What’s the best way of building backlinks in 2016 to boost small business SEO?
Most commonly, small business owners are often facing a difficulty with quality link building on a local level. No need to say that identifying the best techniques of building backlinks in 2016 still remains the cornerstone of the major efforts in SEO (Search Engine Optimization) for most of us. And one of the most common issues, faced by small business owners, in particular, is to avoid having low-quality backlinks in their website link profile. And we all know that the major search engines like Google itself keep tracking potentially violation schemes of link building. It means that building backlinks in 2016 natural and safe way will need you to avoid all the infamous Black-Hat linking tactics, such as link exchanges (otherwise, link wheels), paid anchor placements, and the rest of the similarly shady and tricky practices having just one aim - to trick with Google’s core ranking algorithm. Let’s face it - the lion’s share of these tricks and exploits simply don’t work anymore. While the rest of them still remain too risky, and therefore potentially harmful to your website’s ongoing ranking progress in the foreseeable future. That’s why below I’m going to show you a short list with three White-Hat approaches seen by small online projects as the most reasonable and effective for building backlinks in 2016. Here they are.
3 Smart Approaches to Building Backlinks in 2016
Niche-Specific Partnerships
First and foremost, I recommend establishing some promising content partnerships with top influencers related to your main industry or business niche. For example, you can become a standing contributor to a popular niche-specific blog, share your expertise, and get occasionally rewarded with natural links of high quality pointing back to your own website or blog. Doing so, remember that such backlinks are definitely more trusted than any sponsored posts or even their set.
Local Leverage
Consider sponsoring the allied third-party resources (like local news blogs or media sites), as well as award ceremonies, charities, and conferences addressing people in a certain geographic region. As a small business owner, I recommend aiming for locally owned ones, instead of any big corporations or companies of global scale. That way, you can not only improve your brand name recognition but “earn” that deserved high-quality backlink in return.
Skyscraper Method
Why should you reinvent the wheel? I mean that instead of doing a lot of donkey-work week after week, you might as well simply use what serves your competitors or any other third parties on the Web, and improve upon in for your own benefit. Everything is simple - start with discovering some of the best performing content in your niche (I recommend using online tools like BuzzSumo - to search for content opportunities, and web research frameworks like Moz’s Open Site Explorer, Semalt Analyzer, or Screaming Frog SEO Spider to analyze the quality of your competitor’s backlinks). Next, think well what can be reasonably improved and create something delivering more value, or providing a deeper insight on the same theme. Once your reworked content is ready, promote it by way of outreach - and you’re done.
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