Stop guessing what′s working and start seeing it for yourself.
Anmelden oder registrieren
Q&A
Question Center →

How Not to Break SEO Guidelines?

Every day, Google updates its algorithms to filter out spammers. Almost annually, it rolls out major updates that cause massive shifts in search engine rankings for almost everyone on the web. This means the next: what works today may not work tomorrow.

Wondering, what exactly do Google punishes websites for? The list is ever-changing. However, there are some basic ways to avoid Google penalties. We’ve gathered the most relevant SEO guidelines to follow that will prevent your website from being blacklisted by Google.

seo guidelines

SEO Guidelines to Follow:

Stop Buying Backlinks

Avoid disreputable sites and social accounts. Getting a link from such a site will only harm your resource. Even though it might work for a while, the problem is that Google is evolving. Someday you’ll be caught for sure. Thus, the best policy is simply not to buy links.

Broken Links Should Be Found and Fixed

This one is simple: a page with no broken links is likely to outrank a page with broken links.
Once or twice a year we recommend you to pop into Google Webmaster Tools and fix all the broken links it shows you. You might notice a small bump in the rankings of some of your webpages.

Keyword Stuffing is a Bad Idea

Don’t use keywords over and over again in your texts in the hopes that it’ll get you a better ranking. Keyword density should be less than 5%. Remember, Google’s top priority is the user experience. If all the posts users find are stuffed with keywords, no one will want to read them, and everyone will stop using Google to search the web. Google will never allow it, and some SEO experts believe that it’s the reason why search engines actively penalize keyword stuffing practice.

Forget About Article Marketing

The idea of article marketing is that you can write the article, and then split it into several posts, making small adjustments to the wording and punctuation. The next step is that you submit those versions to other websites that collect free articles in exchange for a link back to your resource.

Even though lots of people still practicing article marketing, it’s a dying technique. The reason is same as with buying backlinks: Google is always getting smarter. Earlier, you could take one of your posts, spin it into several variations, and get a few dozen links back to the post. Google would see those variations as unique articles, meaning no duplicate content penalty. The things have changed over time — Google algorithm has gotten better at determining materials with small changes. Google recognizes them for what they are: spam.

seo guide

Conclusion

Instead of thinking about how to manipulate the Google algorithm for better rankings, create relevant content that deserves to be on the first page, promote it, and wait for Google to catch up. Its goal, after all, is to move the best content to the top of the pile. In that regard, the best strategy for getting your website ranked on the first page of Google is just to follow three simple SEO guidelines:

  • Create valuable content;
  • Get partners and target audience talking about it;
  • Wait for Google to catch up.

That’s exactly what Google wants you to do. Be sure, adhering to the following SEO guidelines will help you rank better no matter what type of business you are in.

