What are the latest SEO tips to climb on Google’s top?

There is a big set of changes and updates delivered by Google so far this year. And there are immense masses of the latest SEO tips for 2017 available in the open access everywhere on the Web. So, what smartest solutions should you pick among that vast variety of different tricks, guidelines, and suggestions? Remember, the more current Search Engine Optimization strategies you have, the more benefits in ranking you get. Let’s have a brief overview and see what trends are still dominating, which of them are probably losing steam, and if there is some previous stuff not working anymore, or even worse, might as well become the schemes of violation nature that would be inevitably caught with Google’s penalties.

Social Media

Nowadays, all social media content is getting even more outstanding on Google’s list of the search engine results pages (SERPs). According to the recent research, the experts in the industry point that having relevant and quality links with the leading social platforms (like Google+. YouTube, Facebook, Twitter, LinkedIn, etc.) will just keep gaining their power, at least in the foreseeable future.    

Quality Video Content

It’s far not surprising that video content is now a brilliant solution for stronger public engagement and better user experience. What’s more - this trend is now even more reasonable than it used to be in 2016. Now, most of every latest SEO tips got the reference to videos fully capable of improving your overall page ranking. And some statistics represented even more astonishing suggestions, as according to the most popular industry sources, video content is estimated to be delivering now over 40% click-through rate boost (compared to original everyday writings).

Mobile Optimization Trend

Here is one of the most critical latest SEO tips. Just ask yourself if your commercial website is mobile friendly. Let’s face it - you have a tight time frame available until Mobile-First Index will be finally brought to action (Google recently reconfirmed it to come in 2018). So, quite soon mobile optimization will change the reality, becoming an ordinary state of affairs. That’s why it’s high time you rushed out to re-think and develop your optimization strategies driven mainly by the overwhelming norm of mobile search.

Voice Search Option

Much like current trend for mobile optimization, voice search seems just following suit! And quite soon voice search option is expected to become the new norm, rather than the exception. Apart from the fact that voice search reasonably contributes to driving safety, its developing potential has been fueled by the industry giants, each and every launching their own versions of voice-based search frameworks (e.g. “Cortana” by Microsoft, “Google Now” by the world’s search giant, and “Siri” by Apple).

Bigger Content Aggregation

Here is my final suggestion. Among the rest of the latest SEO tips, there is a good insight on content aggregation, which becomes now more substantial and better. I mean here that content aggregation is a practical way of sharing the masses of pre-specified content from a vast number of different sources to appeal the target audience. In plain English, that stands for a living storage consolidating the content of the high-authority sources for a cumulative effect in higher ranking. This might as well seem strange for us, but some smart guys at Moz and Hubspot, for example, have been running such a project for quite a long time (check it out on Inbound.org). So, it’s high time to consider following this new content trend and start collecting and curating it from the other sources of the most senior authority relevant to your subject.