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Markalı web sitenizi optimize etmek için hangi SEO hizmetleri gerekiyor?

by
Mar 01, 2018

Bu yazı markalı SEO hizmetleri, yani markalı SEO için sorgu optimizasyonu ayrılmıştır. Pek çok pazarlamacının bu önemli konuyu gözden kaçırmadığı göz önüne alındığında, bu konunun tümüne özel yazı yazmaya karar verdim. Bantlı sorgular ve iş tanıtımındaki rolü etrafında farklı SEO faaliyetleri hakkında konuşacağız.

Önce markalı arama terimlerinin ne olduğunu tartışalım. Markalı arama terimleri, marka adlarını içeren tüm sorulardır. Bu kelimeleri bulmak kolay ve sıralaması kolaydır. Bunlar yalnızca şirketin adını veya ismini ve ayrıca ilgili arama terimini içerebilir. Üstelik, marka tarafından sunulan herhangi bir tescilli ürün adı veya hizmeti olabilir.

Marka sorguları, özellikle yeni olan işletmeler için çok değerli oldukları için takip etmeye değer. Kural olarak, markalı sorguları arayan kullanıcılar bir satın alma amacı taşır ve satış dönüşüm hunisinde derinleşir. Endüstri araştırmalarına göre, markalı arama terimleri genel anahtar kelimelerden 2 kat fazla dönüşüm oranına sahiptir. Dolayısıyla, markalı anahtar kelime varlığınızı optimize ederek, daha iyi görünürlük kazanmanız ve satışlarınızı artırmanız için tüm şansınız vardır.

Markalı arama terimleri, tıklama başına ödeme reklamcılığı için gayet gayet yüksek TO ve kalite puanları elde etmeye yardımcı olduğundan özellikle faydalıdır. Bununla birlikte, sizin için bir sürprizim var - marka uyumu olmayan ortak arama terimleri, marka uyumu bulunduğu zaman marka terimleri gibi davranabilir.

SEO için markalı anahtar kelimeler nasıl bulunur?

Çalışmak için kullandığınız profesyonel anahtar kelime araştırma araçlarından birini uygulayın ve web sitenizi bulmak için potansiyel müşterilerinizin kullandığı en yaygın marka artı ifadelerin ne olduğunu ortaya çıkarmak için markanızın adına arama yapın. Bir uygulama gösterildiği gibi, en popüler markalı sorgular, marka adı artı kuponlar veya promosyon kodları içeren sorulardır. Bu, organik site bağlantılarınızı ve kupon ve promosyon kod sorguları için ilk sırayı belirtmeniz gerektiği anlamına gelir.

Marka bağımlılığının markalı anahtar kelimelerinizin başarısı üzerinde büyük bir etkisi olacağına hazır olmanız gerekir. İnsanlar büyük olasılıkla markanızı daha önce duymuşlarsa, organik veya ücretli aramalarda sitenizin bağlantısını tıklarlar. Sektördeki rakamlara göre marka yakınlığı tıklama oranınızı iki kereden fazla etkiliyor. Bu bağlantıları tıklayan ziyaretçilerin çoğu tekrar ediyor. Daha fazla kullanıcı markanızı bildikçe, markalı arama sorguları için daha çok şans arayacak. Böyle bir şekilde, kullanıcıların aradığı tüm sorguların markalı terimler olduğunu söyleyebiliriz. İnsanlar bu terimleri aradığında, bildikleri ve güvenen markalar için tercihlerini ifade eder. Dolayısıyla, genel arama terimlerinin markalı anahtar kelimelerden daha kötü performans gösterdiğini görürseniz, bu terimlerin diğer şirketler için de iyi performans gösterdiği anlamına gelebilir. Markalı arama terimlerinize göre trafik akışında eksiklik varsa, çözümünüzü arayan kullanıcılar arasında marka yakınlığınızın yetersiz olduğu anlamına gelir.

