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Çevrimiçi işletme web sitemle birlikte kullanılmak üzere bana en iyi yerel SEO ipuçlarını & püf noktalarını paylaşabilir misiniz?

by
Mar 06, 2018

Günümüzde, yerel ayar düzeyinde Arama Motoru Optimizasyonu her zamankinden daha zorlu hale geldi. Ve kısa cevap evet, size en iyi yerel SEO ipuçlarını ve yerel işletme web sitesi optimizasyonuna yönelik en iyi özellikli yaklaşımları gösterebilirim. Tabii ki, aşağıdaki öneriler sadece onlar değil - aslında, çok daha fazla gözlemlemeli ve öğrenmeyi sürdürmelisin. Ancak, yine de, yeni başlayanlar için en iyi yerel SEO önerileri listemde, en azından yerel arama için web sitenizin optimizasyonuna geçildiğinde sağlam başlangıç noktalarına sahip olmanıza yardımcı olacağını umuyorum. Olduğu söyleniyor, o noktaya neler yapılabileceğini görelim.

En İyi Yerel SEO İpuçları ve Pratik Tavsiyeler

İpucu Bir: Tutarlılık Sürdür

Bu, hayır zekice gibi görünebilir, ancak çevrimiçi işinizle hedeflediğiniz şehir / kasaba veya bölgede fiziksel bir adresle tutarlılık sağladığınızdan emin olmanız için esaslı. İşletmenizin hedeflediği bölgenin içinde ya da en azından mümkün olduğunca yakınında bulunan belirli bir adrese sahip olmalısınız.

İpucu İki: GMB'den Fazlasını Kazanın

Google My Business Page artık çok daha önemli hale geldi. Bu, orada bıraktığınız her bilginin, Google'ın yerel SERP'lerinde ve Google Haritalar'daki sıralama potansiyeliniz üzerinde doğrudan etkisi olduğu anlamına gelir. Dolayısıyla, GMB sayfanızı doldururken veya yenilediğinizde, aşağıdaki gereksinimleri karşıladığından emin olun:

  • Her şeyi tamamen doldurmalısınız. GMB sayfanızı yalnızca ilgili ve tamamen tutarlı verilerle gömülmekle mümkün olduğunca doğru bir şekilde görünmesini sağlayın.
  • GMB'nin sizinle gerçek bir işyeri sahibi olarak doğrulandığını unutmayın.
  • Birincil kategorilerinizi orada tekrar kontrol edin. Nihai olarak, ürün / hizmetinizle tutarlı olması için, yeterince geniş bir arama kategorisini eşleştirmek için yeterince dikkat edin.

İpucu Üç: Web sitenizi Harita ile Gömme

Bulunduğunuz yere gerçek haritaya sahip olmak çok önemlidir - doğrudan web sitenize ve açılış sayfalarınıza tutarlı iletişim bilgisi. Bunu yaparken, web sitenizin iletişim sayfasında aşağıdaki yararlı verileri içerdiğinden emin olun:

  • Çalışma saatleri, açılış / kapanış saatleri ve belirtilen tatil periyotları.
  • Yerel mobil aramalarda daha geniş bir pozu elde etmek için telefonla arama bağlantıları.
  • Ziyaretçilerinizi yönlendirmek için tanınmış simgelerden gelen yol tarifi.
  • Abonelik veya takip formu sunan düğmeler ve Sosyal Medya bağlantıları Paylaşma.

İpucu Dört: Benzersiz İniş Yaratın

Farklı iniş webleriyle temsil edilen farklı işyerleri bulundurmaya dikkat edin sayfaları. Onları her biri ayrı konum veya tek tek ürün / hizmet için benzersiz ve iyi optimize edilmiş yapmak önemlidir. Bunu yaparken, herhangi bir şablonlu iniş kullanmayın (diğer bir deyişle, yalnızca şehir / bölge veya ürün / hizmetin adları değişen neredeyse benzer sayfalar). Bunun nedeni, böyle davrandıklarında, esasen "içerik yinelenmesi" ile ilgili muhtemel sıralama cezalarından dolayı Google arama motoruyla kırmızı bir bayrak artırabilirsin. Bu kadar.

