What are the best SEO promotion services you need to implement to your local website?
In our days launching a business online can be quite pressuring as the level of competition is very high. However, the online market continues to grow each year, bringing million dollars to the world economy. Competition should not be a stumbling block on the road to success. Fortunately, any businesses can benefit from SEO, which can make a small investment go a long way. Local optimization is an obvious choice to promote and market your business on the web.
In this article, we will talk about local SEO promotion services. I am going to explain to you what is the local SEO, why is it important, and how you can benefit from it.
Local search engine optimization process
Local optimization is a process which is designed to get your business name and website in front of the potential clients that search for brick-and-mortar businesses. Nowadays big search engines like Google, Yahoo, Bing, and others play the same role as yellow pages many years before. People open it to find where your business is located and how to contact you to make a purchase or order.
According to the industry survey, more than 82% of local consumers use search engines to find local businesses. Moreover, more than 57% of users use Yellow Pages directories with 49% using local directories. These statistical figures show that most of the local consumers are going online to find a local business. So, it is essential to optimize your website in such a way to make it visible to your potential customers.
Local SEO promotion services that can grow your business
- Submit your website to search engines
You need to start your local optimization campaign by submitting your site to search engines. Google is the primary search engine to focus on.
- Make your site user-friendly
Your site should be easy to use to make users not only click on it but stay there and convert. You need to make sure that your metadata is accurate and follows Google Webmaster guidelines. Work under your website inner structure and interlinking to make it easy to navigate. Improve your on-page optimization optimizing adding targeted search terms to your title, description, and meta tags. Craft helpful and engaging content that will attract people and make them subscribe your page or blog if you have one. Optimize your content with the relevant keywords to make it easy for your potential customers find your site on the web. Search for competitors in your area to see keywords they are using to attract web traffic.
- Implement Google Analytics
Google Analytics is a free online tool which is designed to track website metrics. It takes just several minutes to sign up and implement the code, and you can start collecting web traffic data immediately. Using this tool, you can continuously check such metrics as web visitors, how long they browse your site, bounce rate percentage, geographical location of visitors that click on your site, and many other useful metrics. It is significant data for promoting your business and tracking its success.
- Add your business to Google+ local
If you want to make your local business visible on local search, you need to add it to Google+ Local. Adding your business information to Google help people who search for your products or services find your business information quickly and easily. Google ranks local businesses that have Google My Business account on the TOP of search results page, giving them a priority over other organic results.
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