Nik Chaykovskiy
Thank you for visiting our blog and reading our article on 'Markalı SEO Hizmetleri - Markalı Arama Hedeflerini Nasıl Vardı?'. We hope you found it helpful and informative!
Michael Brown
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Nik Chaykovskiy
Thank you all for your positive feedback and comments! We're glad to hear that the article resonated with you.
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I've tried different SEO strategies in the past, but I haven't explored brand SEO yet. This article convinced me to give it a try. Thanks!
Nik Chaykovskiy
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Emily Johnson
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Sophia Miller
This article was a great read! It helped me understand the importance of building a strong brand presence for better SEO results.
Nik Chaykovskiy
Thanks, Sophia Miller! Building a strong brand presence is indeed crucial for SEO success. We appreciate your comment!
Tom Wilson
I've been considering investing in brand SEO services for my business. This article provided valuable insights and gave me the confidence to move forward.
Nik Chaykovskiy
Tom Wilson, we're glad to hear that the article helped you make a decision. Brand SEO can definitely have a positive impact on your business. Best of luck!
Tom Wilson
Nik, I appreciate your response. I'll reach out to your team to discuss the brand SEO services you offer and how they can benefit my business.
James Smith
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Olivia White
I'm impressed by the comprehensive coverage of brand SEO strategies in this article. It's a great resource for anyone looking to enhance their online visibility.
Nik Chaykovskiy
Olivia White, thank you for your kind words! We put a lot of effort into providing valuable insights and strategies in our articles. We're glad you found it helpful!
Olivia White
Nik, I'll make sure to share this valuable resource with my colleagues who are also interested in improving their brand's online visibility.
Emma Davis
This article has inspired me to reevaluate my SEO approach and focus more on building a strong brand presence. Thank you for the informative content!
Nik Chaykovskiy
Emma Davis, it's great to hear that the article has inspired you to make positive changes in your SEO approach. Best of luck with building a strong brand presence!
Emma Davis
Thank you, Nik Chaykovskiy! I'll definitely make use of the insights shared in the article and work towards building a strong brand presence.
Adam Thompson
I've been following your blog for a while, and your articles on SEO are always top-notch. Keep up the great work, Nik!
Nik Chaykovskiy
Adam Thompson, thank you for your continued support and kind words. We strive to provide valuable content to our readers. Stay tuned for more!
Chris Davis
The article emphasized the importance of brand reputation management in achieving SEO goals. It's something I hadn't given much thought to before.
Nik Chaykovskiy
Chris Davis, you're absolutely right. Brand reputation management plays a crucial role in SEO success. We're glad the article highlighted that aspect for you!
Sarah Johnson
I found the article to be very informative and well-written. It provided practical tips that I can apply to improve my brand's online visibility.
Nik Chaykovskiy
Sarah Johnson, we're thrilled to hear that you found the article informative and practical. Best of luck with implementing the tips for improving your brand's online visibility!
Robert Wilson
The article made me realize the importance of aligning SEO efforts with a brand's overall marketing strategy. Thanks for the valuable insights!
Nik Chaykovskiy
Robert Wilson, you're absolutely right. Aligning SEO with a brand's overall marketing strategy is crucial for achieving the best results. Thank you for your comment!
Laura Thompson
I'm just starting to explore SEO, and this article provided a solid foundation for understanding the role of branding in SEO. Thank you!
Nik Chaykovskiy
Laura Thompson, we're glad to hear that the article provided a solid foundation for your SEO journey. Best of luck and feel free to reach out if you have any further questions!
Laura Thompson
Nik, I appreciate your response. I'll definitely reach out if I have any questions as I dive deeper into the world of SEO.
Nik Chaykovskiy
Olivia White, we appreciate your support in sharing our resource. We're always happy to help others improve their brand's online visibility. Thank you!
Justin Davis
I've been struggling with improving my website's organic traffic, but after reading this article, I'm eager to try some brand SEO strategies. Thank you!
Nik Chaykovskiy
Justin Davis, we're excited to hear that the article has inspired you to try brand SEO strategies. We hope they bring positive results to your website's organic traffic. Best of luck!
Hannah Wilson
Great insights in this article! Building a brand reputation is not only beneficial for SEO but also for overall business success.
