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How do I use competitor backlinks for my own advantage?

Of course, the world’s search giant keeps telling us that its major algorithms are primarily focused on high-quality content that delivers real value to the user. No doubts, the content is still the king. Nevertheless, organic link profile of every website remains the second most important ranking factor for Google. That’s why no need to say that quality backlinks are among the core components of the modern concept of Search Engine Optimization. I mean acting wrong with your backlink profile can not only fail to deliver any measurable gains but might as well hurt your current ranking progress. Moreover, if Google suspects your website or blog in cheating, it may even come to extremes when everything ends up with deindexing from the search results once and forever (otherwise, a permanent ban on search). That’s why analyzing competitor backlinks - with their most promising gains and severe missteps - would be a well-formed decision you need to run the safest link building strategy possible. And I’m going to show you how to analyze your competitor backlinks. So, below are three simple steps to run a proper research and make the most out of your market rivals.

competitor backlinks

Identify Your Niche Opponents

Before researching any competitor backlinks, you will need to identify the most successful websites owned by the close opponents in the market niche, or your main sphere of industry. And the task is actually much more manageable, that you might think. As for me, I used to act proactively and studied wins and failures of my rivals in advance. Ideally, identifying your market opponents should be done long before your website or blog goes live. Anyway, now it’s high time you proceeded with running a comprehensive competitive analysis to use the best competitor backlinks for your own advantage. Don’t know where to start? I recommend using Serpstat, a free online tool that helped me a lot with understanding my main niche opponents. Putting it in plain English, you can use this tool to find the websites of your more successful rivals. Considering the number of keywords, the average size of the site, and the fact that it ranks well, you will understand where to start.

Know Your Main Targets

Most commonly, PA (page authority), DA (domain authority), as well as PR (page rank) are the main properties of every website’s backlink profile. Apparently, your aim is to have the highest score namely on these three metrics. That way, you should also know the following data - the number of your competitor backlinks at scale (with referring pages and domains), and the big picture of anchor texts optimized for SEO (their number, distribution, and diversity of the keywords, branding, and the rest of critical properties).

backlinks for seo

Analyze Your Competitor Backlinks

Of course, there is no universal formula for success. Nevertheless, using analytical tools to get the in-depth understanding of your competitor backlinks is probably the best way to stay out of the market competition. So, you will need a competitive analysis for each website with a worthy link profile found on the top of the relevant search. That way, I recommend trying one of the following backlink analysis tools - Open Site Explorer (Moz), Semalt Analyzer, Screaming Frog, or Ahrefs - I tried them all. As for me, however, the main set of their functions is fully comparable, even despite several tailored features and a couple of advanced filters provided by Analyzer (Semalt) and Open Site Explorer (Moz). So, it’s only up to you to decide which one you’re going to try first. Once you grabbed the right insight, all you need is to replicate the most powerful backlinks of your opponents, or at least get a complete understanding of link building process in your niche.

