Can you show me how to improve Amazon ranking?

First of all, before showing you how to improve your Amazon ranking, let me start with a word of caution. The thing is that too often ecommerce merchants and even big-time Amazon sellers are falling into the trap of quick SEO. I mean the most common situation when it comes to having a given product ranked on the first page by Amazon’s ASIN – just by paying some cash to those so-called “Amazon SEO” companies, or ecommerce marketing providers. And their honeyed words may often seem convincing enough to most of us, right? In fact, however, the lion’s share of such offers is simply betting on nothing else but probably the most notorious Black-Hat SEO techniques, well-known for their really risky and sometimes fully unpredictable outcomes. 

Put simply, such unscrupulous (if not scammy) SEOs are actually in no need to know how to improve Amazon ranking the right way without breaking the rules of the game. Just because they are simply making use of massive fake clicks, bot visits and automated “add-to-cart” actions with just one single aim – to quickly push any given product ASIN to the top of the relevant SERPs. But much like with Google, having a deal with those tricky traffic-generating techniques or even openly illegal actions to manipulate with the live shopper’s behavior for better ranking – almost always everything ends up with getting Amazon Seller Accounts under suspension. Everything might as well come to extremes, that’s why even big-time Amazon sellers can be potentially suffering from a completely irreversible ban, hence putting their whole online business under extremely severe risk of losing all that hard-earned progress – both with a good seller name, and their trustworthy selling history on Amazon. 

That’s why it becomes clear that only smart and really wise online entrepreneurs know how to improve their Amazon ranking without going for those seemingly benefitting and infamous means of Black-Hat SEO. That said, let me give you a brief set of currently valid suggestions and practical ideas that can help you understand how to improve Amazon ranking in the following major areas, such as sending organic traffic to your product listings, getting your canonical URLs well-optimized for your top performing keywords, making most out of your Backend Search Terms, as well as some other miscellaneous stuff related to the matter. So, let’s finally delve in!

How to Improve Amazon Ranking – Quick & Safe SEO Tips

So, here is how to improve Amazon ranking with no risk of getting your Seller account under suspension. Try the following things, and use-proven action plans to help your listings rank well. And remember – if handled properly, these simple steps can quickly help you start moving the right way and finally tame Amazon’s A9 search ranking algorithm once and for all.

Pump More Traffic to Your Product Listings

It may seem like a no-brainer, but your Amazon ranking for every given product is in-part driven by the most recent sales history, as well as its common level of customer interest, It means that the more web traffic is sent to your product listing on Amazon, and the more interest it is getting from the live shoppers over there (for example, by way of the recent number of successful deals, adds to wish lists, etc.) – the higher it ranks in the list of the relevant SERPs. So, here is how to improve your Amazon ranking by sending more traffic via the following areas: 

• Use Amazon PPC (otherwise, Pay-Per-Click) advertising, and try to make most out of Sponsored Ads supported by the ecommerce platform.
• Benefit from greater external traffic delivered on a paid basis (for example, using Google AdWords, Facebook Ads, and the other means of paid web traffic).
• Make sure you’re sending sufficient volume of external traffic organic by nature (i.e., natural web traffic coming organically – directly from the leading industry influencers, top relevant blog posts, product reviews, articles and any other useful content closely related to every given item you have listed on Amazon marketplace).

Work More on Your Canonical URLs

You can also help your product listings rank better on Amazon – just by having everything in place with Google search engine. But the thing is that Amazon Canonical URLs can’t be edited, at least directly. But you can still have them adjusted in your own way, I should admit. So, here is how to improve Amazon ranking by working well on your Canonical URLs. Everything is quite simple – start with identifying the Canonical with giving the right click on your product listing, and selecting “view page source” option. Next, find the term “canonical” using the standard page search procedure by the exact text match. Proceed with inspecting the URL, just check whether it’s made up with the best of your must-winning keywords or not. Should it happen so, try playing with the other variations of your Product Title so that its Canonical URL is updated accordingly. After that, all you need is just putting the right product keyword with the highest search volume near the Title beginning – and you’re done!

Make Most Out of Your Backend Search Terms

All you need over there is just using the maximum characters currently allowed for each field of this section. Note, however, that Amazon has recently revised its general rules so that some products can have now up to 1,000 characters allowed depending on their category. So, make sure you’re having everything filled in compliance with Amazon major provisions and content optimization guidelines valid for the moment. 

The Rest of Miscellaneous Stuff

And here is how to improve your Amazon ranking potential for even more – use the maximum number of characters allowed for your Amazon Product Description, in line with working well on the Q&A section found on your Product Listing. Put simply, you can have some extra text and bonus images allowed with the new feature known for Amazon as Enhanced Content. That way, don’t forget that the more text you have on you product listing, the better ranking potential on Google it will have. That’s why working well to respond to all your customer questions can increase organic web traffic driven directly to your product page on Amazon, therefore giving a spur to your better ranking potential over there in its own way.