How Amazon research tools can affect your product listing optimization?

All online merchants who are monitoring ecommerce business news know how valuable can be placing your products on Amazon global trading platform. Amazon provides benefits for both vendors and retailers. That is why it is never too late to present your products on Amazon whether you have your own branded website or not. 

To make your product visible on Amazon search you need to build a winning marketing campaign. It should be noted that Amazon A9 ranking algorithm is entirely different from what we used to see on Google. Amazon makes an accent on revenue maximization and ranks products subsequently. It means that each Amazon seller has a chance to increase its overall business revenue and attract even more leads than on a branded website. However, in such a competitive e-commerce environment, it is not enough to place your products and wait for sales, even if your brand is well-known. So, to make sure your products will be seen by your targeted audience, you need to invest your time and efforts in keywords research, and listing optimization. Moreover, it is advisable to use one of the Amazon marketing programs (Amazon Vendor Central, Amazon Seller Central, Amazon Vendor Central Express) that will perfectly satisfy your business needs. 

As an Amazon seller, you have too much to do including researching, tracking, and management services. If you have a lot of products at your disposal, it will be quite challenging to manage them all manually. You need professional tracking software to help you achieve success. 

In this article, I will familiarize you with some professional research and analytical tools that will help you to boost your rankings on Amazon and attract more leads. 

TOP Amazon tools that can maximize your revenue on Amazon 

• Jungle Scout

If you would like to get accurate information about what products and niche categories are popular on Amazon, Jungle Scout will be best for you. This research tool helps to find Amazon products you can profit from. Jungle Scout collects the most reliable Amazon sales data in the industry to help you avoid any expensive business mistakes. This tool also includes a product tracker which is designed to save your time you can spend on tedious research. Besides, you can use this tool spying your niche competitors. And, finally, the best part of it is that you can automatically research your niche to uncover hidden revenue streams. If to use Jungle Scout as a Chrome extension, you can get instant product insights on any page you browse. You will be provided with each product’s price, estimated sales, review count and even more. It will help you to make accurate products comparisons on the fly. 

So, Jungle Scout can help you to be on the TOP of the competitive Amazon marketplace and outsmart your niche competitors. 

• Semalt Amazon SEO

Most shoppers use Google search to find Amazon products. First of all, they insert product name plus Amazon in Google search box, and only then appear on Amazon search results page. Semalt Amazon SEO serves to raise the chances of your Amazon product listing appears on the TOP of Google SERP. With the unique technology of massive link building, Semalt makes Google associate your product page with the key phrases you need forcing your store to the TOP results. You can order six months or year subscription that will include such services as professional keyword suggestions, effective link-building campaign, up to 100 search terms in Google TOP10, rankings improvement, existed SEO errors checking and correction. What is best is that you will be able to obtain constant professional support from experienced Semalt specialists. 

So, if you would like to outsmart your competitors and get an endless flow of potential customers from the largest source of traffic on the Internet, Semalt Amazon SEO will satisfy all your business needs. 

• AMZ Tracker

Keyword tracking is an essential part of any optimization campaign, including Amazon product listing optimization. It is the first Amazon keyword tracker, so it is probably more mature than so of the competitive keyword tracking tools. This tool helps to grow rankings and keep them high for a long time. According to AMZ Tracker offensive strategy, you can quickly reach first-page rankings trough promotion, conversion rate optimization, and competitor analysis. It provides you with the data about your product rankings positions and tracks your competitor's products so you can see when they make a change that works. Moreover, AMZ Tracker cooperates with the largest Amazon deals platform Vipon.com that allows merchants target millions of potential customers. One more benefit is that AMZ Tracker enables to optimize your product listing. AMZ Tracker On Page Analyzer shows the strong and weak points of your current product listing, providing yours with an opportunity to correct. Moreover, Amazon gives a chance to track negative reviews and customize email reports. 

• Merchant Words

This tool serves to show you the most relevant search terms your potential customers use to find your products or the related items within the same niche. Its database comprises more than 170 million keywords. This tool perfectly suits for merchants who would like to increase the sales of their products on Amazon. Merchant Words software helps to uncover highly specific keyword phrases that shoppers use to find a particular product. It is much easier to rank by these phrases as they are not highly competitive. Moreover, using this tool, you can get keywords from the worldwide marketplace. Merchant Words software provides you with access to a global audience with a database of search terms from shoppers from different European and Asian countries. With Merchant Words tool you can make ultimate CSV downloads to integrate this data with whatever system you use efficiently. And finally, utilizing this tool you will be able to get professional customer support. 

• Keyword Tool

Keyword Tool is a professional Amazon keyword research software that serves to help online merchants generate relevant long-tail search terms using Amazon search suggest function. This tool implements Amazon ranking features to generate hundreds of thousands applicable long-tail search terms for Amazon listing optimization. Amazon sellers who would like to have access to more advanced features will undoubtedly benefit from the Keyword Tool Pro for Amazon option. However, elements like monitoring the highest ranking keywords remain out of reach for users of Amazon Keyword Tool.