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Küçük işletme çevrimiçi tanıtım bakış açısından PPC SEO ve organik SEO arasındaki fark nedir?

by
Mar 15, 2018

Ücretli arama optimizasyonu (aksi halde, PPC SEO) ve organik SEO hizmetleri, Google'ın SERP'lerinde modern Dijital Pazarlama kavramına ve çevrimiçi tanıtımına karşı iki karşıt yaklaşımdır. Rekabette kalabilmek için, hedef anahtar kelimelerinizin ana grubu için güçlü bir çevrimiçi varlığa sahip olmanız gerekir. Ancak, ücretli ve organik arama arasında doğru seçim yapılması kesinlikle tartışmalı bir konu gibi görünmektedir. İşte bu yüzden aşağıda organik SEO ile karşılaştırıldığında PPC SEO hakkındaki gizemi temizleyeceğim - bunlardan birini seçerken tamamen bilinçli bir karar almanız veya muhtemelen ikisinin bazı kombinasyonlarını oluşturmanız. Her neyse, yalnızca karar vermenize bağlıdır, bu yüzden aşağıda özetlenen farklı yaklaşımları hızlıca inceleyelim.

Ücretli Arama (Aksi takdirde, PPC SEO) vs Organik SEO

Başka bir şeyden önce, onunla yüzleşelim - şey söyleyemeyiz tıklama başına ödeme reklamları, Google'ın ilgili SERP'leri için organik arama optimizasyonundan daha iyidir veya bunun tersi de geçerlidir. Niye ya? Basitçe, her bir yaklaşımın, kendi web sitenize arama trafiğini doğru bir şekilde seçerken göz önünde bulundurulması gereken, zayıf noktaların yanı sıra kendi güçlü yönleri de vardır. Yani, gerçek şu ki.

Tıklama Başına Ödeme Çevrimiçi Pazarlama

Son on yıl boyunca, PPC reklamları bazen dijital pazarlamacılar ve site sahipleri arasında, bazen ücretli arama tanıtımının engelleyici maliyetlerine rağmen popüler olmuştur. Ve bu yöntem daha da popüler hale geldi çünkü ana akım sosyal platformlar (Facebook, Twitter, LinkedIn vb. Gibi), pazarlamacıların potansiyel olarak ilgilenen müşterileri / alıcıları tanımlayan bir kitleyi hedeflemelerini kolaylaştırıyor. Peki, gerçek nerede? Her şeyi açıklığa kavuşturmak için, ücretli PPC SEO’ya kıyasla en önemli avantajlar ve en kritik açıkları burada bulabilirsiniz..organik Google’ın SEO’su.

  • Ortalama tıklama başına maliyet, gerçekten engelleyici miktarlara (özellikle güçlü rekabet nişleri veya hedef bölgeler için) çıkabilse de, bazen belirli bir arama terimi için en üst sıralarda yer almak bazen Bu pahalı.
  • Sponsorlu reklamların kesin olarak hedeflenmiş bir kitleye gösterileceği göz önüne alındığında, muazzam bir ilk sayfa web trafiği her zaman web sitenize neredeyse anında pompalanacaktır. Ve reklam bütçesi bir dereceye kadar askıya alındığında ya da bir dereceye kadar sınırlı kaldığında, aynı hızla da olsa, bu akışın ortadan kalkacağını söylemenize gerek yok.

Organik SEO Web Sitesi Tanıtımı

Arama Motoru Optimizasyonu kavramı, zaman içinde yalnızca kademeli fakat uzun süreli sıralama ilerlemesini sağlayacak sürekli çabaları kapsamaktadır. Temel olarak, web sitenizin Google'ın organik arama listesindeki çevrimiçi görünürlüğüyle ölçülebilir iyileştirmeler yapmaya başlamak yaklaşık altı ay sürecektir.

