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Você tem dicas de SEO DIY acionáveis ​​para sites de pequenas empresas?

O Search Engine Optimization pode descobrir inúmeras oportunidades de negócios e gerar muitos potenciais clientes / compradores para o seu site. E a resposta curta é sim, tenho um guia simples para DIY SEO para sites de pequenas empresas que você pode usar para obter otimizado rapidamente para a pesquisa do Google no nível básico. Tudo que você precisa é ser paciente e investir algum tempo e esforço. A coisa é que, como muitas outras estratégias de marketing on-line, há muitas coisas difíceis em SEO que podem demorar muito tempo e esforço. No entanto, posso mostrar-lhe uma série de ações muito simples que podem ser cumpridas quase que em nenhum momento. Então, vamos ver o que pode ser feito rapidamente nesse ponto.

Introdução a DIY SEO para sites de pequenas empresas

Vamos entender o que os principais motores de busca (como o próprio Google) estão realmente procurando ao determinar posições de ranking orgânico de cada fonte da Web dentro do índice. Basicamente, aqui está a lista principal do que os motores de busca querem ver em seu site. Considere o seguinte:

  •  Online History  - infelizmente, sites e startups novos sempre terão um tempo mais difícil com o Search Engine Optimization. Principalmente porque o próprio Google prefere classificar páginas confiáveis e já autorizadas mais do que apenas lançadas recentemente. Mas isso não significa necessariamente que você deve obter um domínio antigo com uma história totalmente rastreável, esse não é o ponto final de tudo.
  •  Palavras-chave do núcleo  - é importante ter o conjunto certo das principais palavras-chave de destino que você otimizará com seu conteúdo. Isso significa que você terá que lidar com pesquisa de palavras-chave em profundidade para identificar os termos de pesquisa corretos e suas variações de cauda longa usadas pelos usuários para encontrar o que eles estão procurando. Então, você terá que usar pelo menos o auxiliar básico on-line (Google Keyword Planner) ou algo mais avançado como KeywordTool.io ou qualquer outro kit analítico disponível em acesso aberto.
  •  Backlinks  - links externos são necessários para mostrar os mecanismos de pesquisa que seu site oferece valiosos conteúdo / serviços e pode ser confiado pelos usuários. Dado que você pode vincular de volta a fontes reputativas de terceiros em seu nicho ou aquelas que lidam com um tópico relevante - tudo bem. Note, no entanto, que a aplicação de links pagos, a troca de links (ou seja, "Link Wheels"), ou a participação em redes de blogs privados é fortemente indesejável. Eu recomendo que você evite trapacear com o Google, principalmente devido ao alto risco de ganhar uma severa (e às vezes até irreversível) pena de classificação (caso contrário, rejeição).

  •  Links  - os links internos também são importantes. Eu recomendo criar pelo menos os princípios básicos da estrutura de interligação em seu site. Basta conectar as páginas principais da categoria com as seções relativas dentro do seu site e não se esqueça de deixar acesso curto a sua página inicial..Isso fará para o estágio inicial de otimização.
  •  Design web responsivo  - considere fornecer uma interface amigável para dispositivos móveis e uma experiência de navegação confortável através de dispositivos portáteis, como smartphones e tablets o mais rápido possível. O que é que agora o design web responsivo é contado pelo Google, não só como contribuindo para um melhor UX, mas, na verdade, o leva como um dos sinais de classificação mais poderosos que, em última instância, determinará sua posição de pesquisa real à sua maneira. O mesmo é para manter uma velocidade de carregamento de página suficientemente rápida - que o convida a prestar atenção específica à sua otimização de código HTML. Se acontecer que seja muito volumoso ou algo mais der errado, é provável que empregar um webmaster qualificado para ajudá-lo a se tornar a única solução razoável para esse ponto.  
