What should be kept in mind while building relevant backlinks for top performing SEO?

No need to say that building relevant backlinks for SEO the right way has some hidden things to be kept in mind by every novice webmaster and site owner. That’s true, mainly because the whole process of creating purely relevant backlinks that will never hurt your rankings has a lot of steps and sides. And too often keeping away from messing things up proves to be much more challenging than most of us can think. That’s why below I’m going to show you some of the most frequent pitfalls about quality link building. Know what should be avoided at all cost - or at least fixed promptly right upon you detect them on your website or blog. I mean any of the following mistakes can easily turn even your best relevant backlinks into a useless piece of junk - nearly in no time. What’s more - when it comes to extremes, just a single “toxic” link can irreversibly impact your long-lasting SEO performance in a longer run.

The Obvious Mistakes

You’d better have at least a brief look over here. Don’t skip these obvious mistakes - just ask yourself if you really have everything in place, and your website or blog will never be linked with:

• any websites or blogs with a bad or even suspicious reputation (not to mention those already banned on Google’s index);
• irrelevant niche sources, or any places having any relations with the most spammy industries, such as adultery, gambling, or pharmacy;
• third-party sources looking just like the standard websites, blogs, or forums but having tons of seemingly relevant backlinks in their own link profiles, or offering them for sale and/or exchange.

Everything should be self-explanatory out there, as applying for any of just mentioned options you will be most likely to cause damage to your current search rankings, rather than enjoy any measurable improvement for your strategy in SEO at scale. Once we made even the obvious things flawlessly clear, below, I’m going to point out a couple of probably most dangerous yet still often underestimated mistakes. When it comes to building relevant backlinks, here is what usually kills the game: 

• Wrong Anchor Text

Never pick link text anchors at random and don’t use them in a shot-in-the-dark manner. I strongly recommend delving deeper into the subject, because only solid commercial anchors that look naturally can really boost your conversions. The ugly truth is that a completely wrong or even in-part faulty text anchor can turn you perfectly fine and relevant backlinks in the actual reason of ranking drop, or even manual penalty.

• Incorrect Use Of DoFollow/NoFollow Attributes

Just as the previous one, this matter will need a more in-depth study. Of course, only DoFollow backlinks can actually meet the needs of SEO at scale. At the same time - if you manipulate or just slightly overdo with them - everything will be most likely to end up with equally severe consequences. 

• Adversely Steep Expansion

Let’s face it - even if you have a nice lucky win with detecting a lot of good and reliable sources worth building links with, you should never rush out - just to use all new opportunities within several hours or for overnight. And any sharp increase - either in link quality or quantity - is definitely not the thing to be praised with. Remember, building relevant links that would serve you permanently with their best performance in SEO - is all about the balance. Never hesitate to ask yourself once again: Does everything look fully naturally? Have you spent enough time picking the right sources? Are you sure everything about backlinks is in place and done only for clear purpose?