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Quali sono i migliori esempi di utilizzo dei termini di ricerca di Amazon?

I termini di ricerca di Amazon sono le parole chiave utilizzate dai clienti per trovare il tuo inventario nella ricerca. Fungono da collegamento tra venditori e clienti, aiutandoli a ritrovarsi tra le tonnellate di dati presentati sulla piattaforma di Amazon. Il compito principale dei venditori Amazon è trovare parole chiave che soddisfino le loro potenziali richieste dei clienti. La pertinenza dei termini di ricerca nella tua inserzione può garantire un miglioramento delle vendite e un miglioramento delle classifiche.

Secondo i dati del settore, i termini di ricerca sono uno dei fattori più significativi che Amazon tiene in considerazione per determinare in che modo il prodotto verrà visualizzato nei risultati di ricerca. Ecco perché è essenziale raccogliere i termini di ricerca più mirati nella fase iniziale del tuo sviluppo commerciale Amazon. Per avere un prodotto di qualità e utile non sarà sufficiente per il tuo successo Amazon. Se i tuoi potenziali clienti non riescono a trovare il tuo inventario su SERP, non aumenterai mai la tua fortuna sul mercato Amazon.

Ci sono cinque campi di contenuto su Amazon dove puoi incorporare i tuoi termini di ricerca. Amazon sostiene che ogni campo contenuto può contenere fino a 1000 caratteri. Tuttavia, le linee guida ufficiali di ottimizzazione di Amazon affermano che i venditori non dovrebbero usare termini di ricerca troppo lunghi. Si consiglia di mantenere le parole chiave fino a 50 caratteri per campo. In ogni campo, puoi utilizzare una quantità illimitata di termini di ricerca. L'unica cosa è che devi mantenere la tua lista leggibile e coinvolgente, evitando qualsiasi forma di spam.

Dovresti essere consapevole del fatto che c'è una grande differenza tra 30 click-through al giorno e 100 come traffico più mirato significa più vendite. Questo breve post è stato progettato per spiegare a tutti voi cosa fare e cosa non fare della ricerca e ottimizzazione dei termini di ricerca di Amazon. Ti fornirò alcuni brillanti esempi di termini di ricerca di Amazon per darti un'idea di come puoi scrivere la tua inserzione.

Quali sono i termini di ricerca su Amazon?

Iniziamo il nostro articolo con una breve spiegazione dei termini di ricerca di Amazon. A differenza del titolo, della descrizione e di altri campi dell'elenco visibili alle ricerche, i termini di ricerca di Amazon sono nascosti. Puoi pensare a loro come tag. In generale, i termini di ricerca di Amazon sono le parole che servono a descrivere i tuoi prodotti. Quando hanno aggiunto alla tua pagina di descrizione del prodotto, dì ad Amazon che questi termini sono mirati e hai la possibilità di mostrarli per loro.

Dopo aver discusso quali sono i termini di ricerca di Amazon, ci riferiamo alle principali funzioni di parole chiave di Amazon che ti aiuteranno a rendere vincente la tua campagna di ottimizzazione.

Amazon keyword features

I termini di ricerca Amazon ideali dovrebbero soddisfare i seguenti criteri:

  •  Relevant 

Assicurati che i termini di ricerca siano pertinenti a ciò che vendi. Ad esempio, se vendi snowboard, non includere termini come "bicicletta, tubi di neve, pupazzo di neve, ecc." Queste cose sono lontane dalle caratteristiche primarie del tuo prodotto o dalle caratteristiche tecniche. Inoltre, non posso nemmeno dire che queste parole siano legate a il tuo tema principale. I termini di ricerca accettabili per gli snowboard saranno "l'attrezzatura da snowboard, attrezzatura per lo snowboard, ecc." Queste parole dovrebbero essere sinonimi o nomi alternativi che i tuoi potenziali clienti utilizzerebbero.

  •  Non soggettivo 

Le tue parole chiave dovrebbero presentare una descrizione obiettiva del tuo inventario. Ad esempio, il tuo prodotto è un vestito da notte e tu metti "buona qualità, favoloso, affascinante, bestseller, ecc." Questi termini di ricerca sono soggettivi e assomigliano alla promozione di un prodotto, non a una descrizione obiettiva. Devi essere preciso e sincero per fornire ai tuoi clienti il più pertinente e imparziale. Per rendere la tua scheda più descrittiva, puoi, ad esempio, elencare gli argomenti relativi al prodotto.