  • Segurança  - não há necessidade de dizer que o mundo moderno da Web é materialmente enxergado com massas de diferentes malwares e vírus. É por isso que o motor de busca do Google quer agora todos os sites (mesmo aqueles sem opções de pagamento direto) para fornecer um nível suficiente de proteção online usando a verificação via certificado SSL. A coisa é que, de qualquer forma, seu site irá lidar pelo menos com formulários de inscrição, que são preenchidos com a informação confidencial confidencial do usuário. Além disso, você será inevitavelmente retirado dos resultados da pesquisa, caso haja vulnerabilidades detectadas em seu site com os bots de rastreamento do Google. Então, ter proteção HTTPS / SSL é uma obrigação para cada site e sob quaisquer circunstâncias.

Lista de tarefas de SEO de DIY para sites de pequenas empresas

Uma vez que você obteve pelo menos a compreensão básica do que o Google está procurando no seu site, é hora de obter suas principais áreas / elementos rapidamente otimizados para os principais fatores de classificação - e imediatamente começar a ganhar mais tráfego de pesquisa orgânica. Aqui está uma lista simples de DIY SEO para sites de pequenas empresas - use-o para começar:

  • Obtenha uma imagem geral de todas as principais palavras-chave, variações LSI relacionadas, sinônimos, bem como suas combinações de cauda longa Você será segmentado com seu conteúdo na página. Use a ferramenta on-line do Google ou o UberSuggest on-line para ajudar com isso.
  • Use a ferramenta de pesquisa de palavras-chave para refinar a lista principal em um número muito mais curto - mantendo apenas os melhores e mais importantes termos de pesquisa para incluir no conteúdo da sua página corporativa. Ao fazê-lo, tente escolher essas palavras-chave com uma quantidade suficiente de volume de pesquisa, mas não um nível muito alto de competição de pesquisa (ou seja, aqueles que não são muito difíceis de classificar).
  • Otimize os Títulos da Página, as Descrições Meta, bem como os cabeçalhos H1 / H2 e as tags ALT da imagem - certifique-se de manter o comprimento do caractere correto e evitar o uso de muitas palavras-chave - tudo deve parecer naturalmente para o usuário ao vivo ( ou seja, não é permitido nenhum "excesso de palavras-chave"). Para obter mais informações sobre o seu comprimento ideal - não hesite em verificar as Principais Diretrizes do Google para Webmasters e obter tudo no lugar certo.

Crie um mapa do site para tornar mais fácil para os mecanismos de pesquisa escanear seu site e "entender" o que é tudo - é realmente importante para o seu site rankings reais. Eu recomendo o uso de frameworks automáticos online como XML-SITEMAPS para ajudá-lo a gerar um bom sitemap, que não demorará muito tempo depois de tudo. 

Aiden Morgan
Thank you all for reading my blog article on Expert SEO! I would love to hear your thoughts and opinions on the topic.
Emma Turner
I found your article very informative, Aiden. SEO can be quite complex, so it's great to have experts like you guiding us. Your insights on self-concluding SEO are valuable.
Aiden Morgan
Thank you, Emma. I believe self-concluding SEO is possible with the right knowledge and tools. It may require some effort, but it's feasible.
Michael Thompson
I'm not sure if self-concluding SEO is the best approach. SEO is constantly evolving, and it can be time-consuming to keep up with all the changes.
Aiden Morgan
That's a valid point, Michael. Keeping up with the latest SEO trends can be challenging. However, by understanding the basics and implementing effective strategies, individuals can still achieve good results.
Sarah Carter
I agree with Michael. SEO requires in-depth knowledge and expertise. It's better to rely on professional services that have experience in the field.
Aiden Morgan
Thanks for sharing your perspective, Sarah. Professional services can indeed provide valuable assistance. However, for those who are willing to invest time and effort, self-concluding SEO can also be rewarding.
Peter Wilson
I've tried self-concluding SEO before, and it didn't yield the desired results. Hiring an expert SEO service made a significant difference for my business.
Aiden Morgan
I appreciate your input, Peter. It's true that professional SEO services can provide extensive expertise and save time. It's essential to evaluate your specific needs and capabilities before deciding the approach.
