What is The Most Specific Part of Real Estate Search Engine Optimization?
Nowadays, more than ever before people head online when searching for new homes and flats. It would be useful for business owners to know that almost 90% of home buyers consider real estate websites the most valuable source of information when it comes to purchasing a house or finding professional realtors.
For those business owners who want their real estate websites to prosper and gain more traffic, creating a successful SEO strategy is a must. Today, I will provide you with the best tactics on optimizing your real estate website.
Step-by-Step Guide on Getting Your Real Estate Website to the Top of Google Search
Local Keywords Targeting
According to statistics, 70% of home shoppers start their search with a local keyword, like “California realtor.” Even though the most realtors service multiple regions, when you start your website, it’s better to focus on the primary city you do business in first. Most SEO experts suggest optimizing your site for real estate search terms with the city name in them.
Another important aspect is making your website a resource. For instance, on a page like “Living in California,” provide information on kindergarten and school districts, median income, crime rates, useful statistics on the average homeowner, etc. Remember, your website content should be both informative and relevant. It works as follows: the more targeted your real estate website is, the better chances of its ranking high on SERPs.
Fill Your Web Pages With Exciting and Valuable Content
The best way to drive organic traffic to your website it to update your web pages with exciting content on a regular basis. SEO specialists recommend that you write blog posts on properties you are especially keen to sell. Each of those blog posts should target a specific property’s address, which potential home buyers will be searching for using Google.
Because the address becomes the keyword, consider using it in the meta description, title tag, alt tags and surely in the content.
When creating and publishing your texts make sure each includes at least 200 words. Come up with unique content that extensively describes your property’s features.
Make Quality Photos and Videos
Take advantage of photos and videos. The high-quality pics of the property you sell is an integral part of a successful real estate search engine optimization. Remember, they are key engagement objects on real estate sites. Home buyers love seeing exciting video tours of the inside of their prospective new flats and houses. Capturing testimonials on videos is another great idea for attracting more visitors to your website.
Optimize Your Site for Mobile Devices
These days, more and more people prefer mobile search to desktop search. Statistics show that almost 90% of today’s home shoppers search using a mobile device during the property buying process. With these numbers in mind, it’s obvious that making your site mobile is a crucial factor in real estate search engine optimization. Responsive web design helps you stand ahead of the competition increasing its visibility on search engines. What’s more, responsive design helps to save cost on website content management.
Hope you enjoyed these useful tips on how to improve your real estate website search engine optimization. In case you have any questions, don’t be shy to contact our Semalt team. We would love to hear from you!
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