What help do you need for Amazon listing optimization?

If you are new on Amazon, you should be aware that a well-crafted listing is a key to your Amazon success. It may either attract users to your stuff or make them go to another seller. So, having a great product listing is essential, especially if you are new to Amazon. Moreover, it is not just a one-time investment. In other words, you will have to improve your listing every six months adapting it to the new Amazon requirements. 

In this post, I am going to discuss how important your Amazon listing is and what do you need to know when creating or updating it. 

Amazon product listing anatomy

Regular Amazon listing consists of six primary segments - product title, product images, key product features, product description, customer reviews and star rankings. 

You need to fill out each of these listing sections according to general Amazon optimization requirements. It is essential to use each available character as the much keywords you will include in your listing, the higher you will rank on Amazon SERP. Moreover, you will need to continue improvements in this regard to stay on the TOP of Amazon ecommerce game. All in all, it will help you to increase visits, boost conversions and even grow profits. And as the bonus, you will get positive reviews on Amazon that will make your brand reputable and trustworthy. 

• Product title

Product titles on Amazon differ entirely from what we used to see on Google. They are long and descriptive, and as a rule, may look even stuffed. Here you have a 250 characters limit, and it is reasonable to use it all. 

You should include all necessary information about your product in a title such as color, size, material, specification, and other primary features. Keep in mind that you create your listing for your potential customers, not for Amazon crawlers. By the way, Amazon algorithm is based on what real shoppers are searching for. That is why shoppers should get a bright idea of what they are going to purchase when they see your product title. It is smart to include something or add value to differentiate your stuff from your competitor products. 

• Product images

Amazon allows you to have up to nine photos for each item. It is smart to use all of the available images to show customers your product from different angles. Remember that product images are the primary thing shoppers are going to use as the first impression of your stuff. 

You need to ensure that all your images are at least 1000 px in width and 500 px in height. This size enables users to zoom your photos and check the details. Pay particular attention to the quality of your images. It is advisable to refer to some professional photographer to create an excellent presentation for your brand. Your main image should have a white background and cannot include any advertising signs and watermarks.