Ann Lin
Thank you for reading my article on SEO guidelines! I hope you find it helpful.
Michael
Great article, Ann! You provided a clear and concise overview of basic SEO rules. As a beginner in SEO, this was very informative for me.
Ann Lin
Thank you, Michael! I'm glad you found it informative. If you have any specific questions, feel free to ask.
Sarah
I have been struggling to improve my website's SEO. Your article gave me some new insights and ideas. Thank you!
Ann Lin
You're welcome, Sarah! I'm happy to hear that the article helped you. If you need any further guidance, let me know.
Mark
I've been doing SEO for a while now, and it's always good to revisit the basics. Your article reminds me of some fundamental aspects I sometimes overlook. Thank you!
Ann Lin
Thank you, Mark! Even for experienced SEO professionals, going back to the basics can be beneficial. I'm glad the article served as a reminder for you.
Emma
This article is a great resource for beginners like me who are just starting to dive into the world of SEO. Thank you, Ann!
Ann Lin
You're welcome, Emma! I'm happy to hear that you found it helpful. Good luck with your SEO journey!
Ryan
I appreciate the straightforward approach of your article, Ann. It's easy to understand and implement the basic SEO rules you discussed.
Ann Lin
Thank you, Ryan! I aimed to provide clear guidelines that can be easily followed. I'm glad it resonated with you.
Laura
I found your article to be a great refresher on SEO best practices. It's always good to revisit the basics every once in a while.
Ann Lin
Absolutely, Laura! Keeping the basics in mind is crucial for maintaining good SEO practices. I'm glad you enjoyed the article.
David
Ann, this article was really helpful for me. It clarified some doubts I had about SEO and provided practical tips. Thank you!
Ann Lin
You're welcome, David! I'm happy to hear that it helped clear your doubts. If you have any more questions, feel free to ask.
Chris
The tips you provided in your article are actionable and easy to implement. Thanks for sharing your knowledge, Ann!
Ann Lin
Thank you, Chris! I believe in providing practical tips that can be easily applied. I'm glad you found the article useful.
Melissa
Ann, your article was well-structured and covered all the essential points for beginners. It's a great starting point for those new to SEO.
Ann Lin
I appreciate your kind words, Melissa! I wanted to create a comprehensive resource for beginners to kickstart their SEO journey. Thank you for your feedback.
Daniel
I've been following the SEO guidelines you shared in the article, and I'm already seeing improvements in my website's ranking. Thank you, Ann!
Ann Lin
That's great to hear, Daniel! It's always rewarding to see positive results from implementing SEO guidelines. Keep up the good work!
Olivia
As a small business owner, I found your article to be a valuable resource for optimizing my website's SEO on a limited budget. Thank you!
Ann Lin
You're welcome, Olivia! I'm glad the article provided helpful insights for optimizing your website's SEO without a large investment. If you have any specific questions, feel free to ask.
Grace
I've shared your article with my team, and we found it to be a great starting point for aligning our SEO strategies. Thanks, Ann!
Ann Lin
Thank you for sharing, Grace! I'm glad your team found the article helpful. If you need any further assistance in aligning your SEO strategies, feel free to reach out.
Matthew
Ann, I've been struggling to drive organic traffic to my website. Your article shed light on some of the mistakes I've been making. Thank you for pointing me in the right direction!
Ann Lin
You're welcome, Matthew! Recognizing and rectifying mistakes is an important step toward improving organic traffic. If you need any guidance on specific areas, feel free to ask.
Julia
Ann, your article was a great read! It is clear that you have a deep understanding of SEO guidelines and can effectively communicate them.
Ann Lin
Thank you, Julia! I'm passionate about SEO and strive to provide valuable information in a digestible way. Your comment is much appreciated.
Eric
Your article covered all the important aspects of SEO, Ann. It's an excellent resource for anyone looking to improve their website's visibility.
Ann Lin
I'm glad you found it comprehensive, Eric! It's essential to cover all the key aspects of SEO for a well-rounded understanding. Thank you for your feedback.
Sophie
Ann, your article is a valuable resource for individuals like me who are looking to enhance their SEO knowledge. Thank you for sharing your expertise!
Ann Lin
You're welcome, Sophie! I'm happy to share my knowledge and help individuals like you enhance their SEO skills. If you have any questions, feel free to ask.
Robert
Your article provided practical tips and guidance, Ann. I'm looking forward to implementing them on my website!
Ann Lin
That's great, Robert! Implementation is key when it comes to SEO. If you encounter any challenges while applying the tips, don't hesitate to reach out for assistance.
Natalie
