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Link Building

Comment dofollow backlinks ressemblera en 2018?

Dec 06, 2017

Comme les moteurs de recherche changent continuellement leurs algorithmes de classement et fournissent de nouvelles mises à jour de classement, beaucoup de webmasters se demandent s'ils doivent investir dans la construction de backlinks dofollow, ou non. À la lumière des dernières mises à jour de Google Penguin et Panda, les propriétaires de sites Web ont des doutes sur la puissance des liens entrants en 2018. Cet article est conçu pour dissiper toutes les idées fausses sur la puissance des backlinks et vous apprendre à créer des backlinks de qualité et l'année entrante.

Backlinks aux yeux des moteurs de recherche

Depuis le tout début de l'histoire des moteurs de recherche, les backlinks ont été une partie intégrante de leurs algorithmes. Tout d'abord, ils ont servi à découvrir de nouveaux contenus et à calculer l'autorité d'un document. Cependant, au début, Google n'a évalué que le nombre de backlinks sans prêter aucune attention à la qualité des sources dont ils proviennent. Plus le nombre de références obtenues par une source web est élevé, plus son autorité sera élevée aux yeux des moteurs de recherche. Actuellement, les backlinks sont utilisés pour découvrir le contenu nouveau ou mis à jour ainsi que pour la hiérarchisation de l'analyse.

Afin d'éviter toute violation des règles relatives aux activités de spam et aux règles du moteur de recherche, Google a établi que les consignes aux webmasters incluent les meilleures pratiques de création de liens. Ces règles n'ont pas beaucoup changé avec le temps. Pourtant, toutes les activités de webmaster destinées à manipuler les classements du site méritent d'être punies avec des sanctions sévères de Google.

Avec une évolution de l'optimisation des moteurs de recherche, de plus en plus d'entreprises cherchaient différents moyens d'obtenir des backlinks. Webmasters a essayé de trouver des gains courts pour obtenir des positions plus élevées sur Google SERP. En conséquence, les sites Web qui ne méritaient pas d'obtenir un classement élevé ont obtenu des positions TOP TOP en s'engageant dans les violations des consignes Google pour les webmasters. Il a lancé une campagne massive de vente et d'achat de liens sur un marché numérique. En conséquence, l'industrie de l'optimisation des moteurs de recherche a brisé certaines techniques efficaces de création de liens, telles que la publication d'invités, les communiqués de presse, le marketing d'article, les commentaires de blog, les publications sur les réseaux sociaux, etc.

Actuellement, Google a toujours besoin de backlinks pour être promu par le propriétaire du site ou ne pas passer PageRank.

En 2012, Google a établi son algorithme Penguin, selon lequel tous les backlinks de spam ont été dévalués et les sites Web qui les ont créés ont été sanctionnés. La même année, Google a créé un outil de désaveu dans Google Search Console pour permettre aux propriétaires de sites Web de se débarrasser de leurs liens de mauvaise qualité en un clic.

Comme vous pouvez le voir depuis le début, le point de vue de Google a été d'éviter de créer des liens pour augmenter le classement dans les moteurs de recherche. Beaucoup de webmasters inexpérimentés ont mal interprété cette politique, et les pénalités de lien résultant de cette politique comme "Google est contre la construction de liens ou la construction de liens ne vaut plus la peine d'investir". Pour faire le tri, Google n'est pas contre les backlinks. Au contraire, Google utilise des backlinks comme critère de classement pour 200 autres critères. Cependant, Google travaille dur pour améliorer l'expérience de recherche des utilisateurs. C'est pourquoi Google lutte continuellement contre les manipulations de classement pour donner aux recherches uniquement des sites Web pertinents avec leur contenu de requêtes.

Frank Abagnale

Thank you all for your interest in my article on generating quality dofollow backlinks in 2018. I'm excited to discuss and answer any questions you may have!

Marta Santos

Great post, Frank! I'm always looking for new ways to generate backlinks. Do you have any specific strategies or tactics you recommend?

Frank Abagnale

Thanks, Marta! Glad you found the post helpful. One effective strategy is to focus on creating high-quality content that provides value to your target audience. This can help attract organic backlinks from other websites.

Maxime Lefebvre

Hi Frank! How important are dofollow backlinks compared to nofollow backlinks in terms of SEO?

Frank Abagnale

Hi Maxime! Good question. Dofollow backlinks are generally more valuable for SEO purposes, as search engines consider them as a vote of confidence from one website to another. However, it's still important to have a mix of both types for a natural link profile.

Sophie Martin

Frank, how can I identify if a backlink is dofollow or nofollow?

