How can research tool help you to dominate Amazon market?
If you are dreaming to become an online merchant or have your small manufacture and looking for the markets for your products, Amazon.com will bring all your dreams into reality. This platform is a perfect variant for both experienced online merchants and business newcomers. You do not need significant investments to start your business on Amazon. Everything you need is a smart approach, patience, and several tricky optimization techniques.
In this article we will talk how to identify your top market niche competitors and track their rank positions; how to reveal the best market niche to sell to; pick winning lead magnets for your marketing funnel, and finally, discover the competitive price point for your stuff.
Before we proceed to these Amazon optimization strategies, it is worth to say that Amazon is more open system than f.e. Google. It shares data on what products are Amazon best sellers and in which market niches. You can check this data on Amazon Best Seller section. Here you can find a complete list of Amazon bestsellers in each market niche, what items are the most gifted by Amazon shoppers, and what items are selling the most. These valuable data will help you to build a winning Amazon optimization campaign as well as our useful tips. So let’s get into it.
How to identify the best market or niche?
Use Amazon as your market research tool as it can provide you with the most accurate data. Everything you need is to look for the Amazon best sellers and decide what niche can be perfectly meet your business needs. Best selling information can help you to determine which products are most likely appeal to your target market and bring the biggest amount of leads.
Following the product page, you can find out where it ranks regarding sales of other Amazon products.
You need to pay special attention to the sub-categories on the left side. These subcategories can give you a clear understanding of the current market situation. Here you can find sub-niches that you can consider to narrow down your targeted market.
It can be so that there are no more sub-categories you can use. It depends on the market niche your research. However, not niche related categories can also give you a great deal of competitive intelligence information such as possible offers, lead magnets, upsells, downsells, and so on.
Identify your TOP market niche competitors and benefit from what they are doing
Best seller Amazon market research tool can also help you to identify the primary competition within your market niche and learn who has the best-selling products. To obtain this information, you can go to Google and manually check your competitor web pages and other product offerings within your market niche.
Another way to check your competitors is to purchase one of their items and check what they do after the sale. Do they use such services as “Feedback Genius” or other to generate positive feedbacks on their pages? Moreover, you can check whether their aftersale emails contain some additional marketing materials or not. If you do receive some additional marketing materials, they might be more limited than what you would see if you purchased the product off-Amazon.
So, you can learn a lot of valuable for your business information just by buying their products and going through their marketing funnels.
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