniel Anderson
Frank, optimizing the entire website for mobile is crucial for providing a consistent user experience and avoiding any negative impact on SEO due to poorly optimized pages.
Frank Abagnale
Mark, having a mobile-friendly website can positively impact SEO rankings. Google has always emphasized mobile-friendliness as a ranking factor, considering the increasing number of mobile users.
Frank Abagnale
Thank you, Sarah! Businesses can assess their website's mobile-friendliness through Google's Mobile-Friendly Test tool, which provides insights and recommendations for improvement.
Oliver Parker
Frank, I think one way to strike the right balance is to focus on creating high-quality, user-focused content while also incorporating relevant keywords and metadata for search engines to understand the content.
Sophia Adams
I enjoyed reading your article, Frank. It's always a pleasure to learn from your expertise!
Sophia Adams
That's a great point, David! Mobile-friendliness and search engine rankings go hand in hand. It's important for websites to cater to the increasing number of mobile users.
Frank Abagnale
Nathan, you're right. User-friendly navigation and properly displayed content are crucial aspects of mobile-friendliness.
Frank Abagnale
Sophia, I appreciate your kind words and continued support. It motivates me to share more valuable content.
Frank Abagnale
David, indeed! It's a win-win situation when user experience and SEO rankings align.
Frank Abagnale
Grace, that's fantastic to hear! Mobile-friendliness can have a significant impact on organic traffic and site performance overall.
Frank Abagnale
Oliver, you're absolutely right. Quality content and strategic optimization are key components of a successful SEO strategy.
Oliver Parker
Frank, how important is link building in SEO? Are backlinks still significant for improving search rankings?
Frank Abagnale
Liam, responsive design ensures a seamless user experience across devices. It's a crucial aspect of making a website mobile-friendly.
Frank Abagnale
Emma, AMP is definitely worth considering for improved website speed and performance. It can positively impact both user experience and SEO.
William Turner
Liam, another benefit of responsive design is that it eliminates the need for separate mobile and desktop websites, making maintenance and updates easier.
Gregory King
William, responsive design also helps with website accessibility. It ensures that people with disabilities can access and navigate the website effectively.
Liam Campbell
William, responsive design is also beneficial for SEO because it prevents content duplication, which can negatively impact search rankings.
Frank Abagnale
Olivia, that's an excellent point! Optimizing multimedia elements is crucial for providing a smooth browsing experience on mobile devices.
Frank Abagnale
Lucas, I completely agree with your perspective. User satisfaction and engagement are key factors that influence search engine rankings.
Lucas Reed
Frank, I appreciate your insights on striking the right balance between SEO and user experience. It's a delicate yet essential balance for website success.
Frank Abagnale
Olivia, thank you for highlighting the importance of optimizing images. It's also essential for improving overall page speed and user experience.
John Parker
Frank, thank you for your valuable insights. Your articles always provide practical and actionable advice.
Olivia Roberts
Frank, what kind of content performs best on mobile devices? Are there any specific formats or considerations to keep in mind?
Frank Abagnale
Olivia and Sophia, you both have valid points. User experience should be seamless across different devices, and content presentation plays a crucial role in achieving that.
Frank Abagnale
John, your support means a lot to me. I'm glad to hear that you find my articles helpful.
Ella Peterson
Lucas, I agree! When users have a positive experience on a website, it not only improves SEO but also increases the chances of conversions and customer loyalty.
Daniel Anderson
Ella, you've perfectly expressed the ripple effect of a positive user experience. It goes beyond just rankings and impacts the overall success of a business.
Frank Abagnale
Thank you, Lucas and Ella! User satisfaction and conversions are indeed important aspects that can fuel overall growth and success.
Frank Abagnale
Sophia, let me know if there's any specific topic you'd like me to cover in future articles. I'm always open to suggestions from my dedicated readers.
Sophie Freeman
Frank, what are your thoughts on voice search and its impact on SEO? Do we need to optimize websites differently for voice-based queries?
