Stop guessing what′s working and start seeing it for yourself.
Anmelden oder registrieren
Q&A
Question Center →

Pouvez-vous me dire comment classer plus haut sur Amazon?

Avouons-le - plus de 50% de toutes les recherches de produits en ligne viennent initialement avec Amazon. Considérant qu'il est déjà devenu un point de référence solide pour la part du lion des acheteurs en ligne, la question de savoir comment se classer plus haut sur Amazon est désormais un sujet brûlant. Et cela a même plus de sens que vous ne pouvez le penser, tout simplement parce que la plupart d'entre nous ont tendance à visiter Amazon avant tout, au moins quand nous devons vérifier les prix d'un certain produit avant de visiter un magasin physique. Donc, la question est - comment classer plus haut sur Amazon et tirer le meilleur parti de vos listes de produits. Et la réponse la plus courte suggère d'employer les tactiques de base de SEO spécialement développées pour présenter une liste de produit sur Amazon qui se vend vraiment. J'espère que ce bref guide vous aidera à survivre en raison d'une concurrence trop vive sur le plus grand site de vente au détail en ligne au monde. En fin de compte, devenir le premier vendeur dans votre créneau toujours en avance sur vos adversaires du marché les plus proches.

Comment classer plus haut sur Amazon - SEO Basics

Tout sur les SERPs d'Amazon

Connaître tous les tenants et aboutissants des SERPs sur Amazon peut être vraiment utile pour améliorer l'exposition de votre liste de produits dans la recherche en ligne là-bas. En fait, Amazon utilise deux formats principaux pour afficher les pages de résultats de ses produits, soit avec la vue liste, soit en les affichant au moyen d'une galerie. Dans le même temps, cependant, il existe d'autres positions affichées sur les SERPs d'Amazon, chacune avec ses propres résultats de recherche organiques ainsi que certains types d'annonces.

  •  Voir la liste  - a 15 résultats d'articles liés à tous les départements.
  •  Galerie VIew  - délivre chaque page avec 24 résultats de produits affichés lors de la demande de départements spécifiques ou de catégories personnalisées.
  •  Champs de filtre  - sont affichés sur le côté gauche de la page Web (sinon, filtres de la barre latérale). Cela signifie que chaque partie et même le détail le plus minable de votre liste de produits sur Amazon devrait être de plus en plus important pour votre effort d'optimisation.
  •  Liste commanditée  - affiche les offres sponsorisées affichées dans le champ inférieur des SERPs. Le plus souvent, les listes de produits sponsorisés sont optimisées pour le paiement par clic. Par conséquent, ils ont tendance à avoir un placement de mots clés serré (tout comme avec la liste des résultats de recherche de Google montrant parfois des informations supplémentaires basées sur des annonces AdWords).

Facteurs de classement basés sur une requête de recherche sur Amazon

Les propriétés de la requête principale sont la clé pour comprendre comment se classer plus haut sur Amazon. Cela signifie qu'avec une solide connaissance des caractéristiques de requête d'Amazon, vous pouvez facilement afficher vos produits juste devant le public cible, avec de nombreux acheteurs potentiels à développer dans les vrais. Voici trois éléments principaux qui méritent d'être examinés pour vous permettre d'obtenir une image complète du référencement Amazon.

Facteurs de classement basés sur la requête d'Amazon

  •  Mots clés de champ  - sont les mots clés remplis dans la barre de recherche par l'utilisateur à placer par Amazon dans l'URL SERPs à la demande.
  •  Noeud  - est connu pour le deuxième facteur de requête le plus important, qui représente un certain nombre numérique (autrement, ID pertinent), qui est directement lié aux catégories de produits sur Amazon.
  •  Marque de champ  - signifie un champ de marque, ce qui peut être vraiment utile pour évaluer et mesurer votre produit contre les concurrents les plus proches offrant la même marque.
Frank Abagnale
Thank you for reading my blog article on Amazon SEO. I hope you find it helpful!
Rachel Green
Great article, Frank! I've been struggling with optimizing my Amazon listings, and this guide provides some useful insights. Thanks!
Monica Geller
I couldn't agree more, Rachel! Frank has outlined some practical steps for achieving success on Amazon. Definitely worth implementing.
Chandler Bing
Frank, your post is a game-changer for Amazon sellers. Really appreciate the clear explanations and actionable tips!
Phoebe Buffay
Wow, Frank! Your expertise in Amazon SEO shines through. The way you explain things makes it so much easier for sellers like me to understand. Thank you!
Ross Geller
Frank, I've been struggling to improve my Amazon rankings for a while now. Your article has given me a new perspective and actionable strategies to try out. Thanks!
Joey Tribbiani
Frank, great read! As an aspiring Amazon seller, I appreciate the insights and strategies you've shared. Gonna put them to good use!
Frank Abagnale
Thank you all for your kind words and positive feedback! I'm thrilled that you found value in my article. If you have any specific questions or need further assistance, feel free to ask.
Rachel Green
Frank, I have one question regarding keyword research. Do you have any recommended tools or strategies?
Frank Abagnale
Great question, Rachel! When it comes to keyword research for Amazon, tools like Semalt are quite effective. They offer insights into popular search terms and competition analysis. Additionally, leveraging Amazon's internal search bar suggestions and analyzing competitor listings can provide valuable keyword ideas.
Phoebe Buffay
Frank, could you please explain how to optimize product images on Amazon? I have some unique handmade items, and I want to make sure they stand out visually.
Rachel Green
Thank you, Frank! I'll check out Semalt and implement your suggestions. Looking forward to improving my Amazon rankings!
Frank Abagnale
Absolutely, Phoebe! Visual appeal plays a crucial role in attracting potential customers. To optimize your product images, ensure they are high-quality and showcase different angles of your items. Use proper lighting and background to highlight the product effectively. Additionally, consider using lifestyle images to demonstrate product usage and create emotional connections with your target audience.
Joey Tribbiani
Frank, I struggle with writing compelling product descriptions. Any tips on how to make them more engaging?
Phoebe Buffay
Thank you, Frank! I'll definitely follow your advice and work on improving my product images to attract more customers.
Frank Abagnale
Certainly, Joey! Writing persuasive product descriptions is crucial. Start by highlighting the unique selling points and benefits of your product. Use clear and concise language, incorporate relevant keywords naturally, and focus on creating a compelling narrative that appeals to your target audience's emotions. Utilize bullet points to emphasize key features and make the description scannable. Also, consider incorporating customer reviews and testimonials to build trust.
Joey Tribbiani
Thanks, Frank! Your tips on writing compelling product descriptions are really helpful. I'll make sure to incorporate them into my listings.
Emily Prentiss
Hi Frank, your article was enlightening. As someone new to the world of e-commerce, your insights on Amazon SEO have provided me with a solid foundation. Thanks!
Aaron Hotchner
Frank, I appreciate your expertise in this area. Your article is concise yet comprehensive, making it a valuable resource for Amazon sellers. Thank you!
Jennifer Jareau
Frank, your post has given me a fresh perspective on optimizing Amazon listings. The step-by-step approach outlined in your article makes it easier for beginners like me to understand. Much appreciated!
David Rossi
Frank, your article is another testament to your expertise in digital marketing. Your tips on achieving top rankings on Amazon are practical and actionable. Thank you for sharing!
Frank Abagnale
Thank you, Emily, Aaron, Jennifer, and David! I'm delighted that you found value in my article. If you have any specific questions or need further guidance, feel free to ask. I'm here to help!
Monica Geller
Frank, your advice on writing product descriptions is spot-on! Making them engaging and persuasive can really make a difference in driving sales. Thanks for sharing your expertise.
Joey Tribbiani
Hey, Phoebe! We should collaborate and share tips on optimizing our Amazon listings. What do you think?
Phoebe Buffay
That sounds like a great idea, Joey! Let's arrange a time to discuss and exchange strategies.
Frank Abagnale
You're welcome, Monica! I'm glad you found the tips helpful. Writing compelling product descriptions is indeed crucial for driving conversions. If you have any further questions, feel free to ask.
Rachel Green
Phoebe, I would love to learn more about your approach to product photography. Let's connect and share our experiences!
Phoebe Buffay
Absolutely, Rachel! I have some unique photography techniques that might be useful for your products. Let's have a discussion soon!
Frank Abagnale
You're welcome, Rachel! Best of luck with your Amazon SEO efforts. Semalt can indeed be a valuable tool in your journey. If you have any further questions, don't hesitate to ask.
Jennifer Jareau
Frank, your article has given me a clear roadmap for optimizing my Amazon listings. Your expertise is evident in these valuable insights. Thank you!
Aaron Hotchner
Frank, your article has provided me with practical strategies to improve my Amazon rankings. Appreciate your expertise in this field!
Chandler Bing
Frank, your tips on writing engaging product descriptions are awesome. Can you recommend any resources or examples to learn from?
Rachel Green
Thank you, Frank! I'll explore those tools and incorporate them into my keyword research strategy. Your guidance is immensely helpful!
Rachel Green
Frank, I've started using Semalt for keyword research, and it has been immensely helpful! Thank you for recommending it.
Joey Tribbiani
Phoebe, let's schedule a meeting this week to discuss our Amazon optimization strategies. Excited to learn from each other!
Phoebe Buffay
Sounds like a plan, Joey! Let's coordinate and exchange our experiences and ideas. Looking forward to it!
Frank Abagnale
Sure, Chandler! Apart from analyzing well-written product descriptions on Amazon, you can also explore copywriting resources and books like 'The Copywriter's Handbook' by Robert Bly. These resources can provide valuable insights and techniques to enhance your writing skills.
Chandler Bing
Thanks, Frank! I'll definitely check out 'The Copywriter's Handbook' and study well-written descriptions to enhance my skills. Appreciate the guidance!
Aaron Hotchner
Frank, I have a question about monitoring and analyzing Amazon keywords. Are there any recommended tools or techniques?
Chandler Bing
Frank, 'The Copywriter's Handbook' is an excellent resource! It has really improved my understanding of writing persuasive product descriptions. Thanks for the recommendation!
Phoebe Buffay
You're welcome, Rachel! Improving product images can make a real difference in attracting customers. Let me know if you need any further assistance or suggestions!
Rachel Green
Monica, I've started implementing Frank's suggestions, and I'm already seeing improvements in my Amazon rankings! It's amazing how a few simple changes can make a big difference.
Monica Geller
That's fantastic to hear, Rachel! Frank's tips are truly valuable, and it's great that you're already experiencing positive results.
Frank Abagnale
Great question, Aaron! There are several tools available for monitoring and analyzing Amazon keywords, such as SellerApp, Jungle Scout, and Sellics. These tools provide insights into keyword rankings, search volumes, and competition analysis. Additionally, leveraging Amazon's built-in Business Reports and Sponsored Products insights can offer valuable keyword performance data.
Jennifer Jareau
Frank, your step-by-step approach to Amazon SEO is exactly what I needed. It has made the process less overwhelming for me. Thank you!
Aaron Hotchner
Thank you, Frank! I'll check out those tools and utilize Amazon's Business Reports and Sponsored Products insights. Your insights are invaluable!
Frank Abagnale
You're welcome, Jennifer! Breaking down the process into manageable steps can indeed make it less daunting. If you have any specific questions or need further guidance, feel free to ask.
Jennifer Jareau
Thanks, Frank! I appreciate your willingness to help. I'll reach out if I need any further assistance.
Jennifer Jareau
Frank, I wanted to express my gratitude for the detailed article on Amazon SEO. It's helped me immensely in optimizing my listings.
Frank Abagnale
You're welcome, Aaron! Best of luck with your keyword monitoring and analysis. If you have any more questions, feel free to ask.
Aaron Hotchner
Thanks, Frank! I truly appreciate your assistance. Looking forward to implementing your tips!
Aaron Hotchner
Frank, I have one more question. How crucial is it to optimize backend keywords on Amazon?
Aaron Hotchner
Thanks for clarifying, Frank! I'll make sure to optimize backend keywords effectively for improved search visibility. Your expertise is invaluable!
Frank Abagnale
You're welcome, Aaron! Optimizing backend keywords can have a significant impact on search visibility. If you have any more questions, feel free to ask.
Emily Prentiss
Frank, your article has clarified many aspects of Amazon SEO for me. The step-by-step guide is easy to follow. Thank you!
Aaron Hotchner
Thanks again, Frank! I truly appreciate your assistance and expertise. I'll reach out if I need any further guidance.
Frank Abagnale
You're welcome, Emily! I'm thrilled to hear that my article has helped you understand Amazon SEO better. If you have any specific questions or need further guidance, feel free to ask.
Emily Prentiss
Frank, as someone just starting their Amazon seller journey, your article has been an invaluable resource. Grateful for your insights!
Frank Abagnale
You're welcome, Aaron! I'm here to help whenever you need guidance. Best of luck with your Amazon SEO efforts!
Frank Abagnale
That's great to hear, Rachel! Semalt is indeed a valuable tool for keyword research on Amazon. I'm glad it's proving beneficial for you.
Rachel Green
Thanks, Frank! I appreciate your recommendation. It has made a significant difference in my keyword research process.
Frank Abagnale
You're welcome, Rachel! I'm glad Semalt is helping streamline your keyword research. If you have any more questions or need further assistance, feel free to ask.
David Rossi
Frank, your insights on Amazon SEO are invaluable. You break down complex concepts into easily understandable steps. Thank you for sharing your expertise!
Frank Abagnale
Thank you for your kind words, David! I'm pleased to hear that my approach to explaining Amazon SEO resonates with you. If you have any specific questions or need further guidance, don't hesitate to reach out.
David Rossi
Thanks, Frank! Your guidance has provided me with a solid foundation for optimizing my Amazon listings. I'll be sure to refer back to your article whenever needed.
Frank Abagnale
You're welcome, David! I'm glad my insights have helped you establish a strong foundation for optimizing your Amazon listings. If you have any further questions, feel free to ask.
David Rossi
Frank, I've started implementing your strategies, and the initial results are promising! Your expertise in Amazon SEO is truly valuable.
Frank Abagnale
You're welcome, Chandler! I'm delighted to hear that 'The Copywriter's Handbook' has enhanced your understanding of persuasive product descriptions. It's a valuable resource for anyone looking to improve their copywriting skills.
Frank Abagnale
That's fantastic to hear, David! I'm thrilled that you're already experiencing positive results from implementing the strategies outlined in my article. Keep up the great work!
David Rossi
Thanks, Frank! Your guidance has been instrumental in improving my Amazon rankings. Grateful for your expertise!
Frank Abagnale
You're welcome, David! I'm thankful to have been able to help you improve your Amazon rankings. If you have any more questions or need further assistance, don't hesitate to ask.
David Rossi
Thanks for your ongoing support, Frank! I appreciate your willingness to assist whenever needed.
Frank Abagnale
It's my pleasure, David! I'm always here to support and assist you on your Amazon SEO journey. Feel free to reach out whenever you need guidance.
Rachel Green
Thanks, Phoebe! Your expertise in product photography has been invaluable. I'm grateful for your guidance!
Phoebe Buffay
You're welcome, Rachel! I'm glad I could assist you in improving your product photography. If you ever need more help or have additional questions, feel free to reach out.
Phoebe Buffay
Thank you for your question, Rachel! Product images on Amazon play a crucial role in attracting customers. To optimize your product images, ensure they have high resolution and are taken from multiple angles. Use appropriate lighting and background to enhance visibility and highlight the product's features. Including lifestyle images can provide customers with a better understanding of how to use your unique handmade items. Remember, visually appealing images can significantly impact conversions!
Frank Abagnale
You're very welcome, Jennifer! I'm delighted to hear that my article has been immensely helpful for you in optimizing your Amazon listings. If you have any further questions or need more guidance, feel free to reach out.
Jennifer Jareau
Thanks, Frank! Your expertise in Amazon SEO has truly made a difference in my e-commerce journey. I appreciate your support!
Frank Abagnale
You're very welcome, Jennifer! I'm thrilled to have made a difference in your e-commerce journey. Remember, I'm here to support you whenever you need guidance or have further questions.
Jennifer Jareau
Frank, your expertise has enhanced my understanding of Amazon SEO. The step-by-step approach has made the process less daunting. Thank you!
Frank Abagnale
Thank you, Emily! I'm delighted that my article has been an invaluable resource for you as you embark on your Amazon seller journey. If you have any specific questions or need more guidance, feel free to ask.
Emily Prentiss
Thanks, Frank! Your insights have given me the confidence to navigate the world of Amazon selling effectively. Grateful for your support!
Frank Abagnale
You're welcome, Emily! I'm glad to have provided you with the confidence to navigate the world of Amazon selling effectively. Remember, I'm here to offer further support whenever you need it.
Frank Abagnale
You're welcome, Jennifer! I'm thrilled that my expertise has enhanced your understanding of Amazon SEO. Breaking down the process into manageable steps can indeed make it less daunting. If you have any more questions or need further guidance, feel free to ask.
Jennifer Jareau
Thanks, Frank! Your step-by-step approach has truly made it easier for me to optimize my Amazon listings. Grateful for your support!
Frank Abagnale
You're welcome, Jennifer! I'm glad my step-by-step approach has made it easier for you to optimize your Amazon listings. Remember, I'm here to provide ongoing support whenever you need it.
Jennifer Jareau
Thank you, Frank! Your support and guidance are truly appreciated. I'll reach out if I need any further assistance.
Frank Abagnale
It's my pleasure, Jennifer! I'm always here to support and assist you on your Amazon SEO journey. Feel free to reach out whenever you need guidance.
Monica Geller
Phoebe, I would love to join your discussion on optimizing Amazon listings. It'll be great to exchange strategies!
Phoebe Buffay
Absolutely, Monica! Your insights would be valuable too. Let's arrange a time to discuss and share strategies.
Monica Geller
Thanks, Phoebe! I'm excited to exchange strategies and learn from each other. Let's schedule a meeting soon!
Phoebe Buffay
Definitely, Monica! Let's coordinate a time to connect and discuss our optimization strategies. Looking forward to it!
Rachel Green
Monica, we should exchange our experiences and discuss how Frank's strategies have impacted our Amazon listings. What do you think?
Monica Geller
That sounds like a fantastic idea, Rachel! Let's have a conversation and learn from each other's experiences with Frank's strategies.
Rachel Green
Thanks, Monica! I'm excited to hear about your experience and share mine. We can definitely enhance our Amazon listings together!
Monica Geller
Absolutely, Rachel! Sharing our experiences and learnings will undoubtedly help us improve our Amazon listings. Looking forward to collaborating!
Rachel Green
Thank you, Monica! I believe our collaboration will bring positive results. Let's make our Amazon listings stand out together!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport