How to optimize your listing according to Amazon ranking algorithm?

When a course is referring to the issue of search engine optimization, most business owners typically relate it to web sources competing for the TOP page of search results. However, most of them are failing to realize that Amazon is not an ordinary search engine like Google, Bing, YouTube, or any other sources. Amazon is based only on products research and users that come here have a buying intent. Amazon has a specific ranking algorithm which is called A9. It goes through each listing and is responsible as to what appears on every product search result. 

What is common between Amazon A9 algorithm and standard search engines is that Amazon ranking system has specific factors that are used to favor one listing from the other. The primary Amazon ranking factors include keyword-rich titles, SEO friendly descriptions, and bullets, quality images that cover each product angle, product reviews and best seller rank. All these ranking factors help Amazon analysts to determine which products should be presented in front of the customers. 

In this article, we will try to get to the truth of what Amazon ranking algorithm is and how do we need to optimize our product listings to make them visible to our potential customers. 

All truth about Amazon A9 algorithm 

Amazon is oriented on revenue maximization so it directs shoppers only to those products they will probably order. That is why Amazon automatically presents search results based on customer preferences analysis. To accomplish this task, Amazon filters the appropriate products by functional requirements from lots of similar items. After that, all filtered products are sorted and distributed based on the ranking factors. 

Your product listing should meet primary Amazon’s ranking criteria to be placed at the TOP of search results page. 

First of all your targeted search terms should correspond the words in user’s query. Ranking system researches various information fields of your listing such as title, bullet point, keywords, brand and other essential characteristics as color or size. Additional attention is paid to your product images. They have to meet Amazon requirements and be of high resolution. 

All products are organized in a particular sequence on Amazon SERP. Amazon A9 algorithm determines a rank place. Amazon takes into account several groups of factors to determine a product purchase probability. There is one special Amazon ranking factor which is called BSR (best seller rank). It shows a product rank on Amazon regarding other stuff within categories and subcategories. This factor assumes such metrics as a level of productivity, buyers recognition, click through rate and conversion rate. One more significant Amazon ranking factor is the relevance of your listing to user’s query and the product you sell. This ranking factor reflects how the product functional characteristics correspond to an individual user's query. Relevance is all about relevant search terms which should be strategically incorporated in your listing. So, the products with a significant function value, high quality, and high conversion rate rank high on Amazon search results page.