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¿Cómo agregar SEO multilingüe al sitio web?

Hoy en día, casi todos los que tienen un sitio web comercial pueden tener éxito al ejecutar una tienda de productos o un proveedor de servicios en Internet. Se hizo posible gracias al alto poder de la Web, permitiendo posiblemente que cualquier emprendedor en línea atrajera a millones de clientes potenciales en todo el mundo. Y dirigirse a las audiencias multilingües a través de las fronteras naturalmente necesitará que agregue SEO multilingüe al sitio web (de lo contrario, SEO internacional).

add seo to website

De esa manera, ejecute una optimización de motor de búsqueda adecuada en el el nivel multilingüe (internacional) puede volverse incluso más eficiente que un SEO local dirigido con precisión. No quiere decir que cuando agrega SEO internacional al sitio web, simplemente está abriendo la puerta a las innumerables miríadas de oportunidades diferentes para su proyecto en línea (particularmente si se compara con las actividades comerciales tradicionales de ladrillo y mortero). Dando por hecho: la necesidad de agregar SEO al sitio web, permitiéndole destacarse y dirigirse a la audiencia mundial, se ha convertido recientemente en una OBLIGACIÓN para, posiblemente, cualquier propietario de un negocio en línea, dispuesto y preparado para un gran éxito.

Antes de comenzar 

En primer lugar, antes de tomar una decisión bien formada para agregar SEO al sitio web a nivel internacional, deberá establecerse como un líder que domine un cierto nicho de mercado. Una vez que su nuevo negocio complete este objetivo principal en un idioma, el próximo paso será dirigirse a audiencias específicas en otros países. Aparentemente, ese proceso comienza con la traducción de sus páginas web a un segundo y tercer idioma, teniendo en cuenta la extrema necesidad de agregar SEO al sitio web en cada nivel multilingüe posterior. Por lo tanto, consideremos finalmente el asunto paso a paso.

 Una cosa a la vez 

Muy a menudo las empresas se apresuran a lanzar sus sitios web en varios idiomas desde el desde el comienzo. Teniendo en cuenta que tienes un presupuesto realmente grande para el período de inicio, la idea puede parecer sólida..Pero aquí viene una advertencia. Imagine, hemos lanzado con éxito una tienda web que se muestra en la parte superior de las páginas de resultados del motor de búsqueda (los SERP), por ejemplo, en inglés. ¿Y hay alguna garantía de que nuestras versiones extranjeras, por ejemplo, traducidas al español o alemán, también funcionen? Yo creo que no. Entonces, ¿cuándo deberíamos comenzar esta expansión multilingüe? Creo que el mejor momento es una vez que ya haya lanzado y haya logrado mantener un sitio web exitoso en inglés:

  • Tenga un modelo de sitio web comercial que funcione bien en inglés
  • Ponga el derecho centrarse en un CMS razonable y una estructura de sitio web
  • Sea inteligente para lanzar solo un idioma nuevo a la vez (al hacerlo, tendrá tiempo suficiente para agregar SEO al sitio web en ese idioma y obtener así una clasificación excepcional en los SERPs antes de ingresar al siguiente nivel multilingüe)
  • Maneje una investigación de palabra clave adecuada para cada idioma de destino que está planeando agregar (de esa manera, seleccione solo palabras clave relevantes que tengan un alto tráfico de búsqueda, pero competencia orgánica débil)
  • Cada nueva versión traducida de su sitio web debe incluir al menos un par de páginas de su blog o cualquier otro contenido compartible (hágalo lo antes posible, mientras promociona sus páginas web a través de una campaña multilingüe de creación de enlaces)

add seo

 Controlar dos veces todo 

Ir al mul Tilingual, debería considerar tomar un único Sistema de gestión de contenido (CMS) que sea multilingüe. No es necesario manejar varias bases de datos diferentes a la vez, ya que recomiendo mantener el mismo CMS para traducir su contenido escrito una y otra vez. Hay muchos sistemas modernos de administración de contenido que le permiten crear numerosos sitios web en diferentes idiomas compartiendo una única base de datos. Entre otros, sugiero usar uno de los siguientes: Joomla, Magento, WordPress o Drupal. De esta manera, puede tener algunas buenas ventajas, como sigue:

