What are the effective ways to dominate Amazon SERP?

One of the essential factors you need to be aware of is how Amazon search engine operates. This knowledge will help you correctly coordinate your optimization campaign and adjust it to the existed ranking parameters. If you have some experience in e-commerce business and have a notion of how standard search engines operate, then your biggest mistake is that you think it works similarly on Amazon. 

In this short post, I am going to explain how does Amazon SERP work and how you can use it to your advantage. 

General notion about Amazon search results page (SERP)

Amazon’s search model is completely differ from Google one as it is based on product research only. On Amazon you can’t add whatever kind of structure you want to your site like you can do it on Google. Amazon has strict rules toward the formation of business pages. There are some particular data fields, and even the values that go in each field. Each area has a definite number of characters you can use. So, as you can see Amazon listing has a highly structured way of composing, and it leads to SERPs that will come out with consistent results. 

Amazon ranking system makes the primary accent on products conversion. Amazon cares about its profit maximization. That is why your rank on Amazon SERP directly depends on how well your products sell. 

Among other factors Amazon takes into account when ranking products, we can enumerate the following ones:

• Pricing policy

The most significant factor that matters on Amazon is a price. It is your chance to win Amazon Buy Box and attract more paying customers to your listing. You need to track the price hikes on your products, trying to provide your customers with the price a little bit lower than the market average. If you sell on Amazon, it is better to sell a lot of products for the lower price, than one of a high price. More sales mean higher ranking position, better sales history, and social proof. 

• Images

The second most important thing you need to consider to rank high on Amazon SERP is the quality images. Images cannot directly affect your product rank, but they serve as boosters to product listings and can help with conversion. Make sure you have at least five photos for each item you sell. Show users how your products may look in motion, or how they can improve customer lives. It is better to make professional photos to make a good impression on your brand. 

• Title

Title section is the most significant Amazon listing part that requires your particular attention. It is your business calling card on Amazon that may either attract customer attention or make them return to the search. If you want to make your listing well-converted, you need to have a title that is accurate, descriptive, relevant, capitalized, and engaging. Amazon provides its Title optimization guidelines you need to follow to make your products visible on Amazon SERP.