How can I quickly get down with SEO for local businesses the right way?

The thing is that the very basics of SEO for local businesses will often have a lot of common approaches and similar actions – just like with the “regular” concept of the Search Engine Optimization. Nevertheless, there is much more specific stuff about local optimization, rather than just the very process of hyper-localization itself, as well as the proper usage of geo-targeted keywords and long-tail search terms. Why? Simply because from the viewpoint of precisely targeted SEO for local businesses, there is the searcher’s proximity seen as arguably the most important major ranking factor ruling over there. So, it means that if you’re still not fully informed how to make most out of it, one of your competitors (or even a number of the closest niche opponents) are literally taking your potential customers (as well as money) – right out of your pocket. All that being said, here is a brief introduction to SEO for local businesses. Use the following basic tips and simple recommendations to keep up with it. So, let’s delve.

Basic SEO Tips & Tricks for Local Businesses

Coverage

Before anything else, you should be prepared proactively – I mean that defining your actual optimization strategy for local search is your first task to that point. Of course, if you're running a venture concentrated mainly on a single location, traditional brick-and-mortar endeavor operating locally, or a home-based business – good for you, that really makes things easier. Note, however, that for multi-practitioner projects (for example, legal/medical service providers, or small companies serving multiple areas), it can become a quite daunting task – mainly because such broad strategies in SEO for multi-targeted local businesses are betting strongly on custom landings, high-quality location, and tailored service pages, as well as unique and enticing web copy after all. 

NAP Consistency

Next, I'm going to be captain obvious telling you to double-check your primary NAP data (i.e., your business name, physical address, and phone number), namely its consistency. Seriously, there are a lot of different places for submitting this key data – and sometimes even a slight and seemingly insufficient piece of mismatching NAP data found over there may cause rather serious troubles and obstacles to the right way of listing your business website in Google's local SERPs. That's it.

Basic Suggestions and Simple Things to Do & Check

• Given that your local business website is meant to represent something around 5-10 separate locations, make sure to list all served places – directly in the website's footer section.
• Make sure to create an interactive hyperlink using specific symbols (like) in your HTML code – to turn all phone numbers seen within your website (i.e., located on the homepage itself, as well as occasionally mentioned throughout the rest of your primary local category/service pages).
  
• Doing so, I strongly recommend adding Schema markup, a good way of revamping all your website data into a much more structured one that helps the major search engines (like Google itself) with a proper and quicker indexing procedure.
• And before getting started, make sure to have everything in place with your local business submissions. All you need is to complete your Google My Business page, in line with submitting a similarly accurate & correct NAP-based data through the rest of different location-based places, such as the key business directories, local citations, as well as big data aggregators relevant to your region or commercial product/service – and you're done.