Frank Abagnale
Sophie, voice search is indeed gaining prominence, and it's crucial to optimize for it. Websites should focus on natural language keywords and provide concise, voice-friendly answers.
Sophie Freeman
Frank, how can businesses identify the right keywords to target for their SEO efforts?
Frank Abagnale
Oliver, link building remains an important aspect of SEO. Backlinks from reputable sources can boost a website's authority and improve search rankings.
Sophia Adams
Oliver, I can vouch for the importance of backlinks. We've seen a noticeable improvement in search rankings after implementing a strategic link building campaign.
Frank Abagnale
Sophia, that's great to hear! Implementing a well-executed link building strategy can yield significant results over time.
Frank Abagnale
Sophie, businesses can start by conducting keyword research using tools like Google Keyword Planner and analyzing competitor websites. It's important to focus on relevant and high-converting keywords.
Sophie Freeman
Frank, what are your thoughts on the impact of voice search and virtual assistants like Alexa and Siri on SEO? Will they dramatically change the way we optimize websites?
Maria Garcia
Frank, how frequently should websites update their content to maintain a good SEO standing? Is there a recommended frequency?
Frank Abagnale
Maria, updating content regularly is valuable for SEO. While there's no one-size-fits-all approach, it's generally recommended to freshen up content periodically to provide value to users and show search engines that the website is active.
Frank Abagnale
Olivia, mobile-friendly content should be concise, scannable, and easily readable on smaller screens. Using bullet points, subheadings, and shorter paragraphs can improve readability and engagement.
Olivia Roberts
Frank, I completely agree with your point on using bullet points and shorter paragraphs for mobile-friendly content. It enhances readability and encourages engagement.
Emily Mitchell
Nathan, it's essential for businesses to ensure their website's contact forms and other interactive elements are working correctly on mobile devices.
Frank Abagnale
Emily, you're absolutely right. Interactive elements, such as forms, should be optimized for mobile devices to ensure a smooth user experience.
Sophia Adams
Frank, concise and scannable content works well not just on mobile devices but also on desktops. It's important to consider user experience across all devices.
Sophie Freeman
David, optimizing for mobile loading speed is crucial, especially with the increasing number of mobile users. Slow websites can frustrate users and negatively impact conversions.
Frank Abagnale
Gregory, you're absolutely right. Accessibility is an important aspect that websites should consider when aiming for a truly inclusive user experience.
Sophia Adams
Frank, I'd love to read an article about the impact of social media on SEO. How significant are social signals for search rankings?
Frank Abagnale
Sophia, social signals do have an impact on SEO, but it's important to note that it's an indirect influence. Social media can help drive traffic, engagement, and ultimately improve search rankings.
Oliver Parker
Sophia and Frank, link building can be a challenging task. Do you have any tips on how to effectively build high-quality backlinks?
Frank Abagnale
Oliver, building high-quality backlinks takes time and effort. One approach is to focus on creating valuable content that naturally attracts links. Additionally, reaching out to industry influencers for collaborations or guest posting can also help in acquiring quality backlinks.
Oliver Parker
Frank, what are your thoughts on the impact of user-generated content (UGC) on SEO? Can it boost rankings?
Maria Garcia
Frank, how does mobile-friendliness impact local SEO? Does it have a larger impact on businesses targeting local customers?
Frank Abagnale
Maria, mobile-friendliness is especially important for businesses targeting local customers. Mobile search is often location-based, and having a mobile-friendly website enhances local SEO efforts.
Sophia Adams
Frank, do you recommend any specific tools for tracking website performance and SEO metrics?
Frank Abagnale
Sophia, there are several tools available to track website performance and SEO metrics. Google Analytics and Google Search Console are popular options that provide valuable insights.
Ella Peterson
Sophia, apart from Google tools, SEO platforms like SEMrush and Moz also offer comprehensive analytics and reporting features.
