Nowadays, the average search engine optimization pricing can be seen anywhere from about one thousand dollars up to one hundred thousand bucks per months. And it may be difficult to understand what drives a reasonable search engine optimization pricing, mainly if you are a novice online entrepreneur or just launched your first website for business. To help you understand the current conjuncture on the market of SEO services, here are some brief suggestions to help you determine the right budget for optimization.
So, how much should you expect to be spending on average? Here are three main factors about your website that usually determine a reasonable search engine optimization pricing:
Quality web pages
It comes without saying that Google search engine is always more likely to give a better ranking to high-quality web pages. If your website structure, content, or maintenance frequency feels the lack of quality performance from the very beginning, there would be much work to do. Otherwise, Google will gradually exclude your pages from any visible rankings. To prevent this from occurring, most obviously, you will need to have a full-stack SEO agency to have an in-depth research and rework your website completely. That way, your initial search engine optimization pricing is more likely to be reasonably high.
Measuring your site performance
Next, you can check the main factors of your website everyday performance. But how to relate these factors to the right search engine optimization pricing? As Google’ search ranking algorithm is known to be driven by about two hundred different factors.
Nevertheless, we can be sure of the following key elements determining your standard web page performance, as well as making it possible to estimate the right search engine optimization pricing, at least in part:
Mobile-friendly user experience, good responsiveness, and handy navigation, acceptable page loading speed;
High-quality and informative content delivering real value to the users, well-maintained keyword density, optimized section headers engaging both living people, and the search crawlers;
A proper internal linking with anchor texts, having enough shares via social media channels to build up a high trust rank.
So, having the right understanding of the ideal website performance, we can finally make an approximation to see what should be expected from anyhow reasonable search engine optimization pricing. Doing so, let’s specify the main characteristics of your business website and try to understand what scale of SEO works is more likely to be needed. That way, here are the backbone issues and primary considerations for your website:
Ask yourself how much you have already done, and what overall business goals you still need to achieve. After all, what is the correlation for the core-necessity tasks to the budget spending you can afford for SEO?
Think well on the size of your market niche and the scale of the industry. Check it once again, if you are operating in a broad market (over 6 million potential customers), medium market (undeveloped audience within 2-5 million people), or small market niche (less than 1 million users).
Once it is done, we can see that your search engine optimization pricing will depend mainly on the following:
Your current website performance and the scale of optimization works it needs at the moment;
Global targets for your business, and their current progress on the way to fulfillment;
Standard level of market competition, with general opportunities provided by your market niche;
How well your business is doing for now, and how much on average you can find affordable for your search optimization budget.