Frank Abagnale

Hi Sophie! To identify if a backlink is dofollow or nofollow, you can inspect the HTML source code of the page containing the link. A dofollow link will not have the 'nofollow' attribute, while a nofollow link will have it. There are also browser extensions and online tools available that can help you determine the link type easily.

Marc Dubois

Frank, what are your thoughts on guest blogging as a way to generate dofollow backlinks?

Frank Abagnale

Hi Marc! Guest blogging can be a great strategy for generating dofollow backlinks. By providing valuable content to other websites in your niche, you can often include a link back to your own website in the author bio or within the article itself, which can be a valuable dofollow backlink.

Emma Johnson

Hey Frank, are there any tools that you recommend for tracking and monitoring backlinks?

Frank Abagnale

Hi Emma! There are several tools available for tracking and monitoring backlinks. Some popular ones include Ahrefs, Moz, SEMrush, and Majestic. These tools can provide insights into the number of backlinks, their quality, anchor texts, and much more.

Laura Sanchez

Frank, what are your thoughts on buying backlinks as a shortcut to get higher rankings?

Frank Abagnale

Hi Laura! Buying backlinks is generally not recommended as search engines like Google are against such practices. They value natural and organic backlinks that are earned. Buying backlinks can even lead to penalties and lower rankings. It's best to concentrate on creating valuable content and building relationships with other reputable websites for organic backlinks.

Julien Dupuis

Frank, what are some effective ways to reach out to other websites for potential backlink opportunities?

Frank Abagnale

Hi Julien! When reaching out to other websites for backlink opportunities, it's important to approach them with a personalized and genuine message. Make sure to highlight how your content can provide value to their audience. Collaborate with them, offer guest posts, or suggest a link exchange if it makes sense. Building relationships and networking with website owners is crucial in this process.

Michael White

Hi Frank! Does the anchor text used in backlinks affect SEO? Should we focus on using specific keywords?

Frank Abagnale

Hi Michael! Yes, anchor text plays a role in SEO. It's beneficial to use relevant anchor text that includes target keywords, as it helps search engines understand the context of the linked page. However, it's also important to maintain a natural-looking link profile and not over-optimize with exact match anchor texts. A mix of branded, generic, and keyword anchor texts is recommended.

Léa Martin

Frank, are there any strategies we should avoid when trying to generate dofollow backlinks?

Frank Abagnale

Hi Léa! Yes, there are strategies you should avoid when generating dofollow backlinks. Some examples include excessive link exchanges, using irrelevant directories, low-quality guest posting, and participating in link schemes or link farms. It's always best to focus on quality rather than quantity and prioritize natural and ethical linking tactics.

Sophie Martin

Frank, do you have any recommendations for on-page optimization to complement the backlinking efforts?

Frank Abagnale

Hi Sophie! Absolutely, on-page optimization is essential for complementing your backlinking efforts. Some key aspects to focus on include optimizing meta tags, improving website loading speed, creating high-quality and relevant content, optimizing images, and ensuring a good user experience. All these factors contribute to a strong SEO foundation.

Marta Santos

Frank, what are some effective ways to earn dofollow backlinks without actively reaching out to other website owners?

Frank Abagnale

Hi Marta! One effective way to earn dofollow backlinks without actively reaching out is by creating link-worthy content that naturally attracts backlinks. This can include in-depth guides, research papers, infographics, or interactive content that provides value to your target audience. Promote your content through social media and other relevant channels to increase its visibility.

Maxime Lefebvre

Frank, what are your thoughts on using social media for generating backlinks?

Frank Abagnale

Hi Maxime! Social media can play a role in generating backlinks indirectly. By sharing your content on social platforms, it increases the chances of others discovering and linking to it. Additionally, social media profiles and pages themselves can also serve as a source of quality backlinks. Engagement and networking on social channels can help you connect with influencers and industry leaders, leading to potential backlink opportunities.

Emma Johnson

Frank, how long does it typically take to see the results of backlinking efforts?

Frank Abagnale

Hi Emma! The time it takes to see the results of backlinking efforts can vary. It depends on various factors such as the competitiveness of your industry, the quality of your backlinks, and how frequently search engines crawl and index your website. Generally, it may take several weeks to months to notice significant improvements in rankings and organic traffic.

Julien Dupuis

Frank, should we focus on getting backlinks from websites within the same niche or is it beneficial to have links from diverse sectors as well?

