Can I have a piece of advice from Amazon listing expert?

Most of us (not to say every Amazon listing expert) knows that this really crowded online marketplace is essentially a giant product search engine. And the thing is that Amazon is probably the biggest place of this particular kind ever found on the Web. It means that common level of market competition is a really severe and even violent over there. So, how to survive under such an unfriendly state of affairs ruling over Amazon online marketplace? Well, I believe that the key to commercial success on Amazon lies directly in your product listing optimization for the right target keywords so that you can have a better online exposure to the item search over there. And below are some reasonable statements and smart ideas from Amazon listing expert for you to drive your page optimization to a new level.

Optimization Tips & Tricks from Amazon Listing Expert

First of all, let’s face it – your product listing optimization is an ongoing process that will probably never come to an end. I mean that the Amazon Best Sellers and its common product ranking calculation is actually based on the general trading performance, combined with the right way of product listing optimization for item search. And the thing is that this initial ranking calculation is constantly revised so that it’s updated hourly and reflects every recent sales history of every product on sale over there. And here are some essential tips and tricks to be known not only by every Amazon listing expert, but by every ambitious online trader offering any type of items for sale. So, here is what you should know about Amazon product listing optimization, in brief.

Taken in general, you have got something around 50 characters for filling each of your five search fields. And the most challenging thing here is using these character limits wisely and doing your best to create as many unique long-tail search terms as possible. 

Individual Search Words (Not Phrases)

Relevancy is among the primary search ranking factors known by every Amazon, listing expert. Note, however, that a degree of the exact text match is also a strong ranking factor (based on the official Amazon ranking guidelines). 

Here are the other powerful factors (apart from the exact text query match) taken into account by the A9 search ranking algorithm: 

1. overall sales history;

2. the most recent sales progress (monthly, weekly, etc.);

3. competitive product price and selection;

4. current availability.

Long-Tail Search Terms

• Don’t waste your time and effort on reusing any long-tail or individual search terms already included in your product title, as well as the list of bullet points on your product page.
• Feel free to consider any adequate synonyms and various LSI keyword combinations, which can be potentially used by many live shoppers looking for the same product.
• You’d better avoid using quotation marks, generally because this will cut your already limited length for every product page section.
• Don’t bother yourself with any punctuation peculiarities, singular/plural, as well as any similarly related wording variations – Amazon says such efforts would be arguably useless, because its search engine commonly treats these combinations the same way.