What is the local SEO package pricing?

Website optimization is a complicated process that combines a lot of processes and can be aimed at addressing different tasks. In such a way search engine optimization can vary on a geographical level (the area you want to expand your business power on), the size of your business, your market niche, and your business purposes. 

Geographically optimization can be divided into local, country, and global. Local SEO is the optimization of small online properties so they can be visible to potential customers on a local search. Local SEO is all about localized types of searches. As a rule, local optimization services cost a little bit lower than country and national SEO, and much lower than global SEO. It can be explained by the relatively low level of competitiveness on a local level. Moreover, if you rank on Google, you have a real chance to list on the TOP of search results page with the help of Google My Business option. With the help of this opportunity, Google simplifies life for both local searches and businesses. And even when a user searches without a geo-modifier, you can get localized results. 

So, if you have brick and mortar business and want to expand its power locally, this guide will help you to build your local optimization campaign in such a way to ensure that you are showing up where you need to be. 

Local SEO ranking factors

To understand what aspects should be at the core of your optimization campaign you need to understand what factors affect the local ranking factors. So, let us discuss what influences these rankings. 

According to the industry survey, eight basic factors affect local organic rankings:

• My business signals

(search terms in business titles, proximity, categories);

• Link signals

(linking domain authority and quantity, inbound anchor text);

• On-page signals

(keywords in titles, domain authority, NAP, user-friendliness, etc.);

• Citation signals

(citations volume, NAP consistency, etc.);

• Review signals

(review velocity, review quantity, review diversity, etc.);

• Behavioural signals

(click-through rate, downloads, check-ins, subscriptions, etc.);

• Personalization
• Socal signals

(Google engagement, social media engagement, etc.)

So, as you can see from this survey, my business signals are in the first place. It means that you need to create your Google My Business account and properly optimize it, filling in all required information about your company. 

Going down the list, you can understand that the links are also vital, as well as on-page SEO and social presence.

Once you Google My Business account is set up and optimized, you can proceed to link signals and on-page optimization.

On-page optimization is essential for your healthy online visibility. It helps you to rank your pages for the keywords you target audience is looking for. 

There are several essential optimization aspects you will want to make sure you do to rank your website locally. First of all, you need to set up your website structure to rank landing pages. This optimization procedure is a MUST for those merchants who run their business in multiple cities. In this case, you can set up your website to have multiple landing pages for each area where you serve. Secondly, you should improve your title tags, meta description, headers, and content, enriching them with the targeted search terms. You need to include your brand, city, and targeted search terms in your title tags and on the page. 

Moreover, you need to work on the schema format on your website. You need to make sure you include your name, address, and company's phone number on your site in a scheme format. 

One more thing which is essential for local business good visibility is a Google map. That is why you need to embed a Google map to your location so that local searchers can easily find you and become your customers.

However, it is not enough to make people click on your local web page; you need to make them convert. To improve your site conversion rate, you need to include a clear call to action. 

You should guide your users and use CTAs to tell them what to do next. Moreover, to improve conversion, you need to give users confidence in your service. To accomplish this task, you need to place customer reviews on your page. 

One more thing you should think over to make your local website user-friendly is mobile responsiveness. In our days, the most significant part of searches, especially on a local level is conducting the mobile devices. So, it is essential to make your site mobile-friendly to make sure it displays correctly on mobile devices. To check whether your site is mobile-friendly, you can pass free Google’s mobile-friendly test. 

Nowadays, local map results are very affected by website’s ranking signals. So, if you are not rankings in maps, it may be because you need stronger signals to your web source. All of the mentioned above optimization services will help you rank on the TOP of local search results, attracting more and more paying leads on a daily basis. 

If you are lack of knowledge in this sphere, it is better to hire an optimization company or local SEO consultant. Cooperation with the professional SEO experts will make your business well-rank and prosperous. In the next paragraph, I am going to discuss different optimization packages provided by local SEO agencies. This information will help you to make a right choice of optimization company and get a higher return on investment. 

Local SEO pricing packages

The average local optimization campaigns for small or middle-sized business range from $2,000 to $5,500 per month. Some factors affect local SEO pricing:

• Citations

If you want to make your website highly authoritative, you need lit and its location on the TOP online directories. You may need up to 100 citations depending on the market niche you are ranking in. Managing citations may cost you up to $200 per month.

• Local links

Another way to make your site more authoritative and attract users attention to it is to build relevant links back to your site. An effective link building campaign may cost you from $500 to $2,000 per month just for link development. The price will also depend on your industry and business goals.

• Locations

If you have a single web source with the multiple business locations, then you need to manage multi-location local SEO campaigns. In other words, you will need to pay for each location optimization separately. It will cost you up to $1,500 per each location.