Is it possible to improve SEO & ranking of my small business website without paying too much?
The short answer is yes, you can improve SEO and ranking of your small niche website on a shoestring (or even zero) marketing budget. Of course, the only thing you need is at least to be willing and ready to invest some time and effort to get everything done with your own hands. And here is a brief set of simple yet useful tips and actionable steps to help you with that. So, below let’s quickly run through them all.
How to Improve SEO & Ranking of Your Website with Own Hands
Get Better Understanding of Your Target Audience
Now I’m going to be captain obvious telling you that to be found in the major search engines (like Google itself), you must know all about potential clients/buyers you’re addressing with your website content. So, to improve your SEO/ranking potential over time, I recommend taking another step back to think well about who’s actually intended to search for you. Traditionally, to get better understanding your target audience, you should visit some top popular social media platforms, which are most likely to grab your potential clients – and simply run quick research over there, using the standard filters regarding at least the following criteria:
- User age/sex (of course, given that these are really relevant details).
- Geographic location for the most precise local search targeting.
- The most common user needs, intentions and general sentiments ruling over your potential clients/buyers – to address the right topic or product/service itself with your web copy, as well as related articles/posts (also known as the user’s “pain points”).
- To insert yourself into your target audience’s real conversation, consider hopping onto top relevant forums and the leading Q&A-based platforms, for example, such as Reddit, Quora, etc.
Discover Long-Tail Keyword Opportunities
Doing so, you will be able to determine the main target keywords to focus, as well as their top relevant long-tail expressions actually used by your potential clients/buyers more frequently. Make sure not to limit yourself just to Google’s related search suggestions or autofill options. And I personally believe that, for getting a full picture of what your potential clients/buyers are actually looking for – it’s far better to head over to some advanced keyword research tools like KewordTool.io, Keyword Dominator, KWFinder, or SEMRush. And once again – make sure to pay strong attention regarding the right keyword targeting. Otherwise, without centering your web copy around the right topic, which is most searched among your target audience – you may be simply never found in the relevant Google’s search results. That’s it.
Run Competitive Research on Your Closest Niche Opponents
Keep revising your website’s SEO link profile, it’s main content sections, as well as your top successful niche competitors using one of the following broad analytical platforms:
- Semalt Website Analyzer (my fave one-stop-shop solution to track the online performance of my own site, as well as any competitor’s content, external link profile, top visited/clicked web pages, etc.).
- Moz’s Open Site Explorer (another good online toolkit to help you quickly detect the underlying errors/malfunctions on your own site, in line with tracking any third parties).
- Screaming Frog SEO Spider (my last featured option with a use-proven performance, you might as well use it to scan arguably any website or blog you need to delve deep into the best findings of your opponents – to get them employed for your own benefit).
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