  •  Tecnicamente compatibile 

La cosa che dovresti ricordare sull'ottimizzazione delle parole chiave di Amazon è che Amazon non premia i termini di ricerca che appaiono più di una volta su il tuo annuncio In altre parole, non è ragionevole utilizzare gli stessi termini di ricerca nella sezione delle parole chiave, nella descrizione, nei punti elenco e nel titolo. Lo stesso vale per le varianti di pluralizzazione, maiuscole e punteggiatura. Dovresti evitare virgole, congiunzioni e trattini. L'algoritmo di ricerca di Amazon noterà nomi e aggettivi unici e rilevanti scritti come una stringa. È ovvio scrivere una stringa nell'ordine più logico per aumentare le possibilità di soddisfare le query degli utenti.

Termini di ricerca best practice

In questo paragrafo, ti guiderò attraverso alcune cose fondamentali da fare e non fare per chiarire

Prima di tutto, dovresti fornire ai tuoi clienti informazioni accurate e pertinenti. Ad esempio, se i tuoi prodotti non sono in vendita, non includere queste informazioni nel tuo

In secondo luogo, cerca di non ripetere le stesse informazioni nel titolo, nei proiettili e nella descrizione in quanto non sarà interessante da leggere, ma ti aiuterà anche a usare termini di ricerca diversi e renderà la tua inserzione diversificata.

Se desideri soddisfare le tue richieste dei clienti, non è necessario includere errori standard e errori di ortografia nel tuo elenco. Invece di provare a aggiungere varianti di ortografia come (snowboard, snow board). puoi includere diverse abbreviazioni e nomi alternativi comuni per il tuo prodotto o contenuto.

Ha senso incorporare mangiato i tuoi termini di ricerca mirati nella tua inserzione in ordine di importanza. Le parole chiave più significative devono essere inserite nel titolo e nei punti elenco. Tutti gli altri termini di ricerca che puoi includere nella tua descrizione e nella sezione dei termini di ricerca.

Come condurre ricerche di parole chiave complete su Amazon?

La ricerca per parole chiave è un processo essenziale nel lancio del prodotto Amazon. Dovresti investire tempo e sforzi nel processo di valutazione dei termini di ricerca più significativi nella tua nicchia di mercato. Ottimizzerà le tue entrate e fornirà un elevato ritorno sull'investimento.

Amazon non fornisce ai venditori dati di parole chiave. Questo è il motivo per cui dovresti cercare le fonti di parole chiave esterne. Ad esempio, l'utilizzo delle risorse di parole chiave di Google può aiutarti a condurre ricerche di parole chiave efficaci. Google può essere una buona fonte per determinare in che modo gli utenti cercano il tuo prodotto su Amazon. Se la tua azienda è impostata anche con Google AdWords, lo strumento Google Keyword Planner fornirà dati utili in base al termine di ricerca principale. Utilizzando questo strumento, troverai i termini di ricerca pertinenti che puoi utilizzare per l'ottimizzazione dell'elenco di Amazon.

Inoltre, è possibile utilizzare lo stesso sistema Amazon per condurre ricerche sulle parole chiave. È una buona idea condurre un'analisi competitiva per trovare termini di ricerca adatti che puoi usare anche per classificare. Inoltre, i migliori esempi di termini di ricerca di Amazon che puoi trovare nella lista dei best seller di Amazon.

Alice
Great article! Integrating Amazon search terms into your listings can really boost visibility and sales.
Ryan Johnson
Thank you, Alice! I'm glad you found the article helpful. Indeed, leveraging Amazon search terms can make a significant impact on product discoverability.
Bob
I've tried integrating Amazon search terms before, but I didn't see any noticeable improvement. Is there a specific strategy that works best?
Ryan Johnson
Hi Bob, sorry to hear that you didn't experience a noticeable improvement. Optimizing search terms requires thorough research and strategic implementation. I can provide you some tips if you're interested.
Carol
I've been using Amazon search terms in my listings and it has definitely increased my sales. Highly recommended!
Ryan Johnson
That's great to hear, Carol! It's always satisfying to see the positive impact of using Amazon search terms in action.
Dave
Are there any tools or resources you recommend for finding the most effective search terms?
Ryan Johnson
Absolutely, Dave! There are various tools and resources available to aid in finding the most effective search terms. I can share some recommendations with you.
Eve
I always struggle with keyword research. Any advice for selecting the best search terms for Amazon?
Ryan Johnson
Hey Eve! Selecting the best search terms for Amazon requires understanding your target audience, competitor analysis, and using relevant long-tail keywords. Happy to provide more guidance if needed.
Frank
Does Amazon's A9 algorithm consider search terms in the backend as well?
Ryan Johnson
Good question, Frank! While Amazon's A9 algorithm primarily focuses on product relevance and customer behavior, optimizing search terms in the backend can still contribute to better search visibility.
Grace
I've seen some sellers stuff irrelevant keywords in their listings. Does that actually work?
Ryan Johnson
Hi Grace! Stuffing irrelevant keywords in listings may lead to short-term visibility, but it can harm your long-term success. Amazon penalizes such practices, and it's always best to focus on using relevant and high-converting search terms.
Henry
I'm new to selling on Amazon, and this article helped me understand the importance of search terms. Thank you!
Ryan Johnson
You're welcome, Henry! Best of luck with your Amazon journey. Don't hesitate to reach out if you have any further questions.
Ivy
I've been neglecting search terms in my listings, but now I realize how crucial they are. Time to optimize!
Ryan Johnson
Absolutely, Ivy! It's never too late to optimize your search terms. Making the necessary adjustments can lead to improved visibility and sales.
Jack
How often should I review and update my search terms on Amazon?
Ryan Johnson
Hi Jack! Regularly reviewing and updating your search terms is recommended, especially when you notice shifts in customer behavior or market trends.
Kelly
I haven't paid much attention to backend search terms. Will optimize them right away after reading this article!
Ryan Johnson
That's great to hear, Kelly! Optimizing backend search terms can enhance your product's discoverability. Feel free to ask if you need any assistance during the optimization process.
Lisa
I've been struggling to rank higher in search results. I'll give integrating Amazon search terms another try.
Ryan Johnson
Hi Lisa! Integrating Amazon search terms effectively can certainly help you improve your search ranking. Let me know if you need any guidance or suggestions.
Mike
This article was an eye-opener! I'll be more attentive to my search terms going forward.
Ryan Johnson
I'm glad the article resonated with you, Mike! Being attentive to your search terms can make a significant difference in your success on Amazon.
Nancy
I often struggle with knowing which search terms to prioritize. Any suggestions?
Ryan Johnson
Hi Nancy! It's essential to prioritize search terms based on relevance, search volume, and competitiveness. I can provide more specific guidance based on your product category.
Oscar
I have a large product catalog. How can I efficiently optimize search terms for all my listings?
Ryan Johnson
Hi Oscar! Optimizing search terms for a large product catalog can be challenging but worthwhile. Utilizing automation tools and focusing on high-impact products can help streamline the process.
Peter
Are there any common pitfalls to avoid when integrating Amazon search terms?
Ryan Johnson
Hi Peter! One common pitfall to avoid is keyword stuffing with unrelated terms. Additionally, it's crucial to regularly monitor and adjust your search terms based on performance data.
Qadir
Is it better to focus on broad search terms or specific long-tail keywords?
Ryan Johnson
Good question, Qadir! It depends on your product and target audience. Generally, a combination of broad search terms and specific long-tail keywords can be effective for maximizing visibility.
Rachel
What's the best way to monitor the performance of my search terms?
Ryan Johnson
Hi Rachel! Monitoring the performance of your search terms can be done through Amazon's backend analytics, third-party tools, or even creating custom spreadsheets. It's crucial to track and adapt as needed.
Steve
Are there any restrictions or guidelines to keep in mind when using Amazon search terms?
Ryan Johnson
Absolutely, Steve! Amazon has guidelines on using search terms, such as avoiding excessive capitalization, special characters, and irrelevant or misleading terms. It's best to adhere to these guidelines for optimal performance.
Tina
Do search terms affect the visibility of my product outside of Amazon's search engine?
Ryan Johnson
Hi Tina! Amazon search terms primarily impact the visibility within Amazon's search engine. However, optimized listings can indirectly contribute to better visibility in external search engines as well.
Uma