Nik Chaykovskiy
Hannah Wilson, you're absolutely right. A strong brand reputation is crucial for both SEO and overall business success. Thank you for your comment!
Julia Thompson
This article shed light on some aspects of SEO that I hadn't considered before, especially the impact of brand identity on search rankings.
Nik Chaykovskiy
Julia Thompson, we're glad the article shed light on new aspects of SEO for you. Brand identity does have a significant impact on search rankings. Thank you for your feedback!
Julia Thompson
Thank you, Nik Chaykovskiy! I'll be more conscious of building a strong brand identity to boost my website's search rankings.
Ethan Davis
The article highlighted the potential benefits of investing in brand SEO services. I'm convinced it's worth considering for my business.
Nik Chaykovskiy
Ethan Davis, we're glad the article convinced you to consider investing in brand SEO services. We believe they can bring great benefits to your business. Thank you for your comment!
Sophie Wilson
As a beginner in SEO, I found this article to be very informative and easy to understand. Thank you for breaking down the concept of brand SEO!
Nik Chaykovskiy
Sophie Wilson, we're thrilled to hear that the article was informative and easy to understand for you as a beginner. Best of luck with your SEO journey!
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Brand SEO services have been a game-changer for my website. I highly recommend giving it a try if you want to boost your search rankings.
Nik Chaykovskiy
Rebecca Johnson, it's great to hear that brand SEO services have had a positive impact on your website's search rankings. Thank you for sharing your recommendation!
Tom Wilson
I've just scheduled a call with your team to discuss brand SEO services. Looking forward to exploring the possibilities!
Nik Chaykovskiy
Tom Wilson, we're excited to connect with you and explore how our brand SEO services can benefit your business. See you soon!
Michael Thompson
This article confirmed my belief in the power of branding for SEO. It's an essential aspect that shouldn't be overlooked.
Nik Chaykovskiy
Michael Thompson, you're absolutely right. Branding plays a crucial role in SEO success. We're glad the article confirmed your belief!
Emily Davis
The article provided actionable tips that I can implement to strengthen my brand's online presence. Thank you for the valuable insights!
Nik Chaykovskiy
Emily Davis, we're delighted to hear that you found actionable tips in the article to strengthen your brand's online presence. Best of luck with implementing them!
Daniel Brown
I've been focusing on traditional SEO techniques, but this article opened my eyes to the importance of brand SEO. Time to adapt my strategy!
Nik Chaykovskiy
Daniel Brown, we're glad the article opened your eyes to the importance of brand SEO. Adapting your strategy can bring great results. Thank you for your comment!
Laura Johnson
The article provided clear examples of how brand SEO can impact search rankings. It helped me understand the concept better.
Nik Chaykovskiy
Laura Johnson, we're happy to hear that the article provided clear examples and helped you better understand the concept of brand SEO. Thank you for your feedback!
Jacob Miller
This article is a must-read for anyone interested in improving their website's search rankings and overall online presence. Great job, Nik!
Nik Chaykovskiy
Jacob Miller, thank you for your kind words! We're glad you found the article helpful and valuable. We appreciate your comment!
Ava Thompson
I've been struggling to understand the link between branding and SEO, but this article provided a clear explanation. Thank you!
Nik Chaykovskiy
Ava Thompson, we're thrilled to hear that the article provided a clear explanation of the link between branding and SEO. We appreciate your comment!
Lucas Davies
The article emphasized the importance of consistent branding across all online platforms. It's something I'll definitely prioritize from now on.
Nik Chaykovskiy
Lucas Davies, consistent branding across online platforms is indeed crucial for SEO success. We're glad the article highlighted that aspect for you. Thank you for your comment!
Leah Wilson
I'm impressed by the level of detail in this article. The tips provided are actionable and backed by insights. Great work, Nik!
Nik Chaykovskiy
Leah Wilson, we're thrilled to hear that you found the article detailed, actionable, and backed by insights. We appreciate your kind words and comment!
Jackson Thompson
This article made me realize the significant impact brand SEO can have on organic search visibility. Thank you for the valuable insights!
Nik Chaykovskiy
Jackson Thompson, we're glad the article made you realize the significant impact of brand SEO on organic search visibility. Thank you for your comment!
Emma Wilson
The article discussed various brand SEO techniques, and I appreciate the practical examples provided to illustrate their effectiveness.
Nik Chaykovskiy