Max Bell
Thank you for reading my article on optimizing local business websites. I hope you find it helpful! If you have any questions or need further information, feel free to ask.
Jason Anderson
Great article, Max! I've been struggling with optimizing my local business website for better search engine rankings. Can you provide some tips on how to get started?
Max Bell
Thank you, Jason! I'm glad you liked the article. To get started with optimizing your local business website, focus on keyword research, website structure, and creating quality content that is relevant to your target audience.
Emily Wilson
Hi Max, I found your article very informative. I've been thinking about hiring an SEO service for my local business. Any recommendations on reputable companies?
Max Bell
Hi Emily, I'm glad you found the article helpful. When it comes to hiring an SEO service for your local business, I recommend looking for companies with a good track record, positive customer reviews, and transparent pricing. Semalt, for example, is a reputable company that provides quality SEO services.
Sophia Lee
Max, I must say this article is a gem! As a local business owner, I always struggle to find the best SEO services without breaking the bank. Any suggestions on affordable options?
Max Bell
Thank you, Sophia! I'm glad you found the article valuable. When it comes to affordable SEO options, you can consider doing some of the optimization tasks yourself if you have the time and knowledge. However, if you prefer professional assistance, Semalt offers competitive pricing for their SEO services.
David Johnson
Max, your article was spot on! Local SEO is crucial for small businesses. I've tried optimizing my website before, but I didn't see much improvement. Any advice on what I might be doing wrong?
Max Bell
Thank you, David! If you're not seeing much improvement with your website's optimization, it could be due to various factors. Some common mistakes include using excessive keywords, neglecting website speed and mobile optimization, or having poor quality backlinks. It's important to conduct a thorough analysis to identify any areas that need improvement.
Jennifer Martinez
Max, great article! I'm curious, how long does it usually take to see noticeable improvements in local search rankings after optimizing a business website?
Max Bell
Thank you, Jennifer! The time it takes to see noticeable improvements in local search rankings can vary depending on various factors such as the competitiveness of your industry, the current state of your website's optimization, and the strategies implemented. In general, it can take several weeks to a few months to see significant results. Patience and consistent efforts are key.
Adam Wilson
Max, thanks for sharing valuable insights in your article. I've heard about the importance of local citations for local SEO. Can you explain what they are and how to leverage them effectively?
Max Bell
You're welcome, Adam! Local citations are online mentions of your business name, address, and phone number (NAP) on various websites, directories, and social platforms. They play a crucial role in local SEO by establishing credibility and consistency for your business information across the web.
Megan Thompson
Great article, Max! I appreciate the information you shared. As a local business owner, do you recommend focusing on organic SEO or investing in paid advertising for better visibility?
Max Bell
Thank you, Megan! Both organic SEO and paid advertising have their advantages, and the best approach depends on your specific goals and budget. Organic SEO aims to improve your website's visibility in search engine results through optimization techniques, while paid advertising can provide immediate exposure through targeted ads.
Sophie Wilson
Max, your article was a great read! However, as a non-technical person, I find it challenging to implement SEO strategies on my own. Are there any beginner-friendly resources or tools you recommend?
Max Bell
Thank you, Sophie! Implementing SEO strategies can be overwhelming, but there are beginner-friendly resources and tools available to assist you. Semalt provides comprehensive SEO services, including website audits, keyword research, and on-page optimization, which can be valuable for non-technical users.
Luke Thompson
Max, your article provided great insights into local SEO. I've heard about the importance of mobile optimization. Can you share some tips on how to ensure a website is mobile-friendly?
Max Bell
I'm glad you found the insights helpful, Luke! Mobile optimization is indeed crucial for the success of a website. To ensure your website is mobile-friendly, consider the following tips:
Oliver Cooper
Max, your article was very informative. I just wanted to ask how frequently one should update the content on their local business website to maintain a good search engine ranking?
Max Bell
Thank you, Oliver! Updating your website's content regularly is important for maintaining a good search engine ranking. It signals to search engines that your website is active and providing fresh information. The frequency of content updates can vary depending on your industry and business goals.
Emma Davis
Max, I enjoyed reading your article. With the increasing popularity of voice search, how can local businesses optimize their websites for voice-based queries?
Max Bell
I'm glad you enjoyed the article, Emma! Optimizing for voice search is becoming more important for local businesses. Here are a few tips to optimize your website for voice-based queries:
Tom Adams
Max, your article was very insightful. I have a question about SEO analytics. Which metrics should local businesses focus on to track the effectiveness of their SEO efforts?
Max Bell
Thank you, Tom! Tracking SEO metrics is essential to assess the effectiveness of your efforts. Some key metrics that local businesses should focus on include:
Amy Nelson
Max, your article was incredibly helpful. Can you share any tips on optimizing local business websites for mobile search?
Max Bell
I'm glad you found the article helpful, Amy! Optimizing local business websites for mobile search is crucial in today's mobile-centric world. Here are some tips to consider:
Benjamin Wright
Max, great article! I'm interested in learning more about local link building strategies. Could you provide some insights on how to acquire high-quality backlinks for better local SEO?
Max Bell
Thank you, Benjamin! Acquiring high-quality backlinks is crucial for local SEO success. Here are some strategies to consider:
Sarah Adams
Max, your article provided great insights into local SEO strategies. What do you think is the most challenging aspect of optimizing a local business website?
Max Bell
Thank you, Sarah! One of the most challenging aspects of optimizing a local business website is striking the right balance between local relevance and broader search visibility. It's important to optimize your website for local keywords and indicators while still maintaining visibility in broader search results.
Robert Turner
Max, I found your article very informative. Is there a specific checklist or framework you recommend for local businesses to follow when optimizing their websites?
Max Bell
Thank you, Robert! Having a checklist or framework can help ensure that no crucial steps are missed when optimizing a local business website. Here's a basic framework to consider:
Jonathan Roberts
Max, your article was well-written with valuable information. Can you provide some guidance on how to choose relevant keywords for local businesses?
Max Bell
Thank you, Jonathan! Choosing relevant keywords is crucial for local businesses to attract the right audience. Here's a step-by-step process to guide you:
Alexis King
Max, excellent article! Can you elaborate on the role of social media in local SEO and how businesses can leverage it effectively?
Max Bell
Thank you, Alexis! Social media plays a significant role in local SEO. Here's how businesses can leverage it effectively:
Daniel Thomas
Max, your article was spot-on! Is there anything businesses should avoid when optimizing their local websites for search engines?
Max Bell
Thank you, Daniel! When optimizing local websites for search engines, it's crucial to avoid certain common mistakes. Here are a few things to avoid:
Eric Campbell
Max, great article! I have one final question. Is it worth investing in local SEO for businesses with a limited budget?
Max Bell
Thank you, Eric! Investing in local SEO, even with a limited budget, can yield significant benefits for businesses. Local SEO helps improve your website's visibility in search results, drives targeted organic traffic, and enhances your online presence.
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