I've seen some sellers repeat search terms multiple times. Is that a recommended practice?
Ryan Johnson
Hi Uma! Repeating search terms multiple times can be considered keyword stuffing, which is not a recommended practice. It's better to focus on using relevant search terms once or twice in a natural and meaningful way.
Victor
I've heard that using misspelled search terms can actually increase visibility. Is that true?
Ryan Johnson
Hi Victor! While using some misspelled search terms may capture a small portion of search traffic, it's generally not a recommended practice. Prioritizing accurate and relevant search terms is more beneficial in the long run.
Wendy
Thanks for the informative article, Ryan! I'll make sure to optimize my Amazon search terms.
Ryan Johnson
You're welcome, Wendy! I'm glad you found the article informative. Don't hesitate to reach out if you have any further questions during the optimization process.
Xavier
I've been struggling to find the right search terms for my niche product. Any tips for niche-specific optimization?
Ryan Johnson
Hi Xavier! Optimizing search terms for niche products involves understanding your target audience's language, researching competitor listings, and utilizing niche-specific keywords. I can provide more specific guidance based on your niche if you'd like.
Yara
I didn't realize the importance of backend search terms. Thanks for bringing that to my attention!
Ryan Johnson
You're welcome, Yara! Backend search terms often go overlooked, but optimizing them can significantly improve your product's search visibility. Let me know if you need any assistance during the optimization process.
Zack
Do search terms impact Amazon PPC campaigns as well?
Ryan Johnson
Great question, Zack! Leveraging search terms in your Amazon PPC campaigns can be valuable as it helps to align your ads with relevant search queries. It can contribute to higher click-through rates and better campaign performance overall.
Amy
I'm trying to balance using popular search terms with unique keywords. Any suggestions for finding the right balance?
Ryan Johnson
Hi Amy! Striking the right balance between popular search terms and unique keywords is crucial. It's recommended to prioritize relevant and high-converting search terms while also considering niche-specific keywords to differentiate your product. I can offer more tailored suggestions if you provide more details on your product.
Ben
I've been considering hiring an expert to optimize my search terms. Is it worth the investment?
Ryan Johnson
Hi Ben! Hiring an expert to optimize your search terms can be a worthwhile investment, especially if you're finding it challenging to navigate the process yourself. They can offer valuable insights and save you time and effort. However, it's crucial to choose a reputable and experienced professional.
Chris
I've noticed that some search terms trigger unrelated products in the search results. How does that happen?
Ryan Johnson
Hi Chris! Unrelated products showing up in search results can occur due to various factors. It could be a result of inaccurate or misleading search terms used by sellers or fluctuations in Amazon's algorithm. Amazon is continuously working on improving search relevance, but occasional mismatches can happen.
David
How long does it typically take to see the effects of optimizing search terms?
Ryan Johnson
Hi David! The time it takes to see the effects of optimizing search terms can vary. In some cases, you may see improvements within a relatively short period, while in others, it may take longer to observe significant changes. It's essential to monitor and analyze the performance data on an ongoing basis.
Emma
I'm concerned about losing sales if I remove certain search terms. Is that a valid concern?
Ryan Johnson
Hi Emma! It's understandable to be concerned about losing sales by removing search terms. However, if the terms are irrelevant or underperforming, removing them and focusing on more relevant and high-converting terms is a better strategy in the long run. Regularly monitoring and adapting based on performance can help minimize any negative impact.
Fred
My competitor is ranking higher than me despite using similar search terms. What could be the reason?
Ryan Johnson
Hi Fred! Several factors can influence why a competitor is ranking higher despite using similar search terms, such as product relevance, customer reviews, conversion rates, and overall sales performance. Analyzing and adjusting other elements of your listing and strategy can help you improve your ranking.
Grace
What tools or methods do you recommend for competitor analysis in terms of search terms?
Ryan Johnson
Good question, Grace! There are several tools available for competitor analysis in terms of search terms. Some popular ones include Jungle Scout, Helium 10, and AMZScout. These tools can provide insights into competitor search term usage, rankings, and other valuable data.
Henry
Is it possible to over-optimize search terms, resulting in a negative impact?
Ryan Johnson
Hi Henry! Over-optimizing search terms by using excessive keywords or irrelevant terms can indeed have a negative impact. It can dilute the relevance of your listing and potentially lead to penalties from Amazon. Balancing optimization with relevance and adhering to best practices is key.
Ivy
Can you give an example of how search terms should be integrated within a product listing?
Ryan Johnson
Of course, Ivy! Let's say you're selling a wireless Bluetooth speaker. Here's an example of how search terms can be integrated: 'Portable speaker', 'Wireless speaker for outdoor', 'Bluetooth speaker with powerful bass'. The idea is to use relevant, descriptive terms that your target audience is likely to search for.
Jack
Are there any specific factors to consider when optimizing search terms for mobile users?
