Amazon is a very competitive marketplace and the level of competition here will only rise due to the high popularity of this marketplace in the globe. In such competitive conditions Amazon merchants are forced to look for the opportunities to stand out from the crowd. There are a lot of third-part tools that help merchants to make their inventory more visible for potential customers. One of these tools we are going to talk about in this post is called Amazon Merchant Words. This research tool helps merchants to find the most targeted search terms their potential customers are searching for on Amazon. Amazon Merchant Words tool enables sellers to keep an edge over their competitors and receive successful product launches and advertising campaigns. It serves one primary purpose - help sellers to understand what buyers are searching for on Amazon. Using this tool, you avoid any loses and build your Amazon business on real data rather than on your intuition.
In this post I will tell you how to use Merchant Words tool to get maximum revenue and raise your listing rank on Amazon search results page. But firstly let us briefly discuss what is keyword research and why we can’t lead our Amazon business without it.
Amazon A9 vs standard ranking algorithms
Most Amazon sellers have a marketing background. So, they usually try to translate the same search engine optimization strategies and approaches on Amazon as they applied in their previous ventures. However, as the practice shows, these strategies do not work on Amazon. If you are familiar with Amazon ranking algorithm, you know that it has nothing to do with standard search engine algorithms. Amazon A9 algorithm is based on one particular principle of presenting the most well-purchased stuff in front of the concerned customers to maximize the overall profit of the system. In contrast to Google, Amazon does not provide customers with the most relevant answers on their questions. It provides shoppers with the products they are most likely to purchase. In other words, you need to consider different optimization factors on Amazon and standard search engines.
What is the Amazon Merchant Words tool?
As I have mentioned in the previous paragraph, you need to look for a unique approach for your Amazon listing optimization and it should be different to Google one. It also concerns keyword research campaign on Amazon. You need to make up a list of the most relevant search phrases that completely match your potential customer queries.
The most logical way to conduct keyword research is by using third-party keyword research tools such as Amazon Merchant Words. This tool gives you estimates for the total number of searches for given keywords. In other, you can check a search power of each targeted search term before incorporating them into your listing.
The process of searching the appropriate keywords takes less than a minute. First of all, type in a search term.Then filter the existed categories. This function is optional. After that you will be provided with a list of the most relevant ideas based on the search term you entered to the system. You will obtain countless number of search terms. So it is reasonable to narrow down this list, highlighting only those search terms that meet your business needs. Finally you should assess the results and download them as CSV.