Frank Abagnale

Hi Julien! Having a mix of backlinks from within your niche and diverse sectors can be beneficial. Backlinks from relevant and authoritative websites within your niche provide industry-specific relevance and trust. However, links from diverse sectors can also demonstrate the overall authority and popularity of your website, which can positively impact your SEO.

Michael White

Frank, is it possible to remove or disavow bad backlinks? How can we deal with those?

Frank Abagnale

Hi Michael! Yes, it's possible to remove or disavow bad backlinks. If you have control over the website linking to you, reach out to the webmaster and request the removal of the link. If that doesn't work, you can disavow those links using the Google Disavow Tool. This tells Google to ignore those links when considering your website's rankings. It's important to regularly monitor your backlink profile and take action against any harmful or low-quality links.

Laura Sanchez

Frank, are there any specific types of content that tend to attract more backlinks?

Frank Abagnale

Hi Laura! Yes, certain types of content tend to attract more backlinks. Long-form comprehensive guides, original research studies, data-driven infographics, and engaging videos are often considered valuable resources by others in the industry. These types of content have a higher likelihood of being linked to and shared by others, leading to more backlinks.

Léa Martin

Frank, can you briefly explain the difference between white hat and black hat SEO practices when it comes to backlinks?

Frank Abagnale

Hi Léa! Certainly. White hat SEO practices focus on ethical and sustainable strategies that align with search engine guidelines. This includes earning backlinks naturally through valuable content, building relationships, and providing value to users. Black hat SEO practices, on the other hand, involve manipulative tactics like buying links, using link farms, and keyword stuffing. These practices can result in penalties and should be avoided.

Sophie Martin

Frank, how many backlinks do I need to rank well in search engines?

Frank Abagnale

Hi Sophie! The number of backlinks you need to rank well in search engines can vary depending on several factors, such as your industry, competition, and the quality of those backlinks. It's important to focus on quality over quantity. Having a few high-quality and relevant backlinks from authoritative websites can be more beneficial than numerous low-quality backlinks.

Marc Dubois

Frank, how can we determine if a website is authoritative and trustworthy before pursuing backlink opportunities?

Frank Abagnale

Hi Marc! There are several indicators to consider when determining the authority and trustworthiness of a website. Look at factors like the website's domain authority, its traffic and engagement metrics, the quality and relevancy of its content, the presence of social signals, and whether it has been linked to by other authoritative websites. Tools like Moz's Domain Authority and Ahrefs' Domain Rating can also provide valuable insights.

Marta Santos

Frank, what are some common mistakes to avoid when building backlinks?

Frank Abagnale

Hi Marta! Some common mistakes to avoid when building backlinks include focusing solely on quantity over quality, using black hat tactics, not diversifying your anchor text, not regularly monitoring your backlink profile, and not keeping up with search engine algorithm updates. It's important to take a holistic and ethical approach to backlink building for long-term success.

Maxime Lefebvre

Frank, are there any specific link building techniques that are still effective in 2018?

Frank Abagnale

Hi Maxime! Yes, there are several effective link building techniques in 2018. Some examples include creating valuable and shareable content, leveraging influencer marketing and outreach, utilizing broken link building, participating in industry-specific forums and communities, and building relationships with other website owners in your niche. It's all about providing value and building genuine connections.

Emma Johnson

Frank, how can we evaluate the quality of a backlink before pursuing it?

Frank Abagnale

Hi Emma! There are several factors to consider when evaluating the quality of a backlink. Look at the website's domain authority, its relevance to your niche, the context of the link, the website's traffic and engagement metrics, the presence of spammy or low-quality content, and the overall trustworthiness of the website. A combination of qualitative and quantitative factors can help determine the quality of a backlink.

Julien Dupuis

Frank, how can we encourage others to link to our content without actively reaching out?

Frank Abagnale

Hi Julien! To encourage others to link to your content without actively reaching out, focus on creating valuable and shareable content. This can include in-depth guides, infographics, case studies, or expert roundups. Ensure that your content provides unique insights or solves a problem for the target audience. Promote your content through social media, email outreach, and by engaging with relevant communities and influencers. By creating top-notch content, others are more likely to naturally link to it.

Michael White

Frank, how can local businesses generate quality dofollow backlinks to improve their local SEO?

Frank Abagnale

Hi Michael! Local businesses can generate quality dofollow backlinks for better local SEO by participating in local directories, getting listed on industry-specific websites or blogs, collaborating with local influencers or organizations, sponsoring local events, and engaging with the local community through partnerships or sponsorships. Additionally, optimizing their Google My Business profile and obtaining reviews can also help improve local SEO and generate backlink opportunities.

Sophie Martin

Frank, how important is it to regularly audit and clean up our backlink profile?

