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Quais são os melhores exemplos de uso de termos de pesquisa da Amazon?

Os termos de pesquisa da Amazon são as palavras-chave usadas pelos clientes para encontrar seu inventário na pesquisa. Eles servem de link entre vendedores e clientes, ajudando-os a encontrar-se entre toneladas de dados apresentados na plataforma Amazon. A principal tarefa dos vendedores da Amazon é encontrar palavras-chave que correspondam às possíveis consultas dos clientes. A relevância dos termos de pesquisa em sua listagem pode garantir o aumento de vendas e a melhoria de rankings.

De acordo com os números da indústria, os termos de pesquisa são um dos fatores mais significativos que a Amazon leva em consideração para determinar como seu produto será exibido nos resultados de pesquisa. É por isso que é essencial pegar os termos de pesquisa mais direcionados no estágio inicial do desenvolvimento do seu negócio Amazon. Para obter um produto de qualidade e útil, não será suficiente para o sucesso da Amazon. Se seus potenciais clientes não conseguirem encontrar seu inventário no SERP, nunca aumentará sua fortuna no mercado da Amazon.

Existem cinco campos de conteúdo na Amazon, onde você pode incorporar seus termos de pesquisa. A Amazon afirma que cada campo de conteúdo pode ter até 1000 caracteres. No entanto, as diretrizes oficiais de otimização da Amazon afirmam que os vendedores não devem usar termos de pesquisa muito longos. É aconselhável manter palavras-chave até 50 caracteres por campo. Em cada campo, você pode usar uma quantidade ilimitada de termos de pesquisa. O único é que você precisa manter sua listagem legível e envolvente, evitando qualquer tipo de spam.

Você deve estar ciente de que há uma grande diferença entre 30 click-throughs por dia e 100 como tráfego mais direcionado significa mais vendas. Esta breve publicação foi projetada para explicar todos vocês e não fazem pesquisa e otimização de termos de pesquisa da Amazon. Vou fornecer-lhe alguns exemplos brilhantes de termos de pesquisa da Amazon para lhe dar uma idéia de como você pode escrever sua listagem.

Quais são os termos de pesquisa no Amazon?

Vamos começar nosso artigo com uma breve explicação sobre o que são os termos de pesquisa da Amazon. Ao contrário do título, descrição e outros campos de listagem visíveis para pesquisas, os termos de pesquisa da Amazon estão ocultos. Você pode pensar neles como tags..De um modo geral, os termos de pesquisa da Amazon são as palavras que servem para descrever seus produtos. Quando eles adicionados à sua página de descrição do produto, você diz à Amazon que esses termos são direcionados e você tem a chance de aparecer para eles.

Uma vez que discutimos quais são os termos de pesquisa da Amazon, nos referimos aos principais recursos de palavras-chave da Amazon que irão ajudá-lo a ganhar sua campanha de otimização.

Recursos de palavras-chave da Amazon

Os termos de busca ideal da Amazon devem atender aos seguintes critérios:

  • Relevante
(0 ) Certifique-se de que seus termos de pesquisa sejam relevantes para o que você vende. Por exemplo, se você vende snowboards, não inclua termos como "bicicleta, tubos de neve, boneco de neve, etc." Essas coisas estão longe das características principais ou características técnicas do seu produto. Além disso, nem sequer posso dizer que essas palavras estão relacionadas a seu tema principal. Os termos de pesquisa aceitáveis ​​para snowboards serão "o empate do snowboard, o equipamento de snowboard, etc.". Essas palavras devem ser sinônimos ou nomes alternativos que seus clientes potenciais usariam.

  • Não subjetivo

Suas palavras-chave devem apresentar uma descrição objetiva do seu inventário. Por exemplo, seu produto é um vestido noturno, e você coloca "de boa qualidade, fabulosa, encantadora, best-seller, etc." Esses termos de pesquisa são subjetivos e parecem promoção de produtos, e não uma descrição objetiva. Você precisa ser preciso e sincero para fornecer aos seus clientes o mais relevante e imparcial. Para tornar sua listagem mais descritiva, você pode, por exemplo, listar tópicos relacionados ao produto.

  • Técnicamente compatível

O que você deve se lembrar sobre a otimização de palavras-chave da Amazon é que a Amazon não recompensa os termos de pesquisa que aparecem mais de uma vez sua listagem. Em outras palavras, não é razoável usar os mesmos termos de pesquisa na seção de palavras-chave, descrição, marcadores e título. O mesmo acontece com as variantes de pluralização, capitalização e pontuação. Você deve evitar vírgulas, conjunções e traços. O algoritmo de busca da Amazon observará nomes e adjetivos únicos e relevantes, escritos como uma string. É óbvio escrever uma string na ordem mais lógica para aumentar suas chances de atender às consultas dos usuários.