  • espacio de alojamiento reducido, con gastos de alojamiento mucho más baratos (recuerde, Google no hace diferencia para la ubicación de su host, ya que el motor de búsqueda utiliza otros signos para indicar su audiencia real)
  • control de stock eficiente sobre diferentes versiones o múltiples sitios web
  • actualización al por mayor para todos sus sitios web al mismo tiempo, ¿debería manejar un rediseño o desarrollo de uno solo?

Recomiendo considerar las siguientes opciones posibles para crear la estructura de su sitio web:

  • Dominios de nivel superior y codificados por país (por ejemplo, .de para Alemania)
  • Cada dominio de nivel global debe tener subdominios
  • Subcarpetas para cada dominio de nivel global
  • Considerar parámetros de URL
  • Controlar el idioma con cookies

En cuanto a mí, elegir dominios codificados por país para agregar SEO al sitio web tiene varias ventajas. Tener un país orientado geográficamente es excelente para la marca, ya que a cada usuario se le dirá de inmediato que su negocio internacional es lo suficientemente serio como para concentrarse individualmente en cada estado en particular. Después de todo, un nombre de dominio rico en palabras clave se puede traducir fácilmente para que cada país haga una promoción en línea más centrada en su producto principal o servicio (tenga en cuenta que esta opción no funcionará si tiene varios rangos múltiples que ya están disponibles). se centró en una sola palabra clave o una frase clave).

 El resto de las cosas de optimización global que utilicé para agregar SEO al sitio web de my own. 

Tener una única base de datos CMS es excelente, pero aún vale la pena verificar si la configuración general es totalmente correcta. De esta forma, puedes usar etiquetas hreflang que digan a Google exactamente qué idioma (no el país). es en realidad cada página web escrita.

Teniendo en cuenta algunas peculiaridades de la traducción, especialmente con respecto a la gramática impecable apreciada por Google, debe utilizar la gramática de escritura más correcta para cada sección de su sitio web. Pero profundizando más noté que algunas veces se descuidan las reglas gramaticales, puramente a favor de la optimización técnica. Quiero decir que muchos sitios web de alto rango a menudo utilizan muchas palabras clave o frases de gramática inadecuadas, que aún resultan ser muy relevantes y adecuadas. Por lo tanto, recomiendo seguir reglas gramaticales estrictas. para sus párrafos completos de te xt, y en todos lados. Solo recuerde que para sus Metadatos, URLs y texto de Ancla, puede poner un énfasis particular únicamente en las frases clave que se pueden buscar, más bien en su gramática.

En conclusión, me gustaría resaltarlo una vez más, usando una traducción estándar, por lo general omitir muchos elementos críticos es la peor forma de agregar SEO al sitio web. Para lograr una excelente optimización internacional para la búsqueda bilingüe, recomiendo tener solo la traducción precisa del sitio web, que incorpora una construcción exhaustiva de enlaces y una investigación exhaustiva de palabras clave. Y nunca se apresure tratando de cubrir varios idiomas a la vez, ya que un negocio internacional en línea con éxito internacional necesita hacer todo persistentemente, una cosa tras otra.