Frank Abagnale

Hi Sophie! Regularly auditing and cleaning up your backlink profile is crucial for maintaining a healthy and high-quality link profile. It helps to identify and take action against any harmful or low-quality backlinks that may negatively impact your SEO. By regularly monitoring and cleaning up your backlink profile, you ensure that your website's reputation and rankings are not compromised.

Marta Santos

Frank, are there any specific niche strategies for generating dofollow backlinks that you can recommend?

Frank Abagnale

Hi Marta! Specific niche strategies for generating dofollow backlinks can vary depending on the industry. However, some common approaches include creating and sharing case studies, offering free tools or resources, collaborating with industry influencers or experts, participating in relevant forums or communities, and conducting interviews with thought leaders in the niche. These strategies can help attract targeted dofollow backlinks within your specific industry.

Laura Sanchez

Frank, how do we ensure that our website is crawlable by search engines and our backlinks are being recognized?

Frank Abagnale

Hi Laura! To ensure that your website is crawlable by search engines, make sure you have a proper XML sitemap, submit it to search engines through their webmaster tools, and ensure that your robots.txt file is not blocking search engine crawlers from accessing important pages. As for backlinks, regularly monitor your backlink profile using tools like Google Search Console or third-party backlink monitoring tools to ensure that they are being recognized by search engines.

Léa Martin

Frank, are there any evergreen strategies for generating quality dofollow backlinks that are not likely to become outdated?

Frank Abagnale

Hi Léa! Yes, there are evergreen strategies for generating quality dofollow backlinks that are not likely to become outdated. Focus on creating high-quality content that provides value to your target audience. Building relationships with other reputable websites through guest blogging, collaborations, or interviews is also a timeless approach. Additionally, consistently monitoring and nurturing your backlink profile to ensure high-quality links is a long-term strategy.

Marc Dubois

Frank, how can we optimize our internal linking structure to benefit our SEO efforts?

Frank Abagnale

Hi Marc! Optimizing your internal linking structure is essential for SEO. Start by creating a clear and organized website structure. Ensure that important pages are easily accessible within a few clicks from the homepage. Use descriptive anchor texts for your internal links that include relevant keywords. Link to related articles or pages where it adds value for the user. A well-optimized internal linking structure helps search engines understand your website's hierarchy, improves user navigation, and distributes link equity.

Emma Johnson

Frank, how can we recover from a Google penalty caused by bad backlinks?

Frank Abagnale

Hi Emma! Recovering from a Google penalty caused by bad backlinks can be a challenging process, but it's not impossible. Start by identifying and documenting all the harmful backlinks pointing to your website. Make efforts to contact website owners and request the removal of those links. For the remaining links that you couldn't remove, create a disavow file and submit it to Google using the Disavow Tool. Take steps to ensure that your backlink profile is clean and healthy moving forward. It may take time, but following these steps can help in recovering from a penalty.

Julien Dupuis

Frank, what are your thoughts on the role of press releases in generating backlinks?

Frank Abagnale

Hi Julien! Press releases can be useful for generating backlinks, especially when they attract the attention of journalists, bloggers, or other media outlets who might link back to your website. However, it's important to focus on creating newsworthy press releases that provide value and avoid using them solely for backlink purposes. Press releases should be a part of your broader PR strategy and showcase notable events, achievements, or product launches.

Michael White

Frank, what are some effective ways to earn backlinks for an e-commerce website?

Frank Abagnale

Hi Michael! Earning backlinks for an e-commerce website can be challenging but not impossible. Some effective ways include providing unique and valuable product descriptions, running industry-specific contests or giveaways, participating in relevant forums or communities, reaching out to bloggers or influencers for product reviews or recommendations, and creating engaging and informative blog content related to your products. Additionally, building relationships with suppliers, manufacturers, or other industry partners can also lead to backlink opportunities.

Frank Abagnale

Thank you all for your valuable questions and engaging in this discussion on generating dofollow backlinks. I hope you found the answers helpful. If you have any further questions, feel free to ask!

Marc Dubois

Frank, thank you for taking the time to address our questions and provide valuable insights. Your expertise is greatly appreciated!

Sophie Martin

Frank, thank you for sharing your knowledge and providing detailed responses. This discussion has been very informative!

Léa Martin

Frank, your responses have been enlightening and comprehensive. Thank you for sharing your expertise with us!

Julien Dupuis

Frank, it was a pleasure participating in this discussion. Thank you for your valuable insights and recommendations!