Ross Barber
Thank you for reading my article about Competitor Backlinks - Competitors Backlink Profile.
Mike Smith
Great article, Ross! I found the insights about analyzing competitors' backlink profiles quite enlightening.
Sarah Thompson
I completely agree with you, Mike. Understanding the backlink strategies of our competitors can help us identify new link-building opportunities.
Ross Barber
Thank you, Mike! Analyzing competitor backlinks can indeed provide valuable information for improving our own SEO efforts.
Emma Johnson
I've always struggled to keep up with my competitors' backlinks. This article has given me some useful tips on how to monitor and analyze them effectively.
Ross Barber
I'm glad you found it helpful, Emma! Monitoring competitor backlinks can help us stay ahead in the online market.
David Wilson
Competitor backlink analysis is an essential part of any SEO strategy. It helps us identify potential link-building opportunities and uncover new SEO tactics.
Sarah Thompson
Absolutely, David! The insights we gain from analyzing competitor backlinks can shape our own strategies and drive better organic traffic.
Ross Barber
Indeed, Sarah! It's crucial to leverage the power of competitor backlink analysis to improve our search engine rankings.
John Reynolds
One key aspect of competitor backlink analysis is identifying quality backlinks and understanding how they contribute to their ranking. Great article!
Ross Barber
Thank you, John! Identifying high-quality backlinks and analyzing their impact on competitors' rankings can help us refine our own backlink strategy.
Emily Scott
I've often struggled to find ways to compete against established websites in my niche. This article has given me a fresh perspective on analyzing competitors' backlinks.
Ross Barber
I'm glad the article resonated with you, Emily! Identifying and understanding competitors' backlinks can provide valuable insights for improving our own website's SEO performance.
Daniel Evans
I never realized the significance of tracking competitors' backlinks. It's amazing how much we can learn about their SEO strategies through this analysis.
Ross Barber
Absolutely, Daniel! Monitoring competitor backlinks helps us uncover valuable information and stay updated on the ever-changing SEO landscape.
Olivia Turner
This article highlights the importance of competitor backlinks and provides actionable tips on leveraging them for our own website's growth. Thanks, Ross!
Ross Barber
You're welcome, Olivia! Analyzing competitors' backlinks can be a game-changer for our SEO strategy, and I'm thrilled to hear that you found the article helpful.
Michael Thompson
Ross, could you share some tools or techniques you recommend for competitor backlink analysis?
Ross Barber
Sure, Michael! Some popular tools for competitor backlink analysis are SEMrush, Ahrefs, and Moz. They provide detailed insights into your competitors' backlink profiles.
Robert Campbell
Ross, what steps should we take after analyzing competitors' backlinks? How can we use this information to improve our own website's ranking?
Ross Barber
Good question, Robert! Once you have analyzed your competitors' backlinks, you can identify potential websites for guest posting, build relationships with influencers in your industry, and create content that naturally attracts backlinks.
Ross Barber
Thank you all for the engaging discussion! I hope the insights shared here will help you in your future SEO endeavors.
Ross Barber
Thank you all for your comments on my article about Competitor Backlinks - Competitors Backlink Profile. I appreciate your insights and opinions!
Emily Larson
I found this article really helpful. It's interesting to see how competitor backlinks can give you insights into their strategies.
Amy Adams
Emily, I totally agree with you. Competitor backlinks can reveal valuable information about their SEO strategies.
David Roberts
Great article, Ross! Backlinks indeed play a critical role in SEO and having a clear understanding of your competitor's backlinks can give you a competitive edge.
Michael Sanders
David, you're right. Understanding your competitor's backlinks can help you identify potential link-building opportunities for your own website.
Sophia Harris
David, do you have any recommendations on tools or techniques for analyzing competitor backlinks?
Melissa Thompson
I've been struggling with improving my website's SEO. This article gave me some good ideas on how to analyze my competitor's backlinks.
Oliver Taylor
Melissa, I was in the same boat until I started analyzing competitor backlinks. It really helped me improve my SEO efforts.
Jacob Wright
Thanks for sharing your knowledge, Ross! I've never really thought about analyzing my competitor's backlinks, but now I see how important it is.
Michael Sanders