Ann, your article is a valuable resource for both beginners and experienced individuals in the SEO field. Well done!
Ann Lin
I appreciate your kind words, Natalie! I aimed to create a resource that caters to individuals at various stages of their SEO journey. Thank you for your feedback.
Alex
Your article explains SEO guidelines in a simple yet comprehensive manner, Ann. I'm bookmarking it for future reference!
Ann Lin
Thank you, Alex! I'm glad you found it easy to understand and comprehensive. Feel free to refer back to it whenever you need a refresher.
Emily
Ann, your article was a great read! It provided an organized and structured approach to implementing SEO guidelines.
Ann Lin
I'm happy to hear that, Emily! An organized approach is crucial for effective SEO implementation. Thank you for your kind words.
Jacob
As an SEO professional, I found your article to be a nice refresher on the basics. It's always good to revisit the fundamentals of SEO.
Ann Lin
Absolutely, Jacob! Even as professionals, revisiting the basics keeps us grounded and helps ensure we don't miss any crucial aspects. I appreciate your feedback.
Megan
Your article is a fantastic resource, Ann! It covers everything a beginner needs to know about SEO guidelines.
Ann Lin
Thank you, Megan! I wanted to create a comprehensive resource that beginners can rely on to kickstart their SEO journey. I'm glad you found it useful.
Kevin
I've been struggling with on-page optimization, but your article provided some valuable insights. Thank you, Ann!
Ann Lin
You're welcome, Kevin! On-page optimization can be challenging, but understanding the fundamentals makes it easier. If you have any specific questions, feel free to ask.
Stephanie
Ann, your article is a great starting point for anyone looking to improve their website's SEO. The tips you shared are actionable and effective.
Ann Lin
Thank you, Stephanie! I'm glad you found the tips actionable and effective. Implementing them consistently can lead to significant SEO improvements.
Patrick
Your article explained the importance of keyword research and utilization in a concise manner. Thank you for sharing your expertise, Ann!
Ann Lin
You're welcome, Patrick! Keyword research and utilization are indeed vital for successful SEO. I'm glad you found the explanation concise and helpful.
Lisa
Ann, your article reminded me to prioritize website speed and responsiveness for better SEO. Thank you for the informative read!
Ann Lin
You're welcome, Lisa! Website speed and responsiveness play a significant role in SEO rankings. I'm glad the article served as a reminder for you.
George
As a business owner, I often find SEO overwhelming. Your article simplified it and made it more approachable. Thank you, Ann!
Ann Lin
I'm happy to hear that, George! SEO can indeed feel overwhelming, but breaking it down into manageable steps makes it more approachable. If you have any specific questions, feel free to ask.
Michelle
Ann, your article provided valuable insights and tips for improving SEO without relying solely on paid methods. Thank you!
Ann Lin
You're welcome, Michelle! There are indeed various ways to improve SEO without solely relying on paid methods. I'm glad you found the insights and tips valuable.
Jeff
I appreciate the emphasis you put on quality content and its impact on SEO rankings. Your article was informative, Ann!
Ann Lin
Thank you, Jeff! Quality content is crucial for SEO success, and I wanted to highlight its importance in the article. I'm glad you found it informative.
Hannah
Your article provided practical tips that I can start implementing right away. Thank you for sharing your knowledge, Ann!
Ann Lin
You're welcome, Hannah! Practical tips that can be implemented immediately are valuable, and I'm glad you found them helpful. If you need any further guidance, feel free to ask.
Brandon
Ann, your article was a great refresher on SEO guidelines. I found it particularly helpful for optimizing my website's meta tags.
Ann Lin
I'm glad you found it helpful, Brandon! Optimizing meta tags is an important aspect of SEO, and I'm happy the article provided guidance in that area.
Michelle
Ann, your article was well-structured and easy to follow. Thank you for breaking down SEO guidelines into actionable steps!
Ann Lin
You're welcome, Michelle! Breaking down SEO guidelines into actionable steps makes it more straightforward to implement. I'm glad you found the article well-structured and easy to follow.
Thomas
Your article provided valuable insights for optimizing website structure and internal linking. Thank you for sharing your expertise, Ann!
Ann Lin
You're welcome, Thomas! Website structure and internal linking can significantly impact SEO, and I'm glad the article provided valuable insights in those areas. If you have any specific questions, feel free to ask.
Kelly
Ann, your article was an excellent source of information for maintaining a mobile-friendly website. Thank you for sharing your knowledge!
Ann Lin
Thank you, Kelly! Maintaining a mobile-friendly website is crucial in today's digital landscape, and I'm glad the article provided the necessary information. I appreciate your feedback.