Ryan Johnson
Good question, Jack! When optimizing search terms for mobile users, it's crucial to consider shorter search queries, prioritize concise and impactful terms, and ensure your listing is mobile-friendly and easily scannable. Mobile optimization can enhance visibility and conversion rates.
Kelly
Can you provide any tips for tracking the impact of optimized search terms on my sales?
Ryan Johnson
Certainly, Kelly! To track the impact of optimized search terms on your sales, regularly monitor and analyze metrics such as impressions, click-through rates, conversion rates, and overall sales. Amazon's backend analytics and third-party tools can assist in gathering and interpreting the data.
Lisa
Are there any specific product categories where search terms play a more significant role?
Ryan Johnson
Hi Lisa! While search terms are valuable across various product categories, some categories, such as electronics, fashion, and beauty, often have more competitive landscapes. In such cases, well-optimized search terms can play a more significant role in improving visibility and standing out from the competition.
Mike
Is there a maximum character limit for search terms?
Ryan Johnson
Hi Mike! Amazon allows a maximum of 250 bytes (not characters) for search terms. Each byte can represent a single-byte character or a two-byte character. It's essential to utilize this limit effectively while incorporating relevant and high-converting terms.
Nancy
Can I use competitor brand names as search terms for my product?
Ryan Johnson
Hi Nancy! Using competitor brand names as search terms can potentially violate Amazon's policies. It's generally best to focus on describing your own product and its unique features rather than relying on competitors' brand names. Always ensure your practices align with Amazon's guidelines.
Oscar
Can using misspelled variations of search terms be beneficial in any way?
Ryan Johnson
Hi Oscar! While some misspelled variations can capture a fraction of search traffic, it's generally not a recommended practice. Prioritizing accurate and relevant terms is more beneficial in terms of long-term success and attracting customers who are actively searching for your product.
Peter
Are there any best practices for optimizing search terms for international Amazon marketplaces?
Ryan Johnson
Good question, Peter! When optimizing search terms for international Amazon marketplaces, it's essential to consider language nuances, cultural differences, and local search trends relevant to each specific marketplace. Conducting thorough market research and leveraging localized keywords can boost visibility and sales.
Qadir
Can I change my search terms frequently, or should I stick with a set of optimized terms for an extended period?
Ryan Johnson
Hi Qadir! While it's essential to regularly review and adapt your search terms based on performance, frequent changes without sufficient data or analysis can be counterproductive. It's generally recommended to monitor and make adjustments as needed rather than frequently altering your terms without valid reasons.
Rachel
Any final tips for successfully integrating Amazon search terms into product listings?
Ryan Johnson
Sure, Rachel! Here are some final tips: research your target audience, competitors, and relevant keywords thoroughly; prioritize relevance and high-converting search terms; update and adapt based on performance data; and regularly monitor and adjust your search terms to stay ahead of the competition.
Steve
This article was a game-changer for me. I can't wait to optimize my search terms and see the results!
Ryan Johnson
I'm thrilled to hear that, Steve! Optimizing your search terms with the insights from the article can bring about positive changes. Feel free to reach out if you have any questions during the optimization process.
Tina
I appreciate how you explained the significance of Amazon search terms. I'll definitely be implementing your recommendations!
Ryan Johnson
You're very welcome, Tina! I'm glad the significance of Amazon search terms was made clear. Implementing the recommendations can have a positive impact on your listing's visibility and performance. Don't hesitate to reach out if you need further assistance!
Uma
I always overlook the backend search terms, but your article opened my eyes to their importance. Thanks!
Ryan Johnson
You're welcome, Uma! Many sellers tend to overlook the backend search terms, but optimizing them can significantly enhance your product's discoverability. If you have any questions or need guidance while working on the backend optimization, feel free to ask.
Victor
I've been using the same search terms for a long time. I'll finally update and optimize them!
Ryan Johnson
Hi Victor! Updating and optimizing your search terms after a long time can bring fresh relevance to your listings. I'm glad you're taking the initiative, and if you encounter any challenges during the process, feel free to ask for assistance.
Wendy
Any tips for finding the right balance between broad and specific search terms?
Ryan Johnson
Certainly, Wendy! Finding the right balance between broad and specific search terms involves a combination of market research, understanding your target audience, and analyzing competitor listings. It's about identifying impactful broad terms and complementing them with niche-specific long-tail keywords relevant to your product.
Xavier
I'll make sure to monitor and adapt my search terms regularly for maximum performance!
Ryan Johnson
That's an excellent approach, Xavier! Regularly monitoring and adapting your search terms based on performance data will help you stay ahead of the competition and achieve maximum performance. If you have any questions during the process, feel free to ask for guidance.
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