Emily Mitchell
Sophia, I agree with Frank. Social media signals indirectly impact SEO by driving traffic, engagement, and brand visibility. A well-executed social media strategy can complement your SEO efforts.
Frank Abagnale
Oliver, user-generated content can have a positive impact on SEO. UGC can increase website engagement, social sharing, and provide fresh and diverse content for search engines to crawl, thus potentially boosting search rankings.
Oliver Parker
Frank, should businesses optimize their entire website for mobile or focus on specific pages? Is there a recommended approach?
Emily Mitchell
Frank, I'd love to read an article on the most common SEO mistakes to avoid. Are there any particular pitfalls that you often come across?
Frank Abagnale
Emily, that's a great suggestion! I'll definitely consider writing an article on common SEO mistakes and how to avoid them. Stay tuned for that!
Frank Abagnale
Sophie, voice search and virtual assistants are indeed changing the SEO landscape. Optimizing for voice-based queries, featured snippets, and structured data markup can help websites adapt to this evolving trend.
Sophie Freeman
Frank, businesses should also make sure their website's CTAs are prominently displayed and easily clickable on mobile devices.
Emily Mitchell
Frank, that sounds great! Looking forward to reading your insights on common SEO mistakes and how to avoid them.
Frank Abagnale
Liam, you're absolutely right. Preventing content duplication is essential for maintaining a strong online presence and avoiding SEO conflicts.
Liam Campbell
Frank, content duplication can occur when websites have separate mobile and desktop versions. Responsive design is an elegant solution to address this issue.
Sophie Freeman
Daniel, when prioritizing SEO and user experience, it's crucial to focus on creating content that resonates with the target audience. That way, both aspects are addressed effectively.
Mark Thompson
Olivia, thank you for your response. It's clear that having a mobile-friendly website is crucial for businesses to stay competitive in today's digital landscape.
Emma Collins
Mark, having a mobile-friendly website not only improves SEO rankings but also ensures a positive user experience for mobile users. It's a worthwhile investment!
Frank Abagnale
Oliver, it's recommended to optimize the entire website for mobile. Mobile usage is steadily increasing, and providing a consistent, mobile-friendly experience across all pages is essential.
Frank Abagnale
Liam, absolutely! Responsive design solves the issue of content duplication while providing a seamless experience for users on all devices.
Sophia Adams
Emily and Frank, I appreciate your insights on the relationship between social media and SEO. It's clear that they are interconnected and can mutually benefit each other.
Oliver Parker
Sophia, acquiring quality backlinks can be challenging, but it's a worthwhile investment in a website's long-term SEO success.
Frank Abagnale
Lucas, striking the right balance between SEO and user experience requires a holistic approach that considers the needs and expectations of both search engines and website visitors.
Frank Abagnale
Emily, I'm glad you're looking forward to the article on common SEO mistakes. It's always important to stay updated and avoid pitfalls in our SEO strategies.
Emily Mitchell
Frank, I'm glad you liked the suggestion! I'm excited to read your article on common SEO mistakes. I'm sure it'll be packed with valuable insights.
Emma Collins
Oliver and Frank, link building can be challenging but it's definitely worth the effort. Building relevant and authoritative backlinks can significantly boost a website's visibility and organic rankings.
Frank Abagnale
Sophie, you're absolutely right! Ensuring prominent and easily clickable CTAs on mobile devices is crucial for seamless user experience and improved conversion rates.
Sophie Freeman
Frank, every interaction and element on a mobile website should be designed with the user in mind, from navigation to the checkout process.
Frank Abagnale
Ella, thank you for mentioning SEMrush and Moz. They are indeed valuable tools for tracking website performance and gaining insights into SEO metrics.
Frank Abagnale
Emily, I'm grateful for your support and enthusiasm. I'll make sure to deliver an article that provides actionable advice for avoiding common SEO pitfalls.
Frank Abagnale
Sophie, you're absolutely right. A user-centric approach is key to delivering a seamless and intuitive mobile experience that encourages conversions.
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