How do I improve my seller ranking on Amazon with product listing optimization?

The first thing to be done with your product listing optimization needed for better ranking on Amazon is taking a rather simple yet too important idea. Yes, it’s almost the most obvious statement I’ve ever seen over there, but let’s face it – first and foremost, Amazon marketplace cares about shopper needs and intents – that’s it. So, from the viewpoint of the A9 search ranking algorithm, selling as much stuff as possible is arguably the major task of top importance, by default stated for every merchant selling over there. So, I believe that probably the most promising way of ranking well on Amazon is keeping your product listing well-optimized by its main sections, besides for the right set of the target keywords and the rest of must-winning keyword combinations. 

Doing so, you’ll need to make sure that everything with your product page is in place – namely your product title, bullet points, product description, images, and backend keyword section – to finally let your listing stay on the top of Amazon’s SERPs by way of making it maximum relevant to the most frequent search requests used by the live shoppers to find over there exactly what they have been looking for. 

Optimization Tips & Tricks for Better Ranking on Amazon 

As for me, I believe that having a well-optimized product title is arguably your most valuable asset. If done right, a fully correct title optimization can pave you the way to nearly instant business progress as a successful ecommerce merchant who benefits from that deserved higher ranking on Amazon. It means that by far, namely product title has the greatest impact – either positive, or negative – on your overall product performance in online search. That’s why below I’m going to show you a brief set of recommendations namely for product title optimization. Here they are.

What Makes the “Ideal” Product Title 

So, here are the main requirements to your title – according to the main seller guidelines delivered by Amazon itself:

1. Product title is expected to contain the following main elements, such as product line and type, item brand name, material (components), key feature/benefit, type of package and the current product quantity on stock.

2. Try to avoid including item size or color options available – of course, you might as well put them in your product title, but only in case something is meant to be a really relevant detail that does matter.

3. The secret to your “ideal” product title is having the right pick of top-performing keywords backed with a couple of long-tail search terms. It means that you will have to run a complete competitive keyword research to have your most powerful findings included closer to your product title beginning. To be more precise, you’d better locate them in a decreasing order of their importance.

4. Common length taken by the most performing product titles is usually seen in Amazon’s organic SERPs coming from 115 to 144 characters. Note, however, that it’s a generally accepted recommendation that will always depend on a particular type of item or a certain product category, rather than being any sort of imperative.

5. Just for the sake of completeness – keep in mind that the titles you have in the right rail ads are displayed with around 30 or 33 characters. At the same time, mobile titles are typically covering the approximate range of 55 to 63 characters in length.

6. While having the leading head position for your product brand name is recommended by Amazon’s style guide for title optimization, it’s actually only up to you to decide what should be done with to that point. The thing is that it’s something very tailored to every individual situation – anyway, sometimes you will have to test something new with your product title optimization. Ultimately, to see what spills a stronger positive effect over your current ranking on Amazon, and what has a better potential from the viewpoint of conversion-generating prospects.

7. It may seem like a no-brainer, but stuffing your product title with too many keywords or having this section simply jam-packed with lots of long-tail search terms – doesn’t work anymore. Just take it for granted – yes, this strategy used to be a rather typical one commonly used by most of every retailer selling on Amazon. But now this “approach” is not only absolutely inefficient, but might as well result in an openly negative impact affecting your current product ranking on Amazon, at the same time being even potentially toxic for a brief period, or probably in the long run as well.

8. Remember, there is a fairly good chance always giving a reasonably promising opportunity for you to elevate your current product ranking on Amazon – even making only a couple of brief adjustments, or replacing just one separate keyword can change the main course of events dramatically. I mean that even if you already have an existing listing and just want to try making it serve you better – there must be a room remaining open for you to elevate the current product ranking on Amazon in its best way.

9. At last, given that you are dealing with a brand-new product listing – when you still feel, for example, the lack of a fully complete and far-reaching product data. Or you might as well have a kickstart launch, even without any fitting product information at all, the only way of settling the right foundation for your better seller ranking on Amazon is running a competitive research – simply to see what data can be relied on, exactly what currently works for your closest opponents to be replicated for your own strategy, and what probably should be avoided or even eliminated on a short notice. Hing: to complete this part of task best way possible, I recommend using JungleScout, a free online tool specifically designed for Amazon sellers, which works like real magic!