Amy, absolutely! It's like peeking into their SEO strategies without them even knowing.
Melissa Thompson
Oliver, that's good to hear. I'll definitely give it a try and see how it can benefit my website.
David Roberts
Sophia, there are several tools available for analyzing competitor backlinks. Some popular ones include Ahrefs, SEMrush, and Moz. These tools can help you identify which websites are linking to your competitors and provide insights into their link-building strategies.
Sophia Harris
Thank you, David! I'll check out those tools and see which one fits my needs best.
Michael Sanders
David, I've used Ahrefs in the past, and it's been great for competitor backlink analysis.
Ross Barber
Emily, David, Melissa, Jacob, Amy, Oliver, Sophia, Michael, thank you all for your comments! I'm glad you found the article helpful. Remember, analyzing competitor backlinks is a continuous process that can give you valuable insights for improving your own SEO efforts.
Amy Adams
Michael, it's like being a detective in the SEO world!
Michael Sanders
Amy, exactly! You uncover hidden clues that can help you outrank your competitors.
Ross Barber
That's a great analogy, Amy and Michael! Being a detective in the SEO world is key to uncovering new strategies and staying ahead of the competition.
Ross Barber
Thank you all for your comments on my article about competitor backlinks! It's great to see such engagement. Let's dive into the discussion!
Emily Manning
Interesting article, Ross! I've always wondered how to analyze competitor backlinks effectively. Your post provided some valuable insights. Thanks!
Ross Barber
Emily, I'm glad you found the insights valuable! Feel free to reach out if you need any further guidance on competitor backlink analysis.
Tom Williams
Ross, thanks for sharing your knowledge! Your article was well-written and explained the concept clearly. Looking forward to implementing these strategies.
Ross Barber
Tom, thank you for your positive feedback! I'm glad the article provided clear explanations. If you have any specific questions, feel free to ask.
Sophie Thompson
I appreciate your article, Ross! It helped me understand the importance of tracking and analyzing competitor backlinks. It's a crucial aspect of SEO.
Ross Barber
Sophie, I'm glad you found the article helpful! Monitoring competitor backlinks can give you valuable insights to improve your own SEO strategy.
Daniel Foster
Ross, great article! Competitor backlinks analysis is one area that I need to improve on. Your tips will certainly help me gain a competitive edge.
Ross Barber
Daniel, I'm glad you found the tips useful! Continuous competitor backlinks analysis can indeed help you stay ahead of the game. If you have any questions, feel free to ask.
Olivia Lee
This was such a comprehensive article, Ross! It covered everything I needed to know about competitor backlink analysis. Thanks for sharing your expertise!
Ross Barber
Olivia, I appreciate your kind words about the article. Analyzing competitor backlinks can give you a competitive advantage. If you have any questions, feel free to ask.
Max Turner
Excellent post, Ross! Understanding competitor backlinks can reveal insights into their SEO strategies. Your article provided valuable guidance on how to tackle this.
Ross Barber
Max, thank you for your positive feedback on the post! Feel free to reach out if you need any assistance with competitor backlink analysis.
Ethan Collins
I found your article very insightful, Ross. The techniques you mentioned for analyzing competitor backlinks will definitely help me enhance my marketing efforts.
Ross Barber
Ethan, I'm thrilled that you found the article insightful! Let me know if you have any specific questions or need further guidance.
Lily Patterson
Hey Ross! Great post on competitor backlinks. It's an aspect of SEO that can sometimes be overlooked, but your article highlighted its significance and how to approach it effectively.
Ross Barber
Lily, I'm thrilled that you found the article helpful! Don't hesitate to ask if you need any specific advice regarding competitor backlinks.
Oscar Graham
Ross, thanks for providing such practical tips on competitor backlink analysis. Your suggestions are actionable and will make a real difference in my SEO strategy.
Ross Barber
Oscar, I'm glad you found the tips practical! If you require any further assistance or have specific questions, feel free to ask. I'm here to help!
Isabella Hill
Great article, Ross! I never realized how much you could learn from competitor backlinks. Your post has opened my eyes to new possibilities. Thank you!
Ross Barber
Isabella, I'm happy that the article provided new insights for you! If you have any questions or need further information, feel free to ask.
Jason Reed
Ross, your article was very informative! I will certainly be implementing some of the techniques you shared in order to improve my SEO strategy. Thank you!
