Is There Anything Particular About SEO for Charities? Do You Have a Search Engine Optimization Starter Guide?

Search engine optimization (or SEO) is a widely spread practice of increasing both: the quality and quantity of traffic to the website through organic search engine results. Simply put, SEO is all about making the resource visible to the target audience.

SEO can be harnessed by almost any company that has a product or service to offer — perhaps, there is someone out there actively searching for it. With an effective SEO strategy in place, prospects can search for relevant terms in Google that draw them towards your business. While it’s true that nearly every business can get advantage from SEO, Semalt experts have found that certain industries, including charities, can benefit from search engine optimization more than others.  

As it was mentioned above, SEO’s primary purpose is to make the resource visible to people who you want to find you. For those individuals who run a charity, that means reaching people interested in supporting the same cause as you, and willing to make donations to support your work.

Although there is nothing special about SEO for charities, you better stick to the SEO recommendations listed below. They will help you better understand why SEO matters so much for such an industry as well as explain where to start from when creating an SEO campaign for your charity.

Search Engine Optimization Starter Guide for Charity Organizations

Reasons Why Your Charity Should Engage in SEO:

• Raise funds:  Online donation is a quick and easy way to contribute. SEO is the best way one can drive visitors either directly or indirectly to his online donation page.
• Increase awareness: A charity website is the perfect chance one can spread the word about his organization, giving people an opportunity to see for themselves what it’s all about.
• Build trust and loyalty: A well-implemented SEO strategy helps create a stronger reputation. It works as follows: when your charity is easy to find online, people have more confidence in what you are doing.

Things You Should Consider Before Setting Up a Charity SEO Campaign

Call Attention to Keywords

You should carefully select your target keywords. Choose those that most closely describe the content. Think about your prospects, what might they search to find your charity. Try to select memorable ones, so that there are more chances people will Google your organization again and tell others about it.

Geographical Location Matters

Specify your charity location. Let people know where your organization operates. Remember, location is a highly important factor. At first, don’t waste time trying to rank highly outside of your area. Focusing your efforts on local SEO would be more beneficial.

Keep Your Content Fresh and Useful

Relevant content should be your top priority. It’s highly recommended that you fill your site with new, helpful and exciting content on a regular basis. Keep in mind, Google and other search engines reward sites with valuable content by boosting their ranking based on such factors as:

• Time spent on site;
• Website exploration;
• External links to the site.

Also, make sure that your charity website is mobile-optimized and error-free for better user experience.

Go for Your Charity SEO

Hope you enjoyed this search engine optimization starter guide. Note that these are just a few tips for getting your SEO ranking up without spending too much time and funds. Start creating your charity SEO campaign right now and see what happens to your rankings in a month!