What quick SEO tips can you give me?
As it is well-proven that over a half of overall traffic is coming directly from organic search results, let me give you some quick SEO tips to boost your organic traffic. Well, before we start, I want to assure you that showing you some quick SEO tips doesn’t mean at all that I’m going to apply for any manipulative tricks, shady techniques, or God forbid, any schemes having a deal with Black-Hat Search Engine Optimization. My quick SEO tips are based only on use-proven actions solely, coming into compliance with the latest trends in the industry, and from the most recent changes in the search algorithm of Google. So, let’s start!
Here I am going to focus on snippets, as now it’s one of the most popular trends in the SEO community. So, let’s see some quick SEO tips on how to optimize your SERP snippets for attracting more organic traffic.
Quick SEO Tips to Boost Organic Traffic with SERP Snippets
Before we start, the SERP commonly stands for any search result we see in Google upon typing the search request in the box. Of course, the SERP can have an entirely different look, depending on a specific keyword we used for a search query. By doing so, sometimes we might be as well shown in Google maps or relevant videos.
Coming back to the subject, a typical SERP snippet commonly consists of 3 main parts, such as Page Title, Page URL, and Meta Description. Let’s see what quick SEO tips can be applied to each element of the SERP snippet:
- Page Title is recommended to stand somewhere within 55-60 characters to be displayed by the search engine in full. Doing so, put the best-targeted keyword and write a sound page title to have a higher chance of being ranked directly among the top search results.
- Page URL is the second essential part of every snippet. When optimizing your page URLs, remember to have them short, but still meaningful and engaging for user clicks. As for the search engines, let them see your URLs rich with keywords for even higher ranking. Note, however, be persistent to complete the task in full, because once you change your URLs and get an excellent position in the SERPs, any afterthought corrections or further changes may cause your pages lose the previous gains in ranking.
- Meta Description is intended to give a sound and accurate summary, which should be attractive both to the search engines, and live users. Common meta descriptions are recommended to stand beyond a 156 characters limit. Note, however, that your website’s mobile-friendly framework has a meta description maximum length reduced just to 120 characters. Work well on your page meta descriptions, have them rich with keywords yet still elegant and eye-catching for live users. Doing so, you can have a huge boost in user click-through rate. Although meta descriptions have no direct impact on your ranking (as well as traffic itself), their CTR-generating potential can lead to better recognition and finally higher position in Google’s search results.
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