Melhores práticas de termos de pesquisa

Neste parágrafo, vou orientá-lo através de algumas coisas básicas e não fazer para deixar claro para você como seus termos de busca da Amazon.

Antes de tudo, você deve fornecer aos seus clientes informações precisas e relevantes. Por exemplo, se seus produtos não estão à venda, não inclua essas informações na sua listagem.

Em segundo lugar, tente não repetir a mesma informação em seu título, marcadores e descrição, pois não será interessante ler. Ele também irá ajudá-lo a usar diferentes termos de pesquisa e tornar sua lista diversificada

Se você quiser atender às consultas dos seus clientes, não há necessidade de incluir erros padrão e erros ortográficos em sua lista. Em vez disso, tente adicionar variações ortográficas, como (snowboard, snow board). Além disso, você pode incluir diferentes abreviaturas e nomes alternativos comuns para o seu produto ou conteúdo.

Faz sentido incorporar Comeram seus termos de pesquisa direcionados em sua listagem por ordem de importância. As palavras-chave mais importantes devem ser colocadas em seu título e marcadores. Todos os outros termos de pesquisa que você pode incluir na sua seção de descrição e termos de pesquisa.

Como realizar pesquisa detalhada de palavras-chave na Amazon?

A pesquisa por palavras-chave é um processo essencial no lançamento do produto Amazon. Você deve investir seu tempo e esforços no processo de avaliar corretamente os termos de pesquisa mais significativos em seu nicho de mercado. Isso maximizará sua receita e proporcionará um alto retorno sobre o investimento.

A Amazon não fornece aos vendedores dados de palavras-chave. É por isso que você deve procurar as fontes de palavras-chave externas. Por exemplo, usar os recursos de palavras-chave do Google pode ajudá-lo a realizar pesquisa de palavras-chave eficaz. O Google pode ser uma boa fonte para determinar como os usuários procuram seu produto na Amazon. Se a sua empresa também estiver configurada com o Google AdWords, a ferramenta Google Keyner Planner fornecerá dados úteis com base em seu termo de pesquisa principal. Usando esta ferramenta, você encontrará os termos de pesquisa relevantes que você pode usar para otimização da lista da Amazon.

Além disso, você pode usar o próprio sistema Amazon para realizar pesquisas por palavras-chave. É uma idéia inteligente fazer uma análise competitiva para encontrar termos de pesquisa adequados que você possa usar para classificar também. Além disso, os melhores exemplos de exemplos de pesquisa da Amazon que você pode encontrar pesquisando a lista de Best Sellers da Amazon.