Ross Barber
Jason, thank you for your kind words! I'm glad you found the techniques helpful. Let me know if you require any further assistance in optimizing your SEO strategy.
Rachel Turner
Informative article, Ross! I always struggle with competitor backlink analysis, but your post has given me actionable strategies to work on. Thanks!
Ross Barber
Rachel, I'm glad the article provided you with actionable strategies for competitor backlink analysis. If you need any clarification or assistance, feel free to ask.
Henry Brown
Ross, your article was spot on! Competitor backlink analysis is crucial, and your post explained the process exceptionally well. Thank you!
Ross Barber
Henry, thank you for your positive feedback! It's great to hear that the article helped you understand the importance of competitor backlink analysis. If you have any questions, feel free to ask.
Megan Watson
I thoroughly enjoyed reading your article, Ross! The strategies you shared for analyzing competitor backlinks are practical and actionable. Thank you!
Ross Barber
Megan, I'm glad you enjoyed the article! Practical and actionable strategies are key when it comes to competitor backlink analysis. If you need any further guidance, feel free to ask.
Lucas Wright
Thank you, Ross, for such an informative article! Competitor backlinks have always been a mystery to me, but your post cleared things up. Great job!
Ross Barber
Lucas, I'm glad the article helped clear the mystery around competitor backlinks for you! If you have any additional questions or need further assistance, I'm here to help.
Hannah Mitchell
Your article was excellent, Ross! Competitor backlink analysis is crucial for any SEO strategy, and your post explained it beautifully. Thank you!
Ross Barber
Hannah, thank you for your kind words! I'm glad the article resonated with you and emphasized the importance of competitor backlink analysis. If you have any questions or need further guidance, feel free to ask.
Victoria Russell
I've gained a lot of insights from your article, Ross. Competitor backlinks analysis was something I often neglected, but now I understand its significance. Thank you!
Ross Barber
Victoria, I'm thrilled to hear that the article provided valuable insights and highlighted the significance of competitor backlinks analysis. If you have any specific questions, feel free to ask!
Sophia Bell
Ross, your article was incredibly helpful! Competitor backlink analysis is a powerful tool, and your post explained how to utilize it to our advantage. Thank you!
Ross Barber
Sophia, I appreciate your positive feedback! Utilizing competitor backlink analysis can indeed be a game-changer for your SEO strategy. If you need any further assistance or have specific questions, feel free to ask.
Gabriel Parker
Great article, Ross! Competitor backlinks analysis has always been a puzzle for me, but your post provided clarity and actionable steps. Thank you for sharing!
Ross Barber
Gabriel, I'm glad the article provided clarity on competitor backlinks analysis for you! If you have any questions or need further guidance, feel free to ask.
Leah Stewart
Ross, your article was fantastic! Analyzing competitor backlinks can be daunting, but your strategies made it seem more manageable. Thank you!
Ross Barber
Leah, thank you for your kind words! I'm glad the strategies shared in the article made competitor backlink analysis more manageable for you. If you have any questions or need further assistance, feel free to ask.
Benjamin Scott
Your article was a game-changer, Ross. Competitor backlinks always seemed like a complex maze, but you broke it down into practical steps. Thank you!
Ross Barber
Benjamin, I appreciate your kind words! Breaking down competitor backlinks analysis into practical steps can indeed simplify the process. If you need any further assistance or have specific questions, feel free to ask.
Nathan Collins
Your article was a breath of fresh air, Ross! Competitor backlink analysis seemed overwhelming, but your insights made it approachable. Thank you!
Ross Barber
Nathan, I'm glad the article provided a fresh perspective on competitor backlink analysis! Taking an approachable approach can simplify the process. If you have any questions or need further guidance, feel free to ask.
Mia Turner
Great post, Ross! I've always struggled with competitor backlinks, but your article gave me a newfound confidence to tackle them. Thank you!
Ross Barber
Mia, I'm glad the article boosted your confidence in tackling competitor backlinks! Remember, if you have any questions or need further assistance, I'm here to help.
Andrew Adams
Terrific article, Ross! Analyzing competitor backlinks used to seem like a daunting task, but your post broke it down wonderfully. Thank you!
Ross Barber