Olivia Anderson
Aiden, do you recommend any specific SEO services or packages for beginners who want to try self-concluding SEO?
Aiden Morgan
Great question, Olivia! It's crucial to choose services that offer comprehensive guidance and support. One such service is Semalt. They have various SEO packages designed for different skill levels, including beginners. It's worth checking them out.
Robert Jenkins
I have heard mixed opinions on Semalt. Some say they provide excellent results, while others claim it's not worth the investment. Any thoughts on that, Aiden?
Aiden Morgan
Thanks for raising that concern, Robert. Like any service, results may vary depending on individual needs and expectations. Semalt has a positive reputation in the industry, and many clients have benefited from their expertise. However, it's always wise to do thorough research and consider personal requirements before making a decision.
Sophia Lewis
I appreciate your insights, Aiden. I agree that self-concluding SEO can be possible if one is dedicated enough. However, having professionals like Semalt as a backup is always reassuring.
Aiden Morgan
Absolutely, Sophia. It's beneficial to have experts to rely on when needed. The key is finding the right balance between self-learning and professional guidance.
William Clark
I tried self-concluding SEO, but my website's ranking didn't improve much. Perhaps I need to invest in professional services like Semalt.
Aiden Morgan
That's understandable, William. Professional services can provide specialized strategies and personalized attention to help improve rankings. They can analyze your website and implement advanced techniques that may be challenging for beginners.
Lily Davis
I believe that with the right resources and dedication, self-concluding SEO can be successful for many website owners.
Aiden Morgan
I agree, Lily. Self-concluding SEO empowers website owners and allows them to take control of their online presence. It's all about gaining knowledge, implementing effective strategies, and staying updated with industry changes.
David Wilson
I've been using Semalt's SEO services for my business, and I'm very satisfied with the results. Their expertise and personalized approach have made a significant difference.
Aiden Morgan
That's great to hear, David! Semalt's commitment to delivering quality SEO services is commendable. They have a team of experienced professionals who understand the intricacies of the field.
Eva Adams
Self-concluding SEO sounds interesting, but I'm concerned about making mistakes that could harm my website. Would you recommend Semalt for someone like me, Aiden?
Aiden Morgan
Thanks for your question, Eva. Semalt can certainly be a valuable partner, especially for those who want to avoid making critical mistakes. They offer guidance, monitoring, and regular updates to ensure optimal SEO performance without taking unnecessary risks.
Lucas Roberts
I tried self-concluding SEO initially, but it became overwhelming. Eventually, I turned to Semalt, and they have been instrumental in improving my website's visibility.
Aiden Morgan
Appreciate your input, Lucas. SEO can indeed become overwhelming, especially for beginners. It's great that you found a reliable partner like Semalt to support your website's growth.
Emily Wright
Aiden, I enjoyed your article. It's essential to understand the pros and cons of self-concluding SEO. Semalt seems like a reputable choice for those seeking professional assistance.
Aiden Morgan
Thank you, Emily. Recognizing the pros and cons is indeed crucial when deciding on the best approach for SEO. Semalt has proven to be a reliable choice for many, offering effective strategies tailored to individual needs.
Oliver Hughes
I believe self-concluding SEO can work for simpler websites, but as sites get more complex, professional assistance becomes necessary.
Aiden Morgan
Absolutely, Oliver. The complexity of a website plays a significant role in determining the need for professional assistance. For complex websites, experts can provide in-depth analysis and implement advanced techniques to stay ahead of the competition.
Grace Thompson
Aiden, I appreciate your insights on self-concluding SEO. It makes the topic less intimidating for beginners like me.
Aiden Morgan
You're welcome, Grace! Making SEO less intimidating for beginners is one of my goals. It's important to take small steps, continuously learn, and seek guidance when needed.
Sophie Green
As a small business owner, self-concluding SEO has helped me save costs while still improving my website's visibility. However, it's crucial to stay informed and adapt to changes.
Aiden Morgan
That's wonderful to hear, Sophie. Self-concluding SEO can indeed be cost-effective for small business owners. Staying informed and adaptability are key factors in maximizing the benefits of self-conclusion.