Ryan Johnson
Thank you all for reading my article! I hope you find it helpful.
Alice
This article is great! I've been struggling to incorporate Amazon search terms into my listings. Thank you for providing such clear guidance!
Ryan Johnson
Hi Alice, I'm glad you found the article helpful! If you have any specific questions or need further clarification, feel free to ask.
Bob
I didn't realize how important incorporating Amazon search terms is. This article opened my eyes to the potential impact on my listings. Thanks!
Ryan Johnson
Hi Bob, I'm glad the article was eye-opening for you! It's definitely crucial to optimize your listings with relevant search terms to improve visibility on Amazon.
Cynthia
I've been struggling to rank higher in Amazon search results. Will incorporating search terms really make a difference?
Ryan Johnson
Hi Cynthia, incorporating search terms can definitely make a difference in improving your rankings. By using relevant search terms, you increase the chances of your listings appearing in relevant search queries and reaching potential customers.
David
Is there a specific tool or strategy you recommend for finding the right Amazon search terms?
Ryan Johnson
Hi David, there are several tools available for keyword research on Amazon. Some popular ones include Jungle Scout, Helium 10, and MerchantWords. These tools can help you find relevant search terms with good search volumes and low competition.
Eleanor
I've heard that including irrelevant search terms can negatively impact your listings. How do I ensure that I'm using the right ones?
Ryan Johnson
Hi Eleanor, it's important to focus on using relevant search terms that are related to your product. Including irrelevant search terms may not only harm your listing's visibility but also lead to poor customer experience. You can analyze your competitors and use keyword research tools to find the most appropriate search terms for your product.
Frank
Thanks for the article, Ryan! I've learned a lot about incorporating Amazon search terms effectively. Looking forward to implementing these strategies.
Gary
Couldn't agree more! Incorporating Amazon search terms has significantly improved my listing's visibility. Thanks for sharing this valuable information, Ryan.
Ryan Johnson
You're welcome, Harper! Best of luck with optimizing your listings. If you have any further questions, feel free to reach out.
Isabella
I have been struggling to understand how to incorporate Amazon search terms effectively. This article provided me with the clarity I needed. Thank you!
Ryan Johnson
Hi Isabella, I'm glad the article was able to provide the clarity you needed. If there's anything specific you'd like to know or discuss further, feel free to ask.
Jack
Great article, Ryan! I've been neglecting the importance of search terms in my Amazon listings. Will definitely start incorporating them now.
Karen
I find it daunting to research and incorporate Amazon search terms. Any tips to make the process easier?
Ryan Johnson
Hi Karen, researching and incorporating Amazon search terms can indeed be overwhelming. One tip is to start by brainstorming relevant keywords related to your product. Then, you can utilize keyword research tools to identify search volumes and competition levels for those keywords. This can help you narrow down the most effective search terms to incorporate into your listings.
Liam
The competition on Amazon is fierce, and search term optimization plays a crucial role. Thanks for the valuable insights, Ryan!
Natalie
I was skeptical about the impact of search terms, but your explanation convinced me otherwise. Thanks, Ryan!
Ryan Johnson
Hi Oliver, while some tools mentioned earlier have free versions or trial periods, it's worth noting that comprehensive keyword research often requires more advanced features available in paid tools. However, you can start with Amazon's own suggestions and search bar auto-completions to gather initial ideas.
Penelope
Thank you, Ryan! I'm excited to start incorporating Amazon search terms in my listings. Your article was a great source of motivation.
Ryan Johnson
You're welcome, Penelope! I'm thrilled that the article motivated you to incorporate Amazon search terms in your listings. I'm here if you have any further questions or need assistance along the way.
Ryan Johnson
That's great to hear, Quentin! Helium 10 is indeed a powerful tool for Amazon keyword research. It provides valuable insights to optimize your listings effectively. Thanks for sharing your positive experience!
Rachel
I've just started my Amazon journey, and this article has been incredibly helpful in understanding the importance of incorporating search terms. Thank you, Ryan!
Ryan Johnson
You're welcome, Rachel! I'm glad the article provided you with helpful information at the beginning of your Amazon journey. If you have further questions or need guidance along the way, feel free to ask.
Ryan Johnson
Hi Samuel, I'm pleased to hear that incorporating relevant search terms has made a noticeable difference for your listings. It reflects the importance of optimizing your products with the right keywords. Keep up the good work!
Taylor
Ryan, your article came at the perfect time for me. I was struggling with Amazon search terms, but now I feel confident about improving my listings.
Ryan Johnson
That's fantastic, Taylor! I'm thrilled to know that the article came at the perfect time to assist you with Amazon search terms. Confidence is key, and I'm confident that you'll improve your listings with the knowledge gained.
Ryan Johnson
Hi Ursula, when selecting search terms for your niche, it's essential to conduct thorough research. Analyze competitor listings within your niche and pay attention to the keywords they are using. Additionally, utilize keyword research tools to identify popular search terms and consider the relevance to your product. Evaluating customer search trends can also provide valuable insights in determining the most relevant search terms.
Ryan Johnson
Thanks for sharing your experience, Victoria! Jungle Scout is indeed a popular tool among Amazon sellers. Its features can significantly support your keyword research and overall optimization efforts. I appreciate your recommendation.
Ryan Johnson
Hi William, different categories on Amazon may indeed require tailored approaches to search term incorporation. The search behavior and competition levels can vary across categories. It's crucial to study successful listings within your specific category and adapt your search term strategies accordingly. Understanding your target audience and the specific language they use can also guide you in choosing the most effective search terms for your category.
Xavier
I've always struggled with finding the right Amazon search terms for my listings. This article has given me a clear process to follow. Thank you, Ryan!
Ryan Johnson
You're welcome, Xavier! I'm glad the article provided you with a clear process to follow for finding the right Amazon search terms. If you have any further questions or need assistance during the implementation, feel free to ask. Best of luck!
Yvonne
This article is a gem! It simplifies the process of incorporating search terms and makes it much more manageable. Kudos, Ryan!
Ryan Johnson
Thank you, Yvonne! I'm thrilled that you found the article to be a valuable resource in simplifying the process of incorporating search terms. Your kind words are much appreciated!
Ryan Johnson
I'm glad to see such positive feedback and engagement on this topic. Feel free to share your success stories or any additional questions you have. I'm here to help!
Zara
Thank you, Ryan, for shedding light on the significance of incorporating Amazon search terms. Time to revamp my listings!
Ryan Johnson
You're welcome, Zara! It's great to hear that you're motivated to revamp your listings by incorporating Amazon search terms. If you need any guidance or have specific questions during the process, don't hesitate to ask. Best of luck with the revamp!
Aaron
I appreciate the practical tips provided in this article. It's easy to understand and implement. Thanks, Ryan!
Ryan Johnson
You're very welcome, Aaron! I'm delighted to know that you found the practical tips in the article easy to understand and implement. If you have any further questions or need further assistance, feel free to reach out. Happy optimizing!
Ryan Johnson
Thanks for sharing your experience, Bella! MerchantWords is indeed a valuable tool for Amazon keyword research. It provides valuable insights that can help optimize your listings effectively. I appreciate your recommendation!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Caroline
Your article made the process of incorporating Amazon search terms much more manageable for me. Thank you, Ryan!
Ryan Johnson
You're welcome, Caroline! I'm delighted to hear that the article made the process of incorporating Amazon search terms more manageable for you. If you have any further questions or need further guidance, feel free to ask. Happy optimizing!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Daniel
The importance of incorporating Amazon search terms cannot be emphasized enough. Thanks for shedding light on this, Ryan!
Ryan Johnson
Hi Daniel, you're absolutely right! Incorporating Amazon search terms is crucial for improving visibility and driving relevant traffic to your listings. I'm glad the article helped shed light on this topic. Thank you for your comment!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Emily
Your tips on incorporating search terms have given me a clear action plan. Thank you, Ryan!
Ryan Johnson
You're welcome, Emily! I'm glad to hear that the tips on incorporating search terms have provided you with a clear action plan. If you have any additional questions or need further guidance, don't hesitate to ask. Happy optimizing!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Fiona
Your explanation about the negative impact of irrelevant search terms was enlightening, Ryan. Thank you!
Ryan Johnson
You're welcome, Fiona! I'm glad to know that the explanation about the negative impact of irrelevant search terms was enlightening for you. It's crucial to prioritize relevance and provide an accurate representation of your product through search terms. Thank you for your comment!
George
Thanks for the advice, Ryan! I'm determined to improve my sales on Amazon, and optimizing search terms seems like a crucial step.
Ryan Johnson
You're welcome, George! I'm glad to hear that you're determined to improve your sales on Amazon. Optimizing search terms plays a crucial role in increasing visibility and reaching potential customers. If you have any specific questions or need guidance during the optimization process, feel free to ask. Best of luck!
Hannah
Your explanation of the importance of using Amazon search terms was spot-on, Ryan. Thank you for sharing your expertise!
Ryan Johnson
You're welcome, Hannah! I'm pleased to hear that my explanation about the importance of using Amazon search terms resonated with you. Sharing insights and expertise is always a pleasure. If you have any further questions or need clarification on any aspect, feel free to ask. Thank you for your comment!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ian
This article has been a great resource for understanding how to incorporate Amazon search terms effectively. Thank you, Ryan!
Ryan Johnson
You're welcome, Ian! I'm glad that the article has served as a valuable resource for understanding how to incorporate Amazon search terms effectively. If you have any further questions or need guidance during the implementation process, feel free to ask. Happy optimizing!
John
Your explanation of incorporating Amazon search terms was easy to follow, Ryan. Thank you for breaking it down!
Ryan Johnson
You're welcome, John! I'm pleased to hear that my explanation of incorporating Amazon search terms was easy to follow. Breaking down complex concepts into simpler ones is always a goal to ensure understanding. If you have any further questions or need clarification on any aspect, feel free to ask. Thank you for your comment!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Kate
Your article has provided me with a clear direction on incorporating Amazon search terms, Ryan. Thanks for sharing your expertise!
Ryan Johnson
You're welcome, Kate! I'm glad that the article has provided you with a clear direction on incorporating Amazon search terms. Sharing expertise and helping others is always fulfilling. If you have any further questions or need assistance during the implementation, feel free to ask. Happy optimizing!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Lisa
This article has demystified the process of incorporating Amazon search terms for me. Thank you, Ryan!
Ryan Johnson
You're welcome, Lisa! I'm thrilled that the article has demystified the process of incorporating Amazon search terms for you. If you have any further questions or need additional guidance, don't hesitate to ask. Happy optimizing!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!
Ryan Johnson
Thank you all for your questions, insights, and kind words. I'll be checking back regularly to answer any new comments. Let's optimize those Amazon listings!

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