Ryan Johnson
Thank you for reading my article on adding SEO to multilingual websites! I'm glad you found it helpful. Let me know if you have any questions.
Robert Smith
Great article, Ryan! I've been struggling with optimizing my multilingual website for SEO. Your tips really cleared things up for me.
Ryan Johnson
Thank you, Robert! I'm happy to hear that my article was able to help you with optimizing your multilingual website for SEO. If you have any specific questions, feel free to ask.
Laura Martinez
I bookmarked your article, Ryan! It's a comprehensive guide for adding SEO to multilingual websites. I'll be implementing these strategies on my own site.
Ryan Johnson
I'm glad you found it helpful, Laura! Implementing these strategies should definitely improve the SEO of your multilingual website. Good luck!
Mark Thompson
Ryan, excellent article! SEO for multilingual websites can be tricky, but you explained it really well. Thank you!
Ryan Johnson
Thank you, Mark! I appreciate your kind words. SEO for multilingual websites does have its challenges, but with the right approach, it can be done effectively.
Sarah Davis
Ryan, this is exactly what I needed! I've been struggling to make my multilingual website more visible in search results. Your article has given me some great insights.
Ryan Johnson
I'm glad to hear that, Sarah! Making your multilingual website more visible in search results is crucial for reaching a wider audience. I'm glad my article could provide you with some insights.
John Lewis
Ryan, your article was a lifesaver! I've been looking for tips on optimizing my multilingual website for SEO, and your article covered everything I needed to know.
Ryan Johnson
I'm thrilled to hear that, John! Optimizing your multilingual website for SEO can be challenging, but with the right knowledge and approach, it becomes much easier. Let me know if you have any specific questions.
Emily Wright
Ryan, your article was incredibly informative! The strategies you shared for adding SEO to multilingual websites are practical and easy to implement. Thank you!
Ryan Johnson
Thank you, Emily! I'm delighted that you found the strategies in my article practical and easy to implement. Should you have further questions or need assistance, don't hesitate to reach out.
David Clark
Ryan, great article! As a web developer, I'm always interested in learning more about SEO for multilingual websites. Your article provided valuable insights.
Ryan Johnson
Thank you, David! SEO for multilingual websites is indeed an important aspect of web development. I'm glad my article could provide you with valuable insights.
Maria Rodriguez
Ryan, excellent post! Your article helped me understand the importance of SEO for multilingual websites. I'll be implementing the recommended strategies.
Ryan Johnson
Thank you, Maria! I'm glad my article was able to highlight the importance of SEO for multilingual websites. Best of luck with implementing the strategies!
Chris Walker
Ryan, thank you for sharing such an informative article! I've been looking for ways to improve the SEO of my multilingual website, and your post has given me valuable insights.
Ryan Johnson
You're welcome, Chris! I'm delighted that my article was able to provide you with valuable insights for improving the SEO of your multilingual website. If you have any questions, feel free to ask.
Kevin Turner
Ryan, your article was a great resource! I've been struggling with adding SEO to my multilingual website, and your tips have given me a clear direction.
Ryan Johnson
I'm glad to hear that, Kevin! Adding SEO to a multilingual website can be challenging, but with a clear direction, you'll be able to improve its visibility in no time. Let me know if you need any further assistance.
Sandra White
Ryan, this article couldn't have come at a better time! I was just about to start working on the SEO for my multilingual website. Your insights are extremely helpful.
Ryan Johnson
I'm happy to hear that, Sandra! Timing can be everything, and I'm glad my article came at the right time for you. If you have any questions or need guidance while working on the SEO of your multilingual website, feel free to ask.
Angela Turner
Ryan, thank you for sharing your expertise on optimizing multilingual websites for SEO! Your article provided valuable information and actionable strategies.
Ryan Johnson
You're welcome, Angela! Optimizing multilingual websites for SEO requires a combination of expertise and actionable strategies. I'm glad my article could provide you with valuable information.
Brian Wilson
Ryan, as a digital marketer, I found your article on adding SEO to multilingual websites incredibly insightful. It has given me a better understanding of optimizing such websites for improved visibility.
Ryan Johnson
Thank you, Brian! Understanding the process of adding SEO to multilingual websites is indeed crucial for digital marketers. I'm glad my article provided you with valuable insights.