Andrew, thank you for your positive feedback! Breaking down the process of analyzing competitor backlinks can indeed make it more approachable. If you need any further assistance or have specific questions, feel free to ask.
Emma Foster
Ross, your article provided incredible value! Competitor backlinks have always been a mystery, but your post shed light on their importance and how to analyze them. Thank you!
Ross Barber
Emma, I'm glad the article provided you with valuable insights on competitor backlinks! Shedding light on their importance and analysis techniques can be crucial for SEO success. If you have any questions or need further guidance, feel free to ask.
Michael Mitchell
Your article was enlightening, Ross! Competitor backlink analysis was always a daunting task, but your strategies made it more manageable. Thank you for sharing!
Ross Barber
Michael, I appreciate your kind words! Making competitor backlink analysis more manageable through practical strategies is key. If you have any questions or need further assistance, feel free to ask.
Oliver Watson
Fantastic article, Ross! Competitor backlinks used to be a puzzle for me, but your post provided the missing pieces. Thank you for sharing your expertise!
Ross Barber
Oliver, I'm glad the article filled in the missing pieces for you regarding competitor backlinks! If you have any questions or need further guidance, don't hesitate to ask.
Alice Bell
Ross, your article was incredibly informative! Competitor backlink analysis is vital, and your post explained it thoroughly. Thank you!
Ross Barber
Alice, thank you for your positive feedback! Thoroughly explaining the importance of competitor backlink analysis is crucial. If you have any questions or need further assistance, feel free to ask.
John Turner
Informative article, Ross! Competitor backlinks have always been a challenge to understand, but your post provided valuable insights. Thank you!
Ross Barber
John, I'm glad the article provided valuable insights on competitor backlinks! Understanding them can be challenging, but it's crucial for effective SEO. If you have any questions or need further guidance, feel free to ask.
Sophia Turner
Excellent article, Ross! Your explanation of competitor backlink analysis was top-notch, making it easier to implement in my own strategy. Thank you!
Ross Barber
Sophia, thank you for your kind words! Implementing competitor backlink analysis effectively can make a significant difference. If you have any questions or need further guidance, feel free to ask.
Jacob Edwards
Your article was a game-changer, Ross! Competitor backlinks analysis was a puzzle, but now it feels more like an opportunity. Thank you for sharing your expertise!
Ross Barber
Jacob, I appreciate your positive feedback! Transforming competitor backlinks analysis from a puzzle into an opportunity is a great mindset shift. If you have any questions or need further assistance, feel free to ask.
Grace Scott
Terrific article, Ross! Your tips on competitor backlinks analysis were insightful and actionable. Thank you for sharing your expertise!
Ross Barber
Grace, I'm glad the article provided insightful and actionable tips on competitor backlinks analysis! If you have any questions or need further guidance, feel free to ask.
Daniel Mitchell
Your article was highly informative, Ross! I had some knowledge gaps about competitor backlinks, but your post filled them in. Thank you!
Ross Barber
Daniel, I'm glad the article filled in the knowledge gaps regarding competitor backlinks for you! If you have any questions or need further assistance, feel free to ask.
Sophie Collins
Great article, Ross! Competitor backlink analysis always felt overwhelming, but your post broke it down effectively. Thank you!
Ross Barber
Sophie, I appreciate your positive feedback! Breaking down competitor backlink analysis effectively can make it more approachable. If you have any questions or need further guidance, feel free to ask.
Alice Turner
Ross, your article was incredibly insightful! Competitor backlinks analysis is an essential part of SEO, and your post explained it beautifully. Thank you!
Ross Barber
Alice, I'm glad you found the article insightful! Competitor backlinks analysis is indeed crucial for effective SEO. If you have any questions or need further guidance, feel free to ask.
Isabella Adams
Informative post, Ross! Competitor backlink analysis was an area I wanted to improve in, and your article provided the right guidance. Thank you!
Ross Barber
Isabella, I'm glad the article provided the guidance you were looking for in improving your competitor backlink analysis! If you have any questions or need further assistance, feel free to ask.
Oliver Turner
Your article was a game-changer, Ross! It demystified competitor backlinks and made them seem less mysterious. Thank you for the helpful insights!