Organik SEO ile istikrarlı sıralama kazanımlarının tüm web varlığını etkilemesi göz önüne alındığında, işte bu noktada bilmeniz gereken özellikler ve sonuçlar şunlardır:

  • SEO, web sitesi ve iş promosyonu ile uzun süreli bir ilerleme kurmanın harika bir yoluyken, genellikle sadece profesyonel bir yaklaşıma (yani SEO uzmanlarını veya tam bir yığın Dijital Pazarlama ajansını işe almak) ihtiyaç duyar - temel olarak saldırgan rekabet ve Google’ın sürekli algoritma güncellemeleri.
  • Ücretli TBM promosyonu yerine (ücretsiz olarak bütçenizi kolayca tüketebilir) "ücretsiz" organik arama için web sitesi optimizasyonu olmasına rağmen, Google SEO uzman ekibini işe almak için belirli bir harcamaya ihtiyaç duyacaktır, ya da en azından Bazı para biriktirmek için görev dış kaynak kullanımı.
Frank Abagnale
Thank you all for your interest in my article! I'm happy to be here and discuss your thoughts and questions on SEO services for small businesses.
Mark Davis
SEO services can be beneficial for small businesses, but the pricing can sometimes be overwhelming. How can we ensure we're getting the best value for our money?
Frank Abagnale
Mark, it's crucial to consider several factors when choosing an SEO service provider. Look for reputable companies with a proven track record and positive reviews. Ask for case studies and references to evaluate their past performance. Additionally, compare the pricing and services offered by different providers to find the best fit for your business needs.
Linda Johnson
Paid advertisements seem like a quick way to generate traffic, but I'm concerned about the long-term impact. How effective is organic search promotion compared to paid ads?
Frank Abagnale
Linda, organic search promotion and paid ads both have their advantages. Organic search promotion focuses on improving your website's visibility through strategic content creation, link building, and optimizing for search engine algorithms. It requires time and effort to see results but can provide long-term benefits. On the other hand, paid ads offer immediate visibility and can be targeted to specific audiences. The choice depends on your business goals, budget, and marketing strategy.
Daniel Thompson
I've heard about some SEO companies using deceptive tactics to boost rankings. How can we avoid such service providers and ensure ethical SEO practices?
Frank Abagnale
Daniel, your concern about deceptive SEO practices is valid. To avoid such service providers, always do thorough research before hiring an SEO company. Check their website, client testimonials, and online reputation. Look for certifications like Google Partner status, which indicates expertise in ethical SEO practices. Request transparency regarding their strategies and make sure they align with industry best practices.
Emily Wang
As a small business owner, it's important to allocate our marketing budget wisely. How can we determine if SEO services are a good investment for our specific industry?
Frank Abagnale
Emily, determining if SEO services are a good investment for your industry requires analysis and understanding your target market. Research keyword competition, demand, and the online presence of your competitors. Consider if your customers are likely to search for your offerings online. Evaluate your website's current performance and identify areas where SEO can make a significant impact. Consulting with an SEO expert can also provide valuable insights specific to your industry.
Frank Abagnale
Mark, Linda, Daniel, and Emily, thank you for your questions and concerns. I'll address each of them individually, starting with Mark's question about ensuring the best value for SEO services.
Michael Stevens
I run a small online store. Will SEO services help me increase sales and improve my website's rankings?
Frank Abagnale
Michael, implementing SEO strategies tailored to your online store can indeed help increase sales. By optimizing your product pages, targeting relevant keywords, and improving user experience, you can attract more organic traffic, improve your website's rankings, and ultimately drive conversions. However, it's important to remember that SEO is a long-term investment, and results may not be instant. Patience and consistent efforts are key.
Jennifer Adams
I've heard that SEO results take a long time to show. Are there any strategies to speed up the process?
Frank Abagnale
Jennifer, while SEO results may take time to show, there are strategies you can use to expedite the process. Firstly, focus on optimizing your website's technical aspects, such as site speed, mobile-friendliness, and crawlability. Make sure your content is high-quality, relevant, and properly structured. Building a strong backlink profile through outreach and networking can also help. Lastly, consider running targeted PPC campaigns alongside SEO efforts for immediate visibility while waiting for organic rankings to improve.
Frank Abagnale
Michael and Jennifer, thank you for joining the discussion. Let me answer your questions one by one, starting with Michael's concern.
Eva Turner
What are some essential SEO techniques that small businesses can implement without hiring an external agency?
Frank Abagnale
Eva, great question! There are definitely SEO techniques that small businesses can implement on their own. Some essential ones include conducting keyword research to optimize website content, ensuring proper meta tags and descriptions, optimizing page titles and headings, creating a sitemap, and building a strong internal linking structure. Additionally, focusing on local SEO, such as claiming your Google My Business listing and acquiring online reviews, can also be highly effective for small businesses.
Eva Turner
Thank you, Frank. I'll implement these essential SEO techniques on my own and improve my website's visibility without external help.
Eva Turner
I appreciate your tips, Frank. I'll implement these essential SEO techniques and improve my website's visibility to attract more organic traffic.
Eva Turner
Thank you for the tips, Frank. I'll implement essential SEO techniques on my website to attract more organic traffic.
Eva Turner
I'm thankful for your insights, Frank. I'll implement the essential SEO techniques you mentioned to attract more organic traffic to our website.
Eva Turner
I appreciate your insights, Frank. I'll implement the essential SEO techniques you mentioned to attract organic traffic to our website.
Eva Turner
Your insights are valuable, Frank. I'll implement the essential SEO techniques you mentioned to attract more organic traffic.
David Roberts
I've heard conflicting opinions about the importance of backlinks in SEO. Are they still relevant in today's search algorithms?
Frank Abagnale
David, backlinks continue to play a significant role in SEO. While search algorithms have evolved, high-quality and relevant backlinks remain a strong ranking factor. Building a diverse and authoritative backlink profile can help improve your website's visibility and credibility. However, it's important to focus on acquiring natural and organic backlinks rather than resorting to manipulative practices. Quality over quantity should be the guiding principle here.
David Roberts
I'm glad to hear backlinks still matter, Frank. I'll prioritize building a diverse and natural backlink profile for better search rankings.
David Roberts
Thank you for clarifying, Frank. I'll focus on acquiring natural and relevant backlinks to improve my website's visibility and credibility.
David Roberts
I'm grateful for your response, Frank. I'll focus on acquiring natural and relevant backlinks to improve my website's credibility.
David Roberts
Thank you for clarifying, Frank. I'll focus on acquiring natural and relevant backlinks to improve our website's visibility and credibility.
David Roberts
Thank you for clarifying, Frank. I'll focus on acquiring relevant and high-quality backlinks to improve our website's visibility.
David Roberts
Thank you for clarifying, Frank. I'll focus on acquiring natural and relevant backlinks to improve our website's visibility and credibility.
Sophia Lee
Is it worth investing in SEO services for a local business with a limited target audience?
Frank Abagnale
Sophia, investing in SEO services for a local business can still be highly beneficial. Even with a limited target audience, having a strong online presence and appearing in local search results can significantly impact your business. Local SEO techniques, such as optimizing location-based keywords, claiming directory listings, and getting positive online reviews, can help you attract more customers in your target area and establish a reputable brand image.
Sophia Lee
Thank you for clarifying, Frank. I'll invest in local SEO techniques to target my limited audience effectively.
Sophia Lee
I'm glad to hear that, Frank. I'll invest in local SEO techniques to reach more potential customers within my target area.
Sophia Lee
Thank you for clarifying, Frank. I'll invest in local SEO strategies to target potential customers in my local area.
Sophia Lee
I appreciate your response, Frank. I'll invest in local SEO techniques to target and attract potential customers within my local area.
Sophia Lee
I'm thankful for your response, Frank. I'll invest in local SEO techniques to target potential customers in my geographical area.
Sophia Lee
I appreciate your response, Frank. I'll invest in local SEO techniques to target potential customers within my specific geographical area.
Mark Davis
Thank you, Frank, for your insights. I'll definitely consider these factors when choosing an SEO service provider. Reputation and past performance are crucial indicators.
Linda Johnson
I appreciate your explanation, Frank. It seems like a combination of both organic search promotion and paid ads can offer a well-rounded approach to maximize online visibility.
Daniel Thompson
Thank you for your response, Frank. I'll make sure to conduct thorough research and look for reputable SEO providers with industry certifications.
Emily Wang
Your advice is very helpful, Frank. I'll analyze the keywords, competition, and online presence in our industry to make an informed decision about investing in SEO services.
Michael Stevens
Thank you, Frank. I'll work on optimizing my online store using SEO strategies and be patient for the results to show.
Jennifer Adams
I appreciate the strategies you mentioned, Frank. I'll focus on the technical aspects and create high-quality content to speed up the SEO results.
Robert Johnson
What are some common mistakes small businesses make when implementing SEO strategies?
Frank Abagnale
Robert, small businesses often make a few common SEO mistakes. Some of them include targeting highly competitive keywords without considering their website's authority, neglecting regular content updates and optimization, ignoring mobile optimization, not having a clear site structure for easy navigation, and neglecting local SEO. Avoiding these mistakes and focusing on a well-rounded SEO approach can significantly improve results.
Robert Johnson
Thank you, Frank. I'll keep these points in mind and work on avoiding these mistakes while implementing SEO strategies for my business.
Robert Johnson
Thank you for pointing out these common mistakes, Frank. I'll ensure to avoid them and focus on a well-rounded SEO approach.
Robert Johnson
Thank you, Frank. I'll make sure to avoid these common SEO mistakes and focus on a well-rounded approach.
Robert Johnson
Thank you, Frank, for highlighting these common SEO mistakes. I'll avoid them while implementing effective strategies for my business's online presence.
Sarah Mitchell
How long does it usually take to see tangible results from SEO efforts?
Frank Abagnale
Sarah, the time it takes to see tangible results from SEO efforts can vary based on various factors. Generally, it can take several months to see significant improvements in rankings, organic traffic, and conversions. SEO is a long-term investment that requires ongoing optimization and content updates. However, with consistent efforts and adherence to best practices, you can expect to see gradual improvements over time.
Sarah Mitchell
Thank you for the information, Frank. I'll set realistic expectations and be patient while implementing SEO strategies.
Sarah Mitchell
Your explanation is helpful, Frank. I'll be patient and continue optimizing my website with SEO strategies.
Sarah Mitchell
Your explanation is helpful, Frank. I'll set realistic expectations and continue optimizing my website with SEO efforts.
Sarah Mitchell
Your explanation is informative, Frank. I'll be patient and continue optimizing my website using SEO techniques over the long term.
Sarah Mitchell
Your explanation is helpful, Frank. I'll set realistic expectations and continue optimizing my website using SEO techniques.
Sarah Mitchell
Your explanation is informative, Frank. I'll remain patient while optimizing my website with SEO techniques.
Jason Thompson
Are there any specific SEO tools you recommend for small businesses to track their website's performance and make necessary improvements?
Frank Abagnale
Jason, there are several SEO tools that can be helpful for small businesses. Google Analytics is a must-have for tracking website performance, user behavior, and conversions. Google Search Console provides valuable insights into your website's organic search presence and helps identify issues. Moz and SEMrush offer comprehensive SEO features like keyword research, competitor analysis, and backlink monitoring. These tools can assist in making data-driven decisions and optimizing your SEO strategies.
Jason Thompson
Thank you, Frank. I'll make sure to utilize these SEO tools to track and improve my website's performance effectively.
Jason Thompson
Thank you, Frank. I'll utilize Google Analytics and other recommended tools to track and improve my website's performance.
Jason Thompson
Thank you for recommending these SEO tools, Frank. I'll utilize them to track and improve my website's performance effectively.
Jason Thompson
Thank you for recommending these SEO tools, Frank. I'll utilize them to monitor and improve our website's performance effectively.
Jason Thompson
Thank you for recommending these SEO tools, Frank. I'll utilize them to monitor and improve our website's performance.
Jason Thompson
Thank you for recommending these SEO tools, Frank. I'll utilize them to track and improve our website's performance effectively.
Mark Davis
Thank you for the advice, Frank. I'll carefully consider all the factors while selecting an SEO service provider for my small business.
Linda Johnson
Your insights are valuable, Frank. I'll compare pricing and services of different SEO providers to find the best fit for my small business.
Daniel Thompson
I appreciate your guidance, Frank. I'll do thorough research, check certifications, and ensure ethical SEO practices when choosing an SEO company.
Emily Wang
Thank you for the valuable insights, Frank. I'll consider keyword competition, demand, and our website's performance to make an informed decision about SEO services.
Michael Stevens
I'm grateful for your advice, Frank. I'll optimize my product pages, target relevant keywords, and focus on improving user experience to drive sales.
Jennifer Adams
Thank you for the strategies, Frank. I'll work on the technical aspects and create valuable content to speed up the SEO process.
Mark Davis
Thank you, Frank. I'll consider these factors when choosing an SEO service provider for my small business.
Linda Johnson
I appreciate your advice, Frank. I'll compare different SEO providers to find the best fit for my business needs.
Daniel Thompson
Thank you, Frank, for your guidance. I'll carefully evaluate the credentials and strategies of SEO companies before making a decision.
Emily Wang
Your insights are valuable, Frank. I'll analyze the keywords and competition in our industry to determine if SEO services are worth investing in.
Michael Stevens
Thank you, Frank. I'll work on optimizing my online store and implementing SEO strategies to improve sales.
Jennifer Adams
I appreciate your advice, Frank. I'll focus on the technical aspects and create high-quality content to speed up SEO progress.
Mark Davis
I appreciate your insights, Frank. I'll keep these factors in mind while making a decision about SEO services for my small business.
Linda Johnson
Thank you, Frank, for your advice. I'll compare pricing and services offered by different SEO providers to make an informed decision.
Daniel Thompson
I'm grateful for your guidance, Frank. I'll conduct thorough research and choose an SEO company with ethical practices and a good reputation.
Emily Wang
Thank you, Frank. I'll analyze the specific factors you mentioned to determine if SEO services align with our business goals.
Michael Stevens
Your advice is much appreciated, Frank. I'll optimize my online store and focus on improving user experience to drive more sales.
Jennifer Adams
Thank you, Frank. I'll work on the technical aspects and invest in creating valuable content to speed up the effectiveness of SEO strategies.
Mark Davis
I appreciate your insights, Frank. I'll consider these factors when selecting an SEO service provider for my small business.
Linda Johnson
Thank you, Frank, for your advice. I'll compare the pricing and services offered by different SEO providers to make an informed decision.
Daniel Thompson
Your guidance is much appreciated, Frank. I'll conduct thorough research and choose an SEO company with ethical practices and a positive reputation.
Emily Wang
Thank you, Frank. I'll analyze the factors you mentioned to determine if SEO services will be a valuable investment for our business.
Michael Stevens
I'm grateful for your advice, Frank. I'll optimize my online store and focus on enhancing user experience to generate more sales.
Jennifer Adams
Thank you, Frank, for the strategies. I'll work on the technical aspects and focus on creating high-quality content for better SEO outcomes.
Mark Davis
I appreciate your insights, Frank. I'll consider these factors before choosing an SEO service provider for my small business.
Linda Johnson
Thank you, Frank, for your advice. I'll compare pricing and services offered by different SEO providers to make an informed decision.
Daniel Thompson
Your guidance is much appreciated, Frank. I'll conduct thorough research and choose an SEO company with ethical practices and a good reputation.
Emily Wang
Thank you, Frank. I'll analyze the factors you mentioned to determine if SEO services will be a valuable investment for our small business.
Michael Stevens
I'm grateful for your advice, Frank. I'll optimize my online store and focus on improving user experience to drive more sales.
Jennifer Adams
Thank you for the strategies, Frank. I'll work on the technical aspects of our website and create valuable content to enhance SEO performance.
Mark Davis
I appreciate your insights, Frank. I'll consider these factors while selecting an SEO service provider for my small business.
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