What services can I get hiring a professional SEO company?

Any online businesses sooner or later face the necessity of hiring an optimization agency or consultant. There are a lot of evidence advantages of working with professional SEO companies. First of all, you can concentrate on your business development which is extremely important especially in the initial stage. Moreover, you do not need to spend time and efforts on your stuff SEO education and learning the basics of the process. Cooperating with a professional optimization team, you will get a range of SEO services that can be bundled into one convenient all-inclusive solution. However, before hiring an optimization agency, you need to learn what services can you get working with them. 

On the initial stage, you should go through the selection process of choosing an SEO company that will meet your business needs and requirements. Once you have found one you contact them and sign a contract. However, what should you expect then?

Every optimization agency has its approach to online business optimization, and it is essential to know what they are doing along the way. In this short post, we will have a closer look at the services you should expect to get from an SEO company or consultant. 

A survey of SEO company services 

• An introductory meeting

On the first stage of your cooperation with an optimization company, you should have an introductory meeting either via Skype or in real life. In the process of this meeting, you should present your company needs, introduce your stuff, become acquainted with your account manager and specialists who will work on your project. This meeting is crucial for an optimization agency as it makes it easier for them to learn more about your business. Together with an account manager and SEO specialists, you should set your marketing and SEO goals, determine time frames, and price. Make sure SEO consultant outline all the services you will get during a discussed period. They should also tell you what should you expect cooperating with them. The range of services they are going to provide should meet your expectations and requirements. It does not make sense to agree with all you hear from experts. If you have a lack of knowledge in a sphere of optimization, ask consultants to explain you in simple words each service they are going to provide you with. Feel free to ask additional questions and express any concerns you have thought of. 

• Website analysis and SEO audit

The first aspect your optimization team should come across during an optimization campaign is a website SEO audit. You will be asked to share access to your Google Analytics account. Moreover, SEO specialists will implement their programs to determine the health of your site and find the existed problems. The time SEO specialists will spend on audit will depend on the complexity and size of your site. Once an audit is completed, you should get a detailed report. 

• Developing an optimization strategy

On the next stage of your optimization campaign, SEO experts should develop an optimization campaign based on the existed problems and weak points of your site. An optimization agency can offer you different levels of packages or a custom optimization plan  Their choice will depend on a variety of factors such as current traffic level, ranking position, the niche where you rank, whether you got penalties or not, and other features. 

• Keyword research

An optimization process itself should start with keyword research. On this stage, marketers research your niche and learn your competitors to find the most targeted keywords you may target. They implement different techniques to find suitable search terms. For instance, they may use Google Analytics or other professional keyword research tools or borrow some search terms your competitors use. Once they made a list of relevant keywords you may rank for, they need to check a search volume and profitability of each. 

• SEO copywriting

Writing services are optional. Some agencies outsource these services or do not provide them at all. As a rule SEO copywriting services are provided by full-stack digital agencies that have a content writing departments. If you are not sure in our writing skills, I advise you to leave this task to professional writers. SEO copywriting is a tough process which is aimed to create a copy attractive for both readers and search engines. An SEO consultant will identify opportunities for content creation and where an existing text may be improved to attract more targeted traffic and improve conversion. 

• Link building

Once all on-site optimization process is made, SEO specialists may start working on off-page SEO. Link building lays in the core of off-site optimization. Some digital agencies have in-house link building department and a vast base of partners in different fields to create numerous health link profiles for their clients. Other agencies outsource these tasks. You should be ready that you will be asked to pay additionally for link building services. The cost of some links may exceed the cost of all SEO campaign, especially if we talk about permanent links. 

• Regular reporting and communication

A professional optimization agency won’t just improve the issues based on their website audit findings. They should be eager to gain success, taking maximum efficiency trying to reach their goals. Working with a professional and concerned optimization team, you should expect regular reports to let you know how things are going. You need to work together on the goal achievement. They will want to keep you in the loop by being transparent about strategies and activities.

Final thoughts

In this article, I have just mentioned some of the many services that an SEO company may offer. In reality as many agencies, as many optimization services. It may appear complicated to find the right company among the variety of different options. That is why you need to make your decision based on case studies, customer feedbacks, and the way how specialists communicate with you. You will know you made the right choice if the team of SEO specialists is willing to communicate with you openly about their approaches and strategies, perform a detailed site audit, and maintain ongoing communication over the length of your contract.