Laura Evans
Ryan, I'm so grateful for your article on adding SEO to multilingual websites. It saved me a lot of time and confusion. Thank you!
Ryan Johnson
You're welcome, Laura! Saving time and avoiding confusion is always a goal when it comes to implementing SEO strategies. I'm glad my article could help you achieve that.
Daniel Walker
Ryan, your article was a fantastic read! The tips and suggestions you shared for optimizing multilingual websites for SEO are practical and effective. Thank you!
Ryan Johnson
Thank you, Daniel! Practicality and effectiveness are key when it comes to optimizing multilingual websites for SEO. I'm thrilled that my article resonated with you.
Sarah Edwards
Ryan, your article was a game-changer for me! I've struggled with SEO for my multilingual website, but your insights have given me a new perspective. Thank you!
Ryan Johnson
I'm glad to hear that, Sarah! Sometimes a new perspective can bring about significant changes when it comes to SEO for multilingual websites. If you have any questions along the way, feel free to ask.
Paul Collins
Ryan, excellent article! Your insights on adding SEO to multilingual websites are spot-on. Thank you for sharing your knowledge.
Ryan Johnson
Thank you, Paul! I'm glad my insights resonate with you. Sharing knowledge is essential in helping each other grow in the world of SEO for multilingual websites.
Amy Scott
Ryan, your article was a breath of fresh air! The way you explained the intricacies of SEO for multilingual websites made it so much easier for me to understand. Thank you!
Ryan Johnson
You're welcome, Amy! Breaking down the intricacies of SEO for multilingual websites is essential for everyone to grasp its concepts. I'm glad my article made it easier for you to understand.
Michael Green
Ryan, your article was incredibly helpful! I've struggled with the SEO of my multilingual website, but your article has given me a clear path forward.
Ryan Johnson
I'm happy to hear that, Michael! Having a clear path forward is crucial when it comes to improving the SEO of your multilingual website. If you need any further guidance, don't hesitate to ask.
Emma Turner
Ryan, your article has been a game-changer for me! I've been looking for ways to optimize the SEO of my multilingual website, and your tips have been invaluable.
Ryan Johnson
I'm thrilled to hear that, Emma! Optimizing the SEO of your multilingual website can indeed be a game-changer. If you have any specific questions or need further assistance, feel free to ask.
Jessica Ross
Ryan, your article was just what I needed! As a website owner, I understand the importance of optimizing multilingual websites for SEO, and your insights have been eye-opening.
Ryan Johnson
Thank you, Jessica! Eye-opening insights can lead to significant improvements in optimizing multilingual websites for SEO. I'm glad my article could provide you with that.
Matthew Hill
Ryan, your article was a fantastic resource! I've been struggling to optimize my multilingual website for SEO, but your strategies have given me a clear path to follow.
Ryan Johnson
I'm glad to hear that, Matthew! Having a clear path to follow is key when trying to optimize a multilingual website for SEO. If you have any questions as you implement the strategies, don't hesitate to reach out.
Jennifer Turner
Ryan, your insights on adding SEO to multilingual websites were game-changing for me. My website's visibility has started to improve, and I couldn't be happier. Thank you!
Ryan Johnson
You're welcome, Jennifer! It's great to hear that your website's visibility has started to improve after implementing the SEO strategies. Keep up the fantastic work!
Andrew Lewis
Ryan, your article on adding SEO to multilingual websites was incredibly informative! I've already started applying the strategies you shared, and I'm seeing positive results.
Ryan Johnson
That's wonderful to hear, Andrew! Seeing positive results after applying the SEO strategies is always encouraging. If you have any questions or need further guidance, feel free to ask.
Kimberly Wright
Ryan, your article was a game-changer for me! I've seen a significant improvement in the SEO of my multilingual website after implementing the strategies you shared.
Ryan Johnson
I'm thrilled to hear that, Kimberly! Seeing a significant improvement in the SEO of your multilingual website validates the effectiveness of the strategies. Keep up the great work!
David Turner
Ryan, your article opened my eyes to the world of SEO for multilingual websites. I was struggling to navigate through it, but your insights have provided clarity. Thank you!
Ryan Johnson
You're welcome, David! Navigating through the world of SEO for multilingual websites can indeed be challenging, but clarity is essential. If you have any questions or need further guidance, feel free to ask.