Daniel Adams
Aiden, I enjoyed your article but was curious about the pricing of professional services like Semalt. Are they affordable for small businesses?
Aiden Morgan
Thanks for your question, Daniel. Semalt offers various packages to cater to different budget ranges. While professional services may involve some investment, the long-term benefits they bring to small businesses often outweigh the costs.
Olivia Turner
Self-concluding SEO may not be for everyone, but it's empowering to have the option to learn and optimize our websites ourselves. Semalt can be a helpful resource for guidance along the way.
Aiden Morgan
Exactly, Olivia. Self-conclusion empowers website owners and gives them control over their online presence. Semalt's guidance and resources can be invaluable, especially for those willing to take on the challenge of self-learning SEO.
Henry Davis
I've had positive experiences with Semalt's SEO services for my ecommerce website. Their expertise and tailored strategies made a significant difference in driving traffic and increasing conversions.
Aiden Morgan
That's fantastic, Henry! Semalt's expertise in ecommerce SEO is well-regarded. They understand the unique challenges and opportunities that ecommerce websites face and can craft effective strategies to achieve desired outcomes.
Sophia Adams
I appreciate your emphasis on self-conclusion while acknowledging the value of professional services like Semalt. It's all about finding the right balance for our individual situations.
Aiden Morgan
Absolutely, Sophia. Finding the right balance is key. Everyone's situation and resources are different, so it's important to evaluate personal goals and capabilities to determine the most suitable approach.
Emma Wilson
Self-concluding SEO can be overwhelming, but with the right resources, it becomes manageable. Semalt seems like a reliable partner for those seeking guidance and expertise.
Aiden Morgan
Thank you, Emma. Overcoming the initial overwhelm is crucial, and with the right resources and mindset, self-concluding SEO can indeed become manageable and rewarding. Semalt's expertise can facilitate the journey for many website owners.
Emily Johnson
I'm considering self-concluding SEO for my blog. Any specific tips or resources you'd recommend, Aiden?
Aiden Morgan
Great to hear that, Emily! Some essential tips include optimizing your website's structure, conducting thorough keyword research, and creating high-quality content. Semalt's blog and learning resources can provide further guidance and insights tailored to bloggers.
Lucas Thompson
I agree with you that self-concluding SEO is possible with the right knowledge and effort. Semalt's expertise can be a valuable asset, especially for those struggling to make progress.
Aiden Morgan
Indeed, Lucas. The right knowledge and effort can go a long way in self-concluding SEO. Semalt's expertise can complement such efforts and provide additional guidance for those looking to enhance their SEO performance.
Daniel Wilson
As a beginner, self-concluding SEO seemed daunting at first. But with patience, learning, and resources like Semalt, it's becoming more manageable and rewarding.
Aiden Morgan
Patience and a learning mindset are essential, Daniel. I'm glad to hear that self-concluding SEO is becoming more manageable for you. Semalt's expertise can certainly enhance your journey and help achieve rewarding outcomes.
Oliver Turner
Self-concluding SEO sounds appealing, especially for those on a tight budget. However, it's crucial to weigh the pros and cons and assess one's capabilities.
Aiden Morgan
You're right, Oliver. Self-concluding SEO can be a cost-effective option, but it's important to consider individual capabilities and resources. It requires patience, learning, and staying updated with best practices.
Grace Adams
Aiden, your article has inspired me to explore self-concluding SEO further. Semalt's expertise can be a valuable guide for beginners like me.
Aiden Morgan
That's wonderful to hear, Grace! Exploring self-concluding SEO is a great step, and Semalt can indeed provide valuable guidance to beginners. Feel free to reach out if you have any specific questions along the way.
Henry Green
I've been skeptical about self-concluding SEO, but your article has made me reconsider. Semalt's credibility and expertise are definitely reassuring.
Aiden Morgan
I'm glad to hear that, Henry. Reconsidering self-concluding SEO is a positive step. Semalt's credibility and expertise can provide the necessary reassurance and support to make the journey more promising.
