What are the practical ways to improve Amazon sales?

The Amazon marketplace is a gold mine for both big and small businesses. It gives opportunities to sell products for people from all over the world and significantly raise your brand awareness. 

Everybody talk about fierce competition on Amazon, and these thoughts are not without reason. Millions of marketers struggle for each new customer as they know their business potential. However, on the other hand, Amazon receives nearly 90 million unique visitors per month, and if you have a smart approach to your business, you simply can’t remain undetected. According to Amazon industry figures, new marketplace sellers often see 50% increase in overall revenue, when they sell on Amazon in earnest. These encouraging figures show that everybody has a chance to be prosperous on Amazon. Everything you need is to be persistent and know some tricks how you can double your revenue. 

In this article, we will discuss some proven ways how to improve your Amazon sales and stay out of the crowd. 

Key to success for selling on Amazon

To be a prosperous seller on Amazon, you need to make sure you reach your potential. So, there are few proven ways how you can improve your Amazon sales.

• Provide competitive price

Price is the key ranking factor on Amazon. It serves as the differentiator separating one merchant from another. Amazon users can easily compare prices, finding the most valuable for them deals. So, if you want to win the Buy Box and be on the TOP of Amazon search results page, you need to be ready to compete on price. You should think in advance how you can reduce your cost to avoid losses. Only list products with the sufficient margin to be competitively priced on Amazon and still offer a reasonable rate of return given inventory, and overhead expenses. Moreover, it is worth to mention that selling on Amazon can be a good form of advertising which does not require merchants to buy pay-per-click ads. 

• Make an accent on product benefits, not features

Amazon provides merchants with several sections where they can enumerate their product benefits. You need to use these content sections visually showing your customers not only the features of your products but also their strong points. Make an accent on information how your products can help customers with their daily affairs. Answer your customers question “What’s in it for me?” and you will make them loyal to your brand. 

• Follow up with your customers

It is not the end of the game when a customer purchases from your store. After that, you will need to provide him with the professional customer support. Notify them about the delivery process and warn about any delays. As soon as the customer receives a purchase, contact him to ask for feedback. It is a perfect way to show customers your appreciation and concern. This information will help you to understand whether your product is fitting the needs of the market or not. Moreover, by asking your customers about their experience, you can improve your business and raise customer’s loyalty. 

• Market to your Amazon customers

All users that make purchases on Amazon can be considered as Amazon customers. To make them your customers and earn long-term sales, you can provide shoppers with the discount on their next purchase. Moreover, you can use sale certificates and giveaways. 

• Get social proof

Before buying something on Amazon, most shoppers check product reviews to understand whether they can trust you as the reliable seller or not. That is why it is significant to develop a social proof with positive and organic reviews. Make sure all of them are created equally because Amazon is struggling against incentivized feedbacks. And do not even think about buying reviews. It will devastate your reputation in a moment. Fortunately, there are ways to generate positive organic reviews without breaking the rules. For instance, you can provide shoppers with the perfect customer support and good discounts. 

• Do not neglect advertising services

If you are looking for the opportunities to sell more and want to get the jump on your competition, you need to invest in Amazon advertising. You can create a sponsored product ad to show your products on the TOP of Amazon search results page. In this case, you will need to pay per each user’s click on your ad. The prince will depend on the level of competition within your market niche. Another way to promote your product on Amazon is to create a headline search ad. This ad will also appear on the TOP of Amazon search results page. The primary difference between a headline search ad and a sponsored product ad is that a headline search ad looks at the very top of the search results. In other words, you receive an opportunity to stand out of the crowd and attract a high traffic flow to your products. And finally, you can use a product display ad. This ad appears in the sidebar of the screen when users view the details of a particular item. 

Of course, not all of the ways of Amazon advertising will be equally effective for you. However, you will never know until you try. That is why you can try one of the Amazon advertising services based on your business orientation and purposes. And if it generates a positive return on investment, then it is worth it. 

Final thoughts

Amazon is a great sales channel for all businesses. It can be either primary or additional way to earn income. It provides not only sales increment and brand awareness improvement, but also an opportunity to sell your products around the globe. Everything you need is to perform the necessary up-front due to diligence so that you stand to make a profit with your new business. Do not lose your real chances to become a prosperous merchant and work under your brand exposure on Amazon.