Can you outline the major gaps and obstacles to Amazon.com sales rank #1 commonly faced by online retailers?

No need to say that there are myriads of different challenges and a lot of various obstacles to Amazon.com sales rank #1 commonly faced by nearly every online entrepreneur selling over there. So, let’s face it – nowadays, more and more active retailers are encouraged to become standing members to Amazon’s selling community, and all that naturally leads to really severe market competition, sometimes even coming to cutthroat-like levels. But the thing is that a hard-earned way to Amazon.com sales rank #1 might as well seem to be just a piece of cake or at least something that is far not too difficult to achieve. In other words, too often setting up a profitable online store on Amazon sounds like a fully doable task, particularly for the lion’s share of those beginners who are completely new at it, as well as the major share of the other novice sellers having at least a bit of experience in the industry. In fact, however, there is no ultimate guide or any purely must-winning action plans with step-by-step instruction for us to achieve Amazon.com sales rank #1 for sure, or even have any close-up progress with a guaranteed result. 

That’s why most of the leading big-time sellers on Amazon agree that probably the only way to making things easier with that is getting informed about the most frequent challenges to be faced over there under any circumstances. Ultimately, to eliminate at least the major obstacles and avoid some of the most frequent mistakes – and finally turn your hard way to Amazon.com sales rank #1 into a little bit more controllable journey. Of course, it’s impossible to make your business run in a completely foreseeable and effortless manner. But you can still get well-informed about the major challenges to be faced by nearly every Amazon startup anyway, actually disregarding the scale of the whole doing, or its product targeting. So, here are the main challenges to be known in advance, as well as some of the most frequent obstacles for you to avoid – ultimately to make things a little easier for your own progress towards Amazon.com sales rank #1 and set yourself acting as already skilled ecommerce vendor – right from the earliest stage of your business startup over there. So, let’s see what challenges on Amazon can be faced proactively.

The Major Obstacles to Amazon.com Sales Rank #1 Faced by Sellers

Website Construction and Setup

Before anything else, it’s really important to start building your main commercial website with the right technology to be already available at hand. Given that it’s nearly impossible to get a one-stop-shop solution to that point, here are some primary considerations for you. Use them to prepare yourself for the most common challenges that may often occur with a standard webshop construction. So, make sure you’re betting on the right technology, that must be:

• Flexible and fully adjustable – to leave the door open for adding any new features to improve your main website performance, as well as removing all the redundant ones, proximately emerging glitches, or the rest of probably needless stuff that may become outdated over time.
• Recyclable Enough – just to stay constantly developed and make it easier for the website owner (or admin) to keep it up with the latest patterns of user experience, search trends, and growing demands to web shopping frameworks.
• Sufficiently Funded – make sure you’re considering the whole load of all additional costs, maintenance expenses, and everything else that may prove to be a really expensive process, for example supporting your website UX with a mobile-friendly version, or getting yourself quickly adapted to the latest trends in the Search Engine Optimization (SEO). After all, remember that having a team of experts and hiring even a single apt web developer would be hardly charged more or less affordable – don’t even hope for a definitely cheap price tag, of course, unless you’re able to do everything on your own.

Driving Web Traffic

Among the most challenging things about setting yourself close up to Amazon.com sales rank #1, driving a sufficient amount of web traffic would be always your earliest and probably the most preeminent target. After all, web traffic is exactly what your actual net sales are mainly dependent on, right? So, to pump enough traffic to your new website, you will need to have customers visiting you every day. And given that a common level of ongoing market competition is always stiff over there, you will inevitably face a nearly indispensable necessity to delve into a really sophisticated process of analysis for the following: building your own brand and identity, improving public awareness and reinforcing the name of your business, as well as withstanding extremely severe competition in relevant search by running an all-round strategy in the Search Engine Optimization.

Website Security and Safe Payments

Well, if you really want to benefit from earning a strong trust among the target market audience, in line with having a steady inflow of potential buyers – it means that you must be very careful about your website security. Put simply, offering a fully secure browsing experience and protecting all sensitive data related to the personal user information is no longer a luxury, as now it has already become an inseparable part of every online business. And the thing is that without providing only safe payment gateways – it would be nearly impossible to see your website displayed close to the top or relevant search, as well as the products it offers moving the way to Amazon.com sales rank #1. 

It means that you must never compromise with a necessary level of data encryption, namely related to the standard types of personal data, such as mobile phone numbers, credit card details, user email addresses, etc. Doing so, remember to protect your clients against any fraud transactions by producing only tamper-proof payment gateways that will let you never break the client’s faith in your business brand or the product you have on sale with it.

Warehouse In-Stock and Logistical Issues

Given that your standing customer base is expected to grow exponentially over time, warehouse stocking, sufficient inventory maintenance, and the way of shipment logistics will inevitably become an issue for the whole business survival, that will certainly call your attention sooner or later. Not to mention that without the right inventory and delivery management you will never advance with your ultimate goal – coming maximum close to Amazon.com sales rank #1, of course unless you are lucky to bear your own warehouse of a sufficiently big size, or probably have already recognized a really huge benefit from joining Amazon’s Prime selling community with an exclusive FBA for you to forget about storing/delivering your products – once and for all. It means that you can actually afford to handle all maintenance works on your own, such as safe delivery, optimal stocking, and ongoing inventory management issues without any third-party assistance – only in case you can really have everything in place with the whole supply chain related to selling both through your website itself, and by way of your product pages listed on Amazon. And now it doesn’t look so realizable, I should admit. That’s why I recommend having a step-by-step action plan to be well-prepared in advance, at least to cover your inventory stock and safe delivery issues. For all others, I strongly recommend considering reliable third-party assistance, for example, by way of getting a trusted courier service partnership, hiring fairly good delivery executives or simply applying for a would-be one-stop solution offered with Amazon FBA membership.

Amazon SEO and the Rest of Miscellaneous Stuff

At last, let’s cover the last aspect related to our ultimate goal with moving close up to Amazon.com sales rank #1. In fact, however, this area is too often underscored by Amazon sellers and sometimes even by seemingly apt vendors who already have a big-time selling experience over there. So, the question is – how to match the search on Amazon with your product listing and make it appear more prominently – right in front of your potential buyers? The simple answer is making the major content sections of your listing well well-optimized for online search. I mean that you should never forget about ecommerce SEO, and the main peculiarities of setting up your product listing so that it will give you a higher chance of getting your business about that deserved Amazon.com sales rank #1. In other words, you are expected to make it easier for the live shoppers to quickly find what they are looking for, evaluate every given item by its main features/benefits/everyday usage, and finally purchase over there. 

 It means that you should have your product pages:

• Created with well-written content and the right search terms – to match the relevant search.
• Well-structured by tits product title, description, bullets, as the backend keyword section – to gain better prominence in the SERPs.
• Meet all the general provisions and Amazon listing guidelines – to be always displayed in front of the widest audience of potential buyers possible, besides with a maximum frequency.
• Stay well-maintained with continuously evolving search trends and market fluctuations – to keep up with only competitive price tags, in line with being occasionally promoted using CPC ads or via Amazon’s Sponsored Products to give you the highest chances of winning the Buy Box.