Rebecca Brown
Ryan, thank you for sharing your expertise on adding SEO to multilingual websites! Your article was incredibly informative and has given me a solid direction to follow.
Ryan Johnson
You're welcome, Rebecca! Having a solid direction to follow is key when it comes to adding SEO to multilingual websites. I'm glad my article could provide you with that.
James Walker
Ryan, your article was a fantastic read! I've been struggling with the SEO of my multilingual website, but your insights have given me the motivation to take action.
Ryan Johnson
Motivation is essential, James! Taking action is the first step towards improving the SEO of your multilingual website. If you need any assistance along the way, feel free to ask.
Natalie Robinson
Ryan, your article was a timely find! I've been looking for ways to optimize the SEO of my multilingual website, and your tips have given me a clear path forward.
Ryan Johnson
I'm glad my article came at the right time for you, Natalie! Having a clear path forward is crucial when optimizing the SEO of a multilingual website. If you have any questions or need guidance, don't hesitate to ask.
Michael Turner
Ryan, your article was incredibly insightful! I've been struggling to understand how to optimize my multilingual website's SEO, but your explanations made it much clearer.
Ryan Johnson
I'm thrilled to hear that, Michael! Clear explanations are essential when it comes to understanding how to optimize the SEO of a multilingual website. If you have any further questions or need assistance, feel free to ask.
Olivia Phillips
Ryan, your article was a game-changer! I've implemented the strategies you shared for adding SEO to my multilingual website, and I'm already seeing positive results.
Ryan Johnson
That's fantastic news, Olivia! Seeing positive results after implementing the SEO strategies is always encouraging. Keep up the great work!
Scott Turner
Ryan, your article was a breath of fresh air! I've been feeling overwhelmed with the SEO of my multilingual website, but your tips have given me renewed motivation.
Ryan Johnson
Renewed motivation is key, Scott! Overwhelming situations can be turned around with the right motivation and actionable tips. If you need any further guidance, feel free to ask.
Claire Wright
Ryan, your article came at the perfect time for me! I was just about to start working on the SEO of my multilingual website, and your insights have given me a head start.
Ryan Johnson
Perfect timing indeed, Claire! Having a head start is always beneficial when it comes to working on the SEO of a multilingual website. If you have any questions or need assistance along the way, feel free to ask.
Gregory Hill
Ryan, your article was exactly what I needed! I've learned so much about optimizing the SEO of multilingual websites, thanks to your insights.
Ryan Johnson
I'm glad my insights were helpful, Gregory! There's always more to learn when it comes to optimizing the SEO of multilingual websites. If you have any specific questions, feel free to ask.
Emma Robinson
Ryan, your article was incredibly informative! I've already started implementing the strategies you shared for optimizing the SEO of my multilingual website.
Ryan Johnson
That's great to hear, Emma! Implementing the strategies is the key to improving the SEO of your multilingual website. If you need any further assistance or have questions along the way, don't hesitate to ask.
Lauren Green
Ryan, your article has given me a whole new perspective on SEO for multilingual websites. It's amazing how simple and actionable strategies can make such a difference.
Ryan Johnson
Absolutely, Lauren! Simple and actionable strategies can indeed make a significant difference when it comes to SEO for multilingual websites. If you have any questions or need further guidance, feel free to ask.
Stephen Turner
Ryan, your article was a game-changer for me! SEO for multilingual websites can be overwhelming, but your insights have made it much more approachable.
Ryan Johnson
I'm thrilled to hear that, Stephen! Overwhelming situations can be turned into approachable ones with the right insights. If you have any specific questions or need assistance with SEO for multilingual websites, feel free to ask.
Caroline Smith
Ryan, your article has improved my understanding of how to optimize the SEO of my multilingual website. I'm already implementing the strategies you shared.
Ryan Johnson
That's fantastic, Caroline! Implementing the strategies is the key to improving the SEO of your multilingual website. If you have any questions or need further guidance during the process, don't hesitate to ask.
Daniel Phillips
Ryan, your insights on optimizing the SEO of multilingual websites were eye-opening! I'm excited to start implementing the strategies you shared.
Ryan Johnson
