How to successfully retail popular products on Amazon?

Amazon is the world’s largest e-commerce platform where each day millions of users from all over the world satisfy their needs. Amazon helps merchants to raise money for nothing. Here you do not need to launch a website or invest in your optimization. Everything you need is to provide your customers with quality products and perfect customer support. The only thing you need to consider is your Amazon product listing optimization. Amazon may bring droves of traffic to your listing if it is designed according to Amazon requirements and help users to make their buying decision. If you would like to attract converted traffic to your Amazon listing, you need to memorize one basic rule - the more details about your products you provide, the higher you will rank on Amazon SERP. Amazon traffic is somewhat different to Google traffic. Users who are searching for some products on Amazon have the clear intent to purchase something. They do not research Amazon with a purpose to get some information. A good conversion rate on Amazon on Amazon product page is widely considered 15%. It is three times more than of other ecommerce platforms. It can be explained by purchasing mindset of Amazon searches. 

However, currently, it is not enough to establish your business on Amazon. To make the most of the traffic, you need to make sure that your product listing is perfectly optimized as well as your marketing campaign works to your advantage. In this article, we will discuss the most critical elements of maximizing conversions on your Amazon listing. 

Listing title as one of the primary aspects that affect users judge

While creating your Amazon listing, you need to pay special attention to your product titles as it is the first thing an average user can see conducting products research on Amazon. Generally speaking, the title tells people what your product is about. 

If you have previously researched popular Amazon products, you should be noticed that most of them have the long and descriptive titles that contain all significant product characteristics and details. You have up to 250 characters to throw in some significant information about your product and your targeted keywords. The essential elements that certainly should be included in your title are a brand name, a name of the product itself, and any distinguishing features such as color, size or use. 

It is significant not to overload your title with keywords as it won’t be readable and will look spammy. The ideal variant of the well converted title is readable, engaging, descriptive title that tells users what your product is immediate. 

Images as the emotional recognition tool on Amazon

Another significant aspect of Amazon product details page optimization is images. Images can entice shoppers click on your listing or to keep scrolling. Most users afraid to make purchases online as they can’t personally evaluate the quality of products they order. However, online shopping provides many other benefits such as competitive price, time-saving, and shopping convenience. To provide your potential customers with the best shopping experience, you need to have high-quality and professionally made photos of your products. They should have a possibility to observe the products you sell from different angles. 

Amazon requires following its product image rules according to which your image should include only the product you are selling, on a white background without any additional elements on it. The main images should not contain accessories that are not included in the purchase as well as any promotional slogans and badges such as “made in the USA,” and others. Moreover, Amazon requires that image be a minimum of 1, 000 pixels on 1, 000 pixels to take advantage of their zoom feature. So, if it is possible, you can use even higher resolution for added granularity.

How to make your Amazon products popular?

• Bullet points

Those shoppers who are unconvinced by your title and image can be attracted by the bullet points. You have five spaces for bullet points on Amazon where you need to present the benefits and characteristics of your product. To maximize the effectiveness of your bullets, you can use a short paragraph of two to four sentences. Here you can address any common issues that might cause someone not to buy. For instance, if you have noticed some complaints in your reviews, update your bullets to account for that. Make an accent on the first three bullet points as they attract the most user’s attention and help them to make their buying decision. 

• Description

Another area where you can raise your Amazon products popularity is a description. It is your last chance to turn a searcher into your paying customer. Product descriptions are often overlooked by Amazon users as it provides detailed information about the product they are going to purchase. That is why you need to make sure that your product description is interesting to read, descriptive and useful. Here you can use basic HTML markup to highlight specific words or phrases and to make your explanation easier to read. Amazon gives you up to 2, 000 characters to be used in a product description. It is advisable to use all characters to convince user purchase your product. 

• Reviews

Your customer reviews have a great impact on your page rank and should be one of your top marketing considerations. They positively affect your product listing placement through the average star rating that appears alongside the product in search results and at the top of the product detail page. If your average star rating is more than 4, you have all chances to become one of the popular Amazon products. 

The most popular reviews section is placed on the left-hand side of Amazon page and presents the area where reviews for the product that have been voted “yes” as helpful most often. You can’t dictate to Amazon which reviews show up in this section and which are not. However, the more 4 and 5-star reviews appear in this section, the higher your conversion rate and sales will be. 

The final place where reviews can impact a listing is the “most recent customer reviews” section. This section includes the most recent reviews and cannot be affected by votes of any kind. If all of your past customer reviews are good, Amazon searches will most likely accept your brand as reliable and become your customers. 

That is why to maximise your chances for successful retailing on Amazon; you need to pay close attention to your reviews and try to be helpful for your customers.