Michael White

Frank, your knowledge and expertise in the field of SEO and backlinking are evident from your responses. Thank you for sharing your insights with us!

Emma Johnson

Frank, I want to express my gratitude for your detailed and informative responses. Your expertise has been invaluable in understanding dofollow backlinks. Thank you!

Laura Sanchez

Frank, thank you for shedding light on various aspects of generating dofollow backlinks. Your explanations have been clear and informative!

Marta Santos

Frank, I appreciate the time and effort you've put into answering our questions. Your expertise and insights have been immensely helpful. Thank you!

Maxime Lefebvre

Frank, your expertise and knowledge shine through in your responses. Thank you for sharing your wisdom on dofollow backlinks!

Sophie Martin

Frank, thank you for your patience and for providing thorough explanations to our questions. Your expertise is highly valued!

Marc Dubois

Frank, I would like to express my appreciation for your prompt and informative responses. Your expertise in SEO is evident, and I've learned a lot from this discussion. Thank you!

Frank Abagnale

You're all very welcome! It was my pleasure to be part of this discussion and assist you with your questions on dofollow backlinks. If you have any more queries in the future, don't hesitate to reach out. Wishing you all success in your backlinking efforts!

Michael White

Thank you once again, Frank! Your expertise and guidance have been truly valuable. Best of luck to you as well!

Emma Johnson

Frank, I can't thank you enough for the invaluable insights you've shared with us. Your expertise has been instrumental in helping us understand dofollow backlinks better. Wishing you continued success!

Julien Dupuis

Frank, it's been an enlightening discussion. Thank you for generously sharing your knowledge and providing us with practical tips for generating dofollow backlinks. Best of luck!

Laura Sanchez

Frank, thank you for devoting your time and expertise to this discussion. Your responses have been incredibly insightful and helpful. Wishing you all the best!

Marta Santos

Frank, your expertise and willingness to help are commendable. Thank you for being an excellent resource on dofollow backlinks. Best wishes!

Maxime Lefebvre

Frank, I want to express my gratitude for your guidance and expertise. This discussion has been incredibly informative. Best of luck in all your endeavors!

Sophie Martin

Thank you once again, Frank! Your extensive knowledge and willingness to share it have been immensely helpful. All the best to you!

Marc Dubois

Frank, your expertise is evident in your comprehensive and insightful responses. Thank you for your time and valuable contributions. Best of luck!

Emma Johnson

Frank, thank you for being so patient with all the questions and providing clear explanations. Your insights have been extremely valuable. Wishing you continued success!

Julien Dupuis

Frank, I'm grateful for the knowledge you've shared with us. Your practical advice on dofollow backlinks will surely benefit our strategies. Best wishes!

Laura Sanchez

Frank, your expertise and guidance have been invaluable in this discussion. Thank you for sharing your extensive knowledge on dofollow backlinks. Wishing you great success!

Marta Santos

Thank you once again, Frank, for your detailed and informative responses. Your expertise has been immensely helpful. Best of luck in all your endeavors!

Michael White

Frank, your expertise and insights in the field of SEO are evident from your responses. Thank you for sharing your wealth of knowledge on dofollow backlinks. Best wishes!

Sophie Martin

Frank, I want to express my gratitude for your time and valuable input. Your expert advice on dofollow backlinks has been extremely helpful. Wishing you continued success!

Marc Dubois

Frank, it was a pleasure engaging in this discussion with you. Your expertise has shed light on the topic of dofollow backlinks. Thank you for your insights!

Emma Johnson

Frank, your expertise and willingness to share your knowledge are greatly appreciated. Thank you for providing such valuable insights on dofollow backlinks. Best of luck!

Léa Martin

Frank, your extensive knowledge and thorough responses have been incredibly valuable. Thank you for taking the time to address our questions on dofollow backlinks!

Laura Sanchez

Frank, I want to express my gratitude for your expertise and insightful responses. This discussion has been truly enlightening. Wishing you all the best!

Marta Santos

Thank you, Frank, for sharing your wealth of knowledge on dofollow backlinks. Your explanations have been clear and informative. Best of luck in all your endeavors!

Maxime Lefebvre

Frank, it's been a pleasure learning from your expertise on dofollow backlinks. Thank you for your valuable insights and practical advice. Wishing you continued success!

Sophie Martin

Frank, your expertise and willingness to help others are truly admirable. Thank you for sharing your insights on dofollow backlinks. Best wishes to you!

Frank Abagnale

Thank you all once again for your participation in this discussion. I'm grateful for your engagement and the opportunity to share my knowledge with you. I wish you all the best in your future endeavors. Take care!

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