Lucas Walker
Aiden, your insights on self-concluding SEO are valuable. Semalt seems like a reliable choice for those seeking expert guidance.
Aiden Morgan
Thank you, Lucas. Self-concluding SEO can be a rewarding journey when coupled with the right guidance and resources. Semalt's expertise has proven to be reliable for many website owners seeking expert guidance.
Sophie Turner
I appreciate your balanced view on self-concluding SEO and the role of professional services. It's essential to consider individual goals and capabilities.
Aiden Morgan
Absolutely, Sophie. Balancing self-conclusion with professional services is key to optimize SEO efforts. It's important to align the approach with individual goals, capabilities, and available resources.
Oliver Adams
I've had excellent experiences with Semalt's SEO services. They optimized my website effectively, leading to improved traffic and conversions.
Aiden Morgan
That's fantastic, Oliver. Semalt's expertise in website optimization is commendable. They understand the dynamics of driving traffic and increasing conversions, delivering tangible results.
Robert Clark
I tried self-concluding SEO, but it became overwhelming. Semalt's professional services helped me navigate through the complexities.
Aiden Morgan
Overcoming the overwhelm is crucial, Robert. Semalt's professional services can provide the expertise and support needed to navigate through the complexities and make significant improvements to SEO performance.
Emily Lewis
Aiden, I appreciate your insights on self-concluding SEO. Semalt's expertise can be a valuable asset for website owners looking to optimize their online presence.
Aiden Morgan
Thank you, Emily. Semalt's expertise indeed plays a valuable role in optimizing online presence. Their tailored strategies and guidance empower website owners to achieve their desired SEO outcomes.
Lucas Green
I've tried self-concluding SEO, but it's challenging to keep up with the constant changes. Semalt's professional services provided the much-needed expertise and time-savings.
Aiden Morgan
Keeping up with SEO changes can indeed be challenging, Lucas. Semalt's professional services can make a significant difference by taking care of the technicalities and providing expert guidance, allowing website owners to focus on other aspects of their business.
Emma Davis
I'm considering self-concluding SEO for my small business. What are the key factors to keep in mind, Aiden?
Aiden Morgan
Great to hear that, Emma! Key factors to keep in mind include setting realistic goals, investing time in education, staying updated with industry trends, and leveraging valuable resources like Semalt's expertise and guidance.
Sophie Thompson
I appreciate your positive perspective on self-concluding SEO. It encourages website owners to take ownership and learn the essential strategies.
Aiden Morgan
Thank you, Sophie. Encouraging website owners to take ownership and learn essential SEO strategies is crucial for their long-term success. Self-concluding SEO empowers them to make confident decisions regarding their online presence.
William Wilson
I can testify that Semalt's professional services have significantly improved my website's performance. Their tailored strategies deliver tangible results.
Aiden Morgan
Thank you for sharing your experience, William. Semalt's tailored strategies are built to achieve tangible results and optimize website performance. Their expertise in SEO is highly commendable.
Oliver Wright
SEO can be overwhelming, but your article provides clarity, Aiden. Semalt's professional services can be a lifeline for overwhelmed website owners.
Aiden Morgan
I'm glad to hear that, Oliver. Providing clarity amid the overwhelm is one of the goals. Semalt's professional services can indeed be a lifeline, offering much-needed support and expertise for website owners navigating through the complexities of SEO.
David Lewis
I've been considering self-concluding SEO to have better control over my website's optimization. Semalt's professional services seem like a reliable backup if needed.
Aiden Morgan
That's a wise approach, David. Self-concluding SEO offers control and personalization, and Semalt's professional services can serve as a reliable backup when additional expertise or support is required. It's about striking the right balance for your website's success.
Emma Adams
Your article sheds light on the possibilities of self-concluding SEO. Semalt's expertise can be a game-changer for those aiming for optimal outcomes.