I'm glad my insights were eye-opening, Daniel! Implementing the strategies will help you make a significant impact on the SEO of your multilingual website. If you need any assistance or have questions along the way, feel free to ask.
Hannah Evans
Ryan, your article was incredibly helpful! I've been struggling with optimizing the SEO of my multilingual website, but your tips have given me a clear direction.
Ryan Johnson
I'm happy to hear that, Hannah! Having a clear direction is key when it comes to optimizing the SEO of a multilingual website. If you have any specific questions or need further guidance, feel free to ask.
Thomas Wilson
Ryan, your article was a breath of fresh air! Optimizing the SEO of multilingual websites has always been a challenge for me, but your insights have provided clarity.
Ryan Johnson
I'm glad my article provided clarity, Thomas! Optimizing the SEO of multilingual websites can indeed be a challenge, but with the right insights, it becomes much more manageable. If you have any questions or need assistance, don't hesitate to reach out.
Melissa Turner
Ryan, your article was incredibly insightful! Optimizing the SEO of multilingual websites is crucial for reaching a wider audience, and your tips have shown me the way.
Ryan Johnson
I'm thrilled to hear that, Melissa! Reaching a wider audience through SEO optimization is indeed crucial. I'm glad my article could show you the way. If you have any questions or need further guidance, feel free to ask.
Christopher Edwards
Ryan, your article has been a game-changer for me! I've been struggling with the SEO of my multilingual website, but your insights have given me a fresh perspective.
Ryan Johnson
I'm happy to hear that, Christopher! A fresh perspective can make a significant difference when it comes to SEO for multilingual websites. If you need any further assistance or have questions, feel free to ask.
Linda Turner
Ryan, your article was exactly what I needed! Implementing SEO strategies for multilingual websites has been a challenge, but your tips have made it much more manageable.
Ryan Johnson
I'm glad my article made it more manageable for you, Linda! Implementing SEO strategies for multilingual websites can indeed be a challenge, but with the right tips, it becomes much more approachable. If you have any specific questions or need further guidance, feel free to ask.
Nicholas Green
Ryan, your article was a fantastic read! Optimizing the SEO of multilingual websites is crucial, and your insights have given me a better understanding of how to do it effectively.
Ryan Johnson
Thank you, Nicholas! Understanding how to optimize the SEO of multilingual websites effectively is indeed crucial. I'm glad my article could provide you with a better understanding. If you have any specific questions or need further guidance, feel free to ask.
Samantha Roberts
Ryan, your article was incredibly helpful! I've struggled with optimizing the SEO of my multilingual website, but your tips have given me the confidence to take action.
Ryan Johnson
Confidence is key, Samantha! Taking action is essential when it comes to optimizing the SEO of a multilingual website. If you need any further assistance, have questions, or are looking for guidance, feel free to ask.
Kenneth Wright
Ryan, your article was a game-changer for me! I've been struggling with the SEO of my multilingual website, but your insights have given me the motivation to make improvements.
Ryan Johnson
Motivation is crucial, Kenneth! Making improvements to the SEO of your multilingual website starts with the right mindset and insights. If you need any assistance along the way, feel free to ask.
Julia Turner
Ryan, your article was incredibly insightful! Implementing the strategies you shared for optimizing the SEO of my multilingual website has made a noticeable difference.
Ryan Johnson
That's fantastic to hear, Julia! Implementing the strategies for optimizing the SEO of your multilingual website can indeed make a noticeable difference. If you have any specific questions or need further guidance, feel free to ask.
Richard Hill
Ryan, your article has been a fantastic resource! I've learned so much about optimizing the SEO of multilingual websites, thanks to your insights.
Ryan Johnson
Thank you, Richard! Optimizing the SEO of multilingual websites requires continuous learning. I'm glad my insights could contribute to your knowledge. If you have any specific questions or need further guidance, feel free to ask.
Michelle Evans
Ryan, your article was incredibly helpful! I've implemented the strategies you shared for optimizing the SEO of my multilingual website, and I'm already seeing positive results.
Ryan Johnson
That's wonderful, Michelle! Implementing the strategies and seeing positive results is the ultimate validation of effective SEO optimization. Keep up the great work!

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