How can Amazon backend style keywords help my SEO improvement?

Every effective optimization campaign should start with keyword research. It is a bottom line of future business development and improvement. If you are selling on Amazon, you should be aware that this platform is very competitive. To make your products visible to your potential customers you need to work on your listing optimization, positive reviews generation, and traffic attraction. 

It is reasonable to start your listing optimization with comprehensive keyword research using several research tools at once. In other words, you need to identify the actual queries and search terms that Amazon customers enter into the search box to find products according to their need. The primary task of Amazon keyword research is to find words that are fully matched user’s queries to show your products in front of these users. Keyword research is necessary for Amazon sellers as it helps to find the related search terms within a specific marketplace to improve the ranks of products to get more sales and boost revenue. 

There are numerous professional keyword research tools created for Amazon listing optimization. They can provide you with multiple keyword suggestions, show the rank and search volume of each selected search term. Additionally, Amazon itself offers search suggestions that can be used to expand keywords research further. You just need to insert several first letters of your targeted keyword in Amazon search box to obtain relevant suggestion based on user preferences. I advise you to use several keyword research methods and tools at once, to be able to compare the obtained data and get the most accurate results. 

In this article, we will discuss how to generate more business giving Amazon style keywords and strategically incorporate them into your product listing. Moreover, I will share you with some ideas about Amazon backend keywords and their role in listing optimization. 

How to improve Amazon keyword rankings?

Amazon does not keep in secret its ranking factors, sharing this information with all merchants in Amazon Seller Central. Let us briefly discuss some of the essential Amazon ranking factors you need to know to run well on Amazon marketplace. 

• Sales Rank

Amazon Sales Rank helps to compare the number of sales for identical items. It is one of the essential ranking factors on Amazon as it shows which brands have the highest reputation among users and generate more traffic and conversion. Products with the high Sales Rank usually placed on the TOP of Amazon search results page. 

As Amazon search engine system is concentrated on revenue maximization, products that generate more sales have higher rankings on Amazon. Of course, it may sound like a vicious cycle. However, there is no need to give up. Fortunately, many effective techniques help new sellers to compete. 

• Customer Reviews

Another significant ranking factor on Amazon is customer reviews. Moreover, how you respond to customer feedbacks is huge as well. As rule products that have the most reviews rank first on Amazon SERP. That is why it is essential to create a winning plan how you can generate positive reviews on your product page. You should be aware that all incentivized reviews are forbidden by Amazon. So, you need to look for other effective ways to get organic reviews. 

• Give responses to all user questions

Question and answers section also matters on Amazon. While it can’t be distinguished as the essential Amazon ranking factor, it still affects your product rank on Amazon. This section is listed close to the TOP of the product page, which typically means it’s significant for conversions. According to our recent researches, products which rank high on Amazon have almost twice as many customers responded questions than any other listings in the category. 

• Pricing policy

The leading factor Amazon considers to determine the predicted conversion rate and product rank is pricing. It is a basic condition for winning Amazon Buy Box as the most shoppers tend to seek the best deals in this marketplace. So, if you overprice your items, you have little chance to be visible on Amazon SERP. To stay competitive on Amazon, you should continuously reprice your products and track your competitor positions and pricing policies.  

• Bounce rate 

Amazon tracks each user’s action on the platform, So, it knows what time customers spend on your page and can check how quickly they close it. These metrics can serve as the ranking factors and can either push your listing up to the TOP of Amazon search results page or lower your current rankings. 

Let us have a closer look at these Amazon ranking metrics. 

A time a user spends on product page shows Amazon how interested and valuable your description for this customer. Shoppers that are looking through all the listing sections presented on your product page will most likely become your customers.  

A bounce rate shows Amazon whether your listing worths users attention or not. The lower bounce rate you have, the higher ranking position you will get on Amazon. A high bounce rate is when a customer performs a search, follows your product listing, and then goes back to the search results or clicks on a related product offer. 

• Listing optimization and completeness

One more ranking metric we can’t skip is listing optimization and completeness. You need to organize your product listing in such a way to attract more converted traffic from search. You need to fill in all content sections, using each available character. Amazon listing is your opportunity to incorporate your Amazon style keywords in such a way to rank high in your category. 

• Backend search terms

The last ranking factor most sellers do not know about is backend search terms. Amazon backend search terms are used in the backed section of Amazon Seller Account. This section provides Amazon with the additional information concerning the product you sell and raise your chances to rank high on Amazon SERP. Amazon backend keywords are not visible for users, but they help a listing to rank organically. They serve as HTML tags to give your listing better search visibility.