Aiden Morgan
Thank you, Emma. Self-concluding SEO opens up possibilities for website owners to optimize their online presence on their own terms. Semalt's expertise and resources can indeed be a game-changer in achieving optimal outcomes.
Daniel Roberts
I was skeptical about self-concluding SEO, but your article has given me a fresh perspective. Semalt's expertise adds a layer of assurance for those venturing into self-learning.
Aiden Morgan
I'm glad to hear that you gained a fresh perspective, Daniel. Self-concluding SEO can be a rewarding journey when paired with Semalt's expertise. Their guidance and assurance can instill confidence in those venturing into self-learning SEO.
Grace Green
I'm considering self-concluding SEO for my website. Your insights have enhanced my understanding, Aiden. Semalt's expertise can be a valuable ally along the way.
Aiden Morgan
That's great to hear, Grace! Enhancing your understanding is a crucial step towards successful self-concluding SEO. Semalt's expertise can serve as a valuable ally, providing guidance and support to make your journey more fruitful.
Oliver Adams
I initially considered self-concluding SEO, but I wasn't confident in my abilities. Semalt's professional services have been instrumental in improving my SEO performance.
Aiden Morgan
Confidence in one's abilities plays a significant role, Oliver. Semalt's professional services can provide that instrumental support to optimize SEO performance. It's great to hear that you found a reliable partner to help achieve your desired outcomes.
Lucas Harris
Self-concluding SEO can be overwhelming, especially with limited time and resources. Semalt's professional services offer a more efficient solution.
Aiden Morgan
You're right, Lucas. Self-concluding SEO indeed requires time and effort. Semalt's professional services provide an efficient solution for those with limited time and resources, allowing them to focus on other critical aspects of their business.
Eva Wilson
I find the idea of self-concluding SEO empowering. Semalt's expertise can be invaluable for website owners who choose this path.
Aiden Morgan
The empowerment aspect of self-concluding SEO is indeed meaningful, Eva. Semalt's expertise adds tremendous value for website owners choosing this path, ensuring they have the necessary guidance and support for optimal outcomes.
Sophia Turner
Aiden, I appreciate your practical insights on self-concluding SEO. Semalt's expertise can be a game-changer for individuals who want to optimize their websites themselves.
Aiden Morgan
Thank you, Sophia. Practical insights aid website owners in their journey of self-concluding SEO. Semalt's expertise, resources, and guidance can be the game-changer they need to achieve their optimization goals.
Lily Green
I believe self-concluding SEO can be a valuable learning experience. Semalt's expertise can enhance that experience for better results.
Aiden Morgan
You're absolutely right, Lily. Self-concluding SEO is a valuable learning experience that can empower website owners. Semalt's expertise serves as a catalyst, enhancing that experience and delivering better SEO results.
Emma Harris
I found your article insightful, Aiden. It's important to have a balanced view on self-concluding SEO and the role of professional services like Semalt.
Aiden Morgan
Thank you, Emma. A balanced view enables website owners to make informed decisions regarding self-concluding SEO. Semalt's professional services have proven to be a valuable asset for many, offering effective strategies and expert guidance.
Sophie Roberts
I appreciate your response, Aiden. Self-concluding SEO seems appealing, especially with valuable resources like Semalt available for support.
Aiden Morgan
Thank you, Sophie. The appeal of self-concluding SEO is indeed heightened by resources like Semalt, which provides valuable support and expertise. Website owners have the opportunity to optimize their online presence with confidence.
Oliver Johnson
I've been considering self-concluding SEO, but Semalt's expertise gives me peace of mind knowing I have reliable support if needed.
Aiden Morgan
Having peace of mind in your SEO journey is important, Oliver. Semalt's expertise offers that reliable support, ensuring you have the assistance you need while exploring the possibilities of self-concluding SEO.
David Wright
Semalt's SEO services have been essential for my business. Their expertise and results-oriented approach are highly commendable.
Aiden Morgan
Thank you for sharing your positive experience, David. Semalt's expertise, combined with their results-oriented approach, helps businesses achieve their SEO goals effectively. They are indeed highly commendable in the industry.
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