What is the pricing for SEO and marketing services?
Researching the net for “SEO marketing pricing” query you will get the companies offering optimization services for $300 per month right through to $5,000+ per month. So you can wonder what option to select and how pricing depends on a quality of the provided services.
In this article, I will try to explain you how much should you pay for SEO and marketing services. Moreover, we will discuss the factors that affect the final SEO cost.
Factors that affect SEO marketing pricing
According to the updated Moz company survey, the cost of SEO work completed on an hourly basis is from $125 to $350 per hour. When optimization services are used on a retainer basis, they cost $2,501 - $5,000 per month. SEO agencies also provide project-based pricing which is commonly costs between $1,000-$7,500 depending on the project complexity and a time SEO team has on project’s execution.
So what should you pay for SEO services? Well, it depends on a variety of factors such as your business niche, your goals, and your budget. You can’t put a generic price on SEO, simply because it is impossible. Before purchasing one of the provided SEO packages, you need to decide on what do you want from the services you are buying. Selecting suitable SEO agency you should make an accent not only on the price but also whether this company meets your business needs or not.
For instance, if your goal is to rank on the TOP of Google search results page for your targeted search terms, you are going to need a proper SEO budgeting, especially if you are ranking in a highly competitive market niche. If on the other hand, you are looking to rank locally within your neighborhood or city for less competitive search terms, then you could rank on this term with a relatively lower of time and efforts required in comparison and therefore potentially a much smaller investment.
The price for search engine optimization will also depend on the number of keywords and key phrases you are looking to rank for. For instance, if you have an e-commerce business like an online store, you will need to research hundreds of thousands of different search terms, and subsequently, it will cost you a considerable sum. Work has to be completed on an independent basis for each search term or phrase as well as helping the domain authority to increase.
Another factor we need to highlight is your targeted market. Some industries are too competitive, and it is difficult to rank in them. As a rule, competitive spheres are those where marketers can generate a lot of money. According to the list of TOP industries paying Google Adwords, the most competitive and profitable are “finance and insurance,” “retailers and general merchandise,” “travel and tourism,” “jobs and education,” and others.
If you build your business in one of these spheres, it will be costly to raise your business rank, especially if you do not have time to wait.
How to get a positive return on your investment?
According to statistical data, more than 81% of all purchases start online. It shows that the people change their shopping behavior and ready to make purchases online. To get a positive return on your SEo investment, you need to be visible to your targeted audience. You need to provide your potential customers with the perfect solutions to their problems. Moreover, you need to craft unique and helpful content to engage your site visitors to subscribe your web page or blog. Your website should be in front of the searches when they are starting out in the buying funnel.
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