Ross Barber
Oliver, I appreciate your positive feedback! Demystifying competitor backlinks and making them less mysterious can empower your SEO strategy. If you have any questions or need further guidance, feel free to ask.
Jessica Butler
Great article, Ross! I had some reservations about competitor backlinks, but your post addressed them effectively. Thank you for sharing your expertise!
Ross Barber
Jessica, I'm glad the article addressed your reservations about competitor backlinks! If you have any further concerns or need additional guidance, feel free to ask.
Daniel Wright
Ross, your article was highly valuable! Analyzing competitor backlinks was a blind spot for me, but now I feel more confident. Thank you!
Ross Barber
Daniel, I appreciate your positive feedback! Building confidence in analyzing competitor backlinks is important for effective SEO. If you have any questions or need further assistance, feel free to ask.
Sophia Adams
Incredible article, Ross! Your explanations of competitor backlink analysis were precise and easy to follow. Thank you for sharing your expertise!
Ross Barber
Sophia, I'm glad you found the explanations of competitor backlink analysis precise and easy to follow! If you have any questions or need further guidance, feel free to ask.
Sarah Turner
Fantastic article, Ross! Competitor backlink analysis felt like a black box to me, but your post shed light on it. Thank you for the valuable insights!
Ross Barber
Sarah, I appreciate your positive feedback! Shedding light on competitor backlink analysis can make it more approachable. If you have any questions or need further guidance, feel free to ask.
Emily Scott
Your article was a breath of fresh air, Ross! Competitor backlink analysis used to seem complex, but your post made it simpler. Thank you!
Ross Barber
Emily, I appreciate your kind words! Simplifying competitor backlink analysis can make it more manageable. If you have any questions or need further assistance, feel free to ask.
Nathan Bell
Ross, I found your article incredibly insightful! Competitor backlinks have always been a blind spot for me, but now I have a starting point. Thank you!
Ross Barber
Nathan, I'm glad the article provided a starting point for you regarding competitor backlinks analysis! If you have any questions or need further guidance, feel free to ask.
Ava Patterson
Excellent post, Ross! Your breakdown of competitor backlink analysis was clear and concise. Thank you for sharing your expertise!
Ross Barber
Ava, I'm glad you found the breakdown of competitor backlink analysis clear and concise! If you have any questions or need further guidance, feel free to ask.
Ella Adams
Terrific article, Ross! Competitor backlink analysis is something I need to work on, and your post pointed me in the right direction. Thank you!
Ross Barber
Ella, I'm glad the article pointed you in the right direction for improving your competitor backlink analysis! If you have any questions or need further assistance, feel free to ask.
Aiden Scott
Your article was a game-changer, Ross! Competitor backlinks analysis used to feel overwhelming, but now it feels more manageable. Thank you!
Ross Barber
Aiden, I appreciate your positive feedback! Transforming overwhelming competitor backlinks analysis into something manageable is a positive shift. If you have any questions or need further guidance, feel free to ask.
Mia Bell
Ross, your article was incredibly helpful! Competitor backlinks always seemed like a puzzle, but your post provided some clarity. Thank you!
Ross Barber
Mia, I'm glad the article provided clarity on competitor backlinks analysis for you! If you have any further questions or need additional guidance, feel free to ask.
Joseph Mitchell
Your article was fantastic, Ross! I've always struggled with competitor backlinks, but your insights opened up new possibilities. Thank you!
Ross Barber
Joseph, I appreciate your positive feedback! Opening up new possibilities with competitor backlinks analysis is always exciting. If you have any questions or need further guidance, feel free to ask.
Olivia Turner
Great article, Ross! Competitor backlinks used to be a daunting topic, but your post made it more approachable. Thank you for sharing your expertise!
Ross Barber
Olivia, I'm glad the article made competitor backlinks more approachable for you! If you have any questions or need further guidance, feel free to ask.
Gabriel Collins
Your article was incredibly informative, Ross! Competitor backlinks analysis always felt like a mystery, but now I have a clearer understanding. Thank you!
Ross Barber
Gabriel, thank you for your positive feedback! Bringing clarity to competitor backlinks analysis is crucial. If you have any questions or need further guidance, feel free to ask.

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