Emma Wilson, we're thrilled to hear that you appreciated the practical examples provided to illustrate the effectiveness of brand SEO techniques. Thank you for your feedback!
Noah Davis
I've just shared this article with my colleagues as it provides valuable insights on the impact of brand SEO on online visibility.
Nik Chaykovskiy
Noah Davis, thank you for sharing the article with your colleagues. We hope it brings valuable insights to them as well. We appreciate your comment!
Grace Johnson
The article showcases the importance of establishing a strong brand identity for long-term SEO success. Thank you for the informative content!
Nik Chaykovskiy
Grace Johnson, you're absolutely right. Establishing a strong brand identity is crucial for long-term SEO success. We're glad you found the article informative. Thank you for your comment!
Henry Wilson
The article provided valuable insights into the link between brand SEO and building trust with target audiences. Great read!
Nik Chaykovskiy
Henry Wilson, building trust with target audiences is indeed a crucial aspect of brand SEO. We're glad you found the article valuable. Thank you for your feedback!
Lily Thompson
I'll definitely consider investing in brand SEO services after reading this article. The benefits seem substantial.
Nik Chaykovskiy
Lily Thompson, we're excited to hear that you're considering investing in brand SEO services. We believe the benefits can be substantial for your business. Thank you for your comment!
Brandon Davis
The article provided me with a new perspective on SEO. I now see the importance of combining branding efforts with traditional optimization techniques.
Nik Chaykovskiy
Brandon Davis, we're glad the article provided you with a new perspective on SEO. Combining branding efforts with traditional optimization techniques can bring great results. Thank you for your feedback!
Ella Wilson
This article debunked some SEO myths I believed in, especially the idea that only technical optimization matters. Great insights!
Nik Chaykovskiy
Ella Wilson, we're thrilled to hear that the article debunked some SEO myths for you. Indeed, technical optimization is not the sole factor for success. We appreciate your comment!
Isaac Thompson
The article highlighted the importance of considering the user's experience when implementing brand SEO strategies. Well said!
Nik Chaykovskiy
Isaac Thompson, you're absolutely right. Considering the user's experience is crucial when implementing brand SEO strategies. Thank you for your comment!
Eva Davis
I've been overlooking the branding aspect of SEO, but this article made me realize its significance. Thanks for the eye-opener!
Nik Chaykovskiy
Eva Davis, we're thrilled to hear that the article made you realize the significance of branding in SEO. It's never too late to shift focus. Thank you for your feedback!
Harrison Brown
This article provided practical advice that I can implement immediately to improve my brand's online visibility. Thank you!
Nik Chaykovskiy
Harrison Brown, we're glad to hear that the article provided practical advice for improving your brand's online visibility. Best of luck with implementing the strategies!
Aria Thompson
I appreciate how this article highlighted the long-term benefits of brand SEO. It's definitely worth investing in!
Nik Chaykovskiy
Aria Thompson, you're absolutely right. The long-term benefits of brand SEO make it a worthwhile investment. We appreciate your comment!
Joseph Wilson
The article provided valuable insights into the correlation between brand SEO and online reputation management. Well-written content!
Nik Chaykovskiy
Joseph Wilson, we're glad you found the article valuable in understanding the correlation between brand SEO and online reputation management. Thank you for your kind words!
Anna Davis
I've been looking for ways to differentiate my brand in a competitive market. This article provided me with insightful strategies. Thank you!
Nik Chaykovskiy
Anna Davis, we're glad to hear that the article provided you with insightful strategies for differentiating your brand in a competitive market. Thank you for your comment!
David Thompson
The article emphasized the need for consistent messaging and branding across all touchpoints. It's a crucial aspect of brand SEO.
Nik Chaykovskiy
David Thompson, you're absolutely right. Consistent messaging and branding across touchpoints are crucial for brand SEO success. Thank you for your feedback!
Sarah Davis
I'll be incorporating some of the brand SEO strategies mentioned in this article into my digital marketing plans. Thank you for the insights!
Nik Chaykovskiy
Sarah Davis, we're thrilled to hear that you'll be incorporating brand SEO strategies into your digital marketing plans. We hope they bring great results. Thank you for your comment!
Nik Chaykovskiy
Thank you all for your valuable comments and engaging in this discussion. We appreciate your support and feedback. If you have any further questions or need assistance, feel free to reach out!
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