Jacob
I appreciate the emphasis you put on adapting to search engine algorithm updates in your article, Ann. It's important to stay up-to-date in the ever-changing world of SEO.
Ann Lin
Absolutely, Jacob! Adapting to search engine algorithm updates is vital for maintaining good SEO practices. I'm glad you found it emphasized in the article.
Emma
Ann, your article was a valuable read for me as I've just started my SEO journey. Thank you for providing clear guidelines!
Ann Lin
You're welcome, Emma! I'm glad the article provided clear guidelines to kickstart your SEO journey. If you have any specific questions or need further assistance, feel free to ask.
David
Your article sheds light on the importance of user experience in SEO. Thank you for the informative read, Ann!
Ann Lin
You're welcome, David! User experience plays a significant role in SEO, and I wanted to highlight its importance in the article. I'm glad you found it informative.
Sophie
Ann, your article provided practical tips that can work for both small and large businesses. Thank you for sharing your expertise!
Ann Lin
You're welcome, Sophie! SEO tips can indeed be applied by businesses of all sizes. I aimed to provide practical advice that caters to different scales. I'm glad you found it helpful.
Robert
Your article highlighted the importance of building high-quality backlinks for SEO. Thank you, Ann, for sharing your knowledge!
Ann Lin
You're welcome, Robert! Building high-quality backlinks is indeed crucial for SEO success, and I wanted to emphasize its importance in the article. I'm glad you found the information valuable.
Lisa
Ann, I've been struggling with optimizing my website's images for SEO. Your article provided helpful insights. Thank you!
Ann Lin
You're welcome, Lisa! Optimizing images for SEO can sometimes be overlooked, but it's an important aspect. I'm glad the article provided helpful insights in that area. If you have any specific questions, feel free to ask.
George
Your article was a great starting point for me to understand the basics of SEO. Thank you for sharing your knowledge, Ann!
Ann Lin
You're welcome, George! I'm glad the article served as a good starting point for your understanding of SEO basics. If you have any specific questions or need further guidance, feel free to ask.
Emily
Ann, your article was a helpful resource for me as a content writer. It provided insights into optimizing content for better SEO. Thank you!
Ann Lin
You're welcome, Emily! As a content writer, optimizing content for SEO is crucial, and I'm glad the article provided insights in that area. Thank you for your feedback.
Patrick
The keyword research tips you shared in your article were invaluable. Thank you for the informative read, Ann!
Ann Lin
You're welcome, Patrick! Keyword research is a fundamental aspect of SEO, and I'm glad you found the tips invaluable. If you have any specific questions related to keyword research, feel free to ask.
Julia
Ann, your article provided actionable tips and guidance for optimizing websites. Thank you for sharing your expertise!
Ann Lin
You're welcome, Julia! Actionable tips and guidance are essential for effective website optimization. I'm glad you found the article valuable. If you have any specific questions or need further assistance, feel free to ask.
Eric
Your article was well-explained and covered all the important basic SEO rules. Thank you for sharing your knowledge, Ann!
Ann Lin
I appreciate your feedback, Eric! I aimed to provide a clear and comprehensive explanation of basic SEO rules. I'm glad you found it valuable.
Amy
Ann, your article helped me gain a better understanding of SEO principles. Thank you for sharing your expertise!
Ann Lin
You're welcome, Amy! I'm glad the article helped you gain a better understanding of SEO principles. If you have any specific questions or need further clarification, feel free to ask.
Daniel
Ann, your article provided practical tips that I can implement right away. Thank you for sharing your knowledge!
Ann Lin
You're welcome, Daniel! Practical tips that can be implemented immediately are valuable, and I'm glad you found them helpful. If you encounter any challenges while implementing the tips, don't hesitate to ask for guidance.
Olivia
As a beginner in SEO, your article provided a solid foundation for me to build upon. Thank you, Ann!
Ann Lin
You're welcome, Olivia! Building a solid foundation is crucial for your SEO journey, and I'm glad the article provided it for you. If you have any specific questions or need further guidance, feel free to ask.
Jacob
Ann, your article was a great read! It highlighted the importance of SEO in a clear and concise manner.
Ann Lin
Thank you, Jacob! I'm glad the article effectively communicated the importance of SEO in a clear and concise manner. Your comment is much appreciated.
Sophie
Ann, your article was a valuable resource for me to expand my knowledge of SEO. Thank you for sharing your expertise!
View more on these topics

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport