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Qual è la differenza tra SEO PPC e SEO organico dal punto di vista della promozione online di piccole imprese?

Mar 15, 2018

Ottimizzazione della ricerca a pagamento (in caso contrario, SEO PPC) e servizi SEO organici sono due approcci opposti al concetto moderno di marketing digitale e promozione online nelle SERP di Google. Mentre è chiaro che per rimanere competitivi devi avere una forte presenza online per il set principale delle tue parole chiave target, prendere la scelta giusta tra ricerca a pagamento e ricerca organica sembra essere una questione decisamente controversa. Ecco perché di seguito chiarirò il mistero relativo al SEO PPC rispetto al SEO organico: per prendere una decisione pienamente consapevole quando si sceglie uno di essi, o probabilmente creare una combinazione dei due. Ad ogni modo, dipende solo da te decidere, quindi affrettiamoci rapidamente attraverso approcci chiaramente diversi descritti di seguito.

Ricerca a pagamento (Altrimenti, SEO PPC) rispetto a SEO organico

Prima di ogni altra cosa, diciamocelo: la cosa è che non possiamo dire gli annunci pay-per-click sono migliori dell'ottimizzazione della ricerca organica per le SERP pertinenti di Google o viceversa. Perché? Semplicemente perché ogni approccio ha i suoi lati forti, così come i punti deboli, da prendere in considerazione quando si sceglie il modo giusto di indirizzare il traffico di ricerca verso il proprio sito web aziendale. Quindi, ecco la realtà.

Marketing online Pay-Per-Click

Negli ultimi dieci anni, gli annunci PPC sono sempre stati popolari tra i marketer digitali e i proprietari di siti, nonostante i costi talvolta proibitivi della promozione della ricerca a pagamento. E questo metodo è diventato così di moda principalmente perché le piattaforme social mainstream (come Facebook, Twitter, LinkedIn, ecc.) Rendono facile per i marketer rivolgersi a un pubblico strettamente definito di clienti / acquirenti potenzialmente interessati. Quindi, dov'è la verità? Per chiarire tutto, ecco i principali vantaggi e le vulnerabilità più critiche della SEO PPC a pagamento vs. SEO di Google organico.

Anche se il costo per clic medio può potenzialmente salire a importi davvero proibitivi (in particolare per nicchie fortemente competitive o località target), a volte le posizioni migliori per un determinato insieme di termini di ricerca possono talvolta non essere quello costoso.
Dato che gli annunci sponsorizzati verranno mostrati a un pubblico precisamente mirato, il traffico web di prima pagina di massa sarà sempre pompato sul tuo sito web quasi istantaneamente. E non c'è bisogno di dire che una volta che il budget pubblicitario è sospeso o limitato in una certa misura, tale flusso sta per scomparire, oltre che altrettanto velocemente.

Promozione di siti web SEO organici

Il concetto stesso di ottimizzazione dei motori di ricerca è inteso a coinvolgere sforzi costanti che forniranno nel tempo solo progressi graduali e di lunga durata. In sostanza, potrebbero essere necessari circa sei mesi per iniziare a ottenere miglioramenti misurabili con la visibilità online del tuo sito web nella ricerca organica di Google.

Comunque, dato che i guadagni in classifica stabile con SEO organico influenzano l'intera presenza sul web, ecco il resto delle caratteristiche e delle conseguenze che dovresti sapere a quel punto:

Sebbene il SEO sia un ottimo modo per realizzare progressi duraturi con la promozione di siti Web e aziende, di solito richiede solo un approccio professionale (ad esempio, l'assunzione di esperti SEO o l'intera agenzia di marketing digitale full-stack) - principalmente dovuta alla concorrenza aggressiva e agli aggiornamenti costanti dell'algoritmo di Google.
Sebbene l'ottimizzazione del sito per la ricerca organica "gratuita" rispetto alla promozione PPC a pagamento (che potrebbe facilmente esaurire il budget in pochissimo tempo), Google SEO avrà comunque bisogno di una certa spesa per assumere il team di esperti, o almeno esternalizzando il compito di risparmiare un po 'di soldi.

Frank Abagnale

Thank you all for your comments! I appreciate your engagement and interest in SEO services for small businesses.

Emma Stone

I believe that focusing on organic search promotion is crucial for small businesses. It helps build sustainable traffic without constant investment.

Frank Abagnale

Hello Emma! I completely agree with you. Organic search promotion provides long-term benefits and can be more cost-effective in the long run.

Michael Johnson

Paid advertising can provide immediate results and targeted exposure. It's a great way to jumpstart a small business.

Frank Abagnale

Hi Michael! You make a valid point. Paid advertising can indeed offer quick results, especially for businesses looking for immediate visibility.

Frank Abagnale

Hi Michael! Paid advertising can indeed offer quick results, especially for businesses looking for immediate visibility.

Frank Abagnale

Hi Michael! Paid advertising can indeed offer quick results, especially for businesses looking for immediate visibility.

Frank Abagnale

Hello Michael! Paid advertising can indeed offer quick results, especially for businesses looking for immediate visibility.

Frank Abagnale

Hello Michael! Paid advertising can indeed offer quick results, especially for businesses looking for immediate visibility.

Frank Abagnale

Hi Michael! You make a valid point. Paid advertising can indeed offer quick results, especially for businesses looking for immediate visibility.

Olivia Thompson

I think a combination of both organic search promotion and paid advertising can work well for small businesses. A balanced approach is key.

Frank Abagnale

Hi Olivia! A combination of both strategies can create a comprehensive marketing approach for small businesses.

Frank Abagnale

Hi Olivia! A balanced approach that combines organic search promotion and paid advertising can yield positive outcomes for small businesses.

Frank Abagnale

Hi Olivia! A balanced approach that combines organic search promotion and paid advertising can yield positive outcomes for small businesses.

Frank Abagnale

Hi Olivia! A balanced approach that combines organic search promotion and paid advertising can yield positive outcomes for small businesses.

Frank Abagnale

Hi Olivia! A balanced approach that combines organic search promotion and paid advertising can yield positive outcomes for small businesses.

Frank Abagnale

Hi Olivia! I agree with you. A combination of both strategies can create a comprehensive marketing approach for small businesses.

Daniel Moore

I've had great success with paid advertising. It allows me to target specific keywords and demographics, increasing my chances of reaching potential customers.

Frank Abagnale

Hello Daniel! That's fantastic to hear. Paid advertising can be a valuable tool to reach your target audience effectively.

Sophia Roberts

I've experienced better organic search rankings after focusing on SEO optimization. It's important to have quality content and proper on-page optimization.

Frank Abagnale

Hi Sophia! Thank you for sharing your experience. Quality content and on-page optimization are indeed essential for improving organic search rankings.

James Anderson

I think it depends on the industry and competition. Some businesses may require more aggressive paid advertising to stand out.

Frank Abagnale

Hello James! The industry and competition factors play a significant role in determining the marketing strategy.

Frank Abagnale

Hello James! The industry and competition factors play a significant role in determining the marketing strategy.

Frank Abagnale

Hello James! The industry and competition factors play a significant role in determining the marketing strategy.

Frank Abagnale

Hello James! The industry and competition factors play a significant role in determining the marketing strategy.

Frank Abagnale

Hello James! The industry and competition factors play a significant role in determining the marketing strategy.

Frank Abagnale

Hello James! You raise a good point. The industry and competition factors play a significant role in determining the marketing strategy.

Lily Cooper

For my small business, I can't afford significant advertising expenses. I rely on organic search results to drive traffic and sales.

Frank Abagnale

Hi Lily! Many small businesses face budget constraints, and organic search can be a great starting point. It's important to find the right balance for your business needs.

Frank Abagnale

Hi Lily! Many small businesses face budget constraints, and organic search can be a great starting point. It's important to find the right balance for your business needs.

Frank Abagnale

Hi Lily! Many small businesses face budget constraints, and organic search can be a great starting point. It's important to find the right balance for your business needs.

Frank Abagnale

Hi Lily! Many small businesses face budget constraints, and organic search can be a great starting point. It's important to find the right balance for your business needs.

Frank Abagnale

Hi Lily! Many small businesses face budget constraints, and organic search can be a great starting point. It's important to find the right balance for your business needs.

Frank Abagnale

Hi Lily! Many small businesses face budget constraints, and organic search can be a great starting point. It's important to find the right balance for your business needs.

William Turner

I've seen great results with a strong SEO strategy for my small business. It's a long-term investment that pays off.

Frank Abagnale

Hello William! Investing in a strong SEO strategy can indeed lead to long-term benefits. I'm glad to hear it has worked well for your small business.

Frank Abagnale

Hello William! Investing in a strong SEO strategy can indeed lead to long-term benefits. I'm glad to hear it has worked well for your small business.

Frank Abagnale

Hello William! Investing in a strong SEO strategy can indeed lead to long-term benefits. I'm glad to hear it has worked well for your small business.

Frank Abagnale

Hello William! Investing in a strong SEO strategy can indeed lead to long-term benefits. I'm glad to hear it has worked well for your small business.

Frank Abagnale

Hello William! Investing in a strong SEO strategy can indeed lead to long-term benefits. I'm glad to hear it has worked well for your small business.

Frank Abagnale

Hello William! I'm glad to hear that SEO has worked well for your small business. Investing in a strong SEO strategy can indeed lead to long-term benefits.

Emily Thompson

Paid advertising can be expensive, especially for small businesses. I believe in focusing on organic search and gradually expanding when feasible.

Frank Abagnale

Hi Emily! Cost is an important consideration, especially for small businesses. Gradually expanding into paid advertising can be a strategic approach.

Jacob Lewis

I've always started with organic search promotion and later introduced paid advertising to scale my business. It's worked well for me.

Frank Abagnale

Hello Jacob! Starting with organic search and then expanding into paid advertising as your business grows can be an effective strategy.

Frank Abagnale

Hello Jacob! Paid advertising can indeed be competitive, and costs can add up. That's why exploring organic search promotion as well can be a good alternative.

Frank Abagnale

Hello Jacob! That's a smart approach. Starting with organic search and then expanding into paid advertising as your business grows can be an effective strategy.

Isabella Green

I've had mixed results with paid advertising. It can get expensive, and the competition for certain keywords is intense.

Frank Abagnale

Hi Isabella! Paid advertising can indeed be competitive, and costs can add up. That's why exploring organic search promotion as well can be a good alternative.

Frank Abagnale

Hi Isabella! Paid advertising can indeed be competitive, and costs can add up. That's why exploring organic search promotion as well can be a good alternative.

Benjamin White

SEO requires continuous effort and patience. But it pays off by providing sustainable, targeted traffic to my small business.

Frank Abagnale

Hello Benjamin! SEO might take time, but it's a valuable investment that can lead to sustainable growth for small businesses.

Frank Abagnale

Hi Benjamin! SEO might take time, but it's a valuable investment that can lead to sustainable growth for small businesses.

Frank Abagnale

Hi Benjamin! SEO might take time, but it's a valuable investment that can lead to sustainable growth for small businesses.

Frank Abagnale

Hello Benjamin! I couldn't agree more. SEO might take time, but it's a valuable investment that can lead to sustainable growth for small businesses.

Sophia Davis

Small businesses should start with organic search optimization and gradually invest in paid advertising once they have a solid foundation.

Frank Abagnale

Hi Sophia! Thank you for your insight. Building a strong foundation with organic search optimization before expanding into paid advertising is a recommended approach.

Joshua Martinez

I've found that paid advertising helps me reach new customers quickly. However, I also focus on SEO to ensure a steady flow of organic traffic.

Frank Abagnale

Hello Joshua! Combining paid advertising for quick reach and SEO for sustained organic traffic is a great strategy to maximize your online presence.

Frank Abagnale

Hello Joshua! Combining paid advertising for quick reach and SEO for sustained organic traffic is a great strategy to maximize your online presence.

Chloe Clark

As a small business owner, I started with organic search promotion and only introduced paid advertising after establishing a strong online presence.

Frank Abagnale

Hi Chloe! Establishing a strong online presence through organic search promotion before adding paid advertising is a solid approach for small business owners.

Frank Abagnale

Hi Chloe! Establishing a strong online presence through organic search promotion before adding paid advertising is a solid approach for small business owners.

Ethan Taylor

I think it ultimately depends on the specific goals and needs of the small business. Each business may require a unique blend of organic and paid strategies.

Frank Abagnale

Hello Ethan! The goals and needs of each small business should drive the decision-making process when it comes to choosing between organic and paid strategies.

Frank Abagnale

Hello Ethan! The goals and needs of each small business should drive the decision-making process when it comes to choosing between organic and paid strategies.

Frank Abagnale

Hello Ethan! The goals and needs of each small business should drive the decision-making process when it comes to choosing between organic and paid strategies.

Frank Abagnale

Hello Ethan! The goals and needs of each small business should drive the decision-making process when it comes to choosing between organic and paid strategies.

Frank Abagnale

Hello Ethan! The goals and needs of each small business should drive the decision-making process when it comes to choosing between organic and paid strategies.

Frank Abagnale

Hello Ethan! You're absolutely right. The goals and needs of each small business should drive the decision-making process when it comes to choosing between organic and paid strategies.

Emily Reed

I believe that quality content and SEO optimization can drive effective organic results. Small businesses should prioritize these aspects.

Frank Abagnale

Hi Emily! Gradually expanding into paid advertising can be a strategic approach, especially considering the potential costs for small businesses.

Frank Abagnale

Hi Emily! Quality content and SEO optimization are indeed essential for successful organic search results. Thanks for highlighting their importance.

Frank Abagnale

Hi Emily! Quality content and SEO optimization are indeed essential ingredients for successful organic search results. Thanks for highlighting their importance.

Mason Price

Paid advertising can give small businesses an immediate boost and help them compete with more established companies in the industry.

Frank Abagnale

Hello Mason! Paid advertising can certainly level the playing field for small businesses and provide them with the visibility needed to compete.

Frank Abagnale

Hello Mason! Paid advertising can certainly level the playing field for small businesses and provide them with the visibility needed to compete.

Ella Turner

Organic search promotion can take time, but it establishes a solid foundation for long-term success. It's worth the investment.

Frank Abagnale

Hi Ella! Cost is an important consideration, especially for small businesses. Gradually expanding into paid advertising can be a strategic approach.

Frank Abagnale

Hi Ella! Absolutely, organic search promotion requires time and effort. But it's an investment that can yield sustainable results for small businesses.

Andrew Collins

I've seen significant ROI with paid advertising. It allows me to target specific audiences and measure the effectiveness of my campaigns.

Frank Abagnale

Hello Andrew! Paid advertising can provide valuable targeting options and measurable results, making it an attractive choice for small businesses.

Frank Abagnale

Hello Andrew! Paid advertising can provide valuable targeting options and measurable results, making it an attractive choice for small businesses.

Frank Abagnale

Hello Andrew! Paid advertising can provide valuable targeting options and measurable results, making it an attractive choice for small businesses.

Frank Abagnale

Hello Andrew! Paid advertising can provide valuable targeting options and measurable results, making it an attractive choice for small businesses.

Frank Abagnale

Hello Andrew! That's great to hear. Paid advertising can provide valuable targeting options and measurable results, making it an attractive choice for small businesses.

Brooklyn Adams

I've had success with a combination of both organic and paid strategies. It allows me to cover different bases and maximize my business's visibility.

Frank Abagnale

Hi Brooklyn! A combination of organic and paid strategies can indeed create a comprehensive marketing approach, increasing the overall visibility of your business.

Frank Abagnale

Hi Brooklyn! A combination of organic and paid strategies can indeed create a comprehensive marketing approach, increasing the overall visibility of your business.

Frank Abagnale

Hi Brooklyn! A combination of organic and paid strategies can indeed create a comprehensive marketing approach, increasing the overall visibility of your business.

Frank Abagnale

Hi Brooklyn! A combination of organic and paid strategies can indeed create a comprehensive marketing approach, increasing the overall visibility of your business.

Sophia Mitchell

Paid advertising can be costly and may not be sustainable for all small businesses. A focus on organic search promotion is a safer long-term option.

Frank Abagnale

Hi Sophia! Thank you for sharing your experience. Quality content and on-page optimization are indeed essential for improving organic search rankings.

Frank Abagnale

Hi Sophia! Building a strong foundation with organic search optimization before expanding into paid advertising is a recommended approach.

Frank Abagnale

Hello Sophia! Cost considerations can make organic search promotion a safer and more sustainable long-term option for small businesses.

Frank Abagnale

Hello Sophia! Building a strong foundation with organic search optimization before expanding into paid advertising is a recommended approach.

Frank Abagnale

Hello Sophia! Cost considerations can make organic search promotion a safer and more sustainable long-term option for small businesses.

Frank Abagnale

Hello Sophia! Building a strong foundation with organic search optimization before expanding into paid advertising is a recommended approach.

Frank Abagnale

Hello Sophia! Cost considerations can make organic search promotion a safer and more sustainable long-term option for small businesses.

Frank Abagnale

Hello Sophia! Building a strong foundation with organic search optimization before expanding into paid advertising is a recommended approach.

Frank Abagnale

Hi Sophia! Cost considerations can make organic search promotion a safer and more sustainable long-term option for small businesses.

Frank Abagnale

Hello Sophia! Building a strong foundation with organic search optimization before expanding into paid advertising is a recommended approach.

Frank Abagnale

Hello Sophia! You make a valid point. Depending on the budget and scalability considerations, organic search promotion can be a safer and more sustainable long-term option.

Aiden Young

I've seen remarkable growth through paid advertising. It enables me to quickly target my ideal customers and generate leads.

Frank Abagnale

Hi Aiden! Paid advertising can provide remarkable growth and targeted reach, making it a valuable tool for businesses.

Frank Abagnale

Hi Aiden! Remarkable growth through paid advertising is fantastic. Its ability to target ideal customers effectively makes it a valuable tool for businesses.

Scarlett Hill

To achieve the best results, small businesses should invest in both organic search optimization and targeted paid campaigns.

Frank Abagnale

Hello Scarlett! Combining organic search promotion and targeted paid campaigns can create an effective marketing strategy for small businesses.

Frank Abagnale

Hello Scarlett! Investing in both organic search optimization and targeted paid campaigns can indeed create a powerful marketing strategy for small businesses.

Daniel Ward

SEO optimization helps me rank higher in search results and gain organic traffic. It's an essential part of my business's online presence.

Frank Abagnale

Hello Daniel! Paid advertising can be a valuable tool to reach your target audience effectively.

Frank Abagnale

Hi Daniel! SEO optimization helps in ranking higher and attracting organic traffic, which can lead to more potential customers.

Frank Abagnale

Hello Daniel! Paid advertising can be a valuable tool to reach your target audience effectively.

Frank Abagnale

Hello Daniel! Paid advertising can be a valuable tool to reach your target audience effectively.

Frank Abagnale

Hello Daniel! Paid advertising can be a valuable tool to reach your target audience effectively.

Frank Abagnale

Hello Daniel! Paid advertising can be a valuable tool to reach your target audience effectively.

Frank Abagnale

Hi Daniel! Ranking higher in search results and gaining organic traffic through SEO optimization is a crucial aspect of building a strong online presence.

Harper Griffin

I prefer organic search promotion because it's a long-term investment that continues to benefit my small business years later.

Frank Abagnale

Hello Harper! Organic search promotion's long-term benefits make it an attractive option for small businesses aiming for sustainable growth.

Frank Abagnale

Hello Harper! Organic search promotion's long-term benefits make it an attractive option for small businesses aiming for sustainable growth.

Mia Phillips

Paid advertising can be effective, but it can also lead to temporary traffic spikes without long-term impact. SEO is more sustainable.

Frank Abagnale

Hi Mia! While paid advertising can generate temporary traffic spikes, SEO offers long-term sustainability and better ROI.

Frank Abagnale

Hi Mia! You're right. While paid advertising can generate temporary traffic spikes, SEO offers long-term sustainability and better ROI.

Henry Cooper

I started with paid advertising to gain immediate visibility. Now, I focus on SEO to build a strong online presence organically.

Frank Abagnale

Hello Henry! Paid advertising can provide immediate visibility, while SEO helps in building a strong organic online presence.

Frank Abagnale

Hello Henry! That's a smart approach. Paid advertising can provide immediate visibility, while SEO helps in building a strong organic online presence.

Evelyn Adams

I believe in optimizing for both organic search and paid campaigns. Each has its benefits, and they can work together to maximize results.

Frank Abagnale

Hi Evelyn! Optimizing for both organic search and paid campaigns can provide a comprehensive marketing strategy that maximizes results.

Frank Abagnale

Hi Evelyn! Optimizing for both organic search and paid campaigns can provide a comprehensive marketing strategy that maximizes the results for small businesses.

Thomas Richardson

In my experience, organic search promotion has helped my small business compete with larger competitors on a limited budget.

Frank Abagnale

Hello Thomas! Organic search promotion can indeed help small businesses level the playing field and compete effectively with larger competitors.

Frank Abagnale

Hello Thomas! Organic search promotion can indeed help small businesses level the playing field and compete effectively with larger competitors.

Sofia Evans

Paid advertising allows me to target specific customer segments and generate quick results. It complements my organic search efforts.

Frank Abagnale

Hi Sofia! Combining paid advertising to target specific customer segments with organic search efforts can create a holistic approach to marketing for small businesses.

Frank Abagnale

Hi Sofia! Combining paid advertising to target specific customer segments with organic search efforts can create a holistic approach to marketing for small businesses.

Leo Hughes

For my business, paid advertising has been more effective in gaining immediate visibility and driving sales. SEO takes time to show results.

Frank Abagnale

Hello Leo! Paid advertising can provide quick visibility and sales. However, it's important to consider the long-term benefits offered by SEO as well.

Frank Abagnale

Hello Leo! Paid advertising can provide quick visibility and sales. However, it's important to consider the long-term benefits offered by SEO as well.

Frank Abagnale

Hello Leo! Paid advertising can indeed provide quick visibility and sales. However, it's important to consider the long-term benefits offered by SEO as well.

Frank Abagnale

Hello Leo! Paid advertising can indeed provide quick visibility and sales. However, it's important to consider the long-term benefits offered by SEO as well.

Frank Abagnale

Hello Leo! Paid advertising can indeed provide quick visibility and sales. However, it's important to consider the long-term benefits offered by SEO as well.

Frank Abagnale

Hello Leo! Paid advertising can indeed provide quick visibility and sales. However, it's essential to keep in mind the long-term benefits offered by SEO as well.

Grace Parker

I've seen higher conversion rates through organic search traffic. SEO optimization helps attract genuinely interested visitors.

Frank Abagnale

Hi Grace! Higher conversion rates through organic search traffic indicate the relevance and effectiveness of SEO optimization.

Frank Abagnale

Hi Grace! Higher conversion rates through organic search traffic indicate the relevance and effectiveness of SEO optimization.

Frank Abagnale

Hi Grace! Higher conversion rates through organic search traffic indicate the relevance and effectiveness of SEO optimization.

Frank Abagnale

Hi Grace! Higher conversion rates through organic search traffic indicate the relevance and effectiveness of SEO optimization.

Frank Abagnale

Hi Grace! Higher conversion rates through organic search traffic indicate the relevance and effectiveness of SEO optimization.

Frank Abagnale

Hi Grace! Higher conversion rates through organic search traffic indicate the relevance and effectiveness of SEO optimization in attracting genuinely interested visitors.

Luke Gray

Paid advertising can create brand awareness and drive immediate traffic. It's a valuable tool when used strategically.

Frank Abagnale

Hello Luke! Paid advertising can indeed create brand awareness and drive immediate traffic when used strategically.

Frank Abagnale

Hello Luke! Paid advertising can indeed create brand awareness and drive immediate traffic when used strategically.

Frank Abagnale

Hello Luke! Paid advertising can indeed create brand awareness and drive immediate traffic when used strategically.

Frank Abagnale

Hello Luke! Paid advertising can indeed create brand awareness and drive immediate traffic when used strategically.

Frank Abagnale

Hello Luke! Paid advertising can indeed create brand awareness and drive immediate traffic when used strategically.

Frank Abagnale

Hello Luke! Paid advertising can indeed create brand awareness and drive immediate traffic when used as part of a well-planned and strategic approach.

Lillian Reed

Investing in SEO optimization has significantly increased my website's visibility